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1627847

軟性飲料市場：未來預測（2025-2030）

Soft Drinks Market - Forecasts from 2025 to 2030

出版日期: 2024年12月18日 | 出版商:

Knowledge Sourcing Intelligence | 英文 154 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

軟性飲料市場規模預計將從 2025 年的 2,735.89 億美元成長到 2030 年的 3,290.8 億美元，複合年成長率為 3.76%。

預計未來幾年，可支配收入的增加、生活方式的改變和人口的成長將推動市場的發展。此外，千禧世代的受歡迎程度以及食品飲料行業研發支出的增加預計將推動該行業的需求。因此，領先的公司在市場上獲得了高額收益。例如，在截至 2022 年 3 月 31 日的財政年度，RRVL 的綜合收入為 1,99,704 千萬盧比（263 億美元），淨利潤為 7,055 千萬盧比（9.31 億美元）。收購 Kampa Brands 是 Reliance 對其快速消費品部門擴張計劃的一部分，透過設立自有品牌和收購之前知名的區域品牌，使快速消費品領域更加集中。

主要企業正專注於產品的推出和創新。例如，2023 年 6 月，印度領先的飲用水品牌和該國第一家碳酸軟性飲料製造商 Bisleri International 推出了三種令人興奮的新口味：Bisleri Pop（橙味碳酸飲料）、Bisleri Rev（可樂味碳酸飲料）和 Bisleri Spyci Jeera。全新碳酸飲料系列滿足了 Z 世代的現代味蕾和他們對最清爽口味的追求。每種飲料都有濃郁、獨特的風味，與功能刺激完美搭配。

2022 年 5 月，這家俄羅斯飲料製造商推出了一系列新的軟性飲料，以取代在入侵烏克蘭後被俄羅斯市場拋棄的傳奇品牌。俄羅斯飲料製造商 Ochakovo 表示，將向消費者提供 CoolCola、Fancy 和 Street，取代可口可樂、芬達和雪碧。自從可口可樂關閉在俄羅斯的業務以來，這三大國際碳酸飲料品牌幾乎從俄羅斯商店上消失了。可口可樂產品仍在商店貨架上銷售，但自禁令以來，其成本已上漲近 200%。

為了吸引更多的顧客，各大廠商不斷嘗試零卡路里飲料的新口味和創新。例如，百事公司宣布將於2022年10月重新開放其“百事可樂蘇打水店”，並推出名為“零糖奶油蘇打可樂”的限量版新口味。隨著消費者尋求低熱量選擇，對低糖產品的需求正在成長。一些國家已經採取了增加稅收等預算措施來減少含糖飲料的消費。

軟性飲料市場成長動力

持續產品開發

預計在預測期內，新產品發布仍將是產業參與者的關鍵策略。 2022 年 11 月 NourishCo Beverages 是塔塔消費品有限公司 (TCPL) 的全資子公司，生產喜馬拉雅包裝水、優質蜂蜜和保存食品以及即飲果汁，該公司押注印度飲料市場的無組織性質，併計劃推出迎合當地偏好的產品，同時在創新方面使自己在競爭中脫穎而出。

此外，公司正在採取策略來吸引更年輕、精通科技的客戶。例如，可口可樂將於2022年4月推出的限量版飲料“Zero Sugar Byte”，就具有“像素的味道”。它的靈感來自遊戲產業，即線上電玩遊戲「Fortnite」和元宇宙（激發社交互動的3D虛擬世界的統稱）。

軟性飲料市場的地理前景

預計未來幾年北美將佔據主要市場佔有率。

這是一個競爭激烈且充滿活力的行業。美國是世界上最大的軟性飲料消費國之一，相當一部分人口經常飲用軟性飲料。該市場由可口可樂、百事可樂和 Dr Pepper Snapple Group 等知名品牌主導，這些品牌影響力強大，並提供多樣化的產品系列。

可樂類飲料，尤其是可口可樂和百事可樂，佔據了軟性飲料市場的很大佔有率。這些標誌性品牌擁有忠實的基本客群，並開展積極的行銷和廣告宣傳以保持其市場主導地位。但近年來，人們追求更健康的替代品的趨勢日益成長，導致了低熱量減肥汽水的興起。

消費者生活方式和偏好的變化對市場產生了重大影響。越來越多的消費者開始尋求方便、隨時可喝的飲料來適應他們忙碌的生活。軟性飲料，尤其是瓶裝水、能量飲料和即飲茶和咖啡，正在滿足消費者不斷變化的需求。此外，軟性飲料製造商不斷推出新的創新產品來吸引消費者。我們正在透過新口味、新款式和新包裝設計來擴大產品系列。這種不斷的創新正在推動消費者的興趣並支持市場成長。

另一方面，可支配收入水準的提高對軟性飲料市場產生了積極影響。隨著消費者購買力的增強，他們更有可能在日常生活和社交活動中花錢購買飲料，包括軟性飲料。此外，技術進步也促進了新製造流程、包裝解決方案和分銷管道的發展。這些進步簡化了業務、提高了產品品質並提高了整個軟性飲料行業的效率。

為什麼要購買這份報告？

深刻分析：獲得深入的市場洞察，涵蓋主要地區和新興地區，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他子區隔。
競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透率。
市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
適合廣泛的用戶：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說，它都是實用且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

歷史資料與預測（2022-2030）
成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
競爭對手定位、策略與市場佔有率分析
按部門和地區（國家）分類的收益成長和預測分析
公司簡介（策略、產品、財務資訊、主要趨勢等）

軟性飲料市場細分為：

按類型

碳酸飲料
瓶裝水
汁
機能飲料
其他

按包裝

瓶子
能
汽水供應機

按分銷管道

線上
離線

按地區

北美洲
美國
加拿大
墨西哥
南美洲
巴西
阿根廷
其他
歐洲
英國
德國
法國
西班牙
其他中東和非洲地區
沙烏地阿拉伯
UAE
以色列
其他
亞太地區
日本
中國
印度
韓國
印尼
泰國
其他

Over the next years, market development is anticipated to be aided by rising disposable incomes, changing lifestyles, and an expanding population. Additionally, it is anticipated that millennial popularity and increased R&D spending in the food and beverage business would fuel industry demand. Consequently, major players are witnessing high profits in the market. For instance, for the fiscal year that ended on March 31, 2022, RRVL recorded consolidated sales of 199,704 crores ($ 26.3 billion) and a net profit of 7,055 crores ($ 931 million). The purchase of the Campa brand was a component of Reliance's plan to expand its FMCG division and give it a clear focus through the creation of its private labels as well as the purchase of formerly well-known regional brands.

Key players have been focusing on product launches and innovations. For instance, in June 2023, Bisleri International, India's leading packaged drinking water brand and the country's first manufacturer of carbonated soft drinks (CSD), introduced three new, enticing flavors: Bisleri Pop (a carbonated drink with an orange flavor), Bisleri Rev (a carbonated drink with a cola flavor), and Bisleri Spyci Jeera. The new lineup of fizzy drinks captures GenZ's contemporary palate and the quest for the most refreshing flavor. Each beverage has a distinctive flavor that is powerful and goes well with the functional stimulus.

In May 2022, to replace the legendary brands that had abandoned the Russian market in the aftermath of its invasion of Ukraine, a Russian beverage manufacturer introduced a new line of soft drinks. Russian drink manufacturer Ochakovo stated that CoolCola, Fancy, and Street will be available to consumers in place of Coca-Cola, Fanta, and Sprite. Since the Coca-Cola Company discontinued operations in Russia, the three international soda brands have been mostly absent from Russian store shelves. While Coca-Cola products are still available in stores, their costs have soared since the ban by almost 200%.

To draw in more customers, major manufacturers are continuously experimenting with new flavors and innovations for zero-calorie beverages. For instance, PepsiCo announced the reopening of the Pepsi-Cola Soda Shop in October 2022 with the introduction of a new, limited-edition flavor called Zero-Sugar Cream Soda Cola. As customers look for low-calorie choices, the demand for goods with lower sugar content is rising. Some nations employ budgetary measures, such as raising taxes, to lower the consumption of sugary beverages.

Soft drinks market growth drivers

Continuous product developments

Over the forecast period, it is anticipated that new product releases will continue to be a top strategy for industry players. In November 2022, NourishCo Beverages, a 100% subsidiary of Tata Consumer Products Ltd (TCPL) and the manufacturer of Himalayan packaged water, premium honey and preserves, and ready-to-serve fruit drinks is betting on the unorganized nature of the beverages market in India and plans to introduce products that satisfy regional tastes while standing out from the competition in terms of innovation.

Moreover, companies are adopting strategies to entice a younger generation of tech-savvy customers. For instance, in April 2022, Zero Sugar Byte, a limited-edition beverage from Coca-Cola, is said to have "the flavor of pixels," according to the company. It is inspired by the gaming industry, namely the online video game Fortnite, and the metaverse (the collective term for 3D virtual worlds that stimulate social engagement).

Soft drinks market Geographical outlook

The North American region is expected to hold a major market share in the coming years.

This market is a highly competitive and dynamic industry. The United States is one of the largest consumers of soft drinks in the world, with a significant portion of its population regularly consuming these beverages. The market is dominated by well-established brands such as Coca-Cola, PepsiCo, and Dr. Pepper Snapple Group, which have a strong presence and offer a diverse portfolio of products.

Cola drinks, particularly Coca-Cola and Pepsi, hold a significant share of the soft drinks market. These iconic brands have loyal customer bases and engage in aggressive marketing and advertising campaigns to maintain their market dominance. However, in recent years, there has been a growing trend towards healthier alternatives, leading to the rise of low-calorie and diet sodas.

Shifts in consumer lifestyles and preferences have had a significant impact on the market. Consumers are increasingly seeking convenient and on-the-go beverage options to fit their busy routines. Soft drinks, especially bottled water, energy drinks, and ready-to-drink teas and coffees, cater to these evolving consumer needs. Moreover, soft drink companies are continuously innovating and introducing new products to attract consumers. They are expanding their product portfolios with new flavors, variations, and packaging designs. This constant innovation helps drive consumer interest and supports market growth.

On the other hand, increasing disposable income levels have a positive impact on the soft drinks market. As consumers have more purchasing power, they are more likely to spend on beverages, including soft drinks, as a part of their daily routine and social activities. Moreover, technological advancements have enabled the development of new manufacturing processes, packaging solutions, and distribution channels. These advancements streamline operations, improve product quality, and enhance the overall efficiency of the soft drink industry.

Reasons for buying this report:-

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data & forecasts from 2022 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The soft drinks market is analyzed into the following segments:

By Type

Carbonated
Bottled Water
Juice Drink
Functional Drink
Others

By Packaging

Bottles
Canned
Soda Fountain

By Distribution Channel

Online
Offline

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base and Forecast Years Timeline
1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings
3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Supplier
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. The Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. SOFT DRINKS MARKET BY TYPE

5.1. Introduction
5.2. Carbonated
5.3. Bottled Water
5.4. Juice Drink
5.5. Functional Drink
5.6. Others

6. SOFT DRINKS MARKET BY PACKAGING

6.1. Introduction
6.2. Bottles
6.3. Canned
6.4. Soda Fountain

7. SOFT DRINKS MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Online
7.3. Offline

8. SOFT DRINKS MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. United Kingdom
- 8.4.2. Germany
- 8.4.3. France
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others