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全球醫療保健市場 VR/AR 技術 - 2024-2031

Global VR/AR Technology for Healthcare Market - 2024-2031

出版日期: 2024年08月26日 | 出版商:

DataM Intelligence | 英文 183 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023 年，全球醫療保健 VR/AR 技術市場規模達到 37.5 億美元，預計到 2031 年將達到 121.4 億美元，2024-2031 年預測期間複合年成長率為 15.8%。

醫療保健中的擴增實境（AR）是指數位資訊與實體環境的結合。該技術透過在診斷、外科手術和患者治療期間提供情境資料和3D視覺化來為醫療保健專業人員提供支持，從而提高決策和醫療干預的準確性。

虛擬實境 (VR) 讓使用者沉浸在完全模擬的數位環境中。在醫療保健產業，VR 可用於多種目的，例如醫療培訓、治療和增強患者參與度。該技術可實現逼真的模擬，從而增強教育體驗和治療效果。

然而，為了將 AR/VR 成功整合到醫療保健中，提供者必須確保順利實施和最佳效能。為了防止關鍵醫療過程中出現中斷，透過 AR/VR 技術進行通訊需要強大且可靠的網路基礎設施。

市場動態：

司機

AR/VR 技術在醫療保健領域的使用不斷增加

多重因素推動全球醫療保健市場對 VR/AR 技術的需求。推動市場的主要因素之一是 AR/VR 技術在醫療保健領域的使用不斷增加，以及這些技術在產業內各個領域的應用不斷擴大。

由於擴增實境（AR）和虛擬實境（VR）技術與先進醫療設備的整合，醫療保健產業發生了重大變化。這些技術目前用於各種醫療應用，例如手術和術前規劃和導航、實際手術前的模擬程序以及可視化複雜的解剖結構以在手術過程中為外科醫生提供幫助。

此外，AR和VR也應用於物理治療和康復，以及幫助患者有效管理慢性病。在實施 AR/VR 技術時，醫療保健專業人員需要權衡其實踐和患者的優勢以及有效整合所需的技術要求。

全球各地的醫療機構和醫院擴大將 AR 和 VR 技術用於各種目的，包括醫療培訓、研究、疾病診斷、病患照護等。這些技術特別用於腹腔鏡手術和膝關節置換等手術的訓練。

例如，2022 年 6 月，專門從事醫療保健模擬的醫療科技公司 MediSim VR 在本地治裡醫學科學研究所 (PIMS) 建立了印度第一個全自動虛擬實境 (VR) 實驗室。該實驗室專為內科醫學學士學生而設計，旨在提高他們的基本醫療技能，並為他們應對該領域未來的挑戰做好準備。

此外，合作夥伴關係和協作等關鍵參與者策略有助於推動該市場的成長。例如，2024 年 3 月，印度理工學院馬德拉斯 Pravartak 技術基金會與專門從事 AR/VR/MR 技術的全球公司 VyVoxel International Firm 合作，推出了 AR/VR 程式設計綜合課程。該計畫旨在讓學生掌握快速發展的擴增實境 (AR) 和虛擬實境 (VR) 領域的必要技能，為他們提供在該領域取得進步所需的專業知識。

限制

治療成本高昂、人們的採用和認知有限、網路安全和隱私威脅、道德和法律問題、缺乏評估工具以及缺乏標準化等因素預計將阻礙市場的發展。

細分市場分析

全球醫療保健市場的 VR/AR 技術根據組件、技術、應用、最終用戶和地區進行細分。

擴增實境領域約佔全球醫療保健VR/AR技術市場佔有率的59.4%

擴增實境領域預計將在預測期內佔據最大的市場佔有率。擴增實境 (AR) 技術將數位影像或資訊疊加到使用者的實際環境中，創造一個補充現實世界的虛擬層。

此外，該行業的主要參與者更注重將技術融入醫療保健行業以及患者護理的關鍵發展，這將有助於推動該市場的發展。例如，2024 年 2 月，史丹佛大學醫學院的一群醫生和生物醫學工程師透過將一種新穎的擴增實境工具整合到外科手術中，成為開拓者。這項技術被稱為Apple Vision Pro，是一款增強人機互動的耳機，允許用戶透過將即時視覺資訊與虛擬組件融合來探索周圍的環境。

同樣，2023 年 6 月，印度科欽的 Amrita 醫院率先開發了醫療保健領域突破性的延展實境(XR) 生態系統。這個創新系統利用擴增實境 (AR)、虛擬實境 (VR) 和混合實境 (MR) 技術的力量，顯著提升病患照護、醫療培訓和研究能力。這種尖端技術融入臨床實踐是印度醫療保健產業的一個重要里程碑，標誌著一次變革性的飛躍。

此外，關鍵參與者的策略（例如夥伴關係和協作以及技術進步）推動了該細分市場的成長。例如，2023 年 12 月，為教育和工業創造增強和虛擬實境體驗的全球領導者 EON Reality 自豪地宣布與奧蘭治縣兒童醫院 (CHOC) 續簽策略合作夥伴關係。此次合作強調了他們共同致力於採用創新的 AR/VR 技術來徹底改變兒科醫療保健教育並改善患者體驗。

市場地域佔有率

北美約佔全球醫療保健VR/AR技術市場佔有率的44.6%

由於 AR/VR 技術的採用增加、主要研發投資以及推動該地區市場成長的政府舉措，預計北美地區將在預測期內佔據最大的市場佔有率。

此外，在該地區，大量關鍵參與者的存在、先進的醫療基礎設施和技術進步將推動該地區的市場成長。例如，2024 年 4 月，OrthoIndy 透過在手術中引入擴增實境 (AR)，在手術創新方面取得了重大進展。著名脊椎外科醫生 Gregory Poulter 博士使用 Surgical Theater 最先進的體驗現實 (XR) 技術進行了印第安納州首例脊椎手術。

OrthoIndy 是全球僅有的五個採用這種先進方法的地點之一。開創性的脊椎融合手術利用了 Surgical Theater SyncAR Spine 平台，該平台整合了 Microsoft HoloLens 耳機，可在手術過程中提供增強的視覺體驗。

此外，2024 年4 月，美國食品藥物管理局(FDA) 推出了一項名為「家庭作為醫療保健中心」的新舉措，旨在利用擴增實境和虛擬實境技術，透過將家庭重新想像為醫療保健的一部分來增強健康公平系統。為了促進這一轉變，FDA 與一家專門設計以健康為中心的建築的建築公司簽訂了契約，以評估將住宅轉變為醫療保健環境所需的條件。

Augmented Reality (AR) in healthcare refers to the combination of digital information with the physical environment. This technology supports healthcare professionals by delivering contextual data and three-dimensional visualizations during diagnoses, surgical procedures, and patient treatment, thereby improving decision-making and the precision of medical interventions.

Virtual Reality (VR) immerses users in entirely simulated digital environments. In the healthcare industry, VR is employed for a range of purposes, such as medical training, treatments, and enhancing patient engagement. This technology enables realistic simulations that enhance both educational experiences and treatment results.

However, for the successful integration of AR/VR in healthcare, providers must ensure smooth implementation and optimal performance. To prevent disruptions during critical medical procedures, communication via AR/VR technologies requires a robust and dependable network infrastructure.

Market Dynamics: Drivers

Increasing usage of AR/ VR technologies in healthcare

Multiple factors drive the demand for global VR/AR technology in the healthcare market. One of the primary factors driving the market is the increasing usage of AR/ VR technologies in healthcare and the expanding applications of these technologies across various domains within the industry.

The healthcare sector has undergone significant changes owing to the integration of augmented reality (AR) and virtual reality (VR) technologies alongside advanced medical devices. These technologies are currently utilized in a variety of medical applications, such as surgical and pre-surgical planning and navigation, simulating procedures before actual surgeries, and visualizing intricate anatomical structures to aid surgeons during operations.

Moreover, AR and VR are employed in physical therapy and rehabilitation, as well as in helping patients effectively manage chronic conditions. When implementing AR/VR technologies, healthcare professionals need to weigh the advantages for their practice and patients alongside the technological requirements necessary for effective integration.

Medical institutions and hospitals around the globe are increasingly adopting AR and VR technologies for various purposes, including medical training, research, disease diagnosis, patient care, and more. These technologies are particularly utilized in training for laparoscopic surgeries and procedures such as knee replacements.

For instance, in June 2022, MediSim VR, a med-tech company specializing in healthcare simulation, established India's first fully automated Virtual Reality (VR) lab at the Puducherry Institute of Medical Sciences (PIMS). This lab is designed for MBBS students to enhance their essential medical skills and prepare them for future challenges in the field.

In addition, key player strategies such as partnerships and collaborations help to drive this market growth. For instance, in March 2024, the IIT Madras Pravartak Technologies Foundation collaborated with VyVoxel International Firm, a global company specializing in AR/VR/MR technologies, to launch a comprehensive course on AR/VR programming. This program is designed to equip students with the necessary skills for the rapidly evolving fields of Augmented Reality (AR) and Virtual Reality (VR), providing them with the expertise needed to advance in this area.

Restraints

Factors such as the high cost of treatment, limited adoption & awareness among people, cybersecurity & privacy threats, ethical & legal concerns, lack of assessment tools, and lack of standardization are expected to hamper the market.

Market Segment Analysis

The global VR/AR technology for the healthcare market is segmented based on component, technology, application, end-user, and region.

The augmented reality segment accounted for approximately 59.4% of the global VR/AR technology for healthcare market share

The augmented reality segment is expected to hold the largest market share over the forecast period. Augmented Reality (AR) technology overlays digital images or information onto the user's actual surroundings, creating a virtual layer that complements the real world.

Moreover, key players in the industry more focus on incorporating technology into the healthcare industry and key developments in patient care that would help to drive this segment in the market. For instance, in February 2024, a team of doctors and biomedical engineers from Stanford Medicine became trailblazers by integrating a novel augmented reality tool into surgical practices. This technology, called Apple Vision Pro, is a headset that enhances human-computer interaction, allowing users to explore their surroundings by merging real-time visual information with virtual components.

Similarly, in June 2023, Amrita Hospital in Kochi, India, pioneered the development of a groundbreaking Extended Reality (XR) ecosystem in healthcare. This innovative system harnesses the power of augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies to significantly elevate patient care, medical training, and research capabilities. The integration of this cutting-edge technology into clinical practice represents a significant milestone in the Indian healthcare industry, marking a transformative leap forward.

In addition, key player's strategies such as partnerships & collaborations, and technological advancements drive this segment's growth in the market. For instance, in December 2023, EON Reality, a global leader in creating Augmented and Virtual Reality experiences for education and industry, proudly announced the renewal of its strategic partnership with the Children's Hospital of Orange County (CHOC). This collaboration emphasizes their mutual dedication to employing innovative AR/VR technologies to revolutionize pediatric healthcare education and improve the patient experience.

Market Geographical Share

North America accounted for approximately 44.6% of the global VR/AR technology for healthcare market share

North America region is expected to hold the largest market share over the forecast period owing to the increased adoption of AR/VR technologies, major R&D investments, and government initiatives driving this market growth in this region.

Moreover, in this region, a major number of key players' presence, well-advanced healthcare infrastructure, and technological advancements would propel this market growth in this region. For instance, in April 2024, OrthoIndy made a significant advancement in surgical innovation by introducing augmented reality (AR) into its procedures. Dr. Gregory Poulter, a prominent spine surgeon, performed Indiana's first spinal surgery using Surgical Theater's state-of-the-art eXperiential Reality (XR) technology.

OrthoIndy is among only five locations worldwide employing this advanced method. The pioneering spinal fusion procedure utilized the Surgical Theater SyncAR Spine platform, which integrates Microsoft HoloLens headsets to provide an enhanced visual experience during surgery.

Also, in April 2024, the Food and Drug Administration (FDA) introduced a new initiative called Home as a Health Care Hub, which aims to utilize augmented reality and virtual reality technologies to enhance health equity by reimagining the home as a component of the healthcare system. To facilitate this transformation, the FDA has contracted an architectural firm that specializes in designing health-focused buildings to assess what is necessary to convert a home into a healthcare environment.

Market Segmentation

By Component

Hardware

Software

Services

By Technology

Augmented Reality

Virtual Reality

By Application

Surgical Applications

Simulation & Diagnostics

Wound Care Management

Physical Therapy & Rehabilitation

Training & Medical Education

Virtual Reality Exposure Therapy (VRET)

Others

By End-User

Hospitals & Specialty Clinics

Surgical Diagnostic Centers

Others

By Region

North America

The U.S.

Canada

Mexico

Europe

Germany

U.K.

France

Spain

Italy

Rest of Europe

South America

Brazil

Argentina

The rest of South America

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific

Middle East and Africa

Market Competitive Landscape

The major global players in the VR/AR technology for healthcare market include F. Hoffmann-La Roche Ltd, CAE Inc., EON Reality, Inc., InfiVR Solutions, Vection Technologies, Siemens Healthcare S.A.E., Fundamental Surgery, Koninklijke Philips N.V., Novac Technology Solutions, and Softeq Development Corp. among others.

Key Developments

In March 2024, Siemens Healthineers launched an app tailored for the Apple Vision Pro, allowing users such as surgeons, medical students, and patients to explore immersive, interactive holograms of the human body derived from medical scans within their real-world surroundings. This app, Cinematic Reality, aims to aid in surgical planning, enhance medical education, and assist patients in visualizing upcoming procedures. It is now available for download on the Apple App Store.

In October 2023, Surgical Theater proudly announced a significant milestone in collaboration with Stanford Medicine-successfully executing the first spine surgery utilizing their augmented reality technology. This innovative procedure employed the Surgical Theater SyncAR Spine system, which integrates Microsoft HoloLens headsets to enhance the surgical experience.

Why Purchase the Report?

To visualize the global VR/AR technology for healthcare market segmentation based on component, technology, application, end-user, and region and understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of the VR/AR technology for the healthcare market with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping is available in excel consisting of key products of all the major players.

The global VR/AR technology for healthcare market report would provide approximately 70 tables, 65 figures, and 183 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Component
3.2. Snippet by Technology
3.3. Snippet by Application
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Usage of AR/ VR Technologies in Healthcare
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of Treatment
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. By Component

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 6.1.2. Market Attractiveness Index, By Component
6.2. Hardware *
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Software
6.4. Services

7. By Technology

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 7.1.2. Market Attractiveness Index, By Technology
7.2. Augmented Reality *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Virtual Reality

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Surgical Applications *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Simulation & Diagnostics
8.4. Wound Care Management
8.5. Physical Therapy & Rehabilitation
8.6. Training & Medical Education
8.7. Virtual Reality Exposure Therapy (VRET)
8.8. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. Hospitals & Specialty Clinics *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Surgical Diagnostic Centers
9.4. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.7.1. The U.S.
  - 10.2.7.2. Canada
  - 10.2.7.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.7.1. Germany
  - 10.3.7.2. U.K.
  - 10.3.7.3. France
  - 10.3.7.4. Spain
  - 10.3.7.5. Italy
  - 10.3.7.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.7.1. Brazil
  - 10.4.7.2. Argentina
  - 10.4.7.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.7.1. China
  - 10.5.7.2. India
  - 10.5.7.3. Japan
  - 10.5.7.4. South Korea
  - 10.5.7.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. F. Hoffmann-La Roche Ltd *
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. CAE Inc.
12.3. EON Reality, Inc.
12.4. InfiVR Solutions
12.5. Vection Technologies
12.6. Siemens Healthcare S.A.E.
12.7. Fundamental Surgery
12.8. Koninklijke Philips N.V.
12.9. Novac Technology Solutions
12.10. Softeq Development Corp. (*LIST NOT EXHAUSTIVE)