腦健康機能性食品和飲料市場規模、佔有率和成長分析（按成分、產品、分銷管道和地區）- 產業預測，2025-2032 年

2023 年全球大腦健康機能性食品和飲料市場規模價值 198 億美元，預計將從 2024 年的 219 億美元成長到 2032 年的 490.3 億美元，預測期內（2025-2032 年）的複合年成長率為 10.6%。

由於大腦健康機能性食品和飲料混合了維生素、礦物質和抗氧化劑等必需營養素，全球市場對此類食品和飲料的興趣正在激增。這種轉變的部分原因是壓力水平不斷上升以及人們對心理健康意識的增強，因為消費者尋求比傳統藥物更能促進放鬆和認知功能的產品。 Koios Beverage Corp. 的精神活性飲料銷往美國各大州，多樣化的供應鏈不斷增加，進一步推動了市場的成長。隨著生活方式的改變，消費者越來越重視自己的心理健康，因此更願意投資以健康為重點的物品。透過創新的產品開發和有吸引力的包裝策略，製造商可以充分利用日益成長的健康意識人口，尤其是未來幾年將主導該領域的千禧世代。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

腦部健康機能性食品和飲料市場規模（按成分和複合年成長率） (2025-2032)

• 市場概況
• 花青素
• 柯林
• 白藜蘆醇
• 睡茄
• 銀杏
• Omega-3
• 維生素和礦物質
• L-茶氨酸
• 薑黃素
• 其他

腦部健康機能性食品和飲料市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 烘焙產品
• 乳製品
• 穀物和穀類
• 嬰兒食品
• 營養棒和補充劑
• 其他

腦健康機能性食品和飲料市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 便利商店
• 專賣店
• 線上
• 其他

腦部健康機能性食品和飲料市場規模（按地區和複合年成長率）（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nestle SA（Switzerland）
• Danone SA（France）
• PepsiCo, Inc.（USA）
• Unilever PLC（UK/Netherlands）
• General Mills, Inc.（USA）
• Kellogg Company（USA）
• DSM（Netherlands）
• BASF SE（Germany）
• Lonza Group AG（Switzerland）
• BrainMD Health（USA）
• Cerebelly（USA）
• Koios Beverage Corp.（Canada）
• Bulletproof 360, Inc.（USA）
• Nature's Way Products, LLC（USA）
• NOW Foods（USA）
• GNC Holdings, LLC（USA）
• The Vitamin Shoppe（USA）
• Simply Good Foods Co（USA）
• Amway（USA）
• Usana Health Sciences, Inc.（USA）

結論和建議

Global Brain Health Functional Food and Beverage Market size was valued at USD 19.8 billion in 2023 and is poised to grow from USD 21.9 billion in 2024 to USD 49.03 billion by 2032, growing at a CAGR of 10.6% during the forecast period (2025-2032).

The global market for functional foods and beverages aimed at brain health is witnessing a surge in consumer interest due to the incorporation of essential nutrients like vitamins, minerals, and antioxidants. This shift is partly driven by rising stress levels and a growing awareness of mental well-being, leading consumers to seek products that promote relaxation and cognitive function over traditional pharmaceuticals. Enhanced accessibility through diverse supply chains, as seen with Koios Beverage Corp.'s nootropic drinks in major U.S. states, further fuels market growth. Consumers are increasingly willing to invest in health-focused items, particularly as they prioritize mental health amid lifestyle changes. With innovative product development and appealing packaging strategies, manufacturers are well-positioned to capitalize on the expanding health-conscious demographic, particularly millennials, set to dominate the sector in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Brain Health Functional Food And Beverage market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Brain Health Functional Food And Beverage Market Segmental Analysis

Global Brain Health Functional Food and Beverage Market is segmented by Ingredient, Product, Distribution Channel and region. Based on Ingredient, the market is segmented into Anthocyanins, Choline, Resveratrol, Ashwagandha, Ginkgo Biloba, Omega 3, Vitamins & Minerals, L-theanine, Curcumin and Others. Based on Product, the market is segmented into Bakery Products, Dairy Products, Cereals & Grains, Baby Food, Nutritional Bars & Supplements and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Brain Health Functional Food And Beverage Market

The Global Brain Health Functional Food and Beverage market is significantly driven by the rising awareness surrounding brain health, particularly in light of the aging population and the increasing prevalence of neurological disorders like Alzheimer's and Parkinson's disease. As more individuals recognize the critical role of cognitive health, there has been a notable surge in demand for functional food and beverages that are marketed as beneficial for enhancing cognitive function. This heightened concern for brain wellness, alongside the desire for preventive health measures, is propelling consumers toward products that offer potential support for their cognitive abilities and overall brain health.

Restraints in the Global Brain Health Functional Food And Beverage Market

The Global Brain Health Functional Food and Beverage market faces significant restraints, particularly due to high costs associated with many of these products. The premium pricing can deter price-sensitive consumers from making purchases, thereby limiting market accessibility. This financial barrier not only affects potential buyers but also poses a considerable challenge for new entrants attempting to penetrate the market. As a result, the elevated costs of production and marketing can stifle innovation and competition, ultimately restricting the market's growth potential and hindering the wider adoption of brain health-focused food and beverage options among various consumer demographics.

Market Trends of the Global Brain Health Functional Food And Beverage Market

The Global Brain Health Functional Food and Beverage market is witnessing a significant surge in demand for plant-based ingredients, driven by the rising popularity of plant-based diets among health-conscious consumers. Ingredients such as omega-3 fatty acids, flavonoids, and polyphenols, recognized for their neuroprotective and cognitive-enhancing benefits, are increasingly being incorporated into functional products. This trend not only aligns with the growing awareness of the link between nutrition and mental health but also reflects a broader shift towards sustainable and natural food choices. As a result, manufacturers are innovating to create appealing, health-focused offerings that cater to this evolving consumer preference.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Brain Health Functional Food and Beverage Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Anthocyanins
• Choline
• Resveratrol
• Ashwagandha
• Ginkgo Biloba
• Omega 3
• Vitamins & Minerals
• L-theanine
• Curcumin
• Others

Global Brain Health Functional Food and Beverage Market Size by Product & CAGR (2025-2032)

• Market Overview
• Bakery Products
• Dairy Products
• Cereals & Grains
• Baby Food
• Nutritional Bars & Supplements
• Others

Global Brain Health Functional Food and Beverage Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Global Brain Health Functional Food and Beverage Market Size & CAGR (2025-2032)

• North America (Ingredient, Product, Distribution Channel)
  • US
  • Canada
• Europe (Ingredient, Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Ingredient, Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Ingredient, Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Ingredient, Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSM (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lonza Group AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrainMD Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerebelly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koios Beverage Corp. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bulletproof 360, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way Products, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Vitamin Shoppe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simply Good Foods Co (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Usana Health Sciences, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations