印度紙巾和衛生用品市場

2024年，印度紙巾和衛生用品市場規模在零售和 AFH 方面實現顯著成長，這得益於不斷變化的消費者偏好、新冠疫情后衛生意識的增強以及電子商務平台的興起。

本報告研究了印度的紙巾和衛生用品市場，並提供了國家級市場規模和形態的全面指南。提供2020年至2024年的最新零售資料，以便確定將推動成長的產業。它確定主要企業、主要品牌，並對影響市場的主要因素（新產品開發、分銷和定價問題等）進行策略分析。到2029年的預測顯示了市場將如何變化。

目錄

目錄和表格

執行摘要

• 2024年衛生紙與衛生用品：整體情況
• 2024年的主要趨勢
• 競爭格局
• 零售發展
• 紙巾和衛生用品的未來將如何發展？

市場指標

市場資料

免責聲明

資訊來源

印度的月經護理

關鍵資料發現

2024年的發展

• 雖然經期貧窮仍然是一個問題，但毛巾已成為經期照護的首選方法
• 知名品牌Whisper 優先考慮社會影響，而 Stayfree 則致力於產品改進
• 健康與美容專賣店和大賣場仍然是主要的通路，而零售電子商務成長

前景與機會

• 預測期內，永續性和可負擔性將優先考慮
• 數位化將透過混合模式推動衛生產品通路銷售
• 預計產品多樣化和永續性將成為預測期內的成長趨勢

分類資料

印度尿布/褲子

關鍵資料發現

2024年的發展

• 尿布和褲子的熱門產品
• MamyPoko 透過持續的產品升級，確立了其高階品牌地位
• 便利性是選擇通路的最大因素

前景與機會

• 一次性尿布/褲/內褲預計將更受歡迎
• 預計零售電商銷售將高速成長，訂閱服務可望成為趨勢
• 一次性環保尿布/尿褲有望更受歡迎

分類資料

印度成人失禁產品零售

關鍵資料發現

2024年的發展

• 人口老化和醫療保健水準的提高推動了成人失禁產品的需求
• 該品牌致力於反歧視努力和環保產品。
• 雖然線下零售仍占主導地位，但零售電子商務主要在都市區成長

前景與機會

• 預測期內，成人墊片產品將持續佔據主導地位
• 零售電子商務預計將成為未來幾年的主要成長動力
• 關注預測期內成人失禁零售市場的產品開發

分類資料

印度濕擦拭巾

關鍵資料發現

2024年的發展

• 嬰兒擦拭巾仍然是主要的濕擦拭巾類別
• 喜馬拉雅濕紙巾擦拭巾榜首，消費者優先考慮不含化學成分的產品
• 零售電子商務成長，但傳統通路仍占主導地位

前景與機會

• 隨著消費者更加重視嬰兒衛生，濕紙巾銷售可望進一步成長
• 由於消費者更注重便利性和速度，Quick Commerce 嬰兒擦拭巾銷售量進一步成長
• 環保和多功能創新可能成為擦拭巾的發展趨勢

分類資料

在印度外出時使用的紙巾和衛生用品

關鍵資料發現

2024年的發展

• AFH Tissue 持續成長，工廠優先考慮客戶安全
• 知名品牌持續瞄準醫療機構銷售，AFH 成人失禁護理產品持續成長
• 該品牌致力於整合智慧技術，以提高消費者的便利性和安全性。

前景與機會

• 隨著公共場所和醫療機構越來越重視衛生，AFH 紙巾和衛生產品有望進一步成長
• 預測期內，企業將轉向電子商務以促進大量採購
• 進一步將永續性和技術融入 AFH 紙巾和衛生產品

分類資料

印度零售紙巾

關鍵資料發現

2024年的發展

• 由於都市區家庭使用，衛生紙需求增加
• 摺紙在多個零售紙巾類別中仍佔據重要參與企業
• 混合分銷模式主導印度衛生紙零售業

前景與機會

• 隨著城市人口的成長，零售衛生紙預計將進一步成長
• 電子商務推動零售衛生紙成長
• 在預測期內，產品特性以及健康和環境影響仍將是優先考慮的因素

分類資料

Tissue and hygiene in India experienced significant current value growth in 2024, with increases for both retail and AFH tissue and hygiene, driven by evolving consumer preferences, heightened hygiene awareness post-COVID-19, and the rise of e-commerce platforms.

Euromonitor International's Tissue and Hygiene in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Towels dominates menstrual care, while period poverty remains a concern
• Leading brand Whisper prioritises social impact, while Stayfree focuses on product improvement
• Health and beauty specialists and hypermarkets remain the primary distribution channels, while retail e-commerce grows

PROSPECTS AND OPPORTUNITIES

• Sustainability and affordability will be priorities in the forecast period
• Channel sales for menstrual care to be driven by hybrid model due to digitalisation
• Product diversification and sustainability expected to be growing trends in the forecast period

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Product features the focus of attention within nappies/diapers/pants
• MamyPoko positions itself as a premium brand thanks to continuous product advances
• Convenience the leading factor for choice of distribution channel

PROSPECTS AND OPPORTUNITIES

• Disposable nappies/diapers/pants likely to gain further traction
• High growth expected in sales via retail e-commerce, with subscription services an expected trend
• Disposable eco-friendly nappies/diapers/pants likely to gain further traction

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Ageing population and improved healthcare create demand for adult incontinence products
• Brands focus on destigmatisation efforts and eco-friendly products
• Offline retail continues to dominate, while retail e-commerce sees growth, mostly in urban areas

PROSPECTS AND OPPORTUNITIES

• Adult pad type products to continue dominating over the forecast period
• Retail e-commerce expected to be a primary driver of growth in the coming years
• A focus on product development within retail adult incontinence in the forecast period

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Baby wipes remains the dominant category within wipes
• Himalaya leads wipes as chemical-free ingredients take priority for consumers
• Retail e-commerce shows growth, while traditional channels continue to dominate

PROSPECTS AND OPPORTUNITIES

• Wipes set for further growth as consumers look to prioritise infant hygiene
• Quick commerce set for further growth in baby wipes as consumers prioritise convenience and speed
• Eco-friendly and multifunctional innovations likely to be a growing trend within wipes

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• AFH tissue experiences continued growth as establishments prioritise customer safety
• AFH adult incontinence continues its growth trajectory, as notable brands continue targeting sales to healthcare facilities
• Brands focus on integrating smart technology to facilitate consumer convenience and safety

PROSPECTS AND OPPORTUNITIES

• AFH tissue and hygiene set for further growth as the focus on hygiene in public places and healthcare facilities grows
• Businesses will look towards e-commerce to facilitate bulk purchases in the forecast period
• Sustainability and technology to be further integrated into AFH tissue and hygiene products

CATEGORY DATA

• Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

RETAIL TISSUE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Facial tissues sees demand boosted by usage in urban homes
• Origami remains a major player in several retail tissue categories
• Hybrid distribution model dominates retail tissue in India

PROSPECTS AND OPPORTUNITIES

• Retail tissue to experience further growth as the urban population set to grow
• E-commerce set to drive growth for retail tissue
• Product features and their effect on health and the environment to be a priority in the forecast period

CATEGORY DATA

• Table 51 Retail Sales of Tissue by Category: Value 2019-2024
• Table 52 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 54 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 55 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029