市場調查報告書
商品編碼
1354319
柑橘軟糖市場規模- 按水果類型(橙子、檸檬、酸橙、葡萄柚)、按形式(傳統軟糖、耐嚼糖果、酸軟糖、無糖軟糖)、口味、包裝類型、消費者定位、分銷管道和預測2023 - 2032Citrus Gummies Market Size - By Fruit Type (Orange, Lemon, Lime, Grapefruit), By Form (Traditional Gummies, Chewy Candies, Sour Gummies, Sugar-free Gummies), Flavor, Packaging Type, Consumer Orientation, Distribution Channel & Forecast 2023 - 2032 |
在全球消費者飲食偏好不斷變化的推動下,柑橘軟糖市場規模預計從 2023 年到 2032 年複合年成長率將超過 6%。
近年來,消費者尋求多樣化的飲食要求和限制,包括素食、純素食、無麩質和猶太潔食。為此,柑橘軟糖製造商正在使用植物成分或替代成分生產各種產品來滿足這些偏好。例如,2023 年 6 月,寶潔的 VOST 維生素增強品牌推出了新的 VOST 軟糖,擴大了其產品組合,以增強和個性化消費者的日常維生素習慣。新配方的湧入,包括無糖、有機和功能性軟糖,以滿足廣大消費者群體的需求,也將推動市場成長。
整個柑橘軟糖市場分為水果類型、形狀、風味、包裝類型、消費者定位、分銷管道和地區。
就水果類型而言,到2032年,以檸檬為原料的柑橘軟糖市場將獲得強勁發展。檸檬味軟糖因其清爽、濃鬱的口味而受到消費者的歡迎。此外,檸檬口味的多功能性使其能夠與其他各種水果口味相輔相成,從而增加了其廣泛的吸引力。透過檸檬大量攝取天然維生素C將進一步推動該細分市場的擴張。
就形式而言,由於消費者越來越青睞傳統含糖零食的更健康替代品,預計到 2032 年,無糖柑橘軟糖市場將獲得巨大的吸引力。無糖柑橘軟糖為飲食有限制的人士(如糖尿病患者)和糖攝取量受限的人士提供了美味且無罪惡感的選擇。這些軟糖通常用天然替代品增甜,包括甜菊或赤藻醣醇。
2022 年,亞太地區在柑橘軟糖市場中佔據了相當大的佔有率,並將在2023 年至2032 年間實現強勁成長。健康意識的增強以及對天然和水果風味的偏好增加了該地區對柑橘軟糖的需求。此外,膳食補充劑和更健康的零食選擇的日益普及也促進了市場的成長。此外,近年來,解酒補充劑的需求激增,促使業界參與者不斷努力滿足不斷變化的消費者需求。例如,2023年1月,新加坡REVIT推出了蜂蜜檸檬口味的解酒軟糖產品。
Citrus Gummies Market size is estimated to witness over 6% CAGR from 2023 to 2032, driven by the evolving consumer dietary preferences worldwide.
In recent years, consumers are looking for diverse dietary requirements and restrictions, including vegetarian, vegan, gluten-free, and kosher. To that end, citrus gummies manufacturers are creating wide range of products to cater to these preferences using plant-based or alternative ingredients. For instance, in June 2023, P&G's VOST vitamin boost brand expanded its product portfolio with the introduction of new VOST Gummies to enhance and personalize consumer daily vitamin routines. The influx of new formulations, including sugar-free, organic, and functional gummies to cater to vast consumer base will also drive the market growth.
The overall citrus gummies market is segmented into fruit type, form, flavor, packaging type, consumer orientation, distribution channel, and region.
In terms of fruit type, the lemon-based citrus gummies market will gain significant momentum through 2032. Lemon-flavored gummies have gained popularity among consumers due to their refreshing and tangy taste. Additionally, the versatility of lemon flavor allows it to complement various other fruit flavors, adding to its widespread appeal. The significant intake of natural vitamin C through lemons will further drive the segment expansion.
With respect to form, the sugar-free citrus gummies market is projected to gain immense traction through 2032, propelled by the increasing consumer preference for healthier alternatives to traditional sugary snacks. Sugar-free citrus gummies offer delicious and guilt-free options for catering to individuals with dietary restrictions, such as diabetics, and restricted sugar intake. These gummies are often sweetened with natural alternatives, including stevia or erythritol.
Asia Pacific accounted for sizable share of the citrus gummies market in 2022 and is set to witness robust growth between 2023 and 2032. The growing health consciousness and preference for natural and fruity flavors has boosted the demand for citrus gummies in the region. Additionally, the rising popularity of dietary supplements and healthier snack options is contributing to the market growth. Moreover, in recent years, there has been surging demand for anti-hangover supplements, pushing industry players to make constant efforts to cater to the evolving consumer needs. For instance, in January 2023, Singapore-based REVIT launched its Honey Lemon flavored anti-hangover gummy product.