北美地區 OTT 電視和視訊市場預測

北美 OTT 電視劇集和電影市場的收入預計將從 2023 年的 810 億美元增至 2029 年的 1000 億美元。 在190億美元的額外收入中，美國預計將貢獻160億美元，加拿大將貢獻其餘部分。 到 2029 年，美國的收入預計將達到 920 億美元。

北美 AVOD 市場規模預計將從 2023 年的 170 億美元增至 2029 年的 250 億美元。 此外，從2023年到2029年，SVOD市場規模預計將增加100億美元的收入，達到670億美元。

本報告研究了北美 OTT 電視和視訊市場，包括家庭滲透率、SVOD 用戶數量、OTT/AVOD/FAST 收入預測以及按平台和國家/地區進行的分析。

目錄

• 見解：按國家/地區詳細分析（28 頁/PDF 文件）
• Excel 工作簿：2015 年至 2029 年按國家和平台劃分的家庭滲透率、SVOD 訂戶數量、電影/電視劇 OTT/AVOD/FAST 收入匯總表

2 個國家 21 個 SVOD 平台的預測：

兩個國家 AVOD 平台的預測：

North American OTT TV episode and movie revenues will reach $100 billion in 2029; up from $81 billion in 2023. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. US revenues will be $92 billion in 2029.

North American AVOD revenues will increase from $17 billion in 2023 to $25 billion in 2029. SVOD revenues will climb by $10 billion between 2023 and 2029 to $67 billion.

Simon Murray , Principal Analyst at Digital TV Research, said: "Despite being the most mature OTT market by some distance, the US OTT sector continues to grow as cord-cutting show no signs of abating. The US is unique, given the poor state of the pay TV market and the wide OTT choice."

Table of Contents

Published in March 2024, this 74-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

• Insight: Detailed country-by-country analysis in a 28-page PDF document.

• Excel workbook covering each year from 2015 to 2029 by household penetration, by SVOD subscribers and by OTT, AVOD & FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 21 SVOD platforms across two countries:

Forecasts for the following AVOD platforms across two countries: