市場調查報告書
商品編碼
1558318
2030 年蜂蜜醬市場預測:按產品類型、加工、包裝、價格細分、應用、分銷管道和地區進行的全球分析Honey Spread Market Forecasts to 2030 - Global Analysis By Product Type, Processing, Packaging, Price Segment, Application, Distribution Channel and Geography |
根據 Stratistics MRC 的數據,2024 年全球蜜醬市場規模為 40.5 億美元,預計到 2030 年將達到 59.8 億美元,預測期內複合年成長率為 6.7%。
蜂蜜醬是一種由蜂蜜製成的甜奶油狀產品,通常與奶油、油和調味品等其他成分混合,以獲得光滑、可塗抹的質地。它被用作各種食譜中的調味料和配料,提供天然的甜味和濃鬱的風味。蜂蜜醬結合了蜂蜜的健康益處和塗抹醬的多功能性,使其成為增強零食、早餐和烘焙點心的流行產品。
根據聯合國糧食及農業組織(FAO)統計,2019年全球蜂蜜產量達185萬噸,並逐年穩定成長。
增強健康意識
消費者擴大尋求精製砂糖和人造甜味劑的天然健康替代品。蜂蜜被認為是一種更有營養的選擇,因為它含有天然抗氧化劑、維生素和礦物質。消費者偏好轉向更健康的食品選擇,導致對蜂蜜醬作為早餐主食和各種食譜中的多功能成分的需求增加。人們對有機和生蜂蜜產品日益成長的興趣進一步推動了這一趨勢,這些產品被認為具有額外的健康益處。
有限意識
儘管健康意識不斷增強,但許多地區對蜂蜜醬的多種用途和益處的認知仍然有限。許多消費者並不完全了解不同類型的蜂蜜醬、其獨特的風味以及傳統用途以外的潛在用途。這種意識的缺乏可能會阻礙市場的成長,特別是在蜂蜜不屬於傳統飲食的地區。此外,對蜂蜜卡路里含量及其對血糖值影響的誤解可能會阻礙注重健康的消費者。
網路購物趨勢日益成長
線上零售通路提供便利、廣泛的選擇以及接觸全球基本客群的能力。 COVID-19 大流行加速了這一趨勢,消費者的購物習慣轉向線上平台。電子商務使蜂蜜塗抹醬製造商能夠展示其產品系列,提供有關蜂蜜品種和原產地的詳細資訊,並直接與消費者互動。它還允許小型手工生產商進入利基市場並與知名品牌競爭,呈現出巨大的市場擴張潛力。
惡劣天氣
蜜蜂對其環境的變化非常敏感,乾旱、洪水和反季節氣溫等極端天氣事件會嚴重影響蜂蜜的生產。這種情況導致蜜蜂數量減少、蜂蜜產量降低、蜂蜜品質不穩定。這可能導致蜂蜜市場供不應求和價格波動,從而影響蜂蜜醬的生產和定價。蜂蜜生產的長期永續性可能面臨風險,導致製造商成本增加,消費者價格上漲。
COVID-19 大流行最初擾亂了蜂蜜醬市場的供應鏈和生產。但這也導致消費者對促進健康的食品的興趣增加,這使蜂蜜產品受益。疫情加速了向電子商務的轉變,並提振了 Honeyspread 的線上銷售。從長遠來看,人們對健康和保健的興趣增加可能會維持對蜂蜜醬等天然甜味劑的需求增加。
大賣場和超級市場業預計在預測期內規模最大
由於其種類繁多且易於接近消費者,大賣場和超級市場預計將主導蜂蜜醬市場的分銷。這些零售業態集中了各種蜂蜜醬品牌和產品類型,使消費者可以輕鬆比較產品。它還提供店內促銷和產品樣品機會來推動銷售。大賣場和超級市場由於一站式購物的便利性以及購買前可以對產品進行實體檢查的優勢,已成為許多消費者的首選管道。該部門的優勢透過其完善的供應鏈以及透過批量採購能力提供有競爭力的價格的能力而進一步加強。
預計高階細分市場在預測期內複合年成長率最高
由於消費者對高品質和特色蜂蜜產品的興趣日益濃厚,蜂蜜醬市場的高階市場正在快速成長。該細分市場包括有機、生蜂蜜和單一花蜜醬,以及具有獨特風味或來自特定地區的蜂蜜醬。消費者願意為這些產品支付更高的價格,並認為它們具有卓越的口味、品質和健康益處。高階市場也符合體驗式食品趨勢以及對手工美食產品日益成長的需求。這種趨勢在千禧世代和注重健康的消費者中尤其強烈,推動了蜂蜜醬市場的創新和多元化。
由於消費者對蜂蜜健康益處的高度認知以及已建立的早餐文化,北美預計將主導蜂蜜塗抹醬市場。該地區對天然甜味劑有著強烈的偏好,對有機蜂蜜和特殊蜂蜜產品的需求正在增加。主要蜂蜜生產商的存在和強大的零售基礎設施進一步支持了市場成長。此外,越來越多的蜂蜜醬作為各種菜餚和加工食品的成分,也為其帶來了巨大的市場佔有率。該地區對健康和保健趨勢的關注,加上可支配收入的增加,正在推動對優質蜂蜜塗抹產品的需求。
預計亞太地區的蜜醬市場成長率最高。這種快速成長的背後是都市化進程的加速、可支配收入的增加以及飲食習慣的改變。人們越來越意識到蜂蜜的健康益處,並且擴大採用蜂蜜作為天然甜味劑。該地區人口眾多,中階不斷壯大,市場潛力大。此外,蜂蜜融入傳統亞洲美食及其在阿育吠陀和傳統醫學中的使用進一步推動了需求。該地區現代零售業態和電子商務平台的擴張也促進了人們獲得各種蜜醬產品。
According to Stratistics MRC, the Global Honey Spread Market is accounted for $4.05 billion in 2024 and is expected to reach $5.98 billion by 2030, growing at a CAGR of 6.7% during the forecast period. Honey spread is a sweet, creamy product made from honey, often blended with other ingredients such as butter, oils, or flavorings to achieve a smooth, spreadable texture. It is used as a condiment or ingredient in various recipes, offering a natural sweetness and rich flavor. Honey spread combines the health benefits of honey with the versatility of a spread, making it a popular choice for enhancing snacks, breakfast items, and baked goods.
According to the Food and Agriculture Organization of the United Nations (FAO), global honey production reached 1.85 million tonnes in 2019, showing a steady increase over the years.
Rising health consciousness
Consumers are increasingly seeking natural and healthier alternatives to refined sugar and artificial sweeteners. Honey is perceived as a more nutritious option due to its natural antioxidants, vitamins, and minerals. This shift in consumer preferences towards healthier food choices has led to a higher demand for honey spreads as a breakfast staple and versatile ingredient in various recipes. The trend is further amplified by the growing interest in organic and raw honey products, which are seen as even more beneficial for health.
Limited awareness
Despite the growing health consciousness, there is still limited awareness about the diverse applications and benefits of honey spreads in many regions. Many consumers are not fully informed about the various types of honey spreads available, their unique flavors, and their potential uses beyond traditional applications. This lack of awareness can hinder market growth, especially in regions where honey is not a traditional part of the diet. Additionally, misconceptions about honey's caloric content or its impact on blood sugar levels can deter some health-conscious consumers.
Increasing online shopping trends
Online retail channels offer convenience, a wide product selection, and the ability to reach a global customer base. This trend has been accelerated by the COVID-19 pandemic, which has shifted consumer shopping habits towards online platforms. E-commerce allows honey spread manufacturers to showcase their product range, provide detailed information about honey varieties and their origins, and engage directly with consumers. It also enables smaller, artisanal producers to reach niche markets and compete with larger brands, indicating substantial potential for market expansion.
Adverse weather conditions
Bees are highly sensitive to environmental changes, and extreme weather events such as droughts, floods, or unseasonable temperatures can severely impact honey production. These conditions can lead to reduced bee populations, lower honey yields, and inconsistent quality. Consequently, this can result in supply shortages and price volatility in the honey market, affecting the production and pricing of honey spreads. The long-term sustainability of honey production is at risk, potentially leading to increased costs for manufacturers and higher prices for consumers.
The COVID-19 pandemic initially disrupted supply chains and production in the honey spread market. However, it also led to increased consumer interest in health-boosting foods, benefiting honey products. The pandemic accelerated the shift towards e-commerce, boosting online sales of honey spreads. Long-term, the heightened focus on health and wellness may sustain higher demand for natural sweeteners like honey spreads.
The hypermarkets & supermarkets segment is expected to be the largest during the forecast period
The hypermarkets and supermarkets segment is estimated to dominate the honey spread market distribution due to their wide product range and consumer accessibility. These retail formats offer various honey spread brands and types under one roof, allowing consumers to compare products easily. They also provide opportunities for in-store promotions and product sampling, which can drive sales. The convenience of one-stop shopping and the ability to physically examine products before purchase make hypermarkets and supermarkets preferred channels for many consumers. This segment's dominance is further reinforced by established supply chains and the ability to offer competitive pricing due to bulk purchasing power.
The premium segment is expected to have the highest CAGR during the forecast period
The premium segment in the honey spread market is experiencing rapid growth due to increasing consumer interest in high-quality, specialty honey products. This segment includes organic, raw, and monofloral honey spreads, as well as those with unique flavor profiles or sourced from specific geographical regions. Consumers are willing to pay higher prices for these products, perceiving them as having superior taste, quality, and health benefits. The premium segment also aligns with the growing trend of food as an experience and the desire for artisanal and gourmet products. This trend is particularly strong among millennials and health-conscious consumers, driving innovation and diversification in the honey spread market.
The North American region is anticipated to dominate the honey spread market due to high consumer awareness of honey's health benefits and a well-established breakfast culture. The region has a strong preference for natural sweeteners and a growing demand for organic and specialty honey products. The presence of major honey producers and a robust retail infrastructure further supports market growth. Additionally, the increasing incorporation of honey spreads in various cuisines and as ingredients in processed foods contributes to its large market share. The region's focus on health and wellness trends, coupled with higher disposable incomes, drives the demand for premium honey spread products.
The Asia Pacific region is expected to experience the highest growth rate in the honey spread market. This rapid growth is driven by increasing urbanization, rising disposable incomes, and changing dietary habits. There's a growing awareness of honey's health benefits, leading to its increased adoption as a natural sweetener. The region's large population and expanding middle class present a vast market potential. Additionally, the integration of honey into traditional Asian cuisines and its use in Ayurvedic and traditional medicine further boost demand. The expansion of modern retail formats and e-commerce platforms in the region is also facilitating easier access to a variety of honey spread products.
Key players in the market
Some of the key players in Honey Spread Market include Unilever, Nestle, The Kraft Heinz Company, J.M. Smucker Company, Ferrero International S.A., Conagra Brands, Inc., B & G Foods, Sioux Honey Association, Hive & Wellness Australia Pty Ltd., Comvita Limited, Honey-Butter Products Co., Inc., Alberta Honey Producers Co-operative, The Honey Company, Dutchman's Gold, Be Sweet Products, Pearl Honey Spreads, The Hershey Company, and Jedwards International.
In August 2024, Conagra Brands, Inc. announced that all conditions for the previously announced sale by one of its subsidiaries of its 51.8% ownership stake in Agro Tech Foods Limited (ATFL), a food company based in India, have been fulfilled and the transaction has been completed. This transaction is the latest step in Conagra's strategy to continuously reshape its portfolio to maximize shareholder value. Effective with the sale, Conagra Brands no longer consolidates the results of ATFL in its financial statements.
In July 2024, Hostess(R), the brand known for its soft, fluffy Twinkies(R) snack cakes, is launching Mystery Flavor Twinkies(R) in collaboration with content creator, Taylor Calmus, also known as Dude Dad on social media. Hostess Mystery Flavor Twinkies will be available exclusively at Walmart for a limited time through October.
In November 2023, The Kraft Heinz Not Company LLC ("The Kraft Heinz Not Company") launched KRAFT(R) NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States. KRAFT NotMac&Cheese is the third innovation to launch in a year from The Kraft Heinz Company (Nasdaq: KHC) ("Kraft Heinz") and TheNotCompany, Inc. ("NotCo") joint venture, which aims to create mouthwatering, plant-based foods for all.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.