市場調查報告書
商品編碼
1587737
到 2030 年冷凍雞尾酒市場預測:按產品類型、包裝類型、分銷管道、價格、口味、最終用戶和地區進行的全球分析Frozen Cocktail Market Forecasts to 2030 - Global Analysis By Product Type, Packaging Type, Distribution Channel, Pricing, Flavor, End User and By Geography |
根據Stratistics MRC的數據,2024年全球冷凍雞尾酒市場規模為4.2469億美元,預計2030年將達到7.7312億美元,複合年成長率為10.5%。
冷凍雞尾酒市場包括可以冷凍並立即飲用的預先混合酒精飲料,為傳統雞尾酒提供了方便、清爽的替代品。這些產品包括烈酒、葡萄酒和啤酒冷凍飲料,並以多種包裝形式出售,包括袋裝、罐裝和管裝。冷凍雞尾酒深受家庭消費者和餐旅服務業的歡迎,可滿足各種偏好。
IWSR資料顯示,每周至少喝一次 RTD 的消費者比例從 2022 年的 39% 增加到 2023 年的 43%。據世界衛生組織稱,到 2023 年,將有超過 4.22 億人患有糖尿病。
即飲飲料的需求不斷成長
隨著客戶尋求簡單便捷的社交聚會、活動和家庭娛樂解決方案,對即飲飲料的需求不斷成長,推動了冷凍雞尾酒市場的發展。即飲冷凍雞尾酒列出了高品質雞尾酒的便利選擇,無需混合或準備。忙碌的生活方式的增加以及游泳和野餐等戶外休閒的吸引力也推動了需求。這些產品吸引了追求口味和品質一致性的消費者,使其成為當今飲料市場的理想選擇。
對飲酒的健康擔憂
消費者越來越意識到飲酒對健康的負面影響,這對冷凍雞尾酒市場產生了負面影響。由於人們對肝病、肥胖和成癮等問題的認知不斷提高,許多顧客正在減少酒精攝取量或選擇不含酒精的替代品。這種行為變化在年輕人和關心自己健康的人身上尤其明顯。因此,一些消費者可能會因為酒精濃度高而避免冷凍雞尾酒,從而限制潛在的市場成長並可能減少銷售。
口味、品種新穎
為了滿足不斷變化的消費者偏好,冷凍飲料行業的創新口味和品種不斷湧現。除了瑪格麗特和代基里酒等經典酒外,品牌還嘗試了不尋常的水果、香辛料和酒精組合。生薑、墨西哥辣椒和迷迭香等香辛料的意想不到的變化增加了辣味,而芒果、百香果和番石榴等熱帶風味也越來越受歡迎。此外,更健康、低熱量的選擇的流行正在推動酒精濃度較低和天然甜味劑的冷凍飲料的生產。
酒精飲料法規
酒精飲料法規對冷凍雞尾酒市場構成了嚴重障礙,限制了其擴張和供應。這些法律因地區而異,並影響行銷策略、分銷和產品可用性。嚴格的年齡審查、高稅收和廣告法規可能會阻礙冷凍雞尾酒的促銷,特別是在開發中國家。管理多個法律規範的複雜性可能會增加公司的營運支出並降低盈利。
COVID-19 的影響
冷凍雞尾酒市場受到 COVID-19 疫情的嚴重影響。最初,由於酒吧和餐廳關門,冷凍雞尾酒變得更難接觸到顧客,導致銷售額直線下降。然而,隨著人們習慣家用生活,家用消費的趨勢愈加凸顯。隨著消費者開始尋找即飲解決方案,製造商透過製作 DIY套件和冷凍雞尾酒混合物來回應。除了維持消費者對冷凍雞尾酒的興趣外,這一趨勢還幫助企業提高了在線知名度,最終導致緩慢復甦,並導致行業轉向有吸引力的、注重健康的產品。
即飲冷凍雞尾酒市場預計將在預測期內成為最大的市場。
由於消費者對流動性和便利性的需求不斷成長,即飲冷凍雞尾酒市場估計是最大的。隨著忙碌的生活方式和社交聚會變得越來越普遍,消費者正在尋求無需準備、無憂無慮的飲料選擇。戶外活動和聚會的流行進一步支持了這一趨勢,因為冷凍雞尾酒在溫暖的天氣中提供了一種清爽的選擇。此外,創新口味和優質原料的興起正在增加其吸引力,吸引消費者尋求傳統雞尾酒的高品質、美味替代品。
住宅領域預計在預測期內複合年成長率最高
由於在家社交和娛樂越來越受歡迎,特別是在週末和特殊場合,因此預計住宅市場在預測期內將出現最高的複合年成長率。冷凍飲料正在成為聚會和社交聚會的流行替代品,因為消費者尋求快速且易於飲用且幾乎不需要準備的解決方案。冷凍飲料的卓越品質和獨特風味進一步增強了其對家庭消費者的吸引力。此外,網路購物的普及使消費者更容易購買冷凍飲料,從而增加了冷凍飲料在家中的可用性和可及性。
預計亞太地區在預測期內將佔據最大的市場佔有率。隨著可支配收入和生活方式的變化,對便利性和奢侈品的需求不斷增加。隨著消費者尋求新的、有吸引力的飲料選擇,日益都市化和西方化也增加了冷凍飲料的吸引力。食品加工和包裝技術的發展使得生產易於分配和儲存的高品質冷凍雞尾酒成為可能。政府鼓勵旅遊業和酒店業的措施也支持了對這些產品的需求,這些措施為餐廳和冷凍雞尾酒吧敞開了大門。
預計北美在預測期內的複合年成長率最高。冷凍雞尾酒提供了一種快速、輕鬆地享用酒精飲料的方式,而消費者對高品質、便利產品日益成長的需求是關鍵促進因素。隨著消費者尋求方便、省時的選擇,生活方式的改變和繁忙的日程也推動了市場的成長。食品加工和包裝技術的改進使得生產保存期限長的高品質冷凍雞尾酒成為可能。有關酒精飲料的政府規則和法規也會影響市場,公司必須確保滿足這些要求。
According to Stratistics MRC, the Global Frozen Cocktail Market is accounted for $424.69 million in 2024 and is expected to reach $773.12 million by 2030 growing at a CAGR of 10.5% during the forecast period. The Frozen Cocktail Market encompasses a range of pre-mixed alcoholic beverages that are frozen and ready to serve, offering convenience and a refreshing alternative to traditional cocktails. These products include spirit-based, wine-based, and beer-based frozen drinks, available in various packaging formats like pouches, cans, and tubs. Popular among at-home consumers and in the hospitality sector, frozen cocktails cater to a wide range of preferences.
According to IWSR data, the proportion of RTD consumers drinking Ready to drink more than once a week increased from 39% in 2022 to 43% in 2023. According to WHO, in 2023, over 422 million people were living with diabetes.
Growing demand for ready-to-drink beverages
As customers look for quick and convenient solutions for social gatherings, events, and at-home enjoyment, the market for frozen cocktails is being driven by the increased demand for ready-to-drink beverages. Ready-to-drink frozen cocktails provide a convenient option that nevertheless offers a high-quality cocktail experience without requiring mixing or preparation. Demand is also fuelled by an increase in busy lifestyles and the appeal of outdoor pursuits like beach excursions and picnics. These goods appeal to consumers seeking consistency in taste and quality, which makes them a desirable option in the current beverage market.
Health concerns over alcohol consumption
A rising number of consumers are becoming more aware of the negative health impacts of alcohol consumption, which has a detrimental influence on the frozen cocktail market. Many customers are cutting back on their alcohol consumption or choosing non-alcoholic alternatives as a result of increased awareness of problems like liver disease, obesity, and addiction. This change in behaviour is especially apparent among younger populations and those who are concerned about their health. As a result, the market's potential growth may be constrained and sales may decrease as some consumers shun frozen cocktails because of their high alcohol content.
Innovative flavors and varieties
Innovative flavors and types have proliferated in the frozen drink business to meet changing consumer preferences. Brands are experimenting with unusual fruit, spice, and alcohol combinations in addition to the classics like margaritas and daiquiris. While unexpected variations with spices like ginger, jalapeno, and rosemary are lending a spicy bite, tropical flavors like mango, passion-fruit, and guava are becoming more and more popular. Additionally, the popularity of healthier and lower-calorie options has prompted the creation of frozen drinks with less alcohol and natural sweeteners.
Regulatory restrictions on alcoholic beverages
An alcoholic beverage regulation poses serious obstacles to the frozen cocktail market, restricting its expansion and accessibility. These laws differ greatly between areas, impacting marketing tactics, distribution, and product availability. The promotion and sale of frozen drinks may be hampered by stringent age verification, hefty taxes, and restrictions on advertising, particularly in developing nations. The intricacy of managing many regulatory frameworks raises operating expenses for businesses and can lower profitability, which restricts their capacity to expand their markets and reach new customers.
Covid-19 Impact
The market for frozen cocktails was significantly impacted by the COVID-19 outbreak. Initially, lockdowns and limitations caused a sharp drop in sales as bars and eateries shut down, making frozen cocktails less accessible to customers. However, there was a noticeable trend toward at-home consumption as people adjusted to living at home. As consumers started looking for ready-to-drink, handy solutions, manufacturers responded by creating DIY kits and frozen cocktail mix. In addition to sustaining consumer interest in frozen cocktails, this trend pushed companies to improve their online visibility, which eventually resulted in a slow recovery and a shift in the industry toward decadent and health-conscious products.
The ready-to-drink frozen cocktails segment is expected to be the largest during the forecast period
The ready-to-drink frozen cocktails segment is estimated to be the largest, due to the rising need of consumers for mobility and convenience. As busy lifestyles and social gatherings become more prevalent, consumers seek hassle-free beverage options that require no preparation. The popularity of outdoor events and gatherings further fuels this trend, as frozen cocktails provide a refreshing option for warm weather. Additionally, the rise of innovative flavors and premium ingredients enhances their appeal, attracting consumers looking for high-quality, flavourful alternatives to traditional cocktails.
The residential segment is expected to have the highest CAGR during the forecast period
The residential segment is anticipated to witness the highest CAGR during the forecast period, due to the expanding popularity of socializing and entertaining at home, especially on the weekends and on special occasions. Frozen drinks are becoming a popular alternative for parties and get-togethers as consumers look for quick, easy-to-serve solutions that need little preparation. Their appeal to home consumers is further increased by their superior quality and distinctive flavors. Furthermore, consumers can now buy frozen drinks more easily because to the growth of internet shopping, which has boosted their accessibility and availability in residential.
Asia Pacific is expected to have the largest market share during the forecast period. Convenience and high-end goods are becoming more and more in demand as disposable incomes and lifestyles change. As consumers look for new and intriguing beverage options, growing urbanization and westernization are also boosting the appeal of frozen drinks. Technological developments in food processing and packaging are making it possible to produce premium frozen cocktails that are convenient to distribute and store. The demand for these items is also being driven by government measures to encourage tourism and hospitality, which are opening doors for restaurants and frozen cocktail bars.
North America is projected to witness the highest CAGR over the forecast period, as frozen cocktails provide a quick and simple way to enjoy alcoholic beverages, rising consumer desire for quality and convenient products is a significant driver. As consumers look for convenient and time-saving options, changing lifestyles and hectic schedules are also fuelling the market's expansion. Improvements in food processing and packaging technology have made it possible to produce premium frozen cocktails with longer shelf lives. The market is also being impacted by government rules and regulations pertaining to alcoholic beverages, as businesses must make sure that these requirements are satisfied.
Key players in the market
Some of the key players profiled in the Frozen Cocktail Market include Bacardi Limited, Diageo Plc, Beam Suntory, Inc., The Absolut Company, Constellation Brands, Inc., Anheuser-Busch InBev, Brown-Forman Corporation, Pernod Ricard S.A., Slush Puppie Limited, Parrot Bay, Seagram Beverage Company, Cutwater Spirits, Smirnoff, Daily's Cocktails, Kold Cocktails, Manchester Drinks Co. Ltd., Skinny Freezers by Slim Chillers, Funkin Cocktails, The Margarita Man, and Island Oasis.
In May 2022, Cutwater Spirits introduced a line of frozen cocktails, including Frozen Lime Margarita and Frozen Vodka Mule, leverages its expertise in ready-to-drink alcoholic beverages to tap into the frozen drinks market.
In February 2022, Brown-Forman Corporation released a Jack Daniel's branded frozen cocktail line, featuring popular flavors like Lynchburg Lemonade and Jack & Cola, aimed at expanding its reach into the frozen beverage segment.
In March 2021, Diageo Plc expanded its Smirnoff Ice range with new frozen pouch cocktails, featuring popular flavors like Margarita and Frose, catering to the growing demand for pre-mixed, frozen beverages.
In June 2020, Bacardi Limited launched a new range of ready-to-drink frozen cocktails under the "Bacardi Real Rum Cocktails" brand, featuring flavors like Mojito, Daiquiri, and Pina Colada, targeting the convenience market for at-home consumption.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.