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市場調查報告書
商品編碼
1584809
印尼消費者健康市場Consumer Health in Indonesia |
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價格
簡介目錄
在預防性健康意識不斷提高、中階迅速壯大和都市化進程的支持下，以現以金額為準，印尼的消費者健康市場預計將在2024年實現強勁成長。同時，由於線上和線下獲取健康產品的管道的改善，消費者的習慣改變。儘管COVID-19大流行的影響消退，但印尼人重新關注健康以及積極主動服藥的態度給印尼人留下了深刻的印象。
本報告調查印尼消費者健康市場，並提供了市場概況，包括2019-2023年的最新零售資料、市場機會和未來展望。
目錄
目錄和表格清單
執行摘要
市場指標
市場資料
附錄
免責聲明
定義
資訊來源
印尼止痛藥
主要資料結果
2024年發展
- warungs的便利滿足日常需求
- 由於季節性天氣波動和健康危害，印尼對止痛藥的需求增加
- 主要製造商更多地使用數位化參與
前景和機會
- 自我藥療趨勢推動全身和局部止痛藥的成長
- 手足口病發生率的增加可能會增加對兒科止痛藥的需求
- 卡痛葉作為止痛藥天然成分的潛在開發
分類資料
印尼的咳嗽、感冒和過敏（花粉症）治療方法
主要資料結果
2024年發展
- Pankarova 繼續推動咳嗽和感冒藥物的需求
- 專為年輕一代設計的創新香薰吸入器
- 小兒咳嗽和感冒藥物的創新重點是解決安全問題
前景和機會
- 隨著空氣品質惡化，咳嗽、感冒和過敏藥物的需求增加
- 咽部製劑越來越受歡迎
- 世衛組織發布藥品採購規劃新指南
分類資料
印尼消化藥
主要資料結果
2024年發展
- 由於腹瀉病的高發生率，仍然需要消化器官系統藥物
- 開齋節增加制酸劑需求
- Promag 仍處於領先地位，但 Phapros 和 Mylanta 將在2023年進一步成長
前景和機會
- 旅遊業的復甦可能有助於持續成長
- 消費者習慣的變化可能會限制成長
- GenieBiome 計劃以創新胃腸道療法進入印尼市場
分類資料
印尼 皮膚科
主要資料結果
2024年發展
- 尿布疹治療的需求上升，而局部抗真菌藥物在農村地區的使用率也越來越高
- 草本產品越來越受歡迎
- 由於對皮膚病最有效治療方法的認知有限，對藥粉的需求不斷增加
前景和機會
- 由於氣候和缺乏清潔的生活環境，預計將實現穩定成長
- 女性戴頭巾的增加，對藥用護髮產品的需求增加
- 蝨子治療新參與企業有望嘗試新形式
分類資料
印尼助眠劑
主要資料結果
2024年發展
- 失眠是年輕人日益普遍的問題
- 印尼人探索創新的睡眠解決方案
- 本土品牌主導市場
前景和機會
- 隨著現代生活減少睡眠時間和品質，預計將持續成長
- 睡眠貼片成為口服藥物的一種有前景的替代品
- 基於適應原的補充品預計將變得流行
分類資料
印尼 眼睛護理
主要資料結果
2024年發展
- 由於螢幕時間增加和乾眼問題，需求增加
- 環境因素在眼科疾病的發生與發展中扮演重要角色
- Rohto保持領先地位，有助於與消費者建立牢固的聯繫
前景和機會
- 環境因素刺激眼部保健需求
- 對電子競技的興趣日益濃厚可能會進一步增加與眼睛相關的問題
- 印尼學生的螢幕時間增加引發對眼睛健康的擔憂
分類資料
印尼創傷護理
主要資料結果
2024年發展
- 體力活動的增加推動創傷護理的銷售
- 由於剖腹產分娩的增加，需求增加
- Hansaplast透過教育和新產品創新的雙管齊下策略來保持優勢
前景和機會
- 體育活動的增加和人口成長有助於經濟成長
- Hansaplast 透過開發個人化創傷護理解決方案保持領先地位
- 實體店仍將是主流
分類資料
印尼維生素
主要資料結果
2024年發展
- 在 COVID-19 大流行期間出現高速成長後，需求保持穩定
- 消費者偏好青睞傳統補充品形式
- 注重美觀的維生素攝取習慣的演變
前景和機會
- 在印尼，中上階級推動維生素消費。
- 具有增強免疫力、增強體力和眼睛健康等特定功能的維生素越來越受歡迎。
- 社群媒體廣告的持續影響
分類資料
印尼營養食品
主要資料結果
2024年發展
- 人們對最佳健康主流化的認知不斷增強，推動了營養食品的成長
- 草本營養食品越來越受歡迎
- 城市流動性推動了對複雜營養食品的需求
前景和機會
- 骨質缺乏症和骨質疏鬆症的高盛行率推動了對鈣補充品的需求
- 心臟病仍然是一個主要問題
- 針對性補充品很受歡迎
分類資料
印尼的體重管理與健康
主要資料結果
2024年發展
- 肥胖在印尼仍然是一種流行病
- 由於替代減重方法的存在，需求仍然受到限制
- 儘管國際品牌越來越受歡迎，傳統減肥茶仍受到青睞
前景和機會
- 印尼年輕人對飲食和健康的興趣持續存在
- 人們越來越擔心減肥補充劑的安全性
- 印尼不斷發展的市場中植物來源代餐的機會
分類資料
印尼 運動營養
主要資料結果
2024年發展
- 對健身和營養日益濃厚的興趣推動了需求
- 本土品牌受惠於強大的影響力
- 電子商務持續普及，但仍是一個小管道
前景和機會
- 由於運動娛樂和健康生活方式的興起，運動營養的前景光明
- 可能會研究不同形式的植物蛋白
- 非蛋白質補充品的風味創新
分類資料
印尼草藥/傳統產品
主要資料結果
2024年發展
- 草藥和傳統治療方法在印尼非常受歡迎，而且也有創新的應用。
- 注重創新行銷方式
- 本地公司引領銷售
前景和機會
- 草藥將在醫療保健服務中得到更廣泛的使用
- Habathu Sauda 的健康益處被製造商充分利用
- 著力減少「jamu」進口依賴，擴大出口市場
分類資料
印尼的兒科消費者健康
主要資料結果
2024年發展
- 孩子的健康仍然是家長最關心的問題
- 手足口病（HFMD）病例的增加可能會增加對兒科止痛藥的需求
- Pankarova 增加了咳嗽和感冒藥物的需求
前景和機會
- 小兒咳嗽和感冒藥物的創新著重於解決安全問題
- 印尼學生螢幕時間增加引發對眼睛健康的擔憂
- 疫情後積極生活方式的增加增加了對兒科保健品的需求
分類資料
簡介目錄
Product Code: CHID
Consumer Health in Indonesia is set to enjoy robust growth in current value terns in 2024, supported by heightened awareness of preventative health, a burgeoning middle class, and urbanisation. At the same time, increased accessibility to health products - both online and offline - has transformed consumer habits. While the effects of the COVID-19 pandemic have diminished, it has left a lasting impression on Indonesians: a renewed focus on health, a proactive approach to medications at the first...
Euromonitor International's Consumer Health in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
ANALGESICS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Accessibility of warungs supports everyday demand
- Seasonal weather fluctuations and health outbreaks drive increased analgesic demand in Indonesia
- Increasing use of digital engagement by leading manufacturers
PROSPECTS AND OPPORTUNITIES
- Trend towards self-medication will drive growth for both systemic and topical analgesics
- Growing incidence of HFMD may increase demand for paediatric analgesics
- Potential for development of kratom as natural ingredient in analgesics
CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Pancaroba continues to drive demand for cough, cold remedies
- Innovative aromatherapy-inspired inhalers for younger generations
- Innovations in paediatric cough and cold remedies focus on addressing safety concerns
PROSPECTS AND OPPORTUNITIES
- Increased demand for cough, cold, and allergy remedies amid poor air quality
- Increase in popularity of pharyngeal preparations
- WHO launches new guidelines on medicine procurement planning
CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- High prevalence of diarrhoea cases ensures continued need for digestive remedies
- Eid celebrations drive demand for antacids
- Promag maintains its lead, but Phapros and Mylanta see stronger growth - 2023
PROSPECTS AND OPPORTUNITIES
- Tourism revival will contribute to continued growth,
- Evolving consumer habits could curb growth
- GenieBiome set to enter Indonesian market with innovative digestive remedies
CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising demand for nappy rash treatments, while topical antifungals see strong uptake in rural areas
- Herbal products are growing in popularity
- Rising demand for medicated powder, driven by limited awareness of the most effective treatments for skin conditions
PROSPECTS AND OPPORTUNITIES
- Steady growth anticipated, driven by climate and lack of access to clean living conditions
- Rising trend of hijab usage among women will drive demand for medicated hair care products
- Lice treatment players expected to experiment with new formats
CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
SLEEP AIDS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Insomnia is becoming a more prevalent issue amongst young people
- Indonesians explore innovative sleep solutions
- Local brands dominate the market
PROSPECTS AND OPPORTUNITIES
- Continued growth expected as modern lives hamper sleep duration and quality
- Sleep patches emerge as promising alternatives to oral remedies
- Adaptogen-based supplements are expected to gain traction
CATEGORY DATA
- Table 37 Sales of Sleep Aids: Value 2019-2024
- Table 38 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 39 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 40 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 41 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 42 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growing demand amid rising screen time and dry eye concerns
- Environmental factors play crucial role in development of eye problems
- Rohto maintains its lead while Insto forges strong connection with consumers
PROSPECTS AND OPPORTUNITIES
- Environmental factors will fuel demand for eye care
- Rising interest in e-sports may lead to further increase in eye-related problems
- Increasing screen time among Indonesian students sparks concerns for eye health
CATEGORY DATA
- Table 43 Sales of Eye Care by Category: Value 2019-2024
- Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Increase in physical activity drives wound care sales
- Rising demand amid increase in C-section deliveries
- Hansaplast maintains its dominance thanks to two-pronged strategy education and new product innovation
PROSPECTS AND OPPORTUNITIES
- More sports activities and the rising population will contribute to growth
- Hansaplast will retain its dominance, thanks to development of personalised wound care solutions
- Physical retail will remain dominant
CATEGORY DATA
- Table 49 Sales of Wound Care by Category: Value 2019-2024
- Table 50 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 51 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 52 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 53 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Demand stabilises, following high growth seen during COVID-19 pandemic
- Consumer preferences favour traditional supplement forms
- Evolving vitamin consumption habits, with a focus on aesthetics
PROSPECTS AND OPPORTUNITIES
- Middle and upper classes will drive vitamin consumption in Indonesia
- Rising popularity of vitamins with specific functions, including immunity, stamina-boosting and eye-health properties
- Continued impact of social media advertising
CATEGORY DATA
- Table 55 Sales of Vitamins by Category: Value 2019-2024
- Table 56 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 57 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 58 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 59 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 60 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising awareness of mainlining optimal health drives growth in dietary supplements
- Growing appeal of herbal combination dietary supplements
- Urban mobility drives demand for combination dietary supplements
PROSPECTS AND OPPORTUNITIES
- High prevalence of osteopenia and osteoporosis will drive demand for calcium supplements
- Heart disease will remain a critical concern
- Targeted supplements will become more popular
CATEGORY DATA
- Table 62 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 63 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 64 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 66 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 67 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Obesity remains prevalent in Indonesia
- Demand remains restricted by presence of alternative weight loss methods
- Traditional slimming teas continue to be preferred, despite growing popularity of international brands
PROSPECTS AND OPPORTUNITIES
- Sustained interest in diet and health among young Indonesians
- Safety of weight loss supplements is becoming a growing concern
- Opportunities for plant-based meal replacements in Indonesia's evolving market
CATEGORY DATA
- Table 69 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising interest in fitness and nutrition drives demand
- Local brands benefit from strong presence
- E-commerce continues to grow in popularity, but remains a small channel
PROSPECTS AND OPPORTUNITIES
- Promising outlook for sports nutrition, fuelled by rise of sportainment and healthy lifestyles
- Different forms of vegetable protein likely to be explored
- Flavour innovations in non-protein supplements
CATEGORY DATA
- Table 75 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 76 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 77 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 78 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 79 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Herbal and traditional remedies are enduringly popular in Indonesia, with some seeing innovative applications
- Emphasis on innovative marketing practices
- Local players lead sales
PROSPECTS AND OPPORTUNITIES
- Herbal medicine set to become more widely utilised across healthcare services
- Health benefits of Habbatussauda will be leveraged by manufacturers
- Greater focus on reducing reliance on imports and growing export market for "jamu"
CATEGORY DATA
- Table 81 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Children's health remains key parental focus
- Uptick in HFMD cases may increase demand for paediatric analgesics
- Pancaroba boosts demand for cough and cold remedies
PROSPECTS AND OPPORTUNITIES
- Innovations in paediatric cough and cold remedies focus on addressing safety concerns
- Increasing screen time among Indonesian students sparks concerns for eye health
- Post-pandemic rise in active lifestyles boosts demand for paediatric health products
CATEGORY DATA
- Table 87 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
