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機能性食品益生菌

市場調查報告書

商品編碼

1512679

全球嬰幼兒益生菌市場 - 2024-2031

Global Infant and Kids Probiotics Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 219 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球嬰幼兒益生菌市場規模達到180萬美元，預計2031年將達到350萬美元，2024-2031年預測期間複合年成長率為10.1%。

隨著人們對生命早期營養和預防保健重要性的認知不斷提高，嬰兒和兒童益生菌市場是更廣泛的膳食補充劑行業中快速擴張的細分市場。益生菌以其對消化健康和免疫功能的有益作用而聞名，越來越受到尋求自然有效的解決方案來促進孩子健康的父母和照顧者的追捧。這些補充劑含有活的有益細菌菌株，例如乳酸菌和雙歧桿菌，可支持腸道平衡。

科學研究證實益生菌在減少絞痛、腹瀉和呼吸道感染等常見兒童疾病症狀的功效，推動了市場成長。隨著消費者對天然和有機產品的需求上升，益生菌很好地適應了這一趨勢，透過被認為安全和有益的補充劑讓父母安心。

液態益生菌在嬰幼兒益生菌市場中佔30%以上的比重。同樣，北美在嬰幼兒益生菌市場上佔據主導地位，佔據了超過 1/3 的最大市場佔有率。由於人們對消化健康益處的認知不斷增強、對天然健康解決方案的偏好以及支持性的市場條件，北美對嬰兒和兒童益生菌的需求持續擴大。

動力學

提高兒童健康和營養意識

對兒童健康和營養意識的提高是推動嬰兒和兒童益生菌市場成長的重要驅動力。這種認知源於家長和醫療保健專業人員對營養在支持兒童整體健康方面的作用，特別是在消化健康和免疫力方面的作用日益了解。父母擴大尋求自然有效的方法來增強孩子從小的福祉。

益生菌由支持腸道健康和免疫功能的有益細菌組成，因其潛在的健康益處而受到關注。它們被視為預防消化系統疾病、過敏和感染等常見兒童疾病的措施。益普索 (Ipsos) 進行的一項調查顯示，76% 的家長表示有興趣為孩子購買益生菌產品，理由包括免疫支持、改善消化健康和增強整體健康等。

總體而言，人們對兒童健康和營養意識的不斷增強，加上科學驗證和消費者教育工作，繼續推動嬰兒和兒童益生菌市場的強勁成長。隨著父母尋求有效和天然的解決方案來支持孩子的健康，益生菌有望在塑造兒科營養和健康的未來方面發揮關鍵作用。

人們越來越重視腸道健康和免疫

對腸道健康和免疫力的日益重視是推動嬰兒和兒童益生菌市場擴張的主要驅動力。益生菌以其對腸道微生物群的有益作用而聞名，因其在促進兒童消化健康和增強免疫功能方面的作用而得到越來越多的認可。隨著人們越來越意識到從小就保持健康的腸道微生物組的重要性，父母開始轉向益生菌來支持孩子的整體健康。

科學研究強調益生菌對腸道健康和免疫力的正面影響。研究表明，某些益生菌菌株可以幫助調節腸道功能，緩解胃腸道疾病症狀，並增強免疫系統抵抗感染的能力。這項科學驗證增強了消費者對益生菌補充劑作為預防常見兒童疾病的措施的信心。

隨著腸道健康興趣的成長，嬰兒營養專家強調益生菌在生命最初幾年增強免疫力和消化益處的特性。 NutritionInsight 與供應商恆天然(Fonterra)、帝斯曼(DSM) 和拉克塔利斯(Lactalis) 討論了該領域的最新發展，同時調查了由於出生率下降以及其他有影響力的宏觀經濟趨勢而導致的全球嬰兒食品市場明顯的下降趨勢。

嚴格的監管標準和合規挑戰

嚴格的監管標準和合規挑戰對嬰兒和兒童益生菌市場構成了重大限制，影響了製造商、分銷商和消費者等。不同地區和國家的監管框架各不相同，通常需要嚴格的測試、記錄並遵守針對兒童的益生菌產品的安全標準。這些標準旨在確保產品的功效、安全性和質量，但也可能導致核准流程延長，並增加在市場上營運的公司的生產成本。

例如，在美國，益生菌補充劑被 FDA 作為膳食補充劑進行監管。這種分類使它們受到膳食補充劑健康和教育法案 (DSHEA) 的嚴格要求，包括遵守良好生產規範 (GMP) 並透過臨床研究證實健康聲明。同樣，歐盟根據《新型食品法規》對益生菌進行監管，這需要在進入市場之前進行全面的安全評估和批准。

The infant and kids probiotics market is a rapidly expanding segment within the broader dietary supplements industry, driven by growing awareness of the importance of early-life nutrition and preventive healthcare. Probiotics, known for their beneficial effects on digestive health and immune function, are increasingly sought after by parents and caregivers seeking natural and effective solutions for their children's well-being. These supplements contain live beneficial bacteria strains, such as Lactobacillus and Bifidobacterium, which support a balanced gut.

Market growth is fueled by scientific research affirming probiotics' efficacy in reducing symptoms of common childhood ailments like colic, diarrhea, and respiratory infections. As consumer demand for natural and organic products rises, probiotics fit well into this trend, offering parents peace of mind with supplements that are perceived as safe and beneficial.

The liquid form probiotic segment in the infant and kids probiotics market accounts for over 30% share. Similarly, North America dominates the infant and kids probiotics market, capturing the largest market share of over 1/3rd. the demand for infant and kids probiotics in North America continues to expand driven by increasing awareness of digestive health benefits, a preference for natural health solutions, and supportive market conditions.

Dynamics

Increasing Awareness of Children's Health and Nutrition

Increasing awareness of children's health and nutrition is a significant driver propelling growth in the infant and kids probiotics market. This awareness stems from a growing understanding among parents and healthcare professionals about the role of nutrition in supporting children's overall health, particularly concerning digestive health and immunity. Parents are increasingly seeking natural and effective ways to enhance their children's well-being from an early age.

Probiotics, which consist of beneficial bacteria that support gut health and immune function, have gained prominence due to their potential health benefits. They are seen as a preventive measure against common childhood ailments such as digestive disorders, allergies, and infections. In a survey conducted by Ipsos, 76% of parents expressed interest in purchasing probiotic products for their children, citing reasons such as immune support, digestive health improvement, and overall well-being enhancement.

Overall, the increasing awareness of children's health and nutrition, coupled with scientific validation and consumer education efforts, continues to drive robust growth in the infant and kids probiotics market. As parents seek effective and natural solutions to support their children's health, probiotics are poised to play a pivotal role in shaping the future of pediatric nutrition and wellness.

Growing Emphasis on Gut Health and Immunity

The growing emphasis on gut health and immunity is a primary driver fueling the expansion of the infant and kids probiotics market. Probiotics, known for their beneficial effects on the gut microbiota, are increasingly recognized for their role in promoting digestive health and bolstering immune function in children. As awareness grows about the importance of maintaining a healthy gut microbiome from an early age, parents are turning to probiotics to support their children's overall well-being.

Scientific research underscores the positive impact of probiotics on gut health and immunity. Studies have shown that certain probiotic strains can help regulate intestinal function, alleviate symptoms of gastrointestinal disorders, and strengthen the immune system against infections. This scientific validation has boosted consumer confidence in probiotic supplements as a preventive measure against common childhood ailments.

As gut health interest grows, infant nutrition specialists highlight probiotics for their properties in boosting immunity and digestive benefits in the first years of life. NutritionInsight speaks with suppliers Fonterra, DSM and Lactalis on the latest developments in this space, while investigating a noted downward trend in the global baby food market attributed to a dip in birth rates, among other influential macroeconomic trends.

Stringent Regulatory Standards and Compliance Challenges

Stringent regulatory standards and compliance challenges pose significant restraints to the infant and kids probiotics market, impacting manufacturers, distributors, and consumers alike. Regulatory frameworks vary across regions and countries, often requiring rigorous testing, documentation, and adherence to safety standards for probiotic products intended for children. These standards aim to ensure product efficacy, safety, and quality but can also result in prolonged approval processes and increased production costs for companies operating in the market.

For instance, in the United States, probiotic supplements are regulated as dietary supplements by the FDA. This categorization subjects them to stringent requirements under the Dietary Supplement Health and Education Act (DSHEA), including compliance with Good Manufacturing Practices (GMP) and substantiation of health claims through clinical studies. Similarly, the European Union regulates probiotics under the Novel Food Regulations, which necessitate comprehensive safety assessments and approval before market entry.

Segment Analysis

The global infant and kids probiotics market is segmented based on form, application, distribution channel, end-user and region.

The Surging Demand for Liquid Probiotics

The demand for liquid forms of probiotics in the infant and kids probiotics market is driven by several factors that cater to the unique needs and preferences of parents and caregivers. Liquid probiotics are favored for their convenience and ease of administration, particularly for infants and young children who may have difficulty swallowing capsules or tablets. These formulations are often designed to be mixed with milk, formula, or water, making them suitable for infants from birth onwards.

Parents are increasingly turning to liquid probiotics due to their perceived efficacy in promoting digestive health and supporting immune function in young children. Liquid probiotics can be formulated with specific strains of beneficial bacteria, such as Lactobacillus and Bifidobacterium, which are known for their ability to colonize the infant gut and contribute to overall gut microbiome balance.

The targeted approach addresses common concerns such as colic, diarrhea, and constipation, providing reassurance to parents seeking natural solutions for their children's health. In December 2021, US-based SmartyPants Vitamins is launching a liquid probiotic for babies up to the age of two, aimed at reducing their upset stomachs. Seeking to be as mess-free as possible, the Baby Probiotic product is available in a glass bottle with a built-in dropper that releases controlled drops of liquid when turned upside down.

Geographical Penetration

Rising Demand for Infant and Kids Probiotics in North America

The demand for infant and kids probiotics in North America is driven by several key factors that reflect evolving consumer preferences, increasing awareness of health benefits, and a growing emphasis on preventive healthcare for children. Probiotics, known for their potential to support digestive health and boost immunity, have gained significant traction among parents seeking natural and effective nutritional supplements for their children.

One of the primary drivers of demand is the rising incidence of digestive disorders and allergies among children in North America. Probiotics are increasingly recognized for their ability to promote a healthy balance of gut microbiota, which is crucial for digestive function and overall well-being. Studies indicating probiotics' efficacy in reducing symptoms of conditions such as diarrhea, constipation, and irritable bowel syndrome have contributed to their popularity among parents and healthcare professionals.

In a survey conducted by Ipsos, 72% of parents in North America expressed a preference for natural or organic products for their children's health. Probiotics fit into this trend as natural supplements supporting digestive health and immunity (Ipsos). Studies have shown that probiotics can reduce the incidence of common childhood ailments such as diarrhea and respiratory infections. This scientific evidence reinforces consumer confidence and drives adoption of probiotic products among parents in North America (Clinical Nutrition).

COVID-19 Impact Analysis

The COVID-19 pandemic has had a multifaceted impact on the infant and kids probiotics market. Initially, disruptions in supply chains and manufacturing operations posed challenges for producers, leading to temporary shortages and logistical issues. Consumer behavior also shifted significantly during lockdowns and periods of heightened uncertainty, with increased focus on health and wellness driving demand for immune-supporting products, including probiotics. This trend was particularly notable among parents seeking nutritional supplements to bolster their children's immune systems against viral infections.

Furthermore, the pandemic accelerated the adoption of e-commerce channels for purchasing infant and kids probiotics as physical retail outlets faced closures or reduced foot traffic. Online platforms became crucial for maintaining market access and meeting consumer demand amidst social distancing measures. As economies recover and vaccination efforts progress, the infant and kids probiotics market is expected to continue evolving, with sustained interest in products that promote digestive health, immunity, and overall well-being for children.

Russia-Ukraine War Impact Analysis

The conflict between Russia and Ukraine has introduced additional challenges and uncertainties for the infant and kids probiotics market, primarily related to global supply chains and geopolitical tensions. The region is a significant agricultural producer, and disruptions in supply chains for key ingredients and raw materials could potentially impact production and distribution of probiotic products worldwide. Fluctuations in currency exchange rates, trade restrictions, and geopolitical instability may further complicate market dynamics, affecting pricing and availability of probiotic supplements.

Moreover, the conflict's broader economic implications could influence consumer purchasing power and confidence in affected regions and beyond. As geopolitical tensions persist, businesses operating in or sourcing from the region may face operational challenges and strategic reassessments to mitigate risks. International sanctions and trade disruptions may also impact the regulatory environment and import-export policies relevant to the infant and kids probiotics market.

By Form

Liquid
Powder
Chewable
Others
Others

By Application

Immune Health
Digestive Health
General Wellness
Others

By Distribution Channel

Online
Offline

By End-User

Infants & Children
Toddlers
Early Childhood
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In June 2023, AB-Biotics, the microbiome science affiliate of Kaneka Probiotics, has launched a new nutritional supplement for infants, Vitamin D + Probiotic Drops, in collaboration with global health and wellness company H&H Group.
In April 2022, Seed, the microbiome science company pioneering clinically and scientifically studied next-generation probiotics, today launched its first pediatric innovation, PDS-08(TM) Pediatric Daily Synbiotic, a clinically studied, two-in-one powdered synbiotic formulated for children and adolescents (ages 3 to 17) with 9 probiotic strains and a fiber-based prebiotic.

Competitive Landscape

The major global players in the market include Culturelle, BioGaia, Gerber, Probiotic America, Renew Life, SmartyPants, Garden of Life, Nordic Naturals, Nature's Way and Jarrow Formulas.

Why Purchase the Report?

To visualize the global infant and kids probiotics market segmentation based on form, application, end-user, distribution channel and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of infant and kids probiotics market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global infant and kids probiotics market report would provide approximately 70 tables, 65 figures, and 219 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Form
3.2. Snippet by Application
3.3. Snippet by End-User
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Awareness of Children's Health and Nutrition
  - 4.1.1.2. Growing Emphasis on Gut Health and Immunity
- 4.1.2. Restraints
  - 4.1.2.1. Stringent Regulatory Standards and Compliance Challenges
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Form

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 7.1.2. Market Attractiveness Index, By Form
7.2. Liquid*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Powder
7.4. Chewable
7.5. Others

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Immune Health*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Digestive Health
8.4. General Wellness
8.5. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. Infants*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Toddlers
9.4. Early Childhood
9.5. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Online*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Offline

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form

Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.3.6.1. Germany
- 11.3.6.2. UK
- 11.3.6.3. France
- 11.3.6.4. Italy
- 11.3.6.5. Spain
- 11.3.6.6. Rest of Europe

11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form

Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.4.6.1. Brazil
- 11.4.6.2. Argentina
- 11.4.6.3. Rest of South America

11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form

Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.5.6.1. China
- 11.5.6.2. India
- 11.5.6.3. Japan
- 11.5.6.4. Australia
- 11.5.6.5. Rest of Asia-Pacific

11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Culturelle*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. BioGaia
13.3. Gerber
13.4. Probiotic America
13.5. Renew Life
13.6. SmartyPants
13.7. Garden of Life
13.8. Nordic Naturals
13.9. Nature's Way
13.10. Jarrow Formulas

LIST NOT EXHAUSTIVE