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商品編碼

1562054

菲律賓消費者健康市場

Consumer Health in the Philippines

出版日期: 2024年09月18日 | 出版商:

Euromonitor International | 英文 109 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

以當前以金額為準，菲律賓消費保健品市場規模預計到 2024 年將繼續健康成長。 COVID-19 的持續影響對菲律賓人的生活方式產生了持久影響，健康和福祉仍然是人們關注的核心問題。疫情爆發前，支出主要集中在感冒藥、止痛藥等藥品。然而，人們已經向運動營養品和維生素等生活方式產品發生了重大轉變。

本報告審視了菲律賓消費者健康市場，並提供了市場概況，包括2019年至2023年的最新零售資料、市場機會和未來展望。

The market for consumer health products in the Philippines is set to continue to enjoy healthy growth in current value terms in 2024. The ongoing influence of COVID-19 has had a lasting impact on Filipino lifestyles, with health and wellbeing remaining central concerns. Prior to the pandemic, spending was largely concentrated on medicinal products like cold remedies and analgesics. However, there has been a significant shift towards lifestyle products, notably sports nutrition and vitamins. This...

Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2023-2024

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

ANALGESICS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Brand loyalty in analgesics remain strong, despite increasing market competition
Innovative packaging plays important role in educating and engaging consumers
Analgesics kits become increasingly popular

PROSPECTS AND OPPORTUNITIES

Positive growth for analgesics, underpinned by increasing urbanisation and more stressful lifestyles
Ageing population will have positive impact on demand
Pharmacy franchises pave way for greater availability of analgesics, especially in rural areas

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Fast-paced lifestyles support growth in cough, cold and allergy (hay fever) remedies, while consumers are becoming more willing to prioritise spending on these products
Shift towards natural remedies, supported by ongoing research efforts
Local brands dominate sales due to combination of familiarity and competitive pricing

PROSPECTS AND OPPORTUNITIES

High incidence of respiratory illnesses, including whooping cough, will create positive conditions for cough cold and allergy remedies
Shift towards products with a more natural positioning set to gain ground
Unusual temperature spikes could impact need for allergy medicines

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Lifestyle factors support growth of convenient, portable formats, while natural formulations remain popular
Government-sponsored digestive health education programmes boost awareness of digestive remedies
International brands face increasing challenges from local rivals

PROSPECTS AND OPPORTUNITIES

Hygiene challenges will persist in rural areas
Emerging lifestyle factors will continue to boost demand for digestive remedies
Rising levels of health awareness, supported by government initiatives, will continue to support demand

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

High temperatures in the Philippines lead to increasing incidence of fungal skin conditions
"Taboo" products benefit from rise of e-commerce
Rise of experiential marketing, including as free trials and live streaming

PROSPECTS AND OPPORTUNITIES

Tropical climatic conditions and resurgence of travel and tourism will drive growth in dermatologicals
Consumer preferences evolve from product types to ingredients, while hair loss becomes a key focus
E-commerce will help to boost sales of "stigmatised" products

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Focus on health and wellbeing paves the way for more consumers to quit smoking, with expats driving development
Growth of NRT smoking cessation aids is being impacted by increasing number of "less risky" nicotine alternatives
Growth of illicit whites has potential to thwart public health efforts

PROSPECTS AND OPPORTUNITIES

Rising tobacco taxes represent opportunity for growth
NRT Aids will compete with heated tobacco products, although government crackdown on illegal vapes may boost demand
Nicorette will spearhead the expansion of product offerings

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Increasingly stressful lifestyles and growing prevalence of sleep disorders support demand for sleep aids
Melatonin-based sleep aids grow in popularity
Increasing popularity of natural and herbal sleep aids

PROSPECTS AND OPPORTUNITIES

Education on the importance of sleep for overall wellbeing will drive future demand for sleep aids
New product development to focus on innovative delivery formats
Sleep aid brands will continue to seek to engage consumers via social media

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Increased screen time and marketing initiatives by major eye wear brands boost demand for eye care products
With Japanese offerings trending amongst millennials
Shift in focus towards preventative eye care

PROSPECTS AND OPPORTUNITIES

Lifestyle factors will support demand for eye care products
Rising demand for eye care products amid climate challenges and health inequalities
Urbanisation amplifies growth of modern retail channels

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Demand for wound care products continues to rise, as more consumers engage in sporting activities
Innovation fuels growth, as players invest in cutting-edge solutions, as well as those with aesthetic appeal
First aid kits evolve to include innovative wound care formats

PROSPECTS AND OPPORTUNITIES

Expected increase in chronic wounds, due to ageing population
More consumers will engage in active lifestyles
Institutions to invest in first-aid training, including basic wound management

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Demand for vitamins continues to expand, as consumers prioritise their health
Growing focus on appearance amplifies demand for beauty-related vitamins
E-Commerce is key driver of growth

PROSPECTS AND OPPORTUNITIES

The habit of taking vitamins is well-established among Filipino consumers
Gummy vitamins are set to grow in popularity, due to their appealing taste
Leading vitamin brands will benefit from increased visibility via e-commerce

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Herbal dietary supplements are commonly favoured by consumers
Probiotics continue to grow in popularity
Collagen and glutathione see heightened interest amongst female consumers

PROSPECTS AND OPPORTUNITIES

Heart, eye and gut health will emerge as key priorities
Trend towards personalised nutrition will be accompanied by emergence of niche dietary supplements
Local dietary supplement brands will benefit from prominence of local influencers

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Weight management and wellbeing continues to gain traction
Rising obesity rates and Western beauty ideals have positive impact on sales
Fibre plays an increasing role in weight management

PROSPECTS AND OPPORTUNITIES

Lifestyle factors will continue to contribute to positive growth projections, alongside proliferation of new products
E-commerce reviews and celebrity endorsement will play increasingly important roles in determining purchasing decisions
Popularity of holistic approach to weight loss presents challenges and opportunities

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sports nutrition products address physical and mental wellness needs
Growing number of collaborations between sports nutrition and activity-focused brands
Widening availability of credit options via e-commerce boosts demand

PROSPECTS AND OPPORTUNITIES

Growing interest in exercise, especially running, combined with cultural emphasis on maintaining a slim physique, will drive future growth
Gyms expand their offerings to include wider range of sports nutrition products
Amplification of e-commerce activity boosts growth of sports nutrition-related products

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Demand for herbal/traditional products continues to grow, supported by increased consumer mobility and aggressive marketing campaigns
Filipino consumers have a strong familiarity with herbal ingredients
Increasing levels of health consciousness drive consumers to become more ingredient-sensitive

PROSPECTS AND OPPORTUNITIES

Emerging products based on traditional remedies set to generate rising sales
Expanded retail distribution will drive demand, combined with growing popularity of herb gardening as a hobby
Herbal-based beauty-related products will benefit from perception as being more skin friendly

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

High birth rate fuels growth, with vitamins and dietary supplements leading the way
Loyalty and membership programmes drive consumer purchases
Paediatricians are valued as key source of information

PROSPECTS AND OPPORTUNITIES

Slower growth expected for paediatric vitamins and dietary supplements amid market saturation
Growing demand for paediatric probiotics, alongside growing focus on digestive health in children
Increased screen time will drive demand for children's eye care products

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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