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市場調查報告書
商品編碼
1512668
全球消化優勢益生菌軟糖市場 - 2024-2031Global Digestive Advantage Probiotic Gummies Market - 2024-2031 |
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概述
全球消化優勢益生菌軟糖市場在 2023 年達到 1,810 萬美元,預計到 2031 年將達到 2,820 萬美元,2024-2031 年預測期間複合年成長率為 6.5%。
Digestive Advantage 益生菌軟糖市場是更廣泛的消化健康補充劑領域中一個蓬勃發展的領域,為消費者提供了一種方便、愉快的方式來支持他們的腸道健康。隨著人們越來越認知到消化健康的重要性以及益生菌在維持健康微生物群中的作用,近年來對益生菌軟糖的需求激增。
這些咀嚼補充劑採用以其消化益處而聞名的活細菌菌株配製而成,受到各個年齡層的歡迎,尤其是那些尋求易於使用的消化不適和免疫支持解決方案的人群。推動消化優勢益生菌軟糖市場成長的主要趨勢包括對便利性和預防性醫療保健解決方案的需求不斷成長。消費者越來越青睞能夠無縫融入日常生活的補充劑形式,這使得益生菌軟糖成為一個有吸引力的選擇。
多菌株益生菌軟糖在消化優勢益生菌軟糖市場中佔超過25.54%的佔有率。同樣,北美在消化優勢益生菌軟糖市場上佔據主導地位,佔據了超過 1/3 的最大市場佔有率。該市場的推動因素包括消費者腸道健康意識的增強、人口老化、消化系統疾病的流行以及 COVID-19 大流行期間對免疫支持的需求。
動力學
提高消化健康意識
人們對消化健康的認知不斷增強,是推動全球消化優勢益生菌軟糖市場成長的重要驅動力。隨著越來越多的消費者意識到維持健康消化系統的重要性,他們正在積極尋找能夠支持腸道健康的產品。益生菌補充劑,例如消化益生菌軟糖,由於其便利性和公認的健康益處而廣受歡迎。
國際食品資訊理事會 (IFIC) 基金會進行的一項調查發現,70% 的消費者認為腸道健康很重要,其中 90% 的消費者將益生菌與健康益處聯繫在一起。這種日益成長的意識促使消費者尋找益生菌產品,包括軟糖,作為將有益細菌融入日常生活的簡單而愉快的方式。
2023 年 4 月,Centrum 宣佈在印度推出了一系列新的高科技補充劑,以美味的軟糖形式提供多種功效——「Benefit Blends」。 Haleon 印度次大陸維生素和礦物質補充劑負責人Garima Gupta 在與Financial Express.com 的互動中表示,新的Benefit Blends 系列包含五種變體,即Centrum 免疫防禦軟糖、Centrum 睡眠和刷新軟糖、Centrum消化平衡軟糖適合成人,以及 Centrum Kids Immune Fuel 和 Centrum Kids Growth Fuel 適合兒童。
便利性因素在推動消化益生菌軟糖的需求方面也發揮著至關重要的作用。與膠囊或片劑形式的傳統益生菌補充劑不同,軟糖提供了一種美味且易於服用的選擇,特別適合吞嚥藥片有困難的兒童和成人。這種可近性促進了益生菌軟糖在尋求改善消化健康的消費者中的廣泛採用。
對便捷補充形式的需求不斷成長
對方便補充劑形式的需求不斷成長是推動全球消化優勢益生菌軟糖市場擴張的關鍵驅動力。這一趨勢的基礎是不斷變化的消費者生活方式和偏好,人們越來越傾向於無縫融入日常生活的產品。益生菌軟糖以其易於食用和令人愉悅的口味而聞名,已成為注重健康的消費者的首選,這些消費者希望在不吞嚥藥片或混合粉末的不便的情況下增強消化系統健康。
包括益生菌在內的軟糖補充劑的吸引力在於其無與倫比的便利性和適口性。許多人,特別是兒童和老年人,發現吞嚥藥片具有挑戰性,因此傾向於更令人愉悅的劑型。益生菌軟糖提供了一個誘人的解決方案,提供了一種可咀嚼且美味的替代品,能夠引起廣大消費者的共鳴。此外,益生菌軟糖的便攜性和隨身攜帶的便利性贏得了忙碌人士的極大青睞,他們希望輕鬆地將支持健康的做法融入到繁忙的日程中。
益生菌補充劑的成本高昂
益生菌補充劑的高成本對市場的成長構成了顯著的限制。由於專業的生產流程、嚴格的品質控制措施以及含有活菌株等因素,益生菌補充劑(包括軟糖)的價格通常比其他膳食補充劑高。這種高定價可能會阻止對價格敏感的消費者購買益生菌軟糖,從而阻礙市場滲透並限制成長機會。
平均而言,由於特定菌株的採購和培養、嚴格的品質保證流程以及專業輸送系統的採用等多種因素,包括軟糖在內的益生菌補充劑的價格高於標準膳食補充劑。雖然確切的定價取決於品牌聲譽和配方複雜性等因素,但益生菌軟糖通常在每瓶 20 至 40 美元之間,優質品牌的價格甚至更高。
此外,益生菌作為一種特殊產品類別的觀念進一步強化了其溢價。雖然有些消費者可能願意為具有獨特健康益處或卓越品質的產品支付溢價,但其他消費者可能會因較高的成本而望而卻步。注重預算的個人,特別是在價格敏感的市場中,可能會選擇更實惠的替代品或完全放棄購買益生菌。
Overview
Global Digestive Advantage Probiotic Gummies Market reached US$ 18.1 million in 2023 and is expected to reach US$ 28.2 million by 2031, growing with a CAGR of 6.5% during the forecast period 2024-2031.
The Digestive Advantage Probiotic Gummies Market is a thriving segment within the broader landscape of digestive health supplements, offering consumers a convenient and enjoyable way to support their gut health. With increasing awareness of the importance of digestive wellness and the role of probiotics in maintaining a healthy microbiome, demand for probiotic gummies has surged in recent years.
These chewable supplements, formulated with live bacteria strains known for their digestive benefits, have gained popularity among individuals of all ages, especially those seeking easy-to-use solutions for digestive discomfort and immune support. Key trends driving the growth of the digestive advantage probiotic gummies market include the rising demand for convenience and preventive healthcare solutions. Consumers are gravitating towards supplement formats that seamlessly integrate into their daily routines, making probiotic gummies an appealing option.
The multi-strain probiotic gummies segment in digestive advantage probiotic gummies market accounts over 25.54% share. Similarly, North America dominates the digestive advantage probiotic gummies market, capturing the largest market share of over 1/3rd. The market is driven by factors such as increasing consumer awareness of gut health, the aging population, the prevalence of digestive disorders, and the demand for immune support amid the COVID-19 pandemic.
Dynamics
Increasing Awareness of Digestive Health
The increasing awareness of digestive health is a significant driver propelling the growth of the global digestive advantage probiotic gummies market. As more consumers become aware of the importance of maintaining a healthy digestive system, they are actively seeking out products that can support their gut health. Probiotic supplements, such as digestive advantage probiotic gummies, have gained popularity due to their convenience and perceived health benefits.
A survey conducted by the International Food Information Council (IFIC) Foundation found that 70% of consumers consider gut health to be important, and 90% of them associate probiotics with a health benefit. This growing awareness is driving consumers to seek out probiotic products, including gummies, as an easy and enjoyable way to incorporate beneficial bacteria into their daily routine.
In April 2023, Centrum announced that it has now expanded into a new line of high science supplements for varied benefits in a flavourful gummy format - 'Benefit Blends' in India. In an interaction with Financial Express.com, Garima Gupta, Vitamins & Mineral Supplements Lead, Indian Subcontinent at Haleon said that the new range of Benefit Blends comprises of five variants namely Centrum Immune Defence Gummy, Centrum Sleep and Refresh Gummy, Centrum Digestive Balance Gummy for adults and Centrum Kids Immune Fuel, and Centrum Kids Growth Fuel for kids.
The convenience factor also plays a crucial role in driving the demand for digestive advantage probiotic gummies. Unlike traditional probiotic supplements in capsule or tablet form, gummies offer a tasty and easy-to-administer option, particularly appealing to children and adults who have difficulty swallowing pills. This accessibility has contributed to the widespread adoption of probiotic gummies among consumers looking to improve their digestive health.
Rising Demand for Convenient Supplement Formats
The rising demand for convenient supplement formats is a pivotal driver propelling the expansion of the global digestive advantage probiotic gummies market. This trend is underpinned by evolving consumer lifestyles and preferences, with individuals increasingly gravitating towards products that seamlessly integrate into their daily routines. Probiotic gummies, renowned for their ease of consumption and delightful taste, have emerged as a favored choice among health-conscious consumers seeking to bolster their digestive health without the inconvenience of swallowing pills or mixing powders.
The allure of gummy supplements, including probiotics, lies in their unparalleled convenience and palatability. Many individuals, particularly children and older adults, find swallowing pills challenging, thus gravitating towards more enjoyable dosage forms. Probiotic gummies provide an enticing solution, offering a chewable and flavorsome alternative that resonates with a broad spectrum of consumers. Furthermore, the portability and on-the-go convenience of probiotic gummies have garnered immense favor among busy individuals seeking to effortlessly integrate health-supporting practices into their hectic schedules.
High Cost of Probiotic Supplements
The high cost associated with probiotic supplements poses a notable restraint on the growth of the market. Probiotic supplements, including gummies, are often priced at a premium compared to other dietary supplements due to factors such as specialized production processes, stringent quality control measures, and the inclusion of live bacteria strains. This elevated pricing can dissuade price-sensitive consumers from purchasing probiotic gummies, thereby impeding market penetration and constraining growth opportunities.
On average, probiotic supplements, including gummies, are priced higher than standard dietary supplements due to various factors such as the sourcing and cultivation of specific bacterial strains, rigorous quality assurance processes, and the incorporation of specialized delivery systems. While exact pricing varies depending on factors like brand reputation and formulation complexity, probiotic gummies typically range from $20 to $40 per bottle, with premium brands commanding even higher prices.
Moreover, the perception of probiotics as a specialized product category further reinforces their premium pricing. While some consumers may be willing to pay a premium for products offering unique health benefits or superior quality, others may be deterred by the higher cost. Budget-conscious individuals, particularly in price-sensitive markets, may opt for more affordable alternatives or forego purchasing probiotics altogether.
The global digestive advantage probiotic gummies market is segmented based on additive type, species, functionality, distribution channel, form and region.
The Surging Demand for Digestive Health Function
The demand for Multi-Strain Probiotic Gummies in the Digestive Advantage Probiotic Gummies Market is driven by several factors, reflecting consumer preferences and health-conscious behavior. Multi-strain probiotics are formulations that contain a combination of different bacterial strains, each with unique health benefits, offering a comprehensive approach to digestive health support.
In March 2023, Nutrazee, India-based startup, known for its innovative vegan supplements and gummy vitamin products, has announced the launch of its newest product - Nutrazee Probiotic Gummies for Digestive & Immune Health. The latest addition to the company's product line is specifically formulated to support digestive and immune health and is suitable for both children and adults.
Nutrazee Probiotic Gummies contain a patented and clinically validated probiotic strain of Bacillus Coagulans. This powerful strain of probiotics has been shown to have several health benefits, such as reducing the symptoms of Irritable Bowel Syndrome (IBS) in children. The probiotics help alleviate common symptoms associated with IBS such as abdominal discomfort, bloating, and straining at stool, while also helping to improve stool consistency.
A Growing Hub for Digestive Advantage Probiotic Gummies Market Amid Rising Health Consciousness and Demand in North America
The demand for digestive advantage probiotic gummies in North America is fueled by several factors, making it a prominent market for digestive health supplements. North America has witnessed a significant rise in health-conscious consumer behavior, with individuals increasingly prioritizing preventive healthcare and seeking out products that support digestive wellness. Probiotic gummies have gained traction in the region due to their convenience, effectiveness, and palatability, driving demand among a diverse demographic.
One of the primary drivers of demand for probiotic gummies in North America is the region's aging population. With a growing number of older adults seeking solutions to support digestive health and manage age-related gastrointestinal issues, there is a heightened demand for convenient and effective probiotic supplements. Probiotic gummies offer an appealing option for this demographic, providing a tasty and easy-to-administer format that aligns with their preferences and lifestyle.
Furthermore, the prevalence of digestive disorders such as irritable bowel syndrome (IBS), bloating, and indigestion has spurred demand for probiotic supplements in North America. According to the International Foundation for Gastrointestinal Disorders (IFFGD), IBS affects an estimated 10-15% of the population in the United States alone, driving the need for products that can alleviate symptoms and promote digestive comfort. Probiotic gummies, formulated with specific bacterial strains targeted at digestive health, are well-suited to address these concerns, contributing to their growing popularity in the region.
The COVID-19 pandemic has had a profound impact on the Global Digestive Advantage Probiotic Gummies Market, both positively and negatively. On the positive side, the heightened awareness of health and wellness during the pandemic led to a surge in demand for immune-boosting products, including probiotic supplements. Consumers became more proactive about their health, seeking products that could enhance their digestive and overall well-being, which benefited the probiotic gummies market.
The increased focus on preventive health care and the convenience of gummy supplements contributed to their popularity during the pandemic. However, the pandemic also presented significant challenges, particularly in the supply chain and production processes. Lockdowns, travel restrictions, and workforce limitations disrupted manufacturing operations and caused delays in the supply of raw materials. Many companies faced difficulties in maintaining production levels and meeting the heightened demand.
Additionally, economic uncertainties and reduced disposable incomes in many regions affected consumer spending power, impacting sales of non-essential health supplements. Despite these hurdles, the market has shown resilience, with companies adapting by enhancing their online presence and distribution channels to reach health-conscious consumers more effectively.
The Russia-Ukraine war has had significant repercussions on global supply chains, impacting various markets, including the Global Digestive Advantage Probiotic Gummies Market. The conflict has disrupted transportation routes and logistics networks, leading to delays and increased costs in the procurement of raw materials essential for manufacturing probiotic gummies. Additionally, the war has created economic instability and uncertainty, which has affected consumer spending patterns and priorities.
Markets in Eastern Europe, which are closer to the conflict zone, have experienced more pronounced disruptions, affecting both production and distribution of health supplements, including probiotics. Moreover, the geopolitical tensions have led to sanctions and trade restrictions, further complicating international trade and cross-border transactions.
Companies in the probiotic gummies market have had to navigate these challenges by seeking alternative supply sources, adjusting their supply chain strategies, and sometimes passing on increased costs to consumers. The overall economic impact of the war has also resulted in fluctuating currency values, which can influence the pricing and profitability of exported products. These factors combined have created a challenging environment for the probiotic gummies market, necessitating agility and resilience from manufacturers and distributors.
The major global players in the market include Schiff Vitamins, Nature's Way, Garden of Life, Renew Life, OLLY, Nordic Naturals, Rainbow Light, Culturelle, Vitafusion and SmartyPants Vitamins among others.
The global digestive advantage probiotic gummies market report would provide approximately 78 tables, 73 figures, and 219 Pages.
Target Audience 2024
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