東歐地區OTT電視和視訊市場預測

OTT TV episode and movie revenues for 22 Eastern European countries will reach $6.96 billion in 2029; up from $3.82 billion in 2023. From the $3.1 billion additional revenues between 2023 and 2029, Russia will provide $1 billion and Poland $0.7 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: "Together Poland and Russia will account for two-thirds of the region's 2029 revenues. This means that the remaining 20 countries will share $2.57 billion - or an average of only $129 million each."

SVOD revenues will reach $4.3 billion by 2029 - up from $2.4 billion in 2023. Russia and Poland will be the only countries to generate SVOD revenues in excess of $1 billion by 2029. AVOD will add $1 billion to take its total to $1.9 billion.

Table of Contents

Published in March 2024, this 144-page PDF and excel report covers 22 countries. Covering TV episodes and movies, the report comes in two parts:

• Insight: Detailed regional and country-by-country analysis in a 74-page PDF document.
• Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by SVOD subscribers and by OTT, AVOD & FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

SVOD forecasts for the following 138 platforms across 22 countries:

AVOD forecasts for the following platforms across all countries as well as
Netflix, Disney+, Paramount+, HBO, YouTube and Facebook where applicable: