印度軟性飲料市場

預計到 2024 年，印度軟性飲料市場無論是在Off-Trade還是On-Trade消費，銷量和金額都將保持兩位數成長，所有指標和類別都有望實現成長。這種強勁的成長歸功於多種因素，包括人均消費量從低基數上升、人口年輕化、廣泛電氣化以及氣候溫暖等。印度人均軟性飲料消費量為22公升，遠低於全球平均。

本報告概述了印度軟性飲料市場，包括碳酸飲料、果汁、瓶裝水、能量飲料、濃縮飲料、即飲茶、即飲咖啡等細分市場，並分析了市場規模和結構。主要參與企業的趨勢。

目錄

目錄及表格

執行摘要

市場資料

附錄

趨勢

免責聲明

資訊來源

印度碳酸鹽

關鍵資料發現

2024 年的發展

• 電氣化、價值重於數量的方法以及快速貿易的激增推動了印度碳酸飲料的銷售
• 碳酸鹽相關人員尋求減稅
• Reliance Consumer Products 的成功促使可口可樂印度公司和百事可樂印度控股公司考慮推出更多價格實惠的產品

前景與機遇

• 碳酸鹽有望保持強勁成長潛力
• 裝瓶和分銷趨勢可能促進成長
• 糖一直是汽水製造商爭論的焦點，也是汽水廣泛普及的最大障礙。

分類資料

印度果汁

關鍵資料發現

2024 年的發展

• 果汁，特別是果汁飲料，大多以小包裝形式販售。
• 碳酸飲料的價格戰使其對消費者更具吸引力，從而影響了 Nectar 的銷售。
• 印度消費者果汁選擇受到法規指導

前景與機遇

• 年輕人口和低人均消費量帶來的尚未開發的潛力
• 公司正在擴大和調整生產能力以滿足日益成長的需求。
• 模糊品類界線是印度果汁產業的下一個​​重大機會

分類資料

印度瓶裝水

關鍵資料發現

2024 年的發展

• 在水資源短缺和健康問題日益嚴重的背景下，瓶裝水的銷售量不斷成長，但其本身也存在挑戰
• 快速商業模式使印度城市中心的瓶裝水受益
• 企業正在想出永續的包裝解決方案來解決塑膠問題

前景與機遇

• 預測期內，健康意識的增強將繼續推動瓶裝水的成長
• 由於供應有限和仿冒品，瓶裝水公司無法調整價格
• 各州政府正積極努力減少一次性塑膠（尤其是小包裝）造成的污染。

分類資料

印度運動飲料

關鍵資料發現

2024 年的發展

• 運動飲料的認知和低糖替代品的缺乏限制了成長潛力
• 佳得樂憑藉著相對較少的參與企業。
• 多年來，可口可樂探索了多種運動飲料策略，但最終選擇了數量優先於價值的方法。

前景與機遇

• 可口可樂的大眾行銷將阻礙競爭對手在預測期內提高價格的能力
• Fit India 不斷增強的健康意識和成長潛力
• 預測期可能是推出更健康變異的好時機。

分類資料

印度能量飲料

關鍵資料發現

2024 年的發展

• 百事印度公司的 Sting 成功地使能量飲料變得大眾化，而能量飲料此前被認為是奢侈品。
• 咖啡因問題和法規限制了能量飲料的消費
• 高價格限制能量飲料的銷售

前景與機遇

• 預測期內，印度青年和遊戲人口將繼續推動機能飲料的成長
• Sting 作為經濟實惠的替代品繼續暢銷
• 預測期內，小包裝和 PET 包裝將繼續佔據主導地位

分類資料

印度濃縮飲料

關鍵資料發現

2024 年的發展

• 濃縮飲料持續成長，儘管成長速度低於整體軟性飲料
• Pioma Industries 在濃縮物領域處於領先地位，並憑藉強化、產品開發、價格實惠和可用性
• 供應鏈問題和通貨膨脹帶來挑戰，引發超當地語系化配送公司的擔憂

前景與機遇

• 預計成長強勁，但通膨和其他軟性飲料帶來的挑戰
• 多樣化的應用適用性和對農村消費者的關注支持濃縮液的成長
• 參與企業需要強調功能性和天然成分

分類資料

印度即飲茶

關鍵資料發現

2024 年的發展

• 儘管整體軟性飲料市場銷售量較低，但即飲茶銷售量仍在成長
• 儘管競爭日益激烈，印度斯坦聯合利華仍維持領先地位
• 碳酸即飲茶和康普茶是新興類別，但由於其健康益處，正在經歷令人矚目的成長。

前景與機遇

• 康普茶有望在未來表現最佳
• 碳酸茶和康普茶之間的競爭格局可能會發生變化
• 無糖即飲茶的品種預計將增加

分類資料

Soft drinks in India is set to maintain double-digit volume and current value growth both off-trade and on-trade in 2024, with increases anticipated by all measures across all categories. Several factors have been contributing to this robust growth, including per capita consumption rising from a low base, a youthful demographic, widespread electrification, and a warm climate. India's per capita consumption of soft drinks stands at 22 litres, which is significantly lower than the global average o...

Euromonitor International's Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in India

Trends

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Electrification, value over volume approach, and explosion of quick commerce drive sales of carbonates in India
• Stakeholders in carbonates seek tax reduction
• Success of Reliance Consumer Products prompts Coca-Cola India and PepsiCo India Holdings to explore the launch of more affordable options

PROSPECTS AND OPPORTUNITIES

• Carbonates set to maintain solid growth potential
• Movements in bottling and distribution likely to contribute to growth
• Sugar is a significant point of contention for carbonates players, and the primary obstacle to greater uptake

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Juice, particularly juice drinks, is dominated by smaller pack sizes
• The price war in carbonates makes these more attractive to consumers, impacting sales of nectars
• Regulations guide consumer choice in juice in India

PROSPECTS AND OPPORTUNITIES

• The untapped potential of a young demographic and low per capita consumption
• Companies expand and alter their production capacity to meet the rising demand
• Blurring of category lines is the next big opportunity for juice players in India

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bottled water sees growth amidst water scarcity and health concerns, but not without its own set of challenges
• Quick commerce model benefits bottled water across urban centres in India
• Companies come up with sustainable packaging solutions to tackle the plastic problem

PROSPECTS AND OPPORTUNITIES

• Health awareness will continue to drive growth of bottled water over the forecast period
• Players in still bottled water unable to make pricing adjustments due to regional and counterfeit products
• State governments actively work to reduce pollution caused by single-use plastics, particularly smaller pack sizes

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Perception of sports drinks, combined with a lack of reduced sugar alternatives, limits the growth potential
• Gatorade holds a commanding share amongst a relatively small number of players
• Coca-Cola has explored divergent strategies for sports drinks over the years, and it has settled for a volume over value approach

PROSPECTS AND OPPORTUNITIES

• Coca-Cola's mass marketing will hinder the competition's ability to increase prices during the forecast period
• Growth potential due to rising health consciousness and Fit India
• Forecast period could be an opportune time for the launch of healthier variants

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• PepsiCo India's Sting has successfully democratised energy drinks, previously perceived as a premium category
• Concern about and regulation of caffeine prevents stronger uptake of energy drinks
• High prices limit sales of energy drinks

PROSPECTS AND OPPORTUNITIES

• India's young and gaming demographics will continue to drive the growth of energy drinks during the forecast period
• Sting, as an economic alternative, will continue to drive sales
• Small pack sizes and PET packaging will continue to dominate during the forecast period

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth is maintained for concentrates, although at a slow pace compared with overall soft drinks
• Pioma Industries leads concentrates, supported by fortification, product development, affordability, and accessibility
• Supply chain issues and inflation pose challenges, and concern over hyperlocal delivery players

PROSPECTS AND OPPORTUNITIES

• Solid growth expected, but challenge from inflation and other soft drinks
• Versatility in various applications and the focus on rural consumers set to underpin growth in concentrates
• Players will have to highlight functional ingredients and inclusion of natural ingredients

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth continues for RTD tea, although sales are low within overall soft drinks
• Hindustan Unilever maintains its dominance despite rising competition
• Although a fledgling category, carbonated RTD tea and kombucha sees exceptional growth, fuelled by health benefits

PROSPECTS AND OPPORTUNITIES

• Kombucha set to see the strongest performance moving forward
• Carbonated tea and kombucha likely to see changes in the competitive landscape
• Increasing number of reduced sugar variants of still RTD tea expected

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029