越南紙巾和衛生用品市場

預計 2024 年越南紙巾和衛生用品市場規模將在以金額為準和數量方面呈現強勁成長。這種成長是由收入水平的提高和生活水準的提高所推動的，這導致消費者對根據特定目的使用正確產品的意識增強。此外，品牌的產品創新和零售商向郊區和農村地區的擴張也對這一積極趨勢做出了巨大貢獻。

本報告研究了越南的紙巾和衛生用品市場，為國家層面的市場規模和形態提供了全面的指導。我們提供 2020 年至 2024 年的最新零售資料，以便您確定將推動成長的產業。它確定主要企業、主要品牌，並對影響市場的主要因素（新產品開發、分銷和定價問題等）進行策略分析。到 2029 年的預測將顯示市場將如何變化。

目錄

目錄及表格

執行摘要

市場指標

市場資料

免責聲明

資訊來源

越南的月經護理

關鍵資料發現

2024 年的發展

• 2024 年，衛生護墊將推動成長，毛巾仍為最大類別
• 戴安娜保持整體領導地位
• 當地小型雜貨店繼續引領潮流

前景與機會

• 預計整個預測期內銷售成長將保持強勁
• 電子商務將持續成長
• 隨著對永續性的更加重視，我們預計衛生護墊組合包裝將具有成長潛力。

分類資料

越南尿布/褲子/內褲

關鍵資料發現

2024 年的發展

• 預計 2024 年銷售額將上升
• 戴安娜是首屈一指的
• 母嬰店領先經銷，電商成長最快

前景與機會

• 越南尿布、尿片和尿褲的前景光明
• 電子商務將成為更重要的成長動力
• 創新和永續性設計持續推動進步

分類資料

越南成人失禁產品零售

關鍵資料發現

2024 年的發展

• 2024 年成人失禁產品零售將大幅成長
• 戴安娜繼續領先整體類別
• 保健和美容專業人士仍然是最重要的分銷管道

前景與機會

• 越南成人失禁用品零售業將進一步成長
• 持續的都市化推動電子商務持續擴張
• 消費者仍注重成本，重視價值和有效性

分類資料

越南濕擦拭巾

關鍵資料發現

2024 年的發展

• 到 2024 年，通用擦拭巾將成為擦拭巾市場成長最快的產品
• 黛安娜領先擦拭巾，東協換前鋒
• 小型本地雜貨店佔據主導，而專業保健和美容商店也正在取得進展

前景與機會

• 預測期內擦拭巾將繼續保持正面趨勢
• 電子商務將進一步受益於第三方平台的普及
• 包裝和增值功能具有成長潛力

分類資料

越南零售紙巾市場

關鍵資料發現

2024 年的發展

• 預計 2024 年越南零售衛生紙市場將大幅成長
• 西貢紙業維持業界領先地位
• 儘管佔有率下降，小型本地雜貨店仍引領分銷

前景與機會

• 越南衛生紙零售業前景光明
• 傳統商店面臨消費者信心下降，而電子商務持續蓬勃發展
• 便利性是包裝形式的一個主要趨勢

分類資料

在越南外出時注意紙巾和衛生

關鍵資料發現

2024 年的發展

• AFH 紙巾銷售量在 2024 年大幅成長
• 向農村擴張對當地小型企業來說前景光明
• 擴大銷售以支持醫療機構

前景與機會

• 預測期內，AFH 組織將持續成長
• 管道擴張將繼續成為成長的主要動力
• 目前缺乏創新意味著還有改進的空間

分類資料

Sales of tissue and hygiene products in Vietnam saw strong growth in both value and volume terms in 2024. This growth was driven by rising income levels and improved living standards, which have enhanced consumer awareness about using the right products for specific purposes. Additionally, product innovation by brands and the expansion of retailers into suburban and rural areas contributed significantly to this positive trend.

Euromonitor International's Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Pantyliners leads growth in 2024, while towels remains largest category
• Diana maintains overall leadership
• Small local grocers continues to lead distribution

PROSPECTS AND OPPORTUNITIES

• Sales growth set to remain strong for forecast period
• E-commerce will continue to rise
• Anticipated sharper focus on sustainability, with growth potential in combo packages for pantyliners

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising value sales seen in 2024
• Diana remains ahead of the rest
• Baby/child/maternity stores leads distribution, while e-commerce rises fastest

PROSPECTS AND OPPORTUNITIES

• Positive future forecast for nappies/diapers/pants in Vietnam
• E-commerce to become more important as a growth-driver
• Innovation and sustainability-focused design will continue shape progress

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail adult incontinence records substantial growth in 2024
• Diana continues to lead overall category
• Health and beauty specialists remains most important distribution channel

PROSPECTS AND OPPORTUNITIES

• Further growth forecast for retail adult incontinence in Vietnam
• Ongoing urbanisation supports continued expansion for e-commerce
• Consumers will remain cost-conscious and focused on value and efficacy

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• General purpose wipes is fastest riser in wipes in 2024
• Diana leads overall wipes, while Dong Hiep Trade forges forward
• Small local grocers maintains leadership, with health and beauty specialists gaining pace

PROSPECTS AND OPPORTUNITIES

• Positive trajectory will continue for wipes throughout forecast period
• E-commerce to benefit further from popularity of third-party platforms
• Packaging and value-added features offer growth potential

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

RETAIL TISSUE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong growth seen for retail tissue in Vietnam in 2024
• Saigon Paper maintains overall category leadership
• Small local grocers still lead distribution despite declining share

PROSPECTS AND OPPORTUNITIES

• Retail tissue faces bright future in Vietnam
• Traditional stores face falling consumer confidence, while e-commerce goes from strength to strength
• Convenience as a key trend in packaging formats

CATEGORY DATA

• Table 44 Retail Sales of Tissue by Category: Value 2019-2024
• Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• AFH tissue records robust rises in 2024
• Expansion into rural areas holds promise for small local players
• Expanding healthcare facilities support sales

PROSPECTS AND OPPORTUNITIES

• AFH tissue will see growth continue over the forecast period
• Channel expansion to remain major growth driver
• Current lack of innovation means room for improvement

CATEGORY DATA

• Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029