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西歐地區OTT電視和視訊市場預測
市場調查報告書
商品編碼
1452892

西歐地區OTT電視和視訊市場預測

Western Europe OTT TV and Video Forecasts
出版日期: | 出版商: Digital TV Research | 英文 152 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

西歐 OTT 電視劇和電影市場的收入預計將從 2023 年的 310 億美元增長到 2029 年的 480 億美元。預計 2029 年英國的細分為 100 億美元，德國為 90 億美元，義大利為 50 億美元，法國為 70 億美元。

本報告考察了西歐的 OTT 電視和視訊市場，包括家庭滲透率、SVOD 用戶數量、OTT/AVOD/FAST 收入預測以及依平台和國家/地區進行的分析。

目錄

這份 152 頁的 PDF 和 Excel 報告於 2024 年 3 月發佈，包含電影和電視節目劇集。報告由兩部分組成。

  • 見解：詳細的國家分析（88 頁/PDF 文件）
  • Excel 工作簿： 2015 年至 2029 年 18 個國家的家庭滲透率、SVOD 訂戶、電影和電視劇的 OTT 收入、依平台劃分的 AVOD/FAST 收入、依國家和平台劃分的匯總表

18 個國家 134 個 SVOD 平台的預測：

國家 點播營運 點播平台
奧地利 8 Netflix; Amazon; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+
比利時 6 Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus
丹麥 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime
芬蘭 9 Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+
法國 7 Netflix; Amazon; Disney+; Apple TV+; MyCanal; HBO; Paramount+
德國 十 Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Sky Q Internet; Joyn; Magenta TV App; Giga; RTL+; Paramount+
冰島 四 Netflix; Amazon Prime Video; Disney+; Viaplay
愛爾蘭 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Sky Stream; Paramount+
義大利 9 Netflix; Amazon; Disney+; Apple TV+; Sky Now; Sky Q Internet; TIMVision; Mediaset Infinity; Paramount+
盧森堡 4 Netflix; Amazon Prime Video; Disney+; Apple TV+；
馬爾他 4 Netflix; Amazon Prime Video; Disney+; Apple TV+；
荷蘭 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; HBO; SkyShowtime; Viaplay
挪威 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime
葡萄牙 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
西班牙 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; SkyShowtime
瑞典 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV4 Play; SkyShowtime
瑞士 7 etflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+
英國 8 Netflix; Amazon PV; Disney+; Apple TV+; Sky Stream; Sky Now; ITVX; Paramount+


Netflix, 針對 Disney+、Paramount+、HBO、YouTube、Facebook 以及以下 AVOD 平台（如果適用）的預測：

國家 AVOD平台
奧地利 Joyn; RTL; Samsung TV Plus; Pluto TV
比利時 RTL Play; VTM Go; Samsung TV Plus; Pluto TV
丹麥 TV2; Discovery; Viafree; Samsung TV Plus; Pluto TV
芬蘭 MTV; Discovery; Ruutu; Samsung TV Plus; Pluto TV
法國 TF1; M6; France Televisions; MyCanal; Samsung TV Plus; Pluto TV
德國 RTL; Joyn; Samsung TV Plus; Pluto TV
愛爾蘭 RTE; TV3; Samsung TV Plus; Pluto TV
義大利 Mediaset; RAI; Discovery; Samsung TV Plus; Pluto TV
荷蘭 Videoland; Talpa; NPO; Viaplay; Samsung TV Plus; Pluto TV
挪威 TV2; Viafree; Discovery; Samsung TV Plus; Pluto TV
葡萄牙 SIC; RTP; TVI; Samsung TV Plus; Pluto TV
西班牙 MiTele; Atresmedia; RTVE; Samsung TV Plus; Pluto TV
瑞典 TV4; Viafree; Discovery Samsung TV Plus; Pluto TV
瑞士 Play Suisse; Samsung TV Plus; Pluto TV
英國 ITVX; Channel 4; My5/Pluto; Now/Sky; Samsung TV Plus; Roku Channel
簡介目錄

Western European OTT TV episode and movie revenues will reach $48 billion in 2029; up from $31 billion in 2023. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: "We expect that Netflix, Disney+, Max and Paramount+ together will generate AVOD revenues of $2.4 billion by 2029 - with a further $16.2 billion from SVOD."

Table of Contents

Published in March 2024, this 152-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

  • Insight: Detailed country-by-country analysis in a 88-page PDF document.
  • Excel workbook covering each year from 2015 to 2029 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes, AVOD and FAST revenues by major platform. As well as summary tables by country and by platform.

SVOD forecasts for the following 134 platforms across 18 countries:

Country SVOD ops SVOD Platforms
Austria 8 Netflix; Amazon; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+
Belgium 6 Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus;
Denmark 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime
Finland 9 Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+
France 7 Netflix; Amazon; Disney+; Apple TV+; MyCanal; HBO; Paramount+
Germany 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Sky Q Internet; Joyn; Magenta TV App; Giga; RTL+; Paramount+
Iceland 4 Netflix; Amazon Prime Video; Disney+; Viaplay
Ireland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Sky Stream; Paramount+
Italy 9 Netflix; Amazon; Disney+; Apple TV+; Sky Now; Sky Q Internet; TIMVision; Mediaset Infinity; Paramount+
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; HBO; SkyShowtime; Viaplay
Norway 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime
Portugal 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
Spain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; SkyShowtime
Sweden 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV4 Play; SkyShowtime
Switzerland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+
UK 8 Netflix; Amazon PV; Disney+; Apple TV+; Sky Stream; Sky Now; ITVX; Paramount+


AVOD forecasts for the following platforms across as well as Netflix,
Disney+, Paramount+, HBO, YouTube and Facebook where applicable:

Country AVOD Platforms
Austria Joyn; RTL; Samsung TV Plus; Pluto TV
Belgium RTL Play; VTM Go; Samsung TV Plus; Pluto TV
Denmark TV2; Discovery; Viafree; Samsung TV Plus; Pluto TV
Finland MTV; Discovery; Ruutu; Samsung TV Plus; Pluto TV
France TF1; M6; France Televisions; MyCanal; Samsung TV Plus; Pluto TV
Germany RTL; Joyn; Samsung TV Plus; Pluto TV
Ireland RTE; TV3; Samsung TV Plus; Pluto TV
Italy Mediaset; RAI; Discovery; Samsung TV Plus; Pluto TV
Netherlands Videoland; Talpa; NPO; Viaplay; Samsung TV Plus; Pluto TV
Norway TV2; Viafree; Discovery; Samsung TV Plus; Pluto TV
Portugal SIC; RTP; TVI; Samsung TV Plus; Pluto TV
Spain MiTele; Atresmedia; RTVE; Samsung TV Plus; Pluto TV
Sweden TV4; Viafree; Discovery Samsung TV Plus; Pluto TV
Switzerland Play Suisse; Samsung TV Plus; Pluto TV
UK ITVX; Channel 4; My5/Pluto; Now/Sky; Samsung TV Plus; Roku Channel