馬來西亞軟性飲料市場

2024年，儘管On-Trade販賣數量放緩，馬來西亞軟性飲料仍顯示出進一步強勁成長。該管道繼續從冠狀病毒（COVID-19）大流行後外出就餐、旅行和消費者流動受到限制而導致的需求疲軟中恢復過來。儘管辦公室、學校、社交和旅行的回歸加速了旅遊業的流動，但2019年的貿易銷售量仍低於疫情前的水準。另一方面，Off-Trade溫和成長。

本報告調查了馬來西亞軟性飲料市場，提供了市場概況，分析並預測了碳酸飲料、果汁、瓶裝水、能量飲料、濃縮飲料、即飲茶、即飲咖啡等的市場規模和結構，包括主要參與企業的趨勢等戰略分析。

目錄

目錄和表格清單

執行摘要

市場資料

附錄

免責聲明

資訊來源

馬來西亞碳酸鹽

主要資料結果

2024年發展

• On-Trade和飲料機銷量穩定成長，但Off-Trade銷量下降。
• 隨著向功能性產品的轉變，持續的新產品開發是成功的關鍵
• 促進碳酸鹽的永續性

前景和機會

• 含糖飲料消費稅的增加可能會阻礙碳酸飲料的消費，特別是在Off-Trade管道
• 旅遊業和卡拉OK對汽水消費來說是個好兆頭
• 注重健康的碳酸飲料在馬來西亞獲得認可

分類資料

馬來西亞果汁

主要資料結果

2024年發展

• 由於消費者價格敏感和替代品威脅，Off-Trade管道的銷售量略有增加
• 果汁產業的有獎競賽動力強勁
• 主要參與企業製定分銷策略，以擴大影響力並建立品牌忠誠度

前景和機會

• 含糖飲料消費稅的增加可能會導致果汁價格上漲
• 預計100%還原的果汁將繼續在Off-Trade數量方面陷入困境
• 椰子水和其他植物來源水的前景光明

分類資料

馬來西亞瓶裝水

主要資料結果

2024年發展

• 隨著新參與企業進入市場，調味瓶裝水在健康和保健趨勢中越來越受歡迎
• 新產品和分銷發展支持馬來西亞人均瓶裝水消費量的成長
• 旅遊業的強勁復甦為瓶裝水帶來了成長機會

前景和機會

• 供水中斷增加了對瓶裝水的需求，增加了對環保包裝解決方案以緩解永續性問題的壓力
• 人口成長、家庭數量增加、消費者購買力增加以及旅遊業增加將推動瓶裝水消費
• 食品服務業者計劃減少免費供水，以增加瓶裝水消耗量和利潤率

分類資料

馬來西亞運動飲料

主要資料結果

2024年發展

• 健身中心附屬咖啡館和餐廳的增加推動On-Trade銷售的成長
• 重新定位目的是擴大100 Plus的用途和吸引力
• 「Spend-and-Win」的競賽和贊助仍然是重要策略

前景和機會

• 馬來西亞到2025年成為「運動國家」的道路為運動飲料帶來了成長機會
• 與品牌大使合作，提高品牌知名度、可信度和參與度
• 參與企業正試圖透過分銷策略鞏固自己的立足點

分類資料

馬來西亞能量飲料

主要資料結果

2024年發展

• 新產品開發與創新是能量飲料重要的競爭手段
• 強大的夥伴關係增強了品牌定位和知名度
• 清真認證消除了穆斯林占多數人口的疑慮

前景和機會

• 都市化的影響推動了對節能產品的需求
• 互動行銷宣傳活動提高客戶參與並推動需求
• 參與企業轉變佈局以提高競爭力

分類資料

馬來西亞濃縮飲品

主要資料結果

2024年發展

• 隨著替代品的出現，粉狀濃縮物下降，而液體濃縮物保持成長動力
• 貨架能見度低、需求低以及新產品開發薄弱限制了2024年的成長潛力
• 定位強的品牌強化領導力

前景和機會

• 品牌合作是擴大受眾範圍的有效行銷策略
• Off-Trade（RTD）銷售成長放緩需要重新檢視分銷策略
• 鑑於糖稅，人們對低糖和無糖產品的認知和需求可能會增加。

分類資料

馬來西亞即飲茶

主要資料結果

2024年發展

• 受餐飲及旅遊業復甦影響，即飲茶在On-Trade通路銷售大幅成長
• 新鮮的限量版包裝和品牌重塑刷新了品牌並重振了消費者的興趣
• 創新合作擴大市場範圍

前景和機會

• 無糖即飲茶的店面銷售和銷售成長預計將超過一般無糖即飲茶。
• 參與企業將合作提高品牌知名度並推動購買
• 數位行銷和新產品開發提供了重要的競爭工具

分類資料

馬來西亞即飲咖啡

主要資料結果

2024年發展

• 對咖啡品質和口味的日益重視限制了即飲咖啡的銷售成長潛力
• 透過新包裝、產品改進和獨特的宣傳活動來保持消費者的興趣
• 數位行銷是消費者參與和受眾覆蓋的關鍵

前景和機會

• 新進業者可能會激發即飲咖啡的競爭格局，但它可能會變得飽和狀態。
• 新產品的開發持續引起消費者的興奮
• Etika Beverages 致力於便利商店分銷和行銷。

分類資料

馬來西亞亞洲特色飲品

主要資料結果

2024年發展

• Off-Trade銷售量停滯不前，但On-Trade銷售量將隨著滲透率的增加而增加
• 事實證明，價格促銷是刺激興趣和大量購買的有效策略。
• 行銷活動和產品創新是獲得競爭優勢的重要途徑

前景和機會

• 參與企業將注意力轉向其他軟性飲料和On-Trade管道
• 與零售商的緊密合作確保策略性產品佈局和高知名度
• 人們對健康飲料的興趣日益濃厚，為亞洲特色飲料帶來了成長機會

分類資料

In 2024, soft drinks in Malaysia witnessed further strong, if slowing, growth in on-trade volume sales. The channel continued its recovery from the slump in demand caused by the restrictions imposed on foodservice, travel and consumer mobility in the wake of the Coronavirus (COVID-19) pandemic. Despite the return to the office, schools, socialising and travel, with tourism flows gaining pace, on-trade volume sales remained below the 2019 pre-pandemic level. Meanwhile, the modest growth in off-tr...

Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in Malaysia

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• On-trade and fountain sales see strong volume growth, while off-trade volume sales drop
• Constant new product development is key to success as a shift towards functional offerings is observed
• Sustainability gains traction in carbonates

PROSPECTS AND OPPORTUNITIES

• Hike in excise duty for sugary drinks may hinder carbonates, especially in the off-trade channel
• Tourism and Karaoke bode well for carbonates consumption
• Growing appreciation for health-orientated carbonates in Malaysia

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Marginal volume growth in the off-trade channel amid consumer price-sensitivity and substitution threats
• Prize contests gain momentum in juice
• Key players engage in distribution strategies to expand their reach and engender brand loyalty

PROSPECTS AND OPPORTUNITIES

• The increase in excise duty on sugary drinks is poised to hike prices of juice
• Reconstituted 100% juice is set to continue to struggle in off-trade volume terms
• The outlook for coconut and other plant waters is optimistic

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Flavoured bottled water gains popularity amid the health and wellness trend as new players enter the fray
• New products and distribution developments support the high per capita consumption of bottled water in Malaysia
• Strong tourism rebound promises growth opportunities for bottled water

PROSPECTS AND OPPORTUNITIES

• Water supply disruption ramps-up the demand for bottled water and pressure for eco-friendly packaging solutions to mitigate sustainability issues
• Population growth, a rising number of households, improving consumer purchasing power and tourists to push the consumption of bottled water
• Foodservice operators to reduce the offer of complimentary drinking water to stimulate bottled water consumption and profit margins

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The expanding number of cafes and restaurants attached to fitness centres spur on-trade volume sales
• Repositioning aims to broaden the use and appeal of 100 Plus
• "Spend-and-Win" contests and sponsorships remain key strategies

PROSPECTS AND OPPORTUNITIES

• Malaysia's route to becoming a "Sporting Nation" by 2025 offers growth opportunities for sports drinks
• Collaboration with brand ambassadors increases brand visibility, credibility and engagement
• Players look to strengthen footholds through distribution strategies

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• New product development and innovation are key competitive tools for energy drinks
• Strong partnerships reinforce brand positioning and visibility
• Halal certification to ease doubts among the Muslim-majority population

PROSPECTS AND OPPORTUNITIES

• Urbanisation effects to foster a demand for energy-boosting products
• Interactive marketing campaigns to create customer engagement and propel demand
• Players to shift distribution to improve competitiveness

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The rise of alternatives undermines powder concentrates while liquid concentrates maintains momentum
• Low shelf visibility, low demand and weak new product development limit growth potential in 2024
• Brands with strong positioning consolidate their leadership

PROSPECTS AND OPPORTUNITIES

• Brand collaboration is an effective marketing strategy to broaden audience reach
• Slowing off-trade (RTD) volume growth is set to prompt a refocus of distribution strategies
• Reduced sugar or sugar-free options may see increased visibility and demand in light of the sugar tax

CATEGORY DATA

• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTD tea enjoys strong volume growth in the on-trade channel amid foodservice and tourism flow recoveries
• Fresh, limited edition packages and rebranding offer brand refreshes and revitalise consumer interest
• Innovative collaborations to expand market reach

PROSPECTS AND OPPORTUNITIES

• Reduced sugar to outpace regular in off- and on-trade volume growth terms in still RTD tea
• Players to engage in collaborations to boost brand visibility and push purchases
• Digital marketing and new product development offer essential competitive tools

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Greater appreciation of quality and taste in coffee limits RTD coffee's volume growth potential
• Packaging refreshes, product reformulation and unique marketing campaigns keep consumers engaged
• Digital marketing is key to consumer engagement and audience reach

PROSPECTS AND OPPORTUNITIES

• New entrants may add dynamism yet saturate the competitive landscape of RTD coffee
• New product developments to continue to spark excitement among consumers
• Etika Beverages at the forefront of a focus on convenience distribution and marketing

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
• Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

ASIAN SPECIALITY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Off-trade volume sales stagnate but greater penetration boosts on-trade volume sales
• Price promotions prove an effective strategy to stimulate interest and large purchases
• Marketing efforts and product innovation are key ways to gain a competitive edge

PROSPECTS AND OPPORTUNITIES

• Players may redirect their focus to other soft drinks or the on-trade channel
• Strong collaboration with retailers to secure strategic product placement and higher visibility
• Growing interest in healthier beverages presents growth opportunities for Asian speciality drinks

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029