亞太地區 OTT 電視和視訊市場預測

亞太地區的 SVOD 訂閱數量預計將從 2023 年的 5.94 億增加到 2029 年的 6.87 億。預計2029年中國將獲得3.78億份合約。2023年至2029年間新增的9300萬套新房預計將包括印度2200萬套新房、中國1700萬套新房、日本1400萬套新房、韓國900萬套新房和印度尼西亞800萬套新房。

本報告審視了亞太地區 OTT 電視和視訊市場，包括 22 個國家平台的 OTT、AVOD 和 FAST 收入預測數據，以及詳細的國別分析。

目錄

• 見解：詳細的國家分析（98 頁 PDF 文件）
• 預測： 2015年至2029年22個國家的家庭普及率、SVOD訂戶數量、OTT/AVOD/FAST電影和電視劇收入、依國家和平台劃分的匯總表（Excel工作簿）

22 個國家 120 個 SVOD 平台的預測：

Netflix、Disney+、Paramount+、HBO、YouTube、Facebook AVOD 預測（僅限可用區域）：

Asia Pacific will have 687 million SVOD subscriptions by 2029, up from 594 million in 2023. China will provide 378 million subscriptions in 2029. From the 93 million additions between 2023 and 2029, India will increase by 22 million, China 17 million, Japan 14 million, South Korea 9 million and Indonesia 8 million.

Simon Murray, Principal Analyst at Digital TV Research, said: "Five major US-based platforms will only control a quarter of Asia Pacific's SVOD subscriptions by 2029 - lower than any other region in the world. These platforms will never gain standalone access to China, the region's largest market."

Table of Contents

Published in April 2024, this 166-page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in two parts:

• Insight: Detailed country-by-country analysis in a 98 -page PDF document.
• Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by SVOD subscribers and by OTT. AVOD and FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 120 SVOD platforms across 22 countries:

AVOD forecasts for Netflix, Disney+, Paramount+, YouTube and
Facebook where available by country and: