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市場調查報告書

商品編碼

1325308

全球餅乾市場 - 2023-2030

Global Cookies Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

全球餅乾市場在 2022 年達到 104 億美元，預計到 2030 年將達到 214 億美元，2023-2030 年預測期間年複合成長率為 9.5%。植物性和純素餅乾在消費者中越來越受歡迎，推動了餅乾市場的成長。 Enjoy Life Foods 等餅乾製造商開發了不含乳製品、雞蛋或其他動物源性成分的純素食餅乾，吸引了純素食消費者的注意力。

餅乾市場是全球零食行業蓬勃發展的一部分。曲奇餅，有的地區也稱餅乾，是一種深受各年齡段人群喜愛的甜食。它們有多種口味、質地和形式，提供了廣泛的可能性來滿足不同消費者的喜好。該市場的特點是參與者廣泛，從國際企業到小型手工企業。

對天然成分和清晰標籤製成的餅乾的需求不斷成長是餅乾市場成長的主要驅動力之一。消費者更喜歡用公認的天然成分製成的餅乾，而不是合成添加劑或防腐劑。例如，Simple Mills 使用杏仁粉和椰子糖等天然成分製作清潔標籤餅乾。

市場動態

消費者偏好和生活方式趨勢推動餅乾市場的成長

近年來，餅乾行業的客戶偏好和生活方式趨勢發生了變化。由於餅乾的流動性和口味多樣，隨著消費者尋求快速、方便的零食替代品，餅乾越來越受歡迎。此外，對健康和天然成分的餅乾需求的增加推動了餅乾市場規模的擴大。

消費者擴大尋找無麩質、有機或天然甜味食品。這一趨勢促使製造商適應並提供更健康的餅乾選擇，以滿足不斷變化的客戶需求。隨著人們對健康和健康意識的日益重視，預計這一因素將繼續影響餅乾市場趨勢、市場規模和餅乾市場佔有率。

對優質和手工餅乾的需求激增推動了餅乾市場的成長

優質和手工餅乾的日益普及是餅乾市場擴張的主要驅動力之一。消費者願意支付高價購買採用優質原料、創新配方和美味口味製作的高品質餅乾。結果，出現了提供手工製作和獨特生產餅乾的精品麵包店和手工餅乾企業。

此外，尋求豐富零食體驗的顧客會被優質手工餅乾所吸引。這些餅乾的受歡迎源於其更高的品質、對細節的關注和享樂主義的享受。因此，高階餅乾的可用性和吸引力增加，促進了餅乾行業的總體發展和多元化。

飲食限制和食物過敏對餅乾市場成長和市場佔有率構成挑戰

餅乾市場的主要限制是飲食限制和食物過敏的日益普遍。隨著越來越多的人有特定的飲食需求或對餅乾中常見的成分（例如麩質或乳製品）過敏，市場面臨著滿足不同消費者需求的挑戰。製造商需要開發專門的產品來滿足這些飲食限制，同時保持口味和品質。

需要投資於研發以及額外的生產流程來確保餅乾不含過敏原或無麩質，這可能會給公司帶來財務和物流方面的挑戰。此外，如果不提供適當的標籤、認證和過敏原資訊的透明度，消費者的信任和品牌忠誠度可能會受到影響。這些因素共同限制了市場成長並影響餅乾市場佔有率。

COVID-19 影響分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態（包括與新冠疫情前情景相比的大流行期間和大流行後的價格變化）、供需譜（需求和供應變化）供應由於貿易限制、封鎖和後續問題）、政府舉措（政府機構振興市場、部門或行業的舉措）和製造商戰略舉措（此處將介紹製造商為緩解新冠疫情問題所做的努力）。

Market Overview

Global Cookies Market reached US$ 10.4 billion in 2022 and is expected to reach US$ 21.4 billion by 2030 growing with a CAGR of 9.5% during the forecast period 2023-2030. The growing popularity of plant-based and vegan cookies among consumers driving the growth of the cookies market. The cookie manufacturers such as Enjoy Life Foods have developed vegan-friendly cookies prepared without dairy, eggs, or other animal-derived ingredients, capturing the attention of vegan consumers.

The cookie market is a booming portion of the worldwide snack business. Cookies, also called biscuits in certain areas, are popular sweet sweets eaten by people of all ages. They are available in a variety of tastes, textures, and forms, providing a wide range of possibilities to suit varied consumer preferences. The market is characterized by a wide set of participants, ranging from international businesses to small and artisanal firms.

The rising demand for cookies prepared with natural ingredients and clear labeling is one of the primary drivers of the cookies market's growth. Consumers prefer cookies made with recognized, natural ingredients rather than synthetic additives or preservatives. Simple Mills, for example, makes clean-label cookies with natural ingredients like almond flour and coconut sugar.

Market Dynamics

Consumer Preferences and Lifestyle Trends Drive Growth in the Cookies Market

In recent years, the cookies industry has seen a shift in customer preferences and lifestyle trends. Cookies have gained popularity as consumers seek quick and on-the-go snack alternatives due to its mobility and range of flavors. Furthermore, increased demand for healthy and natural ingredient-based cookies has fueled the expansion of the cookies market size.

Consumers are increasingly looking for gluten-free, organic, or naturally sweetened items. This trend has driven manufacturers to adapt and provide healthier cookie choices in order to meet shifting customer demands. With the increased emphasis on wellness and health consciousness, this factor is projected to continue impacting the cookies market trend, market size, and cookie market share.

Surging Demand for Premium and Artisanal Cookies Fuels Growth in the Cookies Market

The rising popularity of premium and artisanal cookies is one of the primary drivers of the cookies market's expansion. Consumers are prepared to pay a premium for high-quality cookies created with premium ingredients, innovative recipes, and delectable tastes. As a result, boutique bakeries and artisanal cookie businesses that offer handcrafted and distinctively produced cookies have emerged.

Furthermore, customers seeking a rich snacking experience are drawn to premium and handmade cookies. The popularity of these cookies originates from their perceived higher quality, attention to detail, and hedonistic enjoyment. As a result, the availability and appeal of high-end cookies have increased, adding to the general development and diversification of the cookies industry.

Dietary Restrictions and Food Allergies Pose Challenges to Cookies Market Growth and Market Share

Key restraint in the cookies market is the increasing prevalence of dietary restrictions and food allergies. With a growing number of individuals having specific dietary needs or allergies to ingredients commonly found in cookies, such as gluten or dairy, the market faces the challenge of catering to a diverse range of consumer requirements. Manufacturers need to develop specialized products that meet these dietary restrictions while maintaining taste and quality.

The need to invest in research and development, along with additional production processes to ensure allergen-free or gluten-free cookies, can pose financial and logistical challenges for companies. Furthermore, consumer trust and brand loyalty can be impacted if proper labeling, certifications, and transparency regarding allergen information are not provided. These factors collectively limit market growth and influence the cookies market share.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global cookies market has been segmented by product type, packaging, distribution channel, and region.

Molded Cookies Claim the Second Largest Share in the Cookie Market Commanding 20-25% Market Share with Artful Designs and Delectable Flavors

Molded cookies hold a substantial share of the cookie market, accounting for approximately 25% of the total market share. Molded cookies, a popular category of baked goods, fall under the umbrella of cookie varieties and play a significant role in the cookies market share and cookies market size. These cookies are shaped by hand or with the help of molds before baking, making them visually appealing and distinct from other cookie types.

Molded cookies can encompass a wide range of flavors, including classic chocolate chip cookies and wholesome oatmeal cookies, which contribute to their widespread appeal. They offer bakers and manufacturers opportunities to showcase creativity in their designs and add a touch of artistry to their cookie presentations. Molded cookies often find favor during festive seasons and special occasions, contributing to their market growth and overall cookies market size in the baked goods industry.

Geographical Analysis

Asia-Pacific Cookies Market Booms with Divers Flavors of Cookies

By region, the global cookies market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Asia-Pacific region's cookies market is witnessing a surge in demand, with various key players offering a wide range of delectable options. Peanut butter cookies, known for their nutty goodness, are gaining popularity due to their rich taste and high protein content. Sugar cookies remain a timeless classic, loved for their simple yet delightful flavor, appealing to all ages. Shortbread cookies, with their crumbly texture and buttery taste, continue to be a favorite for tea-time indulgence.

Sandwich cookies, featuring tempting fillings between two cookies, attract consumers seeking diverse flavor combinations. Furthermore, gluten-free cookies have witnessed significant growth as more individuals opt for healthier alternatives. The diverse cookie market in the Asia-Pacific region promises to delight taste buds and cater to the ever-changing preferences of consumers, presenting ample opportunities for innovation and growth.

Competitive Landscape

The major global players in the market include Kellogs Co., Britannia Industries Ltd., Parle Products Pvt. Ltd., Nestle S.A, Campbell Soup Company, PepsiCo, Inc., ITC Ltd., Mondelez International, Inc., Danone S.A., and United Biscuits (UK) Ltd.

Why Purchase the Report?

To visualize the global cookies market segmentation based on product type, packaging, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of cookies market-level with all segments.
The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global cookies market report would provide approximately 61 tables, 59 figures, and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Product Type
3.2. Market Snippet, by Packaging
3.3. Market Snippet, by Distribution Channel
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturer's Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Bar Cookies*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Molded Cookies
7.4. Rolled Cookies
7.5. Others

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. Rigid Packaging*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Flexible Packaging
8.4. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Stores
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Kellogs Co.
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Britannia Industries Ltd.
12.3. Parle Products Pvt. Ltd.
12.4. Nestle S.A
12.5. Campbell Soup Company
12.6. PepsiCo, Inc.
12.7. ITC Ltd.
12.8. Mondelez International, Inc.
12.9. Danone S.A.
12.10. United Biscuits (UK) Ltd

LIST NOT EXHAUSTIVE