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市場調查報告書
商品編碼
1460239
亞太地區 OTT 電視和視訊市場預測Asia Pacific OTT TV and Video Forecasts |
亞太地區的 SVOD 訂閱數量預計將從 2023 年的 5.94 億增加到 2029 年的 6.87 億。預計2029年中國將獲得3.78億份合約。2023年至2029年間新增的9300萬套新房預計將包括印度2200萬套新房、中國1700萬套新房、日本1400萬套新房、韓國900萬套新房和印度尼西亞800萬套新房。
本報告審視了亞太地區 OTT 電視和視訊市場,包括 22 個國家平台的 OTT、AVOD 和 FAST 收入預測數據,以及詳細的國別分析。
國家 | 點播營運 | 點播平台 |
澳洲 | 9 | Netflix; Amazon Prime Video; Disney+; Paramount+; Britbox; Apple TV+; Stan; Binge; Foxtel Now |
孟加拉 | 2 | Netflix; Amazon Prime Video |
柬埔寨 | 4 | Netflix; Amazon Prime Video; Apple TV+; Iflix |
中國 | 5 | Youku Tudou; IQiyi; Tencent Video; Mango; Bilbili |
香港 | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; MyTV Super; Viu |
印度 | 9 | Netflix; Amazon Prime Video; Disney+ Hotstar; Apple TV+; Zee5; Sony Liv; ALT Balaji; Eros Now; Jio |
印尼 | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Vidio; Viu |
日本 | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Hulu; U-Next; Lemino; Telasa; Niconico |
寮國 | 3 | Netflix; Amazon Prime Video; Apple TV+ |
馬來西亞 | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Viu; Sooka |
蒙古 | 3 | Netflix; Amazon Prime Video; Apple TV+ |
緬甸 | 3 | Netflix; Amazon Prime Video; Viu |
尼泊爾 | 2 | Netflix; Amazon Prime Video |
紐西蘭 | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Britbox; Neon |
巴基斯坦 | 5 | Netflix; Amazon Prime Video; Iflix; StarzPlay; Zee5 |
菲律賓 | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Viu |
新加坡 | 5 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Viu |
韓國 | 8 | Netflix; Amazon Prime Video; Disney+; Watcha Play; Tving; LG U+; Olleh TV; Wavve |
斯里蘭卡 | 4 | Netflix; Amazon Prime Video; Apple TV+; Zee5 |
台灣 | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT |
泰國 | 7 | Netflix; Amazon PV; Disney+; Apple TV+; WeTV;Iflix; Viu; True ID |
越南 | 4 | Netflix; Amazon Prime Video; Apple TV+; Iflix |
國家 | AVOD平台 |
澳洲 | Amazon Prime Video; 9Now; Pluto/Ten Play; 7Plus; Samsung TV Plus |
中國 | iQiyi; Tencent Video; Youku Tudou; Mango; Bilibili |
香港 | TVB; Viu |
印度 | Zee5; Sony Liv; ALT Balaji; Eros Now; Jio |
印尼 | Iflix; Viu; Vidio; Vision+/MCN |
日本 | Niconico; Tver; U-Next |
馬來西亞 | Sooka/Astro; Iflix; Viu/Media Prima |
紐西蘭 | TVNZ; ThreeNow |
巴基斯坦 | Zee5 |
菲律賓 | Iflix; Viu |
新加坡 | Viu |
韓國 | Tving; Wavve; Samsung TV Plus |
斯里蘭卡 | Zee5 |
泰國 | Wetv/Iflix; Viu |
越南 | Wetv/Iflix |
Asia Pacific will have 687 million SVOD subscriptions by 2029, up from 594 million in 2023. China will provide 378 million subscriptions in 2029. From the 93 million additions between 2023 and 2029, India will increase by 22 million, China 17 million, Japan 14 million, South Korea 9 million and Indonesia 8 million.
Simon Murray, Principal Analyst at Digital TV Research, said: "Five major US-based platforms will only control a quarter of Asia Pacific's SVOD subscriptions by 2029 - lower than any other region in the world. These platforms will never gain standalone access to China, the region's largest market."
Country | SVOD ops | SVOD Platforms |
Australia | 9 | Netflix; Amazon Prime Video; Disney+; Paramount+; Britbox; Apple TV+; Stan; Binge; Foxtel Now |
Bangladesh | 2 | Netflix; Amazon Prime Video |
Cambodia | 4 | Netflix; Amazon Prime Video; Apple TV+; Iflix |
China | 5 | Youku Tudou; IQiyi; Tencent Video; Mango; Bilbili |
Hong Kong | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; MyTV Super; Viu |
India | 9 | Netflix; Amazon Prime Video; Disney+ Hotstar; Apple TV+; Zee5; Sony Liv; ALT Balaji; Eros Now; Jio |
Indonesia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Vidio; Viu |
Japan | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Hulu; U-Next; Lemino; Telasa; Niconico |
Laos | 3 | Netflix; Amazon Prime Video; Apple TV+ |
Malaysia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Viu; Sooka |
Mongolia | 3 | Netflix; Amazon Prime Video; Apple TV+ |
Myanmar | 3 | Netflix; Amazon Prime Video; Viu |
Nepal | 2 | Netflix; Amazon Prime Video |
New Zealand | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Britbox; Neon |
Pakistan | 5 | Netflix; Amazon Prime Video; Iflix; StarzPlay; Zee5 |
Philippines | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Viu |
Singapore | 5 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Viu |
South Korea | 8 | Netflix; Amazon Prime Video; Disney+; Watcha Play; Tving; LG U+; Olleh TV; Wavve |
Sri Lanka | 4 | Netflix; Amazon Prime Video; Apple TV+; Zee5 |
Taiwan | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT |
Thailand | 7 | Netflix; Amazon PV; Disney+; Apple TV+; WeTV;Iflix; Viu; True ID |
Vietnam | 4 | Netflix; Amazon Prime Video; Apple TV+; Iflix |
Country | AVOD Platforms |
Australia | Amazon Prime Video; 9Now; Pluto/Ten Play; 7Plus; Samsung TV Plus |
China | iQiyi; Tencent Video; Youku Tudou; Mango; Bilibili |
Hong Kong | TVB; Viu |
India | Zee5; Sony Liv; ALT Balaji; Eros Now; Jio |
Indonesia | Iflix; Viu; Vidio; Vision+/MCN |
Japan | Niconico; Tver; U-Next |
Malaysia | Sooka/Astro; Iflix; Viu/Media Prima |
New Zealand | TVNZ; ThreeNow |
Pakistan | Zee5 |
Philippines | Iflix; Viu |
Singapore | Viu |
S Korea | Tving; Wavve; Samsung TV Plus |
Sri Lanka | Zee5 |
Thailand | Wetv/Iflix; Viu |
Vietnam | Wetv/Iflix |