印尼的紙巾和衛生用品市場

2024年，印尼紙巾和衛生用品市場規模錄得當期銷售額的下降，主要原因是一次性尿布/尿片/褲的大幅下降。整體而言，成長要素緩慢源自於影響供應鏈、原物料成本和外匯波動的全球經濟問題。 2023年全年及2024年初，印尼失業率上升，中等收入家庭數持續下降，消費者信心減弱。

本報告研究了印尼的紙巾和衛生用品市場，提供了國家層面的市場規模和形態的全面指導。我們提供 2020 年至 2024 年的最新零售資料，以便您確定將推動成長的產業。它確定主要企業、主要品牌，並對影響市場的主要因素（新產品開發、分銷和定價問題等）進行策略分析。到 2029 年的預測將顯示市場將如何變化。

目錄

目錄及表格

執行摘要

• 2024 年衛生紙和衛生用品市場：整體情況
• 2024 年的主要趨勢
• 競爭格局
• 零售發展
• 紙巾和衛生用品的下一步發展是什麼？

市場指標

市場資料

免責聲明

資訊來源

印尼的月經護理

關鍵資料發現

2024 年的發展

• 2024 年女性用品價值將強勁成長
• Uni-Charm 繼續引領高度整合領域，領先 Kao 和 Softex
• 繼便利商店之後，2024 年電子商務將持續崛起

前景與機會

• 預測期內，印尼的月經護理預計將出現強勁成長
• 電子商務預計將快速成長，但便利商店仍占主導地位
• 永續性趨勢勢頭強勁，但價格仍是決定性因素

分類資料

印尼尿布/褲子/內褲

關鍵資料發現

2024 年的發展

• 預計消費者信心下降將導致 2024 年一次性尿布、紙尿褲和尿褲銷售量進一步下降
• Uni-Charm 保持領先地位，Lucky Mom 繼續成長
• 電子商務持續快速成長，與便利商店爭奪主要分銷管道的市場佔有率。

前景與機會

• 儘管出生率下降，但預計未來幾年該類別將大幅成長
• 參與企業機會擴大使用社群媒體平台與消費者互動
• 創新很重要，但價格仍然很重要

分類資料

印尼成人失禁產品零售

關鍵資料發現

2024 年的發展

• 與研究期初相比，成人失禁產品的零售仍緩慢
• Softex 將在 2024 年高度整合的競爭格局中領先
• 2024 年，便利商店仍將是成人失禁用品零售市場

前景與機會

• 印尼的人口老化將在未來幾年大幅推動這一類別的成長。
• 電子商務預計將繼續成長，但便利商店仍是首選管道
• 在相對不成熟的產品領域還有很大的創新空間

分類資料

印尼濕擦拭巾

關鍵資料發現

2024 年的發展

• 疫情過後，消費者衛生習慣的改變將推動通用擦拭巾成長
• 米兔憑藉廣泛的品牌知名度和消費者忠誠度引領業界
• 由於便利性和持續的價格敏感性，電子商務繼續快速成長

前景與機會

• 預計未來幾年擦拭巾的命運將會改善。
• 預計未來幾年電子商務將強勁成長
• 永續性和皮膚健康成為擦拭巾的主要趨勢

分類資料

印尼零售紙巾

關鍵資料發現

2024 年的發展

• 2024 年印尼零售紙巾將溫和成長
• Paseo 透過與國家足球隊合作提升知名度
• 超級市場仍將是暢銷商品，但到 2024 年其市場佔有率將輸給電子商務

前景與機會

• 預測期內零售紙巾前景仍樂觀
• 電子商務持續成長，但印尼人仍重視實體店
• 便利和天然食品很有吸引力，但價格才是關鍵

分類資料

在印尼外出時要注意紙巾和衛生

關鍵資料發現

2024 年的發展

• 2024 年旅遊熱潮將推動便攜紙巾和衛生用品的成長
• 人口老化尤其推動了 AFH 成人失禁類別的成長
• 由於製造商有其他優先事項，創新受到限制

前景與機會

• 預測期內，都市化和人口老化將推動品類成長
• 隨著旅遊業在疫情後復甦，餐飲業繼續主導 AFH 紙巾和衛生用品的銷售
• 永續性趨勢持續增強，但有競爭力的定價將是關鍵

分類資料

In 2024, tissue and hygiene in Indonesia registered a decline in current value sales, mainly driven by a sharper decrease in nappies/diapers/pants. In general, slow growth factors arose from global economic issues that impacted supply chains, the cost of materials, and fluctuating exchange rates. During 2023 and early 2024, the unemployment rate in the country increased, and the number of middle-income households continued to decline, lowering consumer confidence. Many Indonesians responded by d...

Euromonitor International's Tissue and Hygiene in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Menstrual care enjoys robust value growth in 2024
• Uni-Charm continues to lead in a highly consolidated field ahead of Kao and Softex
• E-commerce continues its upward trajectory in 2024, hot on the heels of convenience stores

PROSPECTS AND OPPORTUNITIES

• Robust growth expected for menstrual care in Indonesia over the forecast period
• Rapid growth predicted for e-commerce, but convenience stores will continue to hold sway
• Sustainability trend gains traction, but price will remain the deciding factor

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Further decline for nappies/diapers/pants in 2024 as consumer confidence is dented
• Uni-Charm retains the lead, but Lucky Mom enjoys ongoing growth
• E-commerce continues to enjoy rapid growth as it vies for share with convenience stores as the leading distribution channel

PROSPECTS AND OPPORTUNITIES

• Significant growth expected for the category in the years ahead despite faltering birth rate
• Players will increasingly engage on social media platforms to engage with consumers
• Innovation will be important, but price will remain key

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth for retail adult incontinence remains low compared to earlier in the review period
• Softex leads in a highly consolidated competitive landscape in 2024
• Convenience stores remains for retail adult incontinence in 2024

PROSPECTS AND OPPORTUNITIES

• Category growth will be significantly driven by Indonesia's ageing population in the coming years
• E-commerce will continue to see growth, but convenience stores will remain the channel of choice
• Significant scope for further innovation in a relatively immature product area

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• General-purpose wipes benefits from shift in consumer hygiene behaviour, post-pandemic
• Mitu enjoys widespread brand recognition and consumer loyalty to lead the field
• E-commerce growth continues apace thanks to the convenience factor and ongoing price sensitivity

PROSPECTS AND OPPORTUNITIES

• Turnaround of fortunes expected for wipes in the years ahead
• Solid growth expected for e-commerce in the years ahead
• Sustainability and skin health set to become significant trends in wipes

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

RETAIL TISSUE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth for retail tissue in Indonesia in 2024
• Paseo benefits from raised awareness after partnership with national football team
• Supermarkets continues to lead but loses share to e-commerce in 2024

PROSPECTS AND OPPORTUNITIES

• Optimistic outlook for retail tissue over the forecast period
• E-commerce will continue its upward trajectory, but Indonesians will still value brick-and-mortar stores
• Convenience and natural products will attract interest, but price will be key

CATEGORY DATA

• Table 44 Retail Sales of Tissue by Category: Value 2019-2024
• Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Tourism boom supports growth of away-from-home tissue and hygiene in 2024
• Ageing population supports category growth, particularly AFH adult incontinence
• Limited innovation as manufacturers' priorities lie elsewhere

PROSPECTS AND OPPORTUNITIES

• Urbanisation and ageing population will support category growth over the forecast period
• Horeca will continue to dominate sales of AFH tissue and hygiene as tourism enjoys post-pandemic recovery
• Sustainability trend will continue to gain traction, but competitive pricing will be vital

CATEGORY DATA

• Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029