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1640222

美國軟性飲料市場

Soft Drinks in the US

出版日期: 2025年01月13日 | 出版商:

Euromonitor International | 英文 95 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2024 年，美國軟性飲料銷售壓力將凸顯，預計總銷量將保持穩定，除少數例外，大多數類別的銷售幾乎不會成長或下降。此前，2023 年下半年該類別的價格有所上漲，且該行業的大部分漲幅都大大超過了一般通膨（和食品通膨）。不過，從2024年起，作為緩解負通膨的措施，物價上漲已開始降溫。

本報告研究了美國軟性飲料市場，概述了市場概況，並對碳酸飲料、果汁、瓶裝水、能量飲料、濃縮飲料、即飲茶、即飲咖啡等市場規模和結構進行了分析和預測.我們進行戰略分析，包括市場主要參與企業的趨勢。

目錄及表格

執行摘要

市場資料

附錄

美國噴泉銷售
成長仍在繼續，但銷售額不會恢復到疫情前的水平
噴泉銷售創新旨在提供個人化體驗
主要餐飲業將逐步淘汰自動販賣機

免責聲明

資訊來源

美國碳酸飲料

關鍵資料發現

2024 年的發展

功能性和健康意識產品持續成長
價格調整和普遍通膨導致銷售下降
平衡生長和甜度：減少糖分和天然甜味劑的作用

前景與機遇

實惠的價格可能創造成長機會，但優質化仍遙遙無期
碳酸飲料面臨來自運動飲料和能量飲料等生活方式飲料的壓力
隨著銷售量達到 2019 年的水平，預計即On-Trade成長將大幅放緩

分類資料

美國果汁

關鍵資料發現

2024 年的發展

椰子水繼續大獲成功
消費者的健康觀念影響果汁
消費者越來越重視果汁的永續性聲明，而企業也利用這一點來實現其目標

前景與機遇

隨著消費者重新評估飲料選擇，果汁面臨新的挑戰
榨汁的未來取決於功能性和健康
果汁創新可能專注於模糊類別界限

分類資料

美國瓶裝水

關鍵資料發現

2024 年的發展

碳酸和調味瓶裝水的新趨勢推動成長
創新持續推動成長
經濟型品牌縮小價差並影響競爭格局

前景與機遇

超高階瓶裝水利基市場前景光明的新產品
瓶裝水正在朝著更永續的包裝解決方案發展
轉向更健康、更美味的替代品

分類資料

美國運動飲料

關鍵資料發現

2024 年的發展

由於競爭加劇和價格上漲，運動飲料無法實現權衡出售銷售成長
飛行離太陽太近導致 Prime 銷量暴跌
不同類別的補水需求競爭日益激烈

前景與機遇

從運動產品到生活飲品，再回到運動產品
補水是重中之重，但我即將進入高需求狀態
促銷活動和零售滲透將是確保銷售成長的關鍵

分類資料

美國能量飲料

關鍵資料發現

2024 年的發展

低糖能量飲料銷量超過一般能量飲料
口味創新持續推動能量飲料的活力
當價格大幅上漲導致銷售量開始下降時，玩家就會採取行動。

前景與機遇

口味選擇過多可能會導致消費者選擇過多
零售空間競爭日益激烈：分銷、夥伴關係和規模的影響
含有功能性成分配製而成，有助於提升表現與認知功能

分類資料

美國濃縮飲料

關鍵資料發現

2024 年的發展

經濟高效且實用的飲料解決方案
新品牌帶來創新和成長
濃縮飲料因注重價格、便利性和利潤率而受到青睞

前景與機遇

新參與企業繼續推動濃縮液成長
未來口味和功能性很有可能加速發展
價格實惠和永續性是該類別持續成長的關鍵

分類資料

美國即飲茶

關鍵資料發現

2024 年的發展

低糖即飲茶在注重健康的消費者中越來越受歡迎
康普茶透過創新和口味擴展恢復銷售成長
在老牌公司苦苦掙扎發展之際，新參與企業為該行業注入了新的活力

前景與機遇

品牌著重低糖配方和功能性成分，但必須解決永續性認知問題才能成功
品牌延伸和混合產品或將推動即飲茶成長
能量飲料和即飲咖啡中咖啡因含量的增加為即飲茶帶來了競爭挑戰，但同時也帶來了機會

分類資料

美國即飲咖啡

關鍵資料發現

2024 年的發展

透過不同的即飲咖啡產品實現不同的成長途徑
美國消費者正面臨越來越大的壓力和焦慮，而他們反而轉向咖啡因
由於同類飲料的競爭，氮氣咖啡的受歡迎程度正在下降

前景與機遇

各品牌可能會持續提高即飲咖啡的咖啡因含量
消費者對附加功能優勢的興趣日益濃厚
無豆咖啡是咖啡的永續未來嗎？

分類資料

簡介目錄

Product Code: SDUS

Pressure on soft drinks volumes has been front and centre in the US in 2024, with total volume sales expected to stabilise and see little growth, or even declines, in most categories, with limited exceptions. This dynamic came after price hikes were experienced in the category during late 2023, when most price increases in the industry outpaced general inflation (and food inflation) by a considerable margin. However, the cooling of price rises came during 2024, as a measure to ease the negative...

Euromonitor International's Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

Fountain sales in the US
Growth continues, but sales fail to return to the pre-pandemic level
Innovation in fountain sales aims to personalise experiences
Major foodservice operator to start phasing out fountain sales

DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Products that are functional and health-oriented continue to grow
Volumes decline due to price adjustments and overall inflation
Balancing growth with sweetness: The role of reduced sugar and natural sweeteners

PROSPECTS AND OPPORTUNITIES

Affordability could create growth opportunities, but premiumisation will remain on the horizon
Carbonates will feel the pressure from lifestyle drinks such as sports drinks and energy drinks
On-trade growth expected to slow significantly, as it has reached 2019 volumes

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Coconut water continues to ride its wave of success
The way consumers perceive health is shaping juice
Consumers increasingly value sustainability claims in juice, and companies use this to achieve their goals

PROSPECTS AND OPPORTUNITIES

Juice faces new challenges as consumers reassess their beverage choices
The future of juice is set to revolve around functionality and health
Innovation in juice likely to focus on blurring category lines

CATEGORY DATA

Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Emerging trends in sparkling flavoured bottled water drive its growth
Innovation continues to drive growth
Economy brands close the price gap, affecting the competitive landscape

PROSPECTS AND OPPORTUNITIES

New products expected in the niche of super premium bottled water
Bottled water is evolving towards more sustainable packaging solutions
Shift towards healthier, flavourful alternatives

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sports drinks fails to achieve off-trade volume growth amidst rising competition and higher prices
Flying too close to the sun, Prime sees a significant sales decline
Competition for hydration as a need state is rising across categories

PROSPECTS AND OPPORTUNITIES

From sports-centric products to lifestyle drinks and back again?
Hydration is the first priority, but advanced need state positioning is on the horizon
Promotional activity and retail penetration will be key to ensure volume growth

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Reduced sugar energy drinks overtakes sales of regular energy drinks
Flavour innovation continues to drive dynamism in energy drinks
As volume sales start to suffer from high price growth, players take action

PROSPECTS AND OPPORTUNITIES

More flavour options could result in choice overload for consumers
Rising competition for retail space: The impact of distribution, partnerships, and scale
Integrating functional ingredients for enhanced performance and cognitive support

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

A cost-effective and functional beverage solution
New brands bring innovation and growth
Concentrates attracts attention due to their emphasis on price, convenience, and margins

PROSPECTS AND OPPORTUNITIES

New players will continue to drive growth for concentrates
Flavour and functionality likely to accelerate moving forward
Affordability and sustainability will be key to continuing to develop the category

CATEGORY DATA

Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Reduced sugar RTD tea gains momentum amongst health-conscious consumers
Kombucha regains volume growth thanks to innovation and flavour expansion
Major players struggle to find growth, while new ones bring fresh air to the category

PROSPECTS AND OPPORTUNITIES

Brands will focus on low sugar formulations and functional ingredients, yet they must address perceptions of sustainability to succeed
Brand extensions and hybrid products could bring growth to RTD tea
The rising caffeine levels in energy drinks and RTD coffee create a competitive challenge for RTD tea, but also opportunities

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Different routes to growth through different offerings within RTD coffee
US consumers are experiencing increased stress and anxiety, and paradoxically turn to caffeine
Nitro coffee struggles for acceptance due to competition from similar drinks