蜂蜜市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

2024 年全球蜂蜜市場價值為 92 億美元，預計將穩定成長，2025 年至 2034 年期間的複合年成長率為 4.7%。這一成長主要得益於消費者擴大轉向天然甜味劑。隨著越來越多的人遠離加工糖，蜂蜜因其天然成分和健康益處而成為人們的首選替代品。消費者對清潔標籤產品（經過最低限度加工且不含人工添加劑的食品）的需求不斷成長，進一步推動了這一趨勢。蜂蜜作為一種天然、有益健康的成分，其聲譽越來越符合現代人注重健康的選擇。此外，隨著人們對永續和道德食品生產的好處的認知不斷提高，蜂蜜，特別是生蜂蜜和有機蜂蜜，在烹飪和健康圈越來越受歡迎。預計未來幾年消費者偏好的這種動態轉變將繼續加速對蜂蜜的需求。

2024 年單花蜂蜜市場規模為 75 億美元，預計 2025 年至 2034 年的複合年成長率為 4.6%。單花蜂蜜源自單一花卉品種的花蜜，因其獨特的風味和強大的健康益處而成為優質選擇。消費者青睞這種蜂蜜，是因為其純度高，而且具有與特定花朵相關的治療效果。隨著對高品質特色食品的需求不斷成長，單花蜂蜜越來越被視為國內和全球市場的頂級產品。它在那些追求獨特口味和自然療法的人中越來越受歡迎，這使得它在更廣泛的蜂蜜行業中脫穎而出。

在應用方面，食品和飲料產業處於領先地位，2024 年將產生 64 億美元的產值。蜂蜜作為天然甜味劑的多功能性使其成為多個食品類別中不可或缺的一部分，包括烘焙食品、飲料、零食和糖果。它作為精製糖的更健康替代品的使用已顯著成長，特別是在針對注重健康的消費者的產品中。隨著市場繼續優先考慮清潔、天然的成分，蜂蜜在各種食品配方中的作用預計將不斷成長，預計從 2025 年到 2034 年，這一領域的複合年成長率將達到 4.5%。

僅美國蜂蜜市場規模在 2024 年就達到了 9.263 億美元，預計到 2034 年複合年成長率為 5%。對天然甜味劑的需求激增以及對更健康食品的日益偏好推動了這一成長。美國市場受益於廣泛的分銷網路，使得蜂蜜在超市、保健食品商店和線上平台上均可輕鬆買到。隨著越來越多的消費者選擇有機和生蜂蜜品種，這種強大的基礎設施支持廣泛獲得高品質的產品。

目錄

第 1 章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測計算
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 重要新聞及舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 對優質和精釀飲料的需求不斷增加
    • 釀造製程的技術進步
    • 家庭釀酒和小型釀酒廠的成長
  • 產業陷阱與挑戰
    • 原料供應波動
• 成長潛力分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 年至 2034 年

• 主要趨勢
• 有機野花蜂蜜
• 單花蜜（調味蜂蜜）
  • 三葉草
  • 橘子
  • 蕎麥
  • 其他

第 6 章：市場估計與預測：按應用，2021 年至 2034 年

• 主要趨勢
• 食品和飲料
• 個人護理和化妝品
• 藥品
• 其他

第 7 章：市場估計與預測：按配銷通路，2021-2034 年

• 主要趨勢
• 超市/大賣場
• 便利商店
• 網路零售商
• 其他

第 8 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東及非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第9章：公司簡介

• Barkman Honey
• Bee Maid Honey
• Beeyond the Hive
• Billy Bee Honey Products
• Capilano Honey
• Comvita
• Dabur India
• Dutch Gold Honey
• GloryBee
• Golden Acres Honey
• Little Bee Impex
• New Zealand Honey
• Oha Honey LP
• Savannah Bee Company
• Streamland Biological Technology

The Global Honey Market was valued at USD 9.2 billion in 2024 and is projected to experience steady growth, expanding at a CAGR of 4.7% between 2025 and 2034. This growth is primarily driven by an increasing consumer shift toward natural sweeteners. As more people move away from processed sugars, honey is emerging as a preferred alternative due to its natural composition and health benefits. This trend is further fueled by a growing consumer demand for clean-label products-foods that are minimally processed and free from artificial additives. Honey's reputation as a natural, wholesome ingredient is increasingly aligning with modern health-conscious choices. In addition, as awareness around the benefits of sustainable and ethical food production grows, honey, particularly raw and organic varieties, is gaining popularity in both culinary and wellness circles. This dynamic shift in consumer preferences is expected to continue to accelerate the demand for honey in the coming years.

The monofloral segment of the honey market accounted for USD 7.5 billion in 2024 and is set to grow at a CAGR of 4.6% from 2025 to 2034. Monofloral honey, derived from the nectar of a single flower variety, has established itself as a premium choice due to its distinctive flavor profiles and potent health benefits. Consumers favor this type of honey for its purity and the therapeutic effects linked to the specific flowers from which it is sourced. As the demand for high-quality specialty foods rises, monofloral honey is increasingly seen as a top-tier product in both the domestic and global markets. Its growing popularity among those seeking unique tastes and natural remedies positions it as a standout within the broader honey industry.

In terms of application, the food and beverage sector leads, generating USD 6.4 billion in 2024. Honey's versatility as a natural sweetener has made it indispensable across multiple food categories, including baked goods, beverages, snacks, and sweets. Its use as a healthier substitute for refined sugars has grown significantly, especially in products targeting health-conscious consumers. As the market continues to prioritize clean, natural ingredients, honey's role in various food formulations is expected to grow, with this segment projected to expand at a CAGR of 4.5% from 2025 to 2034.

The U.S. honey market alone reached USD 926.3 million in 2024, with expectations for a 5% CAGR through 2034. The surge in demand for natural sweeteners and the growing preference for healthier food choices have contributed to this increase. The U.S. market benefits from an extensive distribution network, making honey readily available in supermarkets, health food stores, and online platforms. As more consumers choose organic and raw honey varieties, this robust infrastructure supports widespread access to high-quality products.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing demand for premium and craft beverages
    • 3.6.1.2 Technological advancements in brewing processes
    • 3.6.1.3 Growth in home brewing and microbreweries
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Fluctuations in raw material availability
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Organic Wildflower honey
• 5.3 Monofloral honey (flavoured honey)
  • 5.3.1 Clover
  • 5.3.2 Orange
  • 5.3.3 Buckwheat
  • 5.3.4 Others

Chapter 6 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Food and beverages
• 6.3 Personal care and cosmetics
• 6.4 Pharmaceuticals
• 6.5 Others

Chapter 7 Market Estimates & Forecast, By Distribution channel, 2021-2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Supermarkets/ Hypermarkets
• 7.3 Convenience stores
• 7.4 Online retailers
• 7.5 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Barkman Honey
• 9.2 Bee Maid Honey
• 9.3 Beeyond the Hive
• 9.4 Billy Bee Honey Products
• 9.5 Capilano Honey
• 9.6 Comvita
• 9.7 Dabur India
• 9.8 Dutch Gold Honey
• 9.9 GloryBee
• 9.10 Golden Acres Honey
• 9.11 Little Bee Impex
• 9.12 New Zealand Honey
• 9.13 Oha Honey LP
• 9.14 Savannah Bee Company
• 9.15 Streamland Biological Technology