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1512690

全球蜂蜜醬市場 - 2024-2031

Global Honey Spread Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球蜜醬市場達到31.2億美元，預計2031年將達到52.0億美元，2024-2031年預測期間複合年成長率為6.54%。

全球蜂蜜醬市場對有機和天然產品的需求不斷成長。消費者的健康意識越來越強，更喜歡不含合成添加劑和防腐劑的食品。不使用農藥或化學肥料生產的有機蜂蜜醬越來越受歡迎。這一趨勢正在推動市場成長，生產商透過提供經過認證的有機蜂蜜醬來回應。

生產商正在嘗試各種口味和組合，以吸引更廣泛的消費者群。加入堅果、水果、香料，甚至奇亞籽等超級食物的蜂蜜醬越來越受歡迎。這種產品多樣化的趨勢有助於品牌在競爭激烈的市場中脫穎而出，並滿足消費者不斷變化的品味。例如，2023 年 8 月，Capilano 推出了辣椒蜂蜜，可以塗在披薩、雞翅、雞排和漢堡上。它主要針對喜歡在食物中添加辛辣口味的消費者。

北美蜂蜜醬市場對有機和天然產品的需求不斷成長。該地區的消費者越來越注重健康，並且更喜歡不含合成添加劑和防腐劑的食品。不使用農藥或化學肥料生產的有機蜂蜜醬特別受歡迎。這一趨勢推動了市場的成長，因為生產商通過提供經過認證的有機蜂蜜塗抹醬來滿足消費者的喜好。

動力學

對天然和有機產品的需求不斷成長

蜂蜜醬市場受到對天然和有機產品不斷成長的需求的顯著影響。消費者越來越重視健康和保健，從而偏好被認為更健康、更天然的食品。蜂蜜以其眾所周知的健康益處，完美契合了這一趨勢。因此，隨著消費者尋找符合其健康意識生活方式的產品，蜂蜜醬市場的需求不斷增加。

由於產品不斷創新，蜂蜜塗抹醬市場不斷擴大。製造商正在開發新的口味和組合，例如蜂蜜與各種堅果、水果和香料的混合。例如，2023年3月，印度公司SULCA向該國消費者推出了熱蜂蜜。新產品用作塗抹醬，可應用於煎餅、餅乾、披薩等產品。

提高人們對蜂蜜健康益處的認知

由於消費者對蜂蜜健康益處的認知不斷提高，全球蜂蜜醬市場正在經歷成長。隨著消費者的健康意識越來越強，他們尋求天然且營養豐富的精製糖和人造甜味劑替代品。蜂蜜以其抗氧化、抗菌和抗炎特性而聞名，被視為更健康的選擇。這種意識的提高推動了對蜂蜜塗抹醬的需求，使其成為市場上的有利選擇。

製造商正在開發將蜂蜜與其他促進健康的成分（如超級食品、草藥和維生素）相結合的新產品。例如，2021 年 7 月 22 日，Dabur India Ltd 宣布進軍糖漿和塗抹醬類別，推出風味蜂蜜。 Dabur Honey Tasties 推出兩種口味：巧克力和草莓，每包 200 克售價為 120 盧比。該產品將在指定商店和電子商務平台上零售。

生產成本高

高生產成本透過影響市場定價，對全球蜂蜜醬市場產生重大影響。生產高品質蜂蜜需要大量勞動力、專業設備和永續實踐，所有這些都會導致更高的生產成本。這些成本隨後轉嫁給消費者，使得蜂蜜醬比其他醬更貴。這個定價問題可能會限制市場成長，因為對價格敏感的消費者可能會選擇更便宜的替代品。

原料尤其是蜂蜜價格的波動直接影響蜂蜜價差市場。氣候變遷、蜜蜂數量下降和環境變遷等因素可能導致蜂蜜供應變化，進而提高生產成本。這些增加的成本可能會給生產商帶來壓力，他們可能難以維持市場上有競爭力的定價，從而限制市場成長。

例如，根據美國農業部農業行銷服務部的數據，2024 年 4 月 29 日，一些生產商從加州杏仁授粉中帶回了蜂巢。 3 月的價格在每磅 2.20 美元到 3.20 美元之間，愛達荷州和科羅拉多州的價格大多為 3.00 美元，因為生產商報告的價格太少，無法確定市場。猶他州當地採購的蜂蜜價格為每磅 2.50 美元至 3.30 美元，大部分為 3.00 美元至 3.30 美元。

The global honey spread market is witnessing an increasing demand for organic and natural products. Consumers are becoming more health-conscious and prefer food products free from synthetic additives and preservatives. Organic honey spreads, which are produced without pesticides or chemical fertilizers, are gaining popularity. This trend is driving market growth as producers respond by offering certified organic honey spreads.

Producers are experimenting with various flavors and combinations to attract a broader consumer base. Honey spreads infused with nuts, fruits, spices, and even superfoods like chia seeds are becoming popular. This trend towards diversified product offerings helps differentiate brands in a competitive market and meets the evolving tastes of consumers. For instance, in August 2023, Capilano launched hot chili honey, which can be spread over pizzas, wings, chicken ribs, and burgers. It is mainly aimed at consumer who prefer to add a spicy taste to their food.

The North America honey spread market is experiencing growing demand for organic and natural products. Consumers in this region are increasingly health-conscious and prefer food items that are free from synthetic additives and preservatives. Organic honey spreads, which are produced without the use of pesticides or chemical fertilizers, are particularly popular. This trend drives market growth as producers respond by offering certified organic honey spreads to meet consumer preferences.

Dynamics

Growing Demand for Natural and Organic Products

The market for honey spreads is significantly influenced by the growing demand for natural and organic products. Consumers are increasingly prioritizing health and wellness, leading to a preference for foods that are perceived as healthier and more natural. Honey, with its well-known health benefits, fits perfectly into this trend. As a result, the honey spread market is witnessing increased demand as consumers seek out products that align with their health-conscious lifestyles.

The market for honey spreads is expanding due to continuous innovation in product offerings. Manufacturers are developing new flavors and combinations, such as honey mixed with various nuts, fruits, and spices. For instance, in March 2023, SULCA, an Indian company, launched hot honey for consumers in the country. The new product is used as a spread and can be applied to pancakes, biscuits, pizzas, and other products.

Increasing Awareness about the Health Benefits of Honey

The global honey spread market is experiencing growth due to increasing consumer awareness about the health benefits of honey. As consumers become more health-conscious, they seek out natural and nutritious alternatives to refined sugars and artificial sweeteners. Honey, known for its antioxidant, antibacterial, and anti-inflammatory properties, is seen as a healthier choice. This heightened awareness drives the demand for honey spreads, positioning them as a favorable option in the market.

Manufacturers are developing new products that combine honey with other health-boosting ingredients, such as superfoods, herbs, and vitamins. For instance, on July 22, 2021, Dabur India Ltd announced its entry into the syrups and spreads category with the launch of flavored honey. Dabur Honey Tasties has been launched in two flavors-Chocolate and Strawberry - priced at ₹120 for a 200 gm pack. The product will be retailed in select stores and on e-commerce platforms.

High Cost of Production

The high cost of production significantly impacts the global honey spread market by influencing market pricing. Producing high-quality honey involves extensive labor, specialized equipment, and sustainable practices, all of which contribute to higher production costs. These costs are then passed on to consumers, making honey spreads more expensive compared to other spreads. This pricing issue can limit market growth as price-sensitive consumers may opt for cheaper alternatives.

Fluctuations in the prices of raw materials, particularly honey, directly affect the honey spread market. Factors such as climate change, bee population declines, and environmental changes can lead to variations in honey supply, subsequently raising production costs. These increased costs can strain producers, who may struggle to maintain competitive pricing in the market, thereby restraining market growth.

For instance, on April 29, 2024, according to USDA Agricultural Marketing Services, some producers brought their hives back from California almond pollination. Prices for March were between $2.20 and $3.20 per pound with a mostly price of $3.00 for Idaho, Colorado prices are too few producers reporting to determine a market. Prices for locally sourced honey in Utah are $2.50-$3.30 per pound with mostly $3.00 to $3.30.

Segment Analysis

The global honey spread market is segmented based on product type, nature, flavor, distribution channel, and region.

Rising Awareness and Consumer Preferences and Continuous Innovations

The organic honey spread segment is poised to hold the largest share of the global honey spread market. There is a growing market awareness about the health benefits of organic products among consumers globally. This is leading to a marked preference for organic honey spreads, which are perceived as more natural and beneficial compared to non-organic variants, propelling the segment's growth.

The demographic that prioritizes health and wellness is expanding, and this segment of the market is particularly receptive to organic honey spreads. The perceived health benefits of organic honey, such as its antioxidant properties and absence of synthetic pesticides or fertilizers, make it an attractive choice. Manufacturers are responding to market demands by increasing the availability of innovative organic honey spread products.

Geographical Penetration

High Consumer Awareness and Demand for Natural Products and Innovations in North America

North America is dominating the global honey spread market. Consumers in North America have high purchasing power and are willing to pay a premium for high-quality, artisanal, and organic honey spreads. The trend towards premiumization is evident as consumers seek unique and superior honey spread products. This willingness to invest in premium products contributes to higher market revenues and reinforces North America's dominance in the global market.

The market in North America benefits from advanced beekeeping practices and technology. Innovations in hive management, disease control, and honey extraction processes have increased the efficiency and quality of honey production. These technological advancements enable North American producers to meet high market standards and maintain a steady supply of high-quality honey spreads, reinforcing the region's dominance in the global market.

COVID-19 Impact Analysis

The global honey spread market experienced significant disruptions in supply chains due to the COVID-19 pandemic. Lockdowns and restrictions on movement affected the production and distribution of honey and related products. These disruptions caused delays in sourcing raw honey, processing, and delivering finished honey spreads to the market, resulting in supply shortages and increased costs.

The pandemic altered consumer behavior, with a noticeable shift towards health and wellness products. Honey spreads, known for their natural health benefits, saw increased demand as consumers sought to boost their immune systems and adopt healthier eating habits. This shift positively impacted the honey spread market, driving higher sales despite the overall economic downturn.

Russia-Ukraine War Impact Analysis

The war has exacerbated the volatility of input costs in the honey spread market. The rising cost of raw materials, transportation, and logistics due to the conflict has increased production expenses. Honey spread producers face higher costs for sourcing honey, particularly if they need to find alternative suppliers outside the affected regions. This increase in production costs can result in higher prices for consumers, potentially reducing market demand.

To mitigate the impact of the conflict, honey-spread producers are diversifying their supply sources. Companies are seeking alternative suppliers from other regions and countries to ensure a stable supply of raw honey. This diversification effort can lead to changes in market dynamics as producers explore new regions for high-quality honey, potentially affecting the geographical distribution of honey spread production and sales.

By Product Type

Nut Honey Spread
Pure Honey Spread
Mixed Honey Spread
Others

By Nature

Organic
Conventional

By Flavor

Strawberry
Mango
Butter
Cream
Other

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In September 2022, Dabur introduced a new product line, Honey Tasties, into the market. This innovative honey-based spread is offered in two delightful flavors: Chocolate and Strawberry.
In June 2022, Dr. Oetker India, a leading player in the mayo industry, expanded its product range by launching a new all-natural peanut butter. This unique offering is sweetened with 100% pure organic honey, catering to health-conscious consumers looking for natural food options.
In august 2020, Nutty Gourmet launched a walnut honey butter spread with five other ingredients of walnut butter. It is a keto-friendly honey butter spread that is gluten-free and kosher-certified.

Competitive Landscape

The major global players in the honey spread market include The Honey Company, Dutchman's Gold, Be Sweet Products, Pearl Honey Spreads, Gentle Breeze Honey, Inc., The Community Farm, The Honey Shop, House of Dorado, Dabur India Ltd, and STUTE Nahrungsmittelwerke GmbH & Co. KG.

Why Purchase the Report?

To visualize the global honey spread market segmentation based on product type, nature, flavor, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global honey spread market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global honey spread market report would provide approximately 70 tables, 65 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Nature
3.3. Snippet by Flavor
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Demand for Natural and Organic Products
  - 4.1.1.2. Increasing Awareness about the Health Benefits of Honey
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of Production
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Nut Honey Spread*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Pure Honey Spread
7.4. Mixed Honey Spread
7.5. Others

8. By Nature

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 8.1.2. Market Attractiveness Index, By Nature
8.2. Organic*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Conventional

9. By Flavor

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.1.2. Market Attractiveness Index, By Flavor
9.2. Strawberry*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Mango
9.4. Butter
9.5. Cream
9.6. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets and Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. Online Retail
10.5. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. The Honey Company*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Dutchman's Gold
13.3. Be Sweet Products
13.4. Pearl Honey Spreads
13.5. Gentle Breeze Honey, Inc.
13.6. The Community Farm
13.7. The Honey Shop
13.8. House of Dorado
13.9. Dabur India Ltd
13.10. STUTE Nahrungsmittelwerke GmbH & Co. KG

LIST NOT EXHAUSTIVE