泰國的紙巾和衛生用品市場

2024年，泰國的紙巾和衛生產業發生了顯著變化，反映了消費者對永續性、優質化和便利性的更廣泛偏好。隨著環保和再生產品在全球範圍內變得越來越重要，泰國消費者正在尋求符合這些價值觀的產品，從永續採購的原料到最大限度減少環境影響的包裝。紙巾和衛生用品對更高品質和更具創新性產品的需求也不斷增加。

本報告研究了泰國的紙巾和衛生用品市場，為國家層級的市場規模和形態提供了全面的指導。我們提供 2020 年至 2024 年的最新零售資料，以便您確定將推動成長的產業。它確定主要企業、主要品牌，並對影響市場的主要因素（新產品開發、分銷和定價問題等）進行策略分析。到 2029 年的預測將顯示市場將如何變化。

目錄

目錄及表格

執行摘要

市場指標

市場資料

免責聲明

資訊來源

泰國的月經護理

關鍵資料發現

2024 年的發展

• 預計 2024 年月經護理將大幅擴展
• 注重永續性和綠色創新
• 提高舒適度並增加分佈

前景與機會

• 在穩定的環境中推動未來成長
• 競爭格局與優勢定位
• 零售轉型和可重複再生性

分類資料

泰國尿布/褲子/內褲

關鍵資料發現

2024 年的發展

• 對舒適性、便利性和永續性的需求日益增加
• 整合中競爭加劇
• 2024 年大賣場將引領分銷

前景與機會

• 投資優質和便利的服務
• 隨著電子商務的擴張，大賣場仍保持領先地位
• 價格控制和預測未來趨勢

分類資料

泰國成人失禁產品零售

關鍵資料發現

2024 年的發展

• 成人失禁解決方案的重要性日益增加
• 消費者需求不斷變化，DSG International 將在 2024 年佔據領先地位
• 成長限制和管道多樣化

前景與機會

• 老年人口成長及未來福利
• 零售業的變化態勢
• 競爭前景和產品創新

分類資料

泰式擦拭巾

關鍵資料發現

2024 年的發展

• 2024 年泰國擦拭巾市場將穩定擴張
• Unicharm保持整體領先，Lison Vision上升最快
• 轉變通路
• 繼續注重衛生與便利
• 現代貿易不斷演變的角色
• 創新與未來競爭

分類資料

在泰國外出時要注意紙巾和衛生

關鍵資料發現

2024 年的發展

• 改善衛生狀況和永續性
• 抓住利基機會
• 2024 年，企業/產業引領 AFH 紙巾和整體衛生用品的分銷

前景與機會

• 對優質產品的需求不斷增加
• 動態競爭與旅遊業復興
• 進一步致力於回收材料

分類資料

泰式紙巾零售商

關鍵資料發現

2024 年的發展

• 改變消費行為和產品吸引力
• 金佰利引領自有品牌擴張
• 分銷策略與消費者優先事項

前景與機會

• 需求和消費者意識不斷提高
• 現代零售通路持續走強
• 持續創新並致力於永續性

分類資料

2024 saw notable shifts in Thailand's tissue and hygiene industry, reflecting broader consumer preferences for sustainability, premiumisation and convenience. As the global emphasis on eco-friendly and recycled goods gathers momentum, Thai consumers are increasingly seeking products that align with these values, from sustainably sourced raw materials to items packaged with minimal environmental impact. Tissue and hygiene has also experienced an upswing in demand for higher-quality, innovative so...

Euromonitor International's Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• 2024 sees robust expansion for menstrual care
• Focus on sustainability and green innovations
• Advancing comfort and broadening distribution

PROSPECTS AND OPPORTUNITIES

• Future growth drivers in a stable environment
• Competitive landscape and premium positioning
• Transforming retail and embracing reusability

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising demand for comfort, convenience and sustainability
• Intensified competition amid consolidated landscape
• Hypermarkets leads distribution in 2024

PROSPECTS AND OPPORTUNITIES

• Investing in premium quality and accessibility
• Hypermarkets to maintain leadership as e-commerce rises
• Navigating price controls and future trends

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing importance of adult incontinence solutions
• DSG International leads in 2024, amid shifting consumer demands
• Growth constraints and channel diversification

PROSPECTS AND OPPORTUNITIES

• Growing senior population and future gains
• Changing retail dynamics
• Competitive outlook and product innovation

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady expansion for wipes in Thailand in 2024
• Unicharm maintains overall leadership as Lison Vision rises fastest
• Shifting distribution channels
• Ongoing focus on hygiene and convenience
• Evolving role of modern trade
• Innovation and future competition

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Enhancing hygiene and sustainability
• Capturing niche opportunities
• Business/industry leads distribution for overall AFH tissue and hygiene in 2024

PROSPECTS AND OPPORTUNITIES

• Rising demand for quality products
• Dynamic competition and tourism revival
• Greater commitment to recycled materials

CATEGORY DATA

• Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

RETAIL TISSUE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Shifting consumer behaviour and product appeal
• Kimberly-Clark leads while private label expands
• Distribution strategies and consumer priorities

PROSPECTS AND OPPORTUNITIES

• Escalating demand and consumer awareness
• Continued strength of modern retail channels
• Ongoing innovation and sustainability efforts

CATEGORY DATA

• Table 51 Retail Sales of Tissue by Category: Value 2019-2024
• Table 52 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 54 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 55 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029