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市場調查報告書
商品編碼
1678134
馬來西亞紙巾及衛生用品市場Tissue and Hygiene in Malaysia |
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價格
簡介目錄
由於通貨膨脹的影響開始消退且價格趨於穩定，2024 年馬來西亞零售紙巾銷售額與前一年相比略有放緩。從2024年12月開始的公務員薪資增加13%以上，預計將透過提高購買力來刺激當地消費支出，但其影響要到2025年或更晚才會顯現出來。從人口結構來看，人口老化趨勢明顯，65歲以上老人數量大幅增加。
本報告研究了馬來西亞的紙巾和衛生用品市場，為國家層面的市場規模和形態提供了全面的指導。我們提供 2020 年至 2024 年的最新零售資料，以便您確定將推動成長的產業。它確定主要企業、主要品牌，並對影響市場的主要因素（新產品開發、分銷和定價問題等）進行策略分析。到 2029 年的預測將顯示市場將如何變化。
目錄
目錄及表格
執行摘要
市場指標
市場資料
免責聲明
資訊來源
馬來西亞的月經護理
關鍵資料發現
2024 年的發展
- 實惠的價格推動標準毛巾的成長
- 金佰利和高潔絲保持整體領先
- 實體零售引領分銷，電子商務快速成長
前景與機會
- 生活水準提高和衛生意識增強推動品類成長
- 促銷活動持續促進銷售，電子商務以優惠價格吸引顧客
- 點字的女性衛生用品包裝有助於視障消費者，加速了天然和有機女性衛生用品的流行趨勢
分類資料
馬來西亞紙尿褲/尿褲/內褲
關鍵資料發現
2024 年的發展
- 2024 年，一次性內褲將成為成長動力
- 年輕的父母重視價格實惠的優質產品
- 實體零售仍然重要，但電子商務正在成長
前景與機會
- 出生率下降和出生率減緩一次性尿布和尿褲的成長
- 線上銷售宣傳活動可協助您透過優惠的定價策略實現成長
- 新尿布強調舒適性和優質材料
分類資料
馬來西亞成人失禁零售商
關鍵資料發現
2024 年的發展
- 馬來西亞人口老化將推動經濟成長
- 維達遍布
- 電子商務持續成長，但 2024 年商店型零售商將引領銷售
前景與機會
- 人口老化為成長和發展創造機會
- 年輕消費者推動電子商務成長，但老年消費者仍忠於實體店面購物
- 提供新產品滿足日益成長的老年人口的需求
分類資料
馬來西亞擦拭巾
關鍵資料發現
2024 年的發展
- 衛生意識增強推動消費者在擦拭巾上的支出
- 知名品牌Pureen 以實惠的價格吸引顧客
- 零售仍以實體店通路為主，電子商務成長迅速
前景與機會
- 多功能嬰兒濕紙巾需求不斷成長擦拭巾創新
- 電子商務的擴張將支持擦拭巾的進一步成長
- 擦拭巾面臨來自創新紙巾產品的日益激烈的競爭
分類資料
馬來西亞零售紙巾
關鍵資料發現
2024 年的發展
- 穩定的需求將推動 2024 年馬來西亞零售紙巾市場成長
- 消費者想要優質的衛生紙產品
- 實體店分銷超過電商銷售，但電商通路在成長方面勝出
前景與機會
- 品牌間價格競爭激烈導致價值成長放緩
- 預測期內，電子商務將有助於維持整體零售紙巾銷售
- 近期的成功發布增加了增加創新投資的可能性
分類資料
在馬來西亞外出時使用的紙巾和衛生用品
關鍵資料發現
2024 年的發展
- 經濟復甦將推動 2024 年品類成長
- 人口老化推動對 AFH 衛生產品的需求
- 投資創新以滿足馬來西亞快速成長的老齡化人口
前景與機會
- 旅遊業和餐飲業的進一步成長將支撐對 AFH 紙巾和衛生用品的需求
- 餐飲業是 AFH 紙巾類別的主要銷售管道，食品配送服務推動了成長
- 抗病毒吊掛趨勢有望成長，但金佰利仍處於領先地位
分類資料
簡介目錄
Product Code: DPPMY
Retail tissue sales in Malaysia 2024 slowed slightly compared to the previous year, as the effect of inflation has begun to subside, and prices have stabilised. A civil servant salary increase of more than 13%, that began in December 2024, is likely to boost local consumer spending by improving purchasing power; however, the impact will only become evident from 2025 onwards. In demographic terms, population ageing has continued, with those aged 65 years comprising a significant and growing propo...
Euromonitor International's Tissue and Hygiene in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
MENSTRUAL CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Affordability contributes to growth in standard towels
- Kimberly-Clark and Kotex maintain overall leadership
- Store-based retail leads distribution, while e-commerce rises rapidly
PROSPECTS AND OPPORTUNITIES
- Improved living standards and hygiene awareness to aid category growth
- E-commerce offers attract through favourable prices as promotions continue to push sales
- Sanitary pad packaging with Braille labels serves visually impaired consumers, while natural and organic trends accelerate within menstrual care
CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth supported by shift to disposable pants in 2024
- Young parents value affordable products of good quality
- Store-based retail remains key, with e-commerce expanding
PROSPECTS AND OPPORTUNITIES
- Declining birth rates and fertility rates to stall growth for nappies/diapers/pants
- Online sales campaigns to aid growth through favourable pricing strategies
- New diapers launches emphasise superior comfort and premium materials
CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Malaysia's ageing population supports growth
- Vinda secures leading position through extensive
- Though e-commerce continues to rise, store-based retailers lead sales in 2024
PROSPECTS AND OPPORTUNITIES
- Opportunities for growth and development supported by growing older generation
- E-commerce growth to be driven by younger spenders, while elderly consumers will remain loyal store-based shoppers
- New product offerings cater to expanding elderly demographic
CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising hygiene awareness prompts increased consumer spending on wipes products
- Leading brand Pureen attracts through affordability
- Retail sales remain dominated by store-based channels, with e-commerce rising rapidly
PROSPECTS AND OPPORTUNITIES
- Rising demand for multifunctional baby wipes will inform innovation
- E-commerce expansion will support further growth for wipes
- Wipes faces growing competition from innovative tissue products
CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2019-2024
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Steady demand aids growth for retail tissue in Malaysia in 2024
- Consumers seek premium tissue products
- Store-based distribution trumps e-commerce sales, though e-commerce channel wins in terms of growth
PROSPECTS AND OPPORTUNITIES
- Strong price competition among brands to lead to slowed value growth
- E-commerce will help to sustain overall sales for retail tissue during forecast period
- Success of recent launches likely to prompt increased investment in innovation
CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2019-2024
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Economic recovery boosts category growth in 2024
- Ageing population drives demand in AFH hygiene
- Investment in innovation caters to Malaysia's rapidly expanding elderly demographic
PROSPECTS AND OPPORTUNITIES
- Further growth in tourism and foodservice sectors will support demand for AFH tissue and hygiene products
- Horeca as leading channel in AFH tissue categories, with growth spurred by food delivery services
- Viral bottom-pull hanging tissue trend likely to expand, while Kimberley-Clark will remain on top
CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
