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機能性食品益生菌

市場調查報告書

商品編碼

1512670

全球益生菌健康飲料市場 - 2024-2031

Global Probiotic Wellness Drinks Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球益生菌健康飲料市場達到8.121億美元，預計到2031年將達到18.999億美元，2024-2031年預測期間複合年成長率為12.9%。

人們越來越意識到腸道健康的重要性及其對整體健康的影響，這推動了消費者對益生菌健康飲料的需求。消費者越來越了解益生菌在支持消化健康、增強免疫力和增強心理健康方面的益處。這種意識的提高正在推動市場對具有這些健康益處的功能性飲料的需求。

市場正在見證產品創新和多元化的激增。製造商正在開發各種益生菌健康飲料，以滿足不同的口味、飲食偏好和健康需求。創新包括不含乳製品、調味飲料以及添加維生素、礦物質和植物萃取物等其他營養素的產品。這種多元化正在擴大市場對更廣泛消費者群體的吸引力。

例如，2024年2月28日，處於整體健康解決方案前沿的先鋒公司NextFoods推出了其旗艦品牌GoodBelly和Cheribundi。這些品牌以其提高生活品質的科學支援產品而聞名，於2023 年合併到NextFoods 旗下。入圍者功能性食品或飲料類別。

北美消費者越來越意識到健康和保健的重要性，特別是腸道健康。隨著消費者尋求具有消化健康益處並促進整體健康的功能性飲料，這種意識的提高正在推動對益生菌健康飲料的需求。這一趨勢正在顯著影響市場成長，越來越多的消費者將益生菌飲料融入他們的日常健康習慣中。

動力學

功能性飲料產業的擴張

消費者越來越喜歡除了基本補水之外還具有健康益處的飲料。功能性飲料（包括益生菌健康飲料）吸引了注重健康的消費者，他們尋求便捷的方式來改善消化健康、增強免疫力和促進整體健康。隨著製造商擴大產品範圍以滿足這些不斷變化的消費者偏好，這種不斷成長的需求推動了市場成長。

功能性飲料產業不斷創新，推出含有益生菌的新產品配方。益生菌健康飲料的配方可提供活的有益細菌，如乳酸菌和雙歧桿菌，可支持腸道健康並增強免疫功能。這些創新吸引了尋求以方便的飲料形式提供科學支援的健康解決方案的消費者。

例如，2023 年 8 月 21 日，達能益生菌優格產品系列的領導品牌 Activia 宣布舉辦第一屆 We've Got Guts 論壇。此次公共活動將提供免費節目，重點是倡導腸道健康並幫助與會者提高整體健康水平。這場免費的現場論壇定於 9 月 22 日在多倫多 Artscape Wychwood Barns 的社區文化中心舉行。

益生菌的持續研發

研究工作旨在提高飲料中益生菌的功效和穩定性，確保活菌在加工、儲存和消費過程中存活。益生菌菌株封裝技術和保護塗層的創新提高了它們的活力，使製造商能夠向消費者提供強效、有效的益生菌飲料。這項技術進步增強了消費者信心並推動市場採用。

研究人員專注於識別和開發具有特定健康益處的菌株，例如改善消化、免疫支持和增強情緒。例如，2023年5月23日，恆天然在新加坡推出了一款專為東南亞注重健康的消費者量身訂製的益生菌粉末飲料。該公司計劃擴大在印尼、馬來西亞和泰國的分銷範圍，瞄準這些地區不斷擴大的中產階級人口。

嚴格的監管要求

嚴格的監管要求可能會給新製造商和新產品的市場進入設置障礙。遵守與益生菌、健康聲明、標籤和安全標準相關的複雜法規需要大量資源和專業知識。中小企業（SME）可能在滿足這些要求方面面臨困難，這限制了它們進入市場和有效競爭的能力。

滿足嚴格的監管標準會為益生菌健康飲料製造商帶來額外的成本。為了確保遵守不同的地區和國際法規，有必要對研究、測試、品質保證和監管諮詢進行投資。這些合規成本可能會導致預算緊張，特別是對於規模較小的公司而言，從而影響其獲利能力和在市場上具有競爭力的定價能力。

例如，2021年9月29日，《2016年食品安全與標準（保健品、保健食品、特殊膳食用食品、特殊醫學用途食品、功能性食品和新奇食品）條例》在《食品安全法》上發布後來生效。食品業者必須在2018 年1 月1 日之前遵守本法規的所有規定。號）；「食品管理局」指依該法第 4 條設立的印度食品安全與標準管理局；「特殊膳食用食品」具有該法案第 22 條中定義的含義。

The growing awareness of the importance of gut health and its impact on overall well-being is driving consumer demand for probiotic wellness drinks. Consumers are becoming more educated about the benefits of probiotics in supporting digestive health, boosting immunity, and enhancing mental well-being. This heightened awareness is fueling market demand for functional beverages that provide these health benefits.

The market is witnessing a surge in product innovation and diversification. Manufacturers are developing a wide range of probiotic wellness drinks that cater to different tastes, dietary preferences, and health needs. Innovations include dairy-free options, flavored beverages, and products fortified with additional nutrients such as vitamins, minerals, and plant extracts. This diversification is expanding the market's appeal to a broader consumer base.

For instance, on February 28, 2024, NextFoods, a pioneering company at the forefront of holistic health solutions, launched its flagship brands, GoodBelly and Cheribundi. Known for their scientifically supported products that enhance quality of life, these brands merged under NextFoods in 2023. The new products will debut at booth #N722 during Natural Products Expo West 2024, where they are honored as finalists for the prestigious NEXTY Award in the Best Functional Food or Beverage category.

There is an increasing awareness among North American consumers about the importance of health and wellness, particularly gut health. This heightened awareness is driving demand for probiotic wellness drinks as consumers seek out functional beverages that offer digestive health benefits and boost overall well-being. This trend is significantly impacting market growth, with more consumers integrating probiotic drinks into their daily health routines.

Dynamics

Expansion of the Functional Beverage Sector

There is a growing consumer preference for beverages that offer health benefits beyond basic hydration. Functional beverages, including probiotic wellness drinks, appeal to health-conscious consumers seeking convenient ways to improve digestive health, boost immunity, and promote overall well-being. This increasing demand drives market growth as manufacturers expand their product offerings to meet these evolving consumer preferences.

The functional beverage sector continues to innovate with new product formulations that incorporate probiotics. Probiotic wellness drinks are formulated to deliver live beneficial bacteria, such as lactobacilli and bifidobacteria, which support gut health and enhance immune function. These innovations attract consumers looking for scientifically backed health solutions in convenient beverage formats.

For instance, on August 21, 2023, Activia, a leading brand in Danone's family of probiotic yogurt products, announced its inaugural We've Got Guts Forum. This public event will feature complimentary programming focused on advocating for gut health and empowering attendees to enhance their overall well-being. Scheduled for September 22, the free, in-person forum will be held at the community cultural hub located at Artscape Wychwood Barns in Toronto.

Continuous Research and Development in Probiotics

Research efforts aim to enhance the efficacy and stability of probiotics in beverages, ensuring that live cultures survive through processing, storage, and consumption. Innovations in encapsulation technologies and protective coatings for probiotic strains improve their viability, enabling manufacturers to deliver potent and effective probiotic beverages to consumers. This technological advancement boosts consumer confidence and drives market adoption.

Researchers focus on identifying and developing strains with specific health benefits, such as improved digestion, immune support, and mood enhancement. For instance, on May 23, 2023, Fonterra introduced a probiotic powdered drink tailored for Southeast Asia's health-conscious consumers with its launch in Singapore. The company plans to expand distribution across Indonesia, Malaysia, and Thailand, targeting the expanding middle-class demographic in these regions.

Stringent Regulatory Requirements

Stringent regulatory requirements can create barriers to market entry for new manufacturers and products. Compliance with complex regulations related to probiotics, health claims, labeling, and safety standards requires significant resources and expertise. Small and medium-sized enterprises (SMEs) may face difficulties in navigating these requirements, limiting their ability to enter the market and compete effectively.

Meeting stringent regulatory standards incurs additional costs for probiotic wellness drink manufacturers. Investments in research, testing, quality assurance, and regulatory consulting are necessary to ensure compliance with diverse regional and international regulations. These compliance costs can strain budgets, particularly for smaller firms, impacting their profitability and ability to price competitively in the market.

For instance, on September 29, 2021, the Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016, came into effect upon their publication in the Official Gazette. Food Business Operators are required to comply with all provisions of these regulations by January 1, 2018. In these regulations, unless specified otherwise: the term "Act" refers to the Food Safety and Standards Act, 2006 (34 of 2006); "Food Authority" denotes the Food Safety and Standards Authority of India established under section 4 of the Act; and "Food for special dietary use" carries the meaning defined in section 22 of the Act.

Segment Analysis

The global probiotic wellness drinks market is segmented based on product type, packaging type, distribution channel, and region.

Growing Consumer Preference for Natural and Delicious Fruit-based Probiotic Drinks

Consumers are increasingly gravitating towards natural and delicious beverage options that combine health benefits with enjoyable flavors. Fruit-based probiotic drinks meet this demand by offering the natural sweetness and appealing taste of fruits, making them more attractive to a broad audience. This consumer preference is a significant driver for the market dominance of fruit-based probiotic drinks.

The market for fruit-based probiotic drinks is characterized by continuous innovation and a wide variety of product offerings. Manufacturers are experimenting with different fruit combinations, exotic flavors, and functional additives to cater to diverse consumer preferences. This variety not only attracts new consumers but also retains existing ones, contributing to the growth of this market segment.

Geographical Penetration

High Consumer Awareness and Demand in North America

North America dominates the global probiotic wellness drinks market. North America has a high level of consumer awareness regarding the benefits of probiotics for gut health, immunity, and overall wellness. This awareness drives a strong demand for probiotic wellness drinks. Consumers in this region are well-informed about the health advantages of probiotics, leading to a robust market for these functional beverages.

North America boasts a strong research and development (R&D) infrastructure, which supports the development of advanced probiotic products. Investments in scientific research, clinical trials, and technological advancements ensure that the probiotic wellness drinks produced in North America are effective and of high quality. This commitment to R&D drives market leadership.

COVID-19 Impact Analysis

The global probiotic wellness drinks market faced supply chain disruptions during the pandemic. Lockdowns, restrictions on movement, and labor shortages affected the production and distribution of probiotic ingredients and finished products. Manufacturers had to navigate these challenges to ensure a consistent supply of products to meet consumer demand, which sometimes led to temporary shortages or delays in product availability.

The pandemic has heightened consumer awareness regarding health and immunity. People are increasingly seeking products that can enhance their overall well-being and immune system. Probiotic wellness drinks, known for their benefits in supporting gut health and boosting immunity, have seen a surge in demand. This increased health consciousness has positively influenced market growth as consumers prioritize functional beverages that offer health benefits.

Russia-Ukraine War Impact Analysis

The war has contributed to increased prices for raw materials, including those used in the production of probiotics, such as certain grains and dairy products. The rising costs of inputs have put pressure on manufacturers, leading to higher production costs. These increased costs are often passed on to consumers, potentially affecting the market's pricing strategies and consumer purchasing behavior.

Energy prices have soared due to the conflict, particularly impacting the cost of fuel and transportation. The global supply chain for probiotic wellness drinks relies heavily on efficient and cost-effective transportation of goods. Increased transportation costs can lead to higher overall costs for probiotic products, affecting probiotic wellness drinks market competitiveness and profitability.

By Product Type

Dairy-based Probiotic Drinks
Plant-based Probiotic Drinks
Fruit-based Probiotic Drinks

By Packaging Type

Bottle
Carton
Pouch

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On May 16, 2024, CVS Pharmacy, the retail division of CVS Health, introduced Well Market, a fresh line of store-brand consumables including snacks, beverages, and groceries. They aim to become the leading consumer-centric healthcare solutions company. This repositioning and expansion of their food and beverage portfolio exemplify their commitment to offering a variety of nutritious options that customers desire.
In July 2023, Yakult Honsha announced its plans to establish a new factory in Georgia, USA, aimed at expanding its production of probiotic wellness drinks for global markets. With an investment of approximately $305 million, the factory is scheduled to commence operations in 2026. This strategic initiative will enable Yakult to enhance its supply chain infrastructure and effectively distribute its probiotic wellness drinks across the United States and beyond.
In 2021, Yakult Honsha, a prominent Japan-based beverage company, introduced a 100-ml probiotic dairy mix named Yakult 1000. Renowned as one of the leading entities in the global probiotic dairy beverage sector, Yakult has garnered significant popularity in South America and the Asia Pacific regions. Now, the company is strategically preparing to enter the United States market with its digestive wellness probiotics.

Competitive Landscape

The major players in the global probiotic wellness drinks market include Danone S.A., Nestle S.A., Yakult U.S.A. Inc., PepsiCo, Inc., Fonterra Co-operative Group Limited, Bio-K+, General Mills, Inc., Lifeway Foods, Inc., Chr. Hansen Holding A/S, and Amul.

Why Purchase the Report?

To visualize the global probiotic wellness drinks market segmentation based on product type, packaging type, distribution channel, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global probiotic wellness drinks market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global probiotic wellness drinks market report would provide approximately 62 tables, 53 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Packaging Type
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Expansion of the Functional Beverage Sector
  - 4.1.1.2. Continuous Research and Development in Probiotics
- 4.1.2. Restraints
  - 4.1.2.1. Stringent Regulatory Requirements
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Dairy-based Probiotic Drinks*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Plant-based Probiotic Drinks
7.4. Fruit-based Probiotic Drinks

8. By Packaging Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 8.1.2. Market Attractiveness Index, By Packaging Type
8.2. Bottle*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Carton
8.4. Pouch

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Retail
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Danone S.A.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Nestle S.A.
12.3. Yakult U.S.A. Inc.
12.4. PepsiCo, Inc.
12.5. Fonterra Co-operative Group Limited
12.6. Bio-K+
12.7. General Mills, Inc.
12.8. Lifeway Foods, Inc.
12.9. Chr. Hansen Holding A/S
12.10. Amul

LIST NOT EXHAUSTIVE