亞太地區疫情後醫療保健商業模式 - 2023

COVID-19 大流行和向“基於價值的醫療保健”的轉變凸顯了對更加靈活和有彈性的醫療保健系統的需求，為創新商業模式創造了機會。人才倦怠、經驗豐富的員工短缺、通貨膨脹導致醫療成本上升、獲得醫療服務的不平等、慢性病增加和人口老齡化等挑戰是全球變化的主要催化劑。認知人工智慧和機器學習、預測分析、醫療物聯網、穿戴式設備、3D 列印、精準醫療、區塊鍊和奈米技術擴展創建新業務模式的能力，提供更好的護理和精準度。本報告介紹了醫療保健領域的10大創新商業模式（家庭診斷、數位化治療（DTx）、基層醫療、SaaS模式、改善老年人醫療服務的醫療模式、去識別化的患者資料、平台和市場、持續護理支持、老齡化綜合服務、護理人員援助解決方案等）。它還提供了這些商業模式的案例研究，並討論了成長機會和行動呼籲。

目錄

戰略問題

• 為什麼成長如此困難？
• The Strategic Imperative 8 (TM)
• 醫療保健行業的戰略問題：三大影響
• 成長機會推動成長管道引擎 (TM)

成長促進因素

• 成長促進因素：家庭醫療服務
• 成長促進因素：醫療人員枯竭和短缺、裁員
• 成長促進因素：醫院資本支出預算低
• 成長動力和抑制因素：虛擬護理和協作

應對“新常態”

• 數位優先的方法
• 資料貨幣化和價值創造舉措
• 醫療消費者競爭（2025）

十大商業模式

• 影響大流行後醫療保健的商業模式：十大概述

商業模式1：上門診斷

• 家庭診斷
• 家庭診斷：Dexcom

商業模式2：數位治療

• 數位療法
• 數位治療：CureApp, Inc

商業模式3：初級保健

• 初級衛生保健
• 初級保健： LINE Healthcare Corporation

商業模式4：改善老年人看病就醫的關愛模式

• 改善老年人醫療服務可及性的醫療模式
• 改善老年人醫療保健可及性的醫療模式：Patina Health

商業模式5：去識別化患者資料

• 去識別化的患者資料
• 去識別化的患者資料：PicnicHealth

商業模式6：平台與市場

• 平台與市場
• 平台和市場：Change Healthcare Marketplace

商業模式7：SaaS模式

• SaaS模式
• SaaS模式：MEDRiNG

商業模式8：持續醫療支持

• 持續的醫療支持
• 持續健康支持：ResApp Health

商業模式9：居家養老綜合服務

• 居家老人綜合服務
• 居家養老綜合服務：ElderAid

商業模式10：老年護理人員支持解決方案

• 老年護理人員支持解決方案
• 老年護理人員支持解決方案：Vesta Healthcare

充滿成長機會的宇宙

• 成長機會1：企業併購（M&A）
• 成長機會2：產品開發
• 成長機會3：政府合作夥伴
• 免責聲明

Innovative Business Models and Case Studies

The COVID-19 pandemic and the shift toward value-based care have highlighted the need for more flexible and resilient healthcare systems, creating opportunities for innovative business models. Several challenges, such as personnel burnout, the lack of experienced staff, inflation leading to increased care costs, healthcare accessibility disparities, and the rise of chronic diseases and aging population, are significant catalysts for change worldwide. Cognitive artificial intelligence, machine learning, predictive analytics, the internet of medical things, wearables, 3D printing, precision medicine, blockchain, and nanotechnology are expanding the ability and capacity to create new business models that provide better care and accuracy. This study identifies and analyzes the top 10 innovative business models, including home diagnosis, digital therapeutics (DTx), primary care, SaaS models, care models to improve senior care access, de-identified patient data, platforms and marketplaces, care continuum support, comprehensive services for aging in place, and support solutions for caregivers. It offers case studies for these business models and discusses growth opportunities and calls to action.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Healthcare Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Drivers

• Growth Drivers: Care Delivery Shift to Home
• Growth Drivers: Healthcare Personnel Burnouts & Shortages, Attrition
• Growth Drivers: Low Hospital CapEx Budgets
• Growth Drivers & Restraints: Virtual Care & Collaboration

Adapting to the New Norm

• Digital-first Approaches
• Data Monetization and Value Creation Efforts
• The Race to Owning the Healthcare Consumer in 2025

Top 10 Business Models

• Summary of the Top 10 Business Models Making an Impact on Post-Pandemic Healthcare

Business Model 1: Home Diagnostics

• Home Diagnostics
• Home Diagnostics: Dexcom

Business Model 2: Digital Therapeutics

• Digital Therapeutics
• Digital Therapeutics: CureApp, Inc

Business Model 3: Primary Care

• Primary Care
• Primary Care: LINE Healthcare Corporation

Business Model 4: Care Models to Improve Senior Care Access

• Care Models to Improve Senior Care Access
• Care Models to Improve Senior Care Access: Patina Health

Business Model 5: De-identified Patient Data

• De-Identified Patient Data
• De-Identified Patient Data: PicnicHealth

Business Model 6: Platforms and Marketplaces

• Platforms and Marketplaces
• Platforms and Marketplaces: Change Healthcare Marketplace

Business Model 7: Software-as-a-Service Models

• SaaS Models
• SaaS Models: MEDRiNG

Business Model 8: Care Continuum Support

• Care Continuum Support
• Care Continuum Support: ResApp Health

Business Model 9: Comprehensive Services for Aging in Place

• Comprehensive Services for Aging in Place
• Comprehensive Services for Aging in Place: ElderAid

Business Model 10: Support Solutions for Caregivers of the Elderly

• Support Solutions for Caregivers of the Elderly
• Support Solutions for Caregivers of the Elderly: Vesta Healthcare

Growth Opportunity Universe

• Growth Opportunity 1: Mergers and Acquisitions
• Growth Opportunity 2: Product Development
• Growth Opportunity 3: Government Partnerships
• Legal Disclaimer