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市場調查報告書

商品編碼

1319206

全球快餐廳市場 - 2023-2030 年

Global Quick Service Restaurant Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 102 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

2022 年，全球快餐廳市場規模為1,852 億美元，預計到2030 年將達到2,572 億美元，實現利潤豐厚的成長。在2023-2030 年的預測期內，市場年複合成長率為4.2%。

快餐店（QSR）正擴大利用數位化解決方案來提高客戶滿意度和營運效率。這些戰略包括採用移動訂餐和支付系統、自助服務亭以及與外部平台合作簡化食品配送。技術整合還有利於連鎖QSR 實施有針對性的行銷計劃、忠誠度計劃和數據驅動型決策。

線上送餐平台的興起和外賣選擇的便利性對QSR 市場產生了重大影響。因此，QSR 正在優先考慮外賣服務，最佳化外賣訂單的包裝，並擴大其在外賣平台上的線上業務，以滿足對店外餐飲體驗不斷成長的需求。

市場動態

消費者生活方式的改變促進了快餐店市場的成長

快節奏的生活方式已變得越來越普遍，個人需要承擔多重義務，且時間有限。因此，人們對提供快捷方便餐飲的需求日益成長。快餐店（QSR）在提供高效服務方面表現出色，能讓顧客迅速用餐，無需長時間等待。

QSR 滿足了消費者不斷移動的需求。無論是在上班途中快速享用早餐，還是在短暫的午休時間享用餐點，QSRs 都能提供方便的選擇，讓顧客輕鬆用餐，而無需坐下來用餐。這吸引了那些希望在繁忙的日常工作中也能享受到美食的人們。

快餐消費的成長推動了快餐店市場的成長

根據燒烤實驗室（Barbecue Lab）的數據，平均34% 的兒童在任何一天都會吃快餐。快餐為消費者提供了方便省時的就餐選擇。隨著人們的生活日益繁忙，他們開始尋求快捷、方便的餐飲。 QSR 擅長提供快速服務，讓顧客無需花費大量時間準備膳食或外出就餐，就能滿足飢餓感。

隨著人口構成的變化，QSR 不斷創新菜單，推出新口味、限時產品和創新食品組合。這種做法迎合了不同消費者的偏好，吸引了那些在快餐選擇中追求新奇和多樣化的消費者。菜單創新有助於QSR 吸引和留住顧客，從而推動市場成長。

消費者日益追求健康和有機食品的趨勢阻礙了快餐店市場的成長

傳統快餐店的菜單通常以快餐食品為主，這些食品通常熱量、鈉和飽和脂肪含量較高。隨著人們對健康食品的需求不斷增加，未能提供多種營養選擇的QSR 可能難以吸引注重健康的消費者。有限的健康菜單選項會導致潛在顧客選擇其他餐飲選項，如快餐或注重健康的QSR 概念。

優先選擇健康食品和有機食品的消費者通常重視膳食原料的品質。如果QSR 被認為使用了低品質或加工過的食材，可能會讓注重健康、優先選擇新鮮、天然和有機食品的消費者望而卻步。這種看法有可能對顧客的信任度和忠誠度產生負面影響，進而影響市場成長。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和之後的定價變化，並與COVID 前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

Market Overview

The Global Quick Service Restaurant Market US$ 185.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 257.2 billion by 2030. The market is growing at a CAGR of 4.2% during the forecast period 2023-2030.

Quick-service restaurants (QSRs) are increasingly leveraging digital solutions to improve customer satisfaction and operational efficiency. These strategies encompass the adoption of mobile ordering and payment systems, self-service kiosks, and partnerships with external platforms for streamlined food delivery. Integration of technology also facilitates targeted marketing initiatives, loyalty programs, and data-driven decision-making for QSR chains.

The rise of online food delivery platforms and the convenience of takeout options have had a significant impact on the QSR market. Consequently, QSRs are prioritizing delivery services, optimizing packaging for takeout orders, and expanding their online presence on delivery platforms to meet the rising demand for off-premises dining experiences.

Market Dynamics

Changing Consumer Lifestyles Boosts the Growth of the Quick Service Restaurant Market

Fast-paced lifestyles have become increasingly common, with individuals managing multiple obligations and time limitations. Consequently, there is a growing demand for dining choices that offer swift and convenient meals. Quick Service Restaurants (QSRs) excel in providing efficient service, enabling customers to receive their meals promptly without experiencing prolonged waiting periods.

QSRs cater to the needs of consumers who are constantly on the move. Whether it involves acquiring a rapid breakfast en route to work or enjoying a meal during a brief lunch break, QSRs present convenient options that can be easily consumed without necessitating a sit-down dining experience. This appeals to individuals seeking meals that seamlessly integrate into their busy routines.

Rising Fast-Food Consumption is Driving the Growth of the Quick Service Restaurant Market

According to the Barbecue Lab, on average 34% of children eat fast food on any given day. Fast food offers a convenient and time-efficient dining option for consumers. As people lead increasingly busy lives, they seek quick and easily accessible meals. QSRs excel at providing fast service, allowing customers to satisfy their hunger without investing significant time in meal preparation or dining out.

The demographic composition is shifting, with QSRs continuously innovating their menus, introducing new flavors, limited-time offerings, and innovative food combinations. This approach caters to diverse consumer preferences and appeals to those seeking novelty and variety in their fast food choices. Menu innovation helps QSRs attract and retain customers, driving the market growth.

The Increasing Trend of Consumers Seeking Healthier and Organic Food options Hamper the Quick Service Restaurant Market Growth

Traditional QSRs often have menus dominated by fast food items that are typically high in calories, sodium, and saturated fats. With the rising demand for healthier choices, QSRs that fail to offer a diverse range of nutritious options may struggle to attract health-conscious consumers. Limited healthy menu options can result in potential customers choosing alternative dining options, such as fast-casual or health-focused QSR concepts.

Consumers who prioritize healthier and organic food options typically value the quality of ingredients in their meals. If QSRs are perceived as using ingredients of low quality or processed nature, it may discourage health-conscious consumers who prioritize fresh, natural, and organic food choices. This perception has the potential to negatively impact customer trust and loyalty, which can, in turn, affect market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global quick-service restaurant market is segmented based on form, application, and region.

Single Restaurants Account for the Highest Share of the Global Quick-Service Restaurant Market

Depending upon service type, the quick service restaurant market is divided into single restaurant and QSR chains.

In 2022, the single restaurant had the highest share in the Quick Service Restaurant market. Single restaurants often operate on a self-service model where customers order and collect their food themselves. This streamlined approach allows for quick and efficient service, which aligns with the fast-paced nature of the QSR industry. Single restaurants that offer self-service options can attract customers who value convenience and efficiency.

Some single restaurants may also adopt an assisted self-service approach, where customers place their orders at a counter or kiosk but receive assistance from staff if needed. This hybrid model combines the benefits of self-service with personalized assistance, enhancing the overall customer experience. Single restaurants that adopt this service type can cater to a wide range of customers, including those who prefer a more hands-on approach as well as those who seek guidance.

Geographical Analysis

Prevalence of Urbanization in Asia Pacific Region

In 2022, Asia Pacific had a significant share of the quick-service restaurant market. The region has a wide penetration of foreign as well as local fast-food restaurant chains. some of the domestic fast-food restaurants in the region are Trung Nguyen Coffee in Vietnam; Kebab Turki Baba Raffi in Indonesia; Cafe Amazon in Thailand; and Jollibee Foods in the Philippines. In November 2021, Subway, expanded its presence in India, Sri Lanka, and Bangladesh, as the company signed a master franchise agreement with Everstone Group (Everstone), a South Asia-focused leading private investment firm.

The prevalence of urbanization and the rise of the middle class in the Asia Pacific region have also played a role in the growth of the QSR market. As more people move to cities and experience an increase in disposable income, they seek out affordable and time-efficient dining options provided by QSRs.

Competitive Landscape

The major global players include: Subway IP LLC, McDonald's Corporation, Restaurant Brands International Inc., Yum! Brands, Inc., The Wendy's Company, Domino's Pizza, Inc., Dunkin Brands Group, Chick-fil-A, Burger King, Kotipizza Group Oy

Why Purchase the Report?

To visualize the global quick service restaurant market segmentation based on service type, application, and region understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of quick service restaurants market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The Global Quick Service Restaurant Market Report Would Provide Approximately 46 Tables, 53 Figures, And 102 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Service Type
3.2. Snippet by Application
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Changing Consumer Lifestyles
  - 4.1.1.2. Rising Fast-food Consumption
- 4.1.2. Restraints
  - 4.1.2.1. The Increasing Trend of Consumers Seeking Healthier and Organic Food options
- 4.1.3. Opportunity
  - 4.1.3.1. Strengthening Delivery and Takeout Services
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Service Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 7.1.2. Market Attractiveness Index, By Service Type
7.2. Self-Serviced*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Assisted Self Serviced
7.4. Fully Serviced

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Single Restaurant*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. QSR Chains

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Subway IP LLC*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. McDonald's Corporation
11.3. Restaurant Brands International Inc.
11.4. Yum! Brands, Inc.
11.5. The Wendy's Company
11.6. Domino's Pizza, Inc.
11.7. Dunkin Brands Group
11.8. Chick-fil-A
11.9. Burger King
11.10. Kotipizza Group Oy

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

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