首頁 > 市場調查報告書 > 食物/飲料

機能性食品益生菌

市場調查報告書

商品編碼

1512673

全球益生菌水市場 - 2024-2031

Global Probiotic Water Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

概述

2023年，全球益生菌水市場達到36億美元，預計2031年將達到59億美元，2024-2031年預測期間複合年成長率為7.4%。

消費者越來越意識到消化健康的重要性以及益生菌在維持腸道平衡中的作用。這種意識的提高推動了對益生菌水等益生菌飲料的需求，這些飲料被認為是支持整體健康的便捷有效的方式。注重健康的消費者正在尋求既能提供功能性好處又不影響口味或便利性的產品。

製造商正專注於開發新的益生菌菌株、改善口味和增強包裝解決方案，以增強產品吸引力和消費者便利性。例如，2022 年 7 月 25 日，小熊果推出了新的益生菌氣泡水，並開設了一家新工廠。儘管今年開局充滿挑戰，包括供應鏈引發的包裝變化和建築相關的缺貨，但這家功能性飲料製造商現在已經做好了成長的準備。

北美對功能性飲料（包括益生菌水）有著強勁的需求。該地區的消費者越來越關注健康和保健，尋求不僅能補充水分，還能提供額外健康益處的飲料，例如益生菌的消化支持。隨著消費者將功能性飲料融入日常生活中，這一趨勢正在推動益生菌水市場的成長。

動力學

人們對腸道健康的認知不斷增強

消費者對除了基本補水之外還具有健康益處的飲料的需求不斷成長。益生菌水結合了水的水合作用和益生菌的消化健康益處，越來越受歡迎。消費者越來越意識到維持健康的腸道微生物群對整體健康的重要性，推動了市場對益生菌水的需求。

製造商正在透過擴大益生菌水產品的供應來應對不斷成長的需求。他們正在推出具有不同益生菌菌株、不同等級的益生菌含量和其他功能成分的新配方，以滿足不同消費者的需求和偏好。這種產品多樣化刺激了市場成長並鼓勵消費者採用。

例如，2023 年 3 月 29 日，功能飲料領先品牌 FHIRST 推出了清爽的檸檬青檸系列，擴大了其廣受歡迎的腸道友善產品陣容。這款新產品補充了 FHIRST 對全天然成分和零糖配方的承諾，為消費者在擁擠的軟性飲料市場中提供了更健康的選擇。濃鬱的檸檬酸橙口味旨在最大限度地提高夏季的銷量。

日益成長的便利性和行動消費

日益忙碌的生活方式和對便利性的偏好正在推動消費者對兼具補水和功能功效的飲料的需求。益生菌水透過提供一種便利的益生菌消耗方式來滿足這一需求，而無需額外準備或補充。這種趨勢對於城市人口和年輕的專業人士尤其有吸引力，因為他們在旅途中優先考慮健康。

益生菌水產品專為便攜和易於飲用而設計，適合工作場所、健身房、旅行和戶外活動等各種環境。單份瓶裝和可重新密封的包裝提高了便利性，使消費者能夠隨時隨地食用益生菌。這種可近性透過擴大傳統環境之外的消費場合來推動市場成長。

隨著製造商透過新的益生菌水配方和包裝形式進行創新，對便利性的重視推動了市場的擴張。品牌推出風味品種、氣泡酒和浸泡版本，以滿足不同消費者對口味和功能的偏好。這種產品多樣化吸引了更多尋求方便、愉快的方式來維持腸道健康的受眾。

感知的味道和適口性

消費者的口味偏好差異很大，益生菌水的適口性會影響其市場接受度。由於益生菌的存在，一些消費者可能會發現益生菌水的味道不熟悉或獨特，益生菌可能具有濃鬱或微酸性的風味。這種口味感知的變化會影響市場上的重複購買和消費者忠誠度。

益生菌水市場與各種口味水、功能飲料和增強水產品競爭，這些產品提供不同的口味和感官體驗。消費者可以根據口味、風味多樣性和整體飲用體驗將益生菌水與這些替代品進行比較。與味道不太好的益生菌水品牌相比，在口味吸引力方面表現出色的市場競爭對手可能會獲得優勢。

Growing awareness among consumers about the importance of digestive health and the role of probiotics in maintaining gut balance. This heightened awareness is driving demand for probiotic-infused beverages like probiotic water, which are perceived as convenient and effective ways to support overall wellness. Health-conscious consumers are seeking products that offer functional benefits without compromising taste or convenience.

Manufacturers are focusing on developing new probiotic strains, improving taste profiles, and enhancing packaging solutions to enhance product appeal and consumer convenience. For instance, on July 25, 2022, Bear's Fruit launched a new Probiotic Sparkling Water and opened a new facility. Despite a challenging start to the year, which included supply-chain-induced packaging changes and construction-related out-of-stock, the functional beverage maker is now poised for growth.

North America exhibits a robust demand for functional beverages, including probiotic water. Consumers in the region are increasingly focused on health and wellness, seeking beverages that offer not only hydration but also additional health benefits such as digestive support from probiotics. This trend is driving growth in the probiotic water market as consumers incorporate functional beverages into their daily routines.

Dynamics

Growing Awareness of Gut Health

There is a rising consumer demand for beverages that offer health benefits beyond basic hydration. Probiotic water, which combines the hydration of water with the digestive health benefits of probiotics, is gaining popularity. Consumers are becoming more conscious of the importance of maintaining a healthy gut microbiome for overall well-being, driving the demand for probiotic water in the market.

Manufacturers are responding to the growing demand by expanding their probiotic water product offerings. They are introducing new formulations with different probiotic strains, varying levels of probiotic content, and additional functional ingredients to cater to diverse consumer needs and preferences. This product diversification stimulates market growth and encourages consumer adoption.

For instance, on March 29, 2023, FHIRST, a leading brand in functional drinks, expanded its popular gut-friendly lineup with the introduction of a refreshing Lemon Lime variant. This new addition complements FHIRST's commitment to all-natural ingredients and zero-sugar formulations, offering consumers a healthier choice in the crowded soft drinks market. The zesty Lemon Lime flavor is aimed at maximizing sales during the summer season.

Growing Convenience and On-the-Go Consumption

Increasingly busy lifestyles and a preference for convenience are driving consumer demand for beverages that offer both hydration and functional benefits. Probiotic water meets this demand by providing a convenient way to consume probiotics without the need for additional preparation or supplementation. This trend is particularly appealing to urban populations and young professionals who prioritize health on the go.

Probiotic water products are designed for portability and ease of consumption, making them suitable for various settings such as workplaces, gyms, travel, and outdoor activities. The availability of single-serve bottles and resealable packaging enhances convenience, allowing consumers to consume probiotics wherever and whenever needed. This accessibility drives market growth by expanding consumption occasions beyond traditional settings.

The emphasis on convenience fuels market expansion as manufacturers innovate with new probiotic water formulations and packaging formats. Brands introduce flavored varieties, sparkling options, and infused versions to cater to diverse consumer preferences for taste and functionality. This product diversification attracts a broader audience seeking convenient and enjoyable ways to maintain gut health.

Perceived Taste and Palatability

Taste preferences vary widely among consumers, and the palatability of probiotic water can affect its market acceptance. Some consumers may find the taste of probiotic water unfamiliar or distinct due to the presence of probiotics, which can have a tangy or slightly acidic flavor profile. This variability in taste perception can impact repeat purchases and consumer loyalty in the market.

The probiotic water market competes with a wide range of flavored waters, functional beverages, and enhanced water products that offer different taste profiles and sensory experiences. Consumers may compare probiotic water against these alternatives based on taste, flavor variety, and overall drinking experience. Market competitors that excel in taste appeal may gain an advantage over probiotic water brands with less favorable taste perceptions.

Segment Analysis

The global probiotic water market is segmented based on product type, probiotic strain, flavor, distribution channel, and region.

Rising Popularity of Functional Probiotic Sparkling Water

Probiotic sparkling water holds the largest share of the global probiotic water market. There is a growing consumer preference for functional beverages that offer health benefits beyond hydration. Probiotic sparkling water combines the refreshing appeal of carbonated drinks with the potential digestive and immune health benefits associated with probiotics, appealing to health-conscious consumers.

Manufacturers in the probiotic sparkling water segment are continuously innovating with new flavors, formulations, and packaging to attract consumers. This includes incorporating different probiotic strains, adjusting sugar levels, and offering organic or natural ingredients to cater to diverse consumer preferences and dietary needs, contributing to segment dominance in the global market.

Geographical Penetration

Growing Consumer Demand and Health Consciousness in North America

North America dominates the global probiotic water market. North America has a strong consumer base that is increasingly health-conscious and aware of the benefits of probiotics for digestive health and overall well-being. Probiotic water appeals to health-conscious consumers seeking convenient and refreshing ways to incorporate probiotics into their daily routines.

The presence of major beverage companies and startups investing in probiotic water production and marketing contributes to market competitiveness and innovation. The region is known for its innovative food and beverage industry, constantly introducing new products to meet consumer demands. Probiotic water formulations tailored to local tastes and preferences, including flavors and nutritional profiles, drive market acceptance and growth.

COVID-19 Impact Analysis

During the initial phases of the pandemic, supply chains worldwide faced disruptions due to lockdowns, restrictions on movement, and logistical challenges. This disrupted the availability of raw materials and ingredients necessary for manufacturing probiotic water, affecting production and distribution across the probiotic water market and restraining the market growth and expansion.

The pandemic has led to a shift in consumer behavior and priorities towards health and wellness. With physical retail outlets experiencing closures or reduced foot traffic during lockdowns, there has been a significant surge in online sales of probiotic water. E-commerce platforms have become crucial channels for manufacturers to reach consumers directly, facilitating the growth of the market despite challenges in traditional retail settings.

Russia-Ukraine War Impact Analysis

The conflict disrupted supply chains for probiotic water ingredients, packaging materials, and finished products. Both Russia and Ukraine played significant roles in global agricultural supply chains, including the production of agricultural inputs like grains and sugars used in beverage production. Disruptions in these supply chains led to shortages or increased costs for probiotic water manufacturers, affecting market stability.

The impact of the Russia-Ukraine war varied across different regions depending on their trade relationships, economic dependencies, and geopolitical alliances. Markets closely connected to Eastern Europe or dependent on Russian and Ukrainian imports/exports experienced more pronounced disruptions or shifts in market dynamics compared to regions less directly affected by the conflict.

By Product Type

Probiotic Sparkling Water
Still Probiotic Water

By Probiotic Strain

Lactobacillus
Bifidobacterium
Others

By Flavor

Fruit
Herbal
Others

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In 2022, Squamish Water Kefir Co. (SWK), a leading Canadian producer of probiotic beverages and popsicles, announced the launch of their new line of vintage-inspired probiotic sodas. Founded in 2015 by Sabrina Horlyck and Kristin Campbell, SWK has built a reputation for delivering high-quality water kefir products that provide numerous health benefits, particularly for gut health.
On October 4, 2021, Karma Water launched its latest innovation, Karma CBD Water, marking a significant milestone in its wellness and probiotic waters beverage lineup. Developed in collaboration with Canopy Growth Corporation, a prominent player in the cannabis and hemp industries, Karma CBD Water stands out as the first CBD-infused beverage in Karma's portfolio.
On December 17, 2020, Australian probiotic brand PERKii introduced its new range of 100% plant-based Sparkling Probiotic Drinks at Coles Express stores across the country. PERKii Sparkling features 1 billion plant-based probiotics per bottle, expertly blended with natural flavors. What sets PERKii apart is its innovative Targeted Release Probiotics technology.

Competitive Landscape

The major players in the global probiotic water market include Natural Grocers, Karma Culture LLC, Kif Kefir Water, PRESS Healthfoods, Suja Life, LLC, Borecha, Sunny Culture, So Good So You, Humm Kombucha.

Why Purchase the Report?

To visualize the global probiotic water market segmentation based on product type, probiotic strain, flavor, distribution channel, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global probiotic water market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global probiotic water market report would provide approximately 67 tables, 61 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Probiotic Strain
3.3. Snippet by Flavor
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Awareness of Gut Health
  - 4.1.1.2. Growing Convenience and On-the-Go Consumption
- 4.1.2. Restraints
  - 4.1.2.1. Perceived Taste and Palatability
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Probiotic Sparkling Water*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Still Probiotic Water

8. By Probiotic Strain

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 8.1.2. Market Attractiveness Index, By Probiotic Strain
8.2. Lactobacillus*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Bifidobacterium
8.4. Others

9. By Flavor

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.1.2. Market Attractiveness Index, By Flavor
9.2. Fruit*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Herbal
9.4. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. Online Retail
10.5. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Natural Grocers*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Karma Culture LLC
13.3. Kif Kefir Water
13.4. PRESS Healthfoods
13.5. Suja Life, LLC
13.6. Borecha
13.7. Sunny Culture
13.8. So Good So You
13.9. Humm Kombucha

LIST NOT EXHAUSTIVE