市場調查報告書
商品編碼
1530700
到 2030 年醫療保健市場中的虛擬實境預測:按組件、應用程式、最終用戶和地區分類的全球分析Virtual Reality in Healthcare Market Forecasts to 2030 - Global Analysis By Component, Application, End User and By Geography |
根據 Stratistics MRC 的數據,到 2024 年,全球醫療保健虛擬實境市場將達到 40.5 億美元,預計在預測期內複合年成長率為 29.8%,到 2030 年將達到 193.7 億美元。
醫療保健中的虛擬實境 (VR) 是指使用電腦生成的體驗創建的身臨其境型模擬環境來增強醫療護理、培訓和患者照護。透過戴上VR頭戴裝置,使用者可以進入虛擬世界,在那裡他們可以與模仿現實生活情況的物體、人和場景互動或提供治療性介入。例如,VR 可以透過引人入勝的虛擬體驗分散患者對不適的注意力,有助於疼痛管理。外科醫生可以在安全的模擬環境中練習複雜的手術,然後再對真實的患者進行手術,從而降低風險並改善結果。
根據印度投資局報告,2022年印度醫療保健領域投資將增加3,700億美元。根據《2022 年醫療保健投資和退出年度報告》,全部區域的醫療保健投資從 2017 年的 160 億美元增至 2021 年的 860 億美元,成長了一倍多。
穿戴式科技的上升趨勢
VR頭戴裝置等穿戴式裝置正在改變患者照護,讓病患沉浸在模擬環境中,幫助進行疼痛管理、治療甚至手術訓練。這些設備提供了更具互動性和個人化的醫療保健體驗,並允許即時監測生命徵象和患者反應。例如,整合到穿戴式平台中的 VR 技術可以透過創建適合患者復健需求的引人入勝的練習來幫助接受物理治療的患者。此外,這些創新從患者照護延伸到醫學教育,VR 模擬允許學生和從業者在無風險的環境中練習複雜的程序。
設備成本高
高昂的設備成本仍然是虛擬實境 (VR) 在醫療保健領域廣泛採用的主要障礙。 VR 技術提供了前景廣闊的應用,例如手術訓練、疼痛管理和治療,但與高品質耳機、軟體開發和維護相關的成本往往限制了其與醫療保健環境的整合。然而,由於技術進步的快速步伐,更新、更有效的 VR 系統頻繁推出,使醫療保健管理者的財務決策更加複雜。
將 VR 應用擴展到患者治療
虛擬實境 (VR) 技術日益融入醫療保健領域,正在徹底改變病患照護和治療。 VR 提供身臨其境型的體驗,可以根據從疼痛管理到心理治療和復健等各種醫療需求進行客製化。透過創建模擬現實生活場景和治療練習的虛擬環境,醫療保健提供者可以提高患者參與度和治療效果。在心理治療中,VR 可以實現暴露療法,安全地重現觸發情境,從而治療恐懼症和創傷後壓力症候群。此外,基於 VR 的復健計劃允許患者在受控和支持性環境中練習運動技能,這可以改善復健結果。
資料安全和隱私
資料安全和隱私問題對虛擬實境 (VR) 在醫療保健中的整合提出了重大挑戰。 VR 技術透過提供身臨其境的真實模擬,具有巨大的潛力,可以徹底改變醫療訓練、病患照護和手術。然而,包括病患記錄和醫學影像在內的醫療保健資料高度敏感,需要嚴格的安全措施來保護其免受未授權存取和破壞。
COVID-19 大流行顯著加速了虛擬實境 (VR) 在醫療保健領域的採用和應用。隨著身體互動的限制以及對感染疾病的日益關注,VR 已成為醫療培訓、治療和患者照護的寶貴工具。醫療保健提供者正在利用 VR 進行身臨其境型培訓模擬,使從業者能夠遠端改進技術和程序。在心理健康領域,基於VR的治療為暴露療法和壓力管理提供了逼真的環境,幫助因隔離措施而被隔離的患者。
預計軟體細分市場在預測期內將成為最大的細分市場
透過加強患者照護和醫療培訓的各個方面,預計軟體部門將在預測期內獲得最大佔有率。 VR 軟體可實現身臨其境型模擬,重現醫療程序、解剖探索和病患環境,為培訓醫療保健專業人員和學生提供安全的空間。外科醫生可以在對患者進行複雜手術之前在逼真的虛擬環境中進行練習,從而提高手術準確性並降低風險。此外,VR 軟體正在透過創建支持疼痛管理、復健和心理健康治療的個人化互動體驗來改變患者護理。
預計患者照護管理領域在預測期內複合年成長率最高。
預計患者照護管理領域在預測期內複合年成長率最高。 VR 技術提供了身臨其境型的體驗,對患者和醫療保健提供者都有好處。對於患者來說,VR 可以在手術和治療過程中透過沉浸式分散注意力來緩解疼痛和焦慮,從而減少對鎮靜劑和止痛藥的需求。此外,治療師可以根據您的復健需求創建一個虛擬環境,從而改善復健效果。醫療保健提供者正在利用 VR 進行培訓模擬,使醫療專業人員能夠在安全、受控的虛擬環境中練習複雜的程序,然後再對患者進行操作。
在估計期間,歐洲地區佔了最大的市場佔有率。由於全部區域人口老化和生活方式因素,阿茲海默症、帕金森氏症和中風等神經系統疾病變得越來越普遍。 VR 技術透過為全部區域的治療、復健和認知訓練提供身臨其境型的環境,提供了一個有前景的解決方案。歐洲醫療保健產業正在將虛擬實境視為一種變革工具,利用其潛力來改善患者照護、降低治療成本並加強醫學教育。
預計歐洲地區在預測期內將保持良好的成長。政府法規透過確保全部區域VR 應用程式開發和部署的安全性、有效性和道德標準來創造支持性環境。透過對 VR 醫療保健解決方案製定嚴格的指導方針,歐洲當局正在促進創新,同時保護患者利益和資料隱私。此外,法律規範鼓勵技術開發商、醫療保健提供者和監管機構之間的合作,以簡化 VR 與全部區域醫療實踐的整合。
According to Stratistics MRC, the Global Virtual Reality in Healthcare Market is accounted for $4.05 billion in 2024 and is expected to reach $19.37 billion by 2030 growing at a CAGR of 29.8% during the forecast period. Virtual Reality (VR) in healthcare refers to the use of immersive simulated environments created with computer-generated experiences to enhance medical treatment, training, and patient care. By donning VR headsets, users can be transported to virtual worlds where they can interact with objects, people, and scenarios that mimic real-life situations or provide therapeutic interventions. For instance, VR can help patients manage pain by diverting their attention away from discomfort through engaging virtual experiences. Surgeons can practice complex procedures in a safe, simulated environment before performing them on actual patients, thereby reducing risks and improving outcomes.
According to the Invest India report, in 2022, the health sector in the country witnessed an increase of USD 370 billion in investments. According to the Healthcare Investments and Exits Annual Report 2022, the Europe region's overall healthcare investments have more than doubled from USD 16 billion in 2017 to USD 86 billion in 2021.
Rising trend of wearable technology
Wearable devices such as VR headsets are transforming patient care by immersing individuals in simulated environments that aid in pain management, therapy sessions, and even surgical training. These devices provide a more interactive and personalized healthcare experience, allowing for real-time monitoring of vital signs and patient responses. For instance, VR technology integrated into wearable platforms can help patients undergoing physical therapy by creating engaging exercises tailored to their recovery needs. Moreover, these innovations extend beyond patient care to medical education, where VR simulations enable students and practitioners to practice complex procedures in a risk-free environment.
High Cost of equipment
The high cost of equipment remains a significant barrier to the widespread adoption of virtual reality (VR) in healthcare. VR technology offers promising applications such as surgical training, pain management, and therapy, but the expense associated with quality headsets, software development, and maintenance often limits its integration into healthcare settings. However, the rapid pace of technological advancements means that newer, more effective VR systems are frequently released, further complicating financial decisions for healthcare administrators.
Increasing application of VR in patient treatment
The growing integration of Virtual Reality (VR) technology in healthcare is revolutionizing patient treatment and therapy. VR offers immersive experiences that can be tailored to meet various medical needs, from pain management to psychological therapy and rehabilitation. By creating virtual environments that simulate real-life scenarios or therapeutic exercises, healthcare providers can enhance patient engagement and outcomes. In psychological therapy, VR enables exposure therapy for treating phobias and post-traumatic stress disorder by safely recreating triggering situations. Moreover, VR-based rehabilitation programs allow patients to practice motor skills in a controlled, supportive environment and improving recovery outcomes.
Data security and privacy
Data security and privacy concerns pose significant challenges to the integration of virtual reality (VR) in healthcare. VR technology has immense potential to revolutionize medical training, patient therapy, and surgical procedures by offering immersive and realistic simulations. However, the sensitive nature of healthcare data, including patient records and medical images, demands stringent security measures to protect against unauthorized access and breaches.
The COVID-19 pandemic significantly accelerated the adoption and application of virtual reality (VR) in healthcare. With restrictions on physical interactions and heightened infection concerns, VR emerged as a valuable tool for medical training, therapy, and patient care. Healthcare providers leveraged VR for immersive training simulations, allowing practitioners to refine skills and procedures remotely. In mental health, VR-based therapies provided a lifelike setting for exposure therapy and stress management, aiding patients isolated by lockdowns or quarantine measures.
The Software segment is expected to be the largest during the forecast period
Software segment is expected to be the largest during the forecast period by enhancing various aspects of patient care and medical training. VR software enables immersive simulations that replicate medical procedures, anatomy exploration, and patient environments, offering a safe space for training healthcare professionals and students. Surgeons can practice complex surgeries in a realistic virtual environment before performing them on patients, thereby improving surgical precision and reducing risks. Moreover, VR software is transforming patient therapy by creating personalized, interactive experiences that aid in pain management, rehabilitation, and mental health treatment.
The Patient Care Management segment is expected to have the highest CAGR during the forecast period
Patient Care Management segment is expected to have the highest CAGR during the forecast period. VR technology offers immersive experiences that benefit both patients and healthcare providers. For patients, VR can alleviate pain and anxiety through immersive distractions during procedures or treatments, thereby reducing the need for sedatives or painkillers. It also enables therapists to create virtual environments tailored to rehabilitation needs, enhancing recovery outcomes. Healthcare providers utilize VR for training simulations, allowing medical professionals to practice complex procedures in a safe and controlled virtual environment before performing them on patients.
Europe region commanded the largest market share during the extrapolated period. Neurological disorders such as Alzheimer's disease, Parkinson's disease, and stroke are increasingly prevalent due to aging populations and lifestyle factors across the region. VR technology offers promising solutions by providing immersive environments for therapy, rehabilitation, and cognitive training throughout the Europe region. The European healthcare sector has embraced VR as a transformative tool, leveraging its potential to improve patient care, reduce treatment costs and enhance medical education.
Europe region is poised to hold lucrative growth over the projection period. Government regulations are fostering a supportive environment by ensuring safety, efficacy and ethical standards in the development and deployment of VR applications throughout the region. By mandating stringent guidelines for VR healthcare solutions, European authorities are promoting innovation while safeguarding patient interests and data privacy. Moreover, regulatory frameworks are encouraging collaboration between technology developers, healthcare providers and regulatory bodies to streamline the integration of VR into medical practice across the region.
Key players in the market
Some of the key players in Virtual Reality in Healthcare market include BioflightVR, CAE Healthcare, Intuitive Surgical, Inc, Medical Realities Ltd, Orca Health, Inc, Orthus Health, Pear Therapeutics, Siemens Healthineers, SimforHealth and XRHealth USA, Inc.
In October 2023, Lumeto, a Canada-based healthcare simulation company, incorporated AI upgrades into its InvolveXR platform. This platform is a fully immersive simulation lab to provide training and assessment across healthcare professionals
In November 2022, GE Healthcare collaborated with Mediview XR, Inc. to integrate medical imaging into mixed reality technology through the development of OmnifyXRTM Interventional Suite System.
In April 2022, XRHealth launched a virtual reality therapy for treating patients with autism. Patients in Australia had previously utilized this therapy, but the company made it available for patients in the U.S. in April 2022.
In March 2022, Immersive Touch, a leading medical technology company, entered into a collaboration with Mayo Clinic to commercialize Immersive Touch's VR surgical planning platform equipped with intra-operative augmented reality surgical navigation technology.
In March 2022, CAE Healthcare launched a non-invasive cardiovascular simulator CAE CathLabVR, that is integrated with Microsoft HoloLens 2, offering realism while practicing the treatment of vascular and cardiac issues.