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市場調查報告書

商品編碼

1512665

全球益生菌軟糖市場 - 2024-2031

Global Probiotics Gummies Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 235 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球益生菌軟糖市場規模達到2,510萬美元，預計2031年將達到4,060萬美元，2024-2031年預測期間複合年成長率為7.1%。

在全球範圍內，預防性健康和保健已成為更廣泛的趨勢，消費者尋求自然和整體的方法來保持健康。消費者越來越意識到益生菌如何支持消化健康、免疫功能和整體健康，導致益生菌產品的需求增加。更高的偏好促進了益生菌軟糖在全球對消化健康和免疫支持的普及。

與膠囊或片劑等傳統補充劑形式相比，軟糖因其更好的口味、咀嚼形式和易於食用而受到許多消費者（包括兒童和成人）的青睞。益生菌軟糖為傳統補充劑提供了一個方便且有吸引力的替代品。益生菌菌株、輸送系統以及維生素、礦物質和益生元等添加成分的不斷創新提高了益生菌軟糖的有效性和吸引力。

北美主導全球益生菌軟糖市場。北美益生菌消費量的增加有利於市場成長。根據國際食品資訊理事會 2022 年 4 月進行的食品與健康調查，約 33% 的美國受訪者努力在飲食中添加益生菌，其中 60% 的受訪者希望每天都這樣做。

動力學

新的和創新的產品發布

隨著注重健康的消費者對益生菌軟糖的需求不斷成長，製造商也加速了創新和新產品的推出。許多創新的益生菌軟糖都添加了維生素和礦物質等附加功能成分，進一步增強了其促進健康的特性。這些組合具有協同效益，可滿足特定的健康需求，例如免疫系統支持和營養吸收。

無糖產品的推出，正為市場開拓更好的市場空間。例如，2022 年 1 月，專門生產消化和免疫健康產品的 PanTheryx 公司在其針對兒童和成人的 TruBiotics 系列中推出了兩種無糖益生菌軟糖產品。 TruBiotics 推出第一批軟糖系列，其中含有枯草桿菌 DE111，可支持腸道和免疫，並輔以維生素 C 或 D。

益生菌的使用不斷增加

益生菌被認為是維持腸道健康和增強免疫功能的天然解決方案，符合健康趨勢。消費者越來越意識到益生菌對消化健康和免疫健康的潛在益處。隨著越來越多的人熟悉益生菌及其在促進健康方面的作用，全球對益生菌補充劑的需求正在增加。

與膠囊或粉末等傳統形式相比，益生菌軟糖提供了一種方便、愉快的益生菌消費方式。這吸引了優先考慮易用性和宜人口味的消費者，尤其是吞嚥藥片有困難的消費者。益生菌軟糖憑藉其口味和健康益處的雙重吸引力，順應了這一趨勢並增加了消費。

益生菌軟糖價格高昂

與膠囊或粉末等傳統益生菌補充劑相比，益生菌軟糖的價格更高。較高的價格歸因於所使用的成分、設備價格，甚至所使用的包裝。軟糖配方通常包含糖、香料和色素以改善味道和外觀。添加這些成分是為了使軟糖更加可口並且對消費者更有吸引力。

生產軟糖需要專門的設備和技術，例如成型和乾燥過程。對專業機械和熟練勞動力的投資增加了整體生產費用。與這些因素相關的較高生產成本導致益生菌軟糖的零售價格較高，消費者可能會發現與膠囊或粉末相比，軟糖的價格更便宜，尤其是在價格敏感度較高的市場。

Globally, there is a broader trend towards preventive health and wellness, with consumers seeking natural and holistic approaches to maintaining health. Consumers are becoming more aware of how probiotics can support digestive health, immune function and overall well-being, leading to higher demand for probiotic products. The higher preference boosts the popularity of probiotic gummies for digestive health and immunity support worldwide.

Gummies are preferred by many consumers, including children and adults, due to their better taste, chewable format and ease of consumption compared to traditional supplement forms like capsules or tablets. Probiotic gummies offer a convenient and appealing alternative to traditional supplements. Continuous innovation in probiotic strains, delivery systems, and added ingredients like vitamins, minerals, and prebiotics boost the effectiveness and appeal of probiotic gummies.

North America dominates the global probiotics gummies market. The higher probiotic consumption in North America favours market growth. According to the Food and Health Survey conducted by the International Food Information Council in April 2022, around 33% of respondents in United States make an effort to include probiotics in their diets, with 60% aiming to do so daily.

Dynamics

New and Innovative Product Launches

With the rising demand for probiotic gummies among health-conscious consumers, manufacturers also speed up their innovative and new product introductions. Many innovative probiotic gummies are fortified with additional functional ingredients like vitamins and minerals, which further enhance their health-promoting properties. These combinations offer synergistic benefits and cater to specific health needs such as immune system support and nutrient absorption.

The launch of sugar-free products is developing a better market scope for the market. For instance, in January 2022, PanTheryx, a company specializing in digestive and immune health products, introduced two sugar-free probiotic gummy products to its TruBiotics line for children and adults. TruBiotics is launching its first line of gummies, featuring B. subtilis DE111 for gut and immune support, complemented by vitamin C or D.

Rising Use of Probiotics

Probiotics are perceived as natural solutions to maintain gut health and enhance immune function, aligning with wellness trends. There's a heightened awareness among consumers regarding the potential benefits of probiotics for digestive health and immunity health. As more people become familiar with probiotics and their role in promoting better health, the demand for probiotic supplements is increasing globally.

Probiotic gummies offer a convenient and enjoyable way to consume probiotics compared to traditional forms like capsules or powders. This appeals to consumers who prioritize ease of use and pleasant taste, especially for those who may have difficulty swallowing pills. Probiotic gummies, with their dual appeal of taste and health benefits, capitalize on the trend and experience increased consumption.

High Price of Probiotic Gummies

Probiotic gummies are of a higher price compared to traditional probiotic supplements like capsules or powders. The higher price is attributed to the ingredients used, equipment price and even the packaging used for them. Gummy formulations typically include sugars, flavors, and colors to improve taste and appearance. These ingredients are added to make the gummies more palatable and appealing to consumers.

Producing gummies requires specialized equipment and techniques such as molding and drying processes. The investment in specialized machinery and skilled labor adds to the overall production expenses. The higher production costs associated with these factors contribute to the higher retail price of probiotic gummies, which consumers may find gummies less affordable compared to capsules or powders, especially in markets where price sensitivity is high.

Segment Analysis

The global probiotics gummies market is segmented based on strain, flavor, target, distribution channel, age group and region.

Significant Role of Probiotics in Promoting Digestive Health

The global probiotics gummies market is segmented based on target into digestive health and immunity support. The digestive health segment dominates the global market. Probiotics are widely recognized for their role in promoting digestive health. They help maintain a healthy balance of gut microbiota, which is crucial for digestion and nutrient absorption.

Digestive disorders and discomforts are common worldwide, affecting a large portion of the population. According to the International Foundation for Gastrointestinal Disorders, the worldwide estimation of IBS is reported to be 5-10% of the population. Probiotic supplements are commonly used to support digestive health.

Individuals experiencing digestive issues such as bloating, gas, diarrhea, constipation, or irritable bowel syndrome often turn to probiotic supplements to alleviate symptoms and improve overall gut function. Probiotic gummies offer a convenient and palatable way to address these issues, appealing to consumers seeking natural solutions for digestive wellness.

Geographical Penetration

High Consumption of Probiotics in North America

North America dominates the global probiotics gummies market. The region's large health-conscious population seeks natural solutions for health maintenance. Probiotics are recognized for their potential benefits to digestive health, immune function, and overall well-being, aligning with consumer preferences for preventive healthcare, driving probiotics consumption in this region.

In a 2021 survey conducted by the International Food Information Council, findings indicated that 51% of Americans incorporate probiotics into their diets to promote gut health, 33% use them to bolster immune function, 38% integrate probiotics for overall health and wellness purposes, and 13% reported consuming probiotics to support emotional well-being. There is a growing preference for convenient and enjoyable supplement formats like gummies, which has driven demand in the region.

Competitive Landscape

The major global players in the market include SWISSE INDIA, GlobalBees Brands Pvt. Ltd., Nutrazee, Velbiom Probiotics, Church & Dwight Co., Inc., Lifeable, Goli Nutrition Inc, Jamieson Vitamins, Nordic Naturals and Nature's Bounty.

COVID-19 Impact Analysis

The COVID-19 pandemic had a moderate impact on the probiotics gummies. The pandemic disrupted global supply chains, impacting the availability and distribution of raw materials and finished products. Manufacturers faced challenges in sourcing ingredients, production delays, and logistics issues, which affected product availability and market growth. Manufacturing facilities faced operational challenges due to health and safety protocols, workforce disruptions, and fluctuations in demand.

COVID-19 prompted a heightened focus on health and well-being globally. Consumers became more conscious of preventive health measures, including dietary supplements like probiotics gummies, to support overall wellness and potentially improve resilience against infections. Probiotic gummies, known for their immune-supporting properties, saw a surge in popularity as consumers looking out for products that could potentially enhance their immune systems.

By Strain

Single Strain
Multi-Strain

By Flavor

Citrus
Fruit
Mixed Flavor

By Target

Digestive Health
Immune Support

By Distribution Channel

Pharmacies
Specialty Stores
E-Commerce

By Age Group

Children
Adults

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In March 2023, Nutrazee, a Hyderabad-based startup renowned for its innovative vegan supplements and gummy vitamins, introduced its latest offering: Nutrazee Probiotic Gummies for Digestive & Immune Health. This new addition to their product lineup is specially formulated to promote digestive and immune health, catering to both children and adults alike.
In January 2022, PanTheryx, a company specializing in digestive and immune health products, introduced two sugar-free probiotic gummy products to its TruBiotics line for children and adults. TruBiotics is launching its first line of gummies, featuring B. subtilis DE111 for gut and immune support, complemented by vitamin C or D.

Why Purchase the Report?

To visualize the global probiotics gummies market segmentation based on strain, flavor, target, distribution channel, age group and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of probiotics gummies market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global probiotics gummies market report would provide approximately 78

tables, 69 figures and 235 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavor
3.3. Snippet by Target
3.4. Snippet by Distribution Channel
3.5. Snippet by Age Group
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. New and Innovative Product Launches
  - 4.1.1.2. Rising Use of Probiotics
- 4.1.2. Restraints
  - 4.1.2.1. High Price of Probiotic Gummies
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Strain

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 7.1.2. Market Attractiveness Index, By Strain
7.2. Single Strain
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Multi-Strain

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Citrus
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Fruit
8.4. Mixed Flavor

9. By Target

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 9.1.2. Market Attractiveness Index, By Target
9.2. Digestive Health
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Immune Support

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Pharmacies
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Specialty Stores
10.4. E-Commerce

11. By Age Group

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 11.1.2. Market Attractiveness Index, By Age Group
11.2. Children
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Adults

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. U.K.
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Spain
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. SWISSE INDIA
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. GlobalBees Brands Pvt. Ltd.
14.3. Nutrazee
14.4. Velbiom Probiotics
14.5. Church & Dwight Co., Inc.
14.6. Lifeable
14.7. Goli Nutrition Inc
14.8. Jamieson Vitamins
14.9. Nordic Naturals
14.10. Nature's Bounty

LIST NOT EXHAUSTIVE