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1448046

腦健康功能性食品和飲料市場 - 2024-2031

Brain Health Functional Food And Beverage Market - 2024-2031

出版日期: 2024年03月08日 | 出版商:

DataM Intelligence | 英文 210 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球腦健康功能食品和飲料市場規模達到152.8億美元，預計2031年將達到231.3億美元，2024-2031年預測期間CAGR為5.32%。

全球腦健康功能食品和飲料市場見證了顯著的成長和發展。與傳統藥品相比，消費者更青睞功能性食品和飲料，因為它們提供多種所需的營養物質和生物活性物質，有助於改善精神疾病狀況。

此外，隨著消費者對大腦健康功能食品和飲料的需求不斷增加，製造商正在透過各種分銷管道增加供應。例如，2021 年 5 月，百事可樂推出了 Soulboost，這是一種由真正的果汁和功能性成分製成的增強氣泡水飲料。

該飲料有兩種口味：藍莓石榴和黑櫻桃柑橘，含有 200 毫克人參，有助於支持精神耐力；黑莓百香果和草莓玫瑰，含有 200 毫克 L-茶氨酸，有助於放鬆。商業網站。因此，透過各種分銷管道提供產品可以提高採用率。

動力學

對大腦健康意識的提高正在推動大腦健康

腦部疾病的傾向正在上升。根據阿茲海默症協會 2022 年的報告，神經退化性疾病影響著全球數百萬人。在美國，多達 620 萬人可能患有阿茲海默症。因此，這種傾向率有助於增加心理健康支出的消費者基礎。

此外，隨著腦健康產品的消費群體不斷擴大，該市場的製造公司正在其產品組合中引入創新產品。例如，2024 年 2 月，EyePromise 推出了 BrainPromise，這是一款專為大腦健康、性能和保護而配製的新產品。 BrainPromise 提供全面的大腦營養，含有必需的維生素和礦物質，包括抗氧化劑、玉米黃質和葉黃素。

加強創新產品開發

創新產品開發是腦健康功能食品和飲料市場的重要驅動力。該公司正在將創新融入各種功能性成分的配方和加工技術中，例如 omega-3 脂肪酸、抗氧化劑、維生素、礦物質和其他因其潛在的大腦健康益處而聞名的生物活性化合物。

此外，一些製造商正在開發各種針對大腦健康的功能性食品產品。例如，2023 年 1 月，Parable 推出了 Daily，宣傳大腦保健補充劑。 Daily 是一種無味的神經強化補充劑，以燕麥奶為基礎，可添加到任何飲料中，旨在支持大腦健康。

產品成本高

大腦健康功能性食品和飲料通常包含以其認知益處而聞名的優質專業成分。這些成分的調整會增加整體生產成本，進而影響最終產品的成本。因此，與大腦功能食品和飲料相關的高成本確實會影響市場成長。

The global brain health functional food and beverage market has witnessed significant growth and developments. Consumers are highly adopting functional foods and beverages compared to conventional pharmaceutical products as they offer a variety of desired nutrients and bioactive substances, which can help in improving the mental illness condition.

Furthermore, as the demand for brain health functional foods and beverages is increasing among consumers, manufacturers are increasing the availability through various distribution channels. For instance, in May 2021, PepsiCo launched Soulboost, an enhanced sparkling water beverage made with real juice and functional ingredients.

The beverage comes in two varieties Blueberry Pomegranate and Black Cherry Citrus with 200 milligrams of Panax ginseng to help support mental stamina, and Blackberry Passionfruit and Strawberry Rose with 200 milligrams of L-theanine to aid in relaxation, and it will be available in E-commerce websites. Therefore, the availability of products through various distribution channels can propel the adoption rate.

Dynamics

Rising Awareness towards Brain Health is Driving the Brain Health

The inclination rate for brain disorders is rising. According to a report from the Alzheimer's Disease Association in 2022, neurodegenerative diseases affect millions of people worldwide. In the U.S., as many as 6.2 million people may have Alzheimer's disease. Hence, such inclination rate helps increase the consumer base for spending on mental health.

Furthermore, as the consumer bases for brain health products are rising, manufacturing companies in this market are introducing innovative products in their portfolios. For instance, in Feburary 2024, EyePromise launched a BrainPromise, a new product formulated for brain health, performance, and protection. BrainPromise offers comprehensive brain nutrition with essential vitamins and minerals including antioxidants, zeaxanthin, and lutein.

Increasing Innovative Product Development

Innovative product developments are a significant driver for the Brain Health Functional Food and Beverage market. Companies are incorporating innovations in formulation and processing techniques of a variety of functional ingredients such as omega-3 fatty acids, antioxidants, vitamins, minerals, and other bioactive compounds known for their potential brain health benefits.

In addition, Some manufacturers are creating products of various functional foods for brain health. For instance, in January 2023, Parable launched Daily, billed as a brain care supplement. Daily is an unflavored neuro-fortified supplement based on powdered oat milk that can be added to any drink and is meant to support brain health.

High Product Cost

Brain health functional foods and beverages often include premium and specialized ingredients known for their cognitive benefits. The adaptation of such ingredients can contribute to the overall production cost, which can affect the end product cost. Therefore, the high cost associated with brain-functional foods and beverages can indeed impact the market growth.

Segment Analysis

The global brain health functional food and beverage market is segmented based on type, ingredients, products, distribution channel, and region.

Increasing Demand for Nutritional Bars & Supplements

Nutritional bars & supplements products account for the largest share of the global brain health functional foods and beverages market. Consumers are highly adopting these nutritional bars and supplements as functional foods as they offer convenience, nutritional supplementation, and support health. Therefore, the demand for nutritional bars and supplements might increase in the adoption rate for functional foods and beverages.

Furthermore, manufacturing companies are launching innovative products in order to expand their consumer bases. For instance, in May 2021, Gummy vitamin brand Vitafusion launched a supplement, Brain Food, which features a formula containing the adaptogen ashwagandha, vitamins B6 and B12, and Phosphatidylserine, formulated together to provide nutrients necessary to support healthy brain function.

Geographical Penetration

Product Launches and High Brain Disorders Rate

North American region shows dominance over the global brain health functional foods and beverages market. As the consumers in this region are increasingly experiencing brain and mental health disorders due to sedentary lifestyles and eating habits, which can help in propelling the market growth.

Furthermore, the inclination rate for brain disorders is high in this region. For instance, according to Adult Prevalence of Mental Illness (AMI) 2022, 19.86% of adults are experiencing a mental illness. Equivalent to nearly 50 million Americans, and around 4.91% are experiencing a severe mental illness.

Additionally, manufacturing companies in this region are focusing on incorporating new technologies and developing a wide range of products. For instance, in April 2023, Nutricia launched Souvenaid, the memory supplement specifically designed to support memory function through a specialized blend of nutrients that help strengthen synapses, to the U.S. market.

Competitive Landscape

The major global players in the market include Kellanova., Rage Coffee., Brainy Bar Ltd., Cerebelly Inc., Clutch Nutrition ApS, Koios Beverage Corp., General Mills Inc., Danone S.A., Brainiac, and OF DREAMS & KNOWLEDGE

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic has shown a significant impact on consumers' preference for brain health functional foods and beverages products, as COVID-19 has increased the prevalence of depression and anxiety, for instance, according to the World Health Organization (WHO), since the outbreak the COVID-19 pandemic, anxiety and depression prevalence increased by 25% globally.

Furthermore, post-COVID-19 has also shown a positive impact on the growth of global brain health, and the functional foods and beverages market, as COVID-19 injection shows an impact on brain health. For instance, according to the National Institutes of Health (NIH) report. The majority of patients around over 50% still had neurological problems three months after their recovery. COVID-19 infection has been linked to a variety of neurological complications, including encephalitis, micro- and hemorrhage, and others.

By Type

Snacks
Dairy
Supplements
Others

By Ingredients

Anthocyanins
Choline
Resveratrol
Ashwagandha
Ginkgo Biloba
Omega 3
Vitamins & Minerals
L-theanine
Curcumin
Others

By Product

Bakery Products
Dairy Products
Cereals & Grains
Baby Food
Nutritional Bars & Supplements
Others

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In May 2021, Nestle SE announced that it acquired Seattle brand Nuun, entering the fast-growing functional hydration market. Nuun will join Nestle's Health Science portfolio, 'complementing the existing broad portfolio of active lifestyle nutrition brands with Nuun's range of clean, low-sugar, effervescent tablets and powders.'
In June 2023, Mitsui & Co., Ltd. has decided, and agreed with Celanese Corporation acquired a 70% stake in its wholly owned subsidiary Nutrinova Netherlands B.V. ("Nutrinova"), which manufactures and sells functional food ingredients, and concluded related agreements.
In March 2023, Burcon NutraScience acquired the Canadian plant protein processor Merit Functional Foods business, which went into receivership.

Why Purchase the Report?

To visualize the global brain health functional food and beverage market segmentation based on type, ingredients, products, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of brain health functional food and beverage market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global brain health functional food and beverage market report would provide approximately 70 tables, 74 figures, and 210 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Ingredients
3.3.Snippet By Product
3.4.Snippet by Distribution Channel
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Awareness Towards Brain Health is Driving The Brain Health
  - 4.1.1.2.Increasing Innovative Product Development
- 4.1.2.Restraints
  - 4.1.2.1.High Product Cost
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Snacks*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Dairy
7.4.Supplements
7.5.Others

8.By Ingredients

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 8.1.2.Market Attractiveness Index, By Ingredients
8.2.Anthocyanins*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Choline
8.4.Resveratrol
8.5.Ashwagandha
8.6.Ginkgo Biloba
8.7.Omega 3
8.8.Vitamins & Minerals
8.9.L-theanine
8.10.Curcumin
8.11.Others

9.By Product

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.1.2.Market Attractiveness Index, By Product
9.2.Bakery Products*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Dairy Products
9.4.Cereals & Grains
9.5.Baby Food
9.6.Nutritional Bars & Supplements
9.7.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/Hypermarkets*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Convenience Stores
10.4.Specialty Stores
10.5.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Russia
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7.
- 11.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.8.1.Brazil
  - 11.4.8.2.Argentina
  - 11.4.8.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Kellanova. *
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Rage Coffee.
13.3.Brainy Bar Ltd.
13.4.Cerebelly Inc.
13.5.Clutch Nutrition ApS
13.6.Koios Beverage Corp.
13.7.General Mills Inc.
13.8.Danone S.A.
13.9.Brainiac
13.10.OF DREAMS & KNOWLEDGE

LIST NOT EXHAUSTIVE