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市場調查報告書

商品編碼

1562110

中國健康消費市場

Consumer Health in China

出版日期: 2024年09月18日 | 出版商:

Euromonitor International | 英文 101 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

隨著 COVID-19 疫情期間消費者健康產品需求激增的消退以及成長恢復到疫情前的水平，預計 2024 年中國消費者健康零售將錄得低個位數成長。按類別來看，OTC 受到的影響最大，在 COVID-19 高峰期間出現了井噴式成長，預計將在 2022 年底至 2023 年初達到成長的主要峰值，然後在 2024 年放緩。造成這一高峰的主要原因是 COVID-19 高峰。

本報告審視了中國消費者健康市場，並提供了市場概況、2019年至2023年最新零售資料、市場機會和未來展望。

Consumer health in China is expected to record low single-digit retail current value growth in 2024, with the surge in demand for consumer health products during the COVID-19 pandemic subsiding, and growth rates returning to the pre-pandemic level. In terms of categories, OTC, which was most heavily impacted and saw growth spurred during the COVID-19 peak, is projected to return to slower growth in 2024, after the significant peak of growth in late 2022 and early 2023. This peak was mainly due t...

Euromonitor International's Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Demand for systemic analgesics falls after COVID-19 peak
Topical analgesics/anaesthetic looks to sedentary lifestyles and sports injuries for new growth potential

PROSPECTS AND OPPORTUNITIES

Leading brand in paediatric analgesics further amplifies its recognition
Players in systemic analgesics set to segment pain scenarios to combat the fierce competition

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Cough and cold remedies under pressure as pandemic-driven demand eases
Paediatric cough/cold remedies faces headwinds in 2024
Pandemic-era cold remedies are experiencing a post-pandemic sales slump

PROSPECTS AND OPPORTUNITIES

Cough and cold remedies see consolidation post-pandemic
Dominance of herbal/traditional products expected to persist in cough remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Demand for digestive remedies normalises after COVID-19-related sales spike
Chronic digestive issues expected to drive low growth for digestive remedies
Social media and food delivery apps become new approaches to build connections with consumers

PROSPECTS AND OPPORTUNITIES

Players in OTC digestive remedies are turning to the wider digestive health territory
Foodservice becomes a marketing battleground for digestive remedies

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Dermatologicals maintains steady growth due to recurrent problems and prolonged treatment
The competition intensifies in hair loss treatments
Ma Ying Long navigates challenges in the growing haemorrhoid treatments category

PROSPECTS AND OPPORTUNITIES

More heated competition expected in topical germicidals/antiseptics
Nappy (diaper) rash treatments set to decelerate

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

EYE CARE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Increasing eye issues amongst the younger population drive growth in eye care
Artificial tears becoming a new hotspot in eye care

PROSPECTS AND OPPORTUNITIES

China's ageing population expected to drive growth and innovation in eye care
Diverse retail e-commerce channels bring eye care brands more opportunities

CATEGORY DATA

Table 37 Sales of Eye Care by Category: Value 2019-2024
Table 38 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Eye Care: % Value 2020-2024
Table 40 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 41 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Yunnan Baiyao and Band-Aid maintain their leading brand positions in 2024
Rising health consciousness leads to an increase in demand for products to keep at home for use when needed

PROSPECTS AND OPPORTUNITIES

Popularity of outdoor sports expected to further drive the development of wound care
Innovative wound care products help accelerate wound healing and improve the wound monitoring process

CATEGORY DATA

Table 43 Sales of Wound Care by Category: Value 2019-2024
Table 44 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Wound Care: % Value 2020-2024
Table 46 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 47 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 48 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Vitamins sees low growth due to maturity, but growth potential for niche categories
Vitamin B complex gains popularity in China
Custom nutrition packs unlock new growth potential in vitamins

PROSPECTS AND OPPORTUNITIES

Penetration of retail e-commerce will continue to grow in vitamins, but gradually
Rising demand for vitamin D amongst adults signals a new opportunity

CATEGORY DATA

Table 49 Sales of Vitamins by Category: Value 2019-2024
Table 50 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 51 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Vitamins: % Value 2020-2024
Table 53 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 54 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Dietary supplements returns to slower growth after the 2023 peak
The distribution channel landscape remains stable, with retail e-commerce leading growth
Liver health is a rising positioning, while others related to overall wellness also perform well

PROSPECTS AND OPPORTUNITIES

Ingredients linked to cardiovascular health receive continuous attention
Shift of consumer preference to non-herbal/traditional dietary supplements
International players will continue to squeeze out local brands

CATEGORY DATA

Table 56 Sales of Dietary Supplements by Category: Value 2019-2024
Table 57 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 58 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 59 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 60 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 61 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Changes to the daily diet are increasingly used for weight management instead of specialised products
Weight management products related to nutrition for older people maintain their growth trend
A need for enhanced product innovation to solve the homogenisation of meal replacement products

PROSPECTS AND OPPORTUNITIES

Weight management expected to diversify and evolve in the future
Multifunctional products will be a focus of innovation in product development within weight management and wellbeing

CATEGORY DATA

Table 63 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sports nutrition is becoming more functional
Sports nutrition products specifically for outdoor activities an increasing trend
Retail e-commerce remains the dominant sales channel for sports nutrition

PROSPECTS AND OPPORTUNITIES

Natural and organic ingredients represent a significant direction for the future development of sports nutrition
Ready-to-drink (RTD) sports protein is poised to emerge as a significant opportunity in the near future

CATEGORY DATA

Table 69 Sales of Sports Nutrition by Category: Value 2019-2024
Table 70 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 71 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 72 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 73 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Herbal/traditional dietary supplements faces slow growth amidst shifting consumer preference
Herbal/traditional products poised to retain their leadership in cough remedies

PROSPECTS AND OPPORTUNITIES

The growing prevalence of chronic digestive issues set to benefit herbal/traditional products
Herbal/traditional dietary supplements must adapt to younger consumers to achieve growth
The concept of "tonifying qi and activating blood circulation" is well received in herbal/traditional products

CATEGORY DATA

Table 75 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 76 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 78 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 79 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 80 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Paediatric vitamins and dietary supplements shows robust potential amidst rising health awareness
Paediatric cough/cold remedies faces challenges due to increased parental caution

PROSPECTS AND OPPORTUNITIES

Leading brands in paediatric consumer health set to solidify their positions
Shift to online channels likely to continue amidst the declining birth rate

CATEGORY DATA

Table 81 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 82 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 83 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 84 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 85 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 86 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029