全球電動遊戲市場的成長機會

本報告涵蓋了全球電動遊戲服務市場。

遊戲服務允許用戶與界面交互並獲得視覺回饋來玩電動遊戲。

本報告的範圍包括提供商提供的遊戲解決方案，例如硬體遊戲機和在三個平台（遊戲機、PC 和移動設備）上提供的軟體（電動遊戲）。

本報告涵蓋了線上和線下游戲體驗，雲端遊戲和串流媒體遊戲服務也是分析的一部分。

在 COVID-19 爆發之前的幾年裡，全球電動遊戲市場呈現出高速成長（每年 10-15%）。隨著全球經濟放緩和市場達到自然極限，Frost & Sullivan 預計預測期內成長率將放緩但穩定在中個位數。

由於可支配收入的恢復和移動設備的普及，電動遊戲市場的銷售預計將從2022年的低迷中復甦，預計2022年至2029年銷售基數將以 4.5%的年複合成長率穩定成長。

Frost & Sullivan預測，全球電動遊戲市場將從2022年的2066億美元成長到2029年的2806.5億美元。網際網路連接的不斷成長、移動設備的普及率不斷提高、社交遊戲的興起、電子競技的成長、雲端遊戲的普及以及XR的發展是促進因素。

本報告結合主要和次要資訊以及內部資訊資料庫對市場進行分析，以提出觀察結果和結論。

Frost & Sullivan 希望這一分析能為電動遊戲公司提供寶貴的見解，以擴大其在不斷發展的電動遊戲市場的影響力和滲透機會。

目錄

戰略問題

• 為什麼成長如此困難？
• The Strategic Imperative 8 (TM)
• 全球電動遊戲行業的戰略問題：三大影響
• 成長機會促進成長管道引擎 (TM)

成長機會分析

• 分析範圍
• 定義
• 市場細分：按平台
• 主要競爭
• 成長指標
• 成長促進因素
• 促進因素分析
• 生長抑制因素
• 生長抑制因素分析
• 預測假設
• 電動遊戲市場收入預測
• 收入預測：移動遊戲
• 盈利預測：電腦遊戲
• 盈利預測：主機遊戲
• 按技術類型分類的收入預測 - 主機遊戲
• 按平台分類的收入預測 - 移動/PC/遊戲機
• 按地區分類的銷售額比例 - 電動遊戲
• 收入預測分析
• 收入分析：按地區
• 價格趨勢和預測分析
• 競爭環境
• 電動遊戲行業的主要進入者

充滿成長機會的宇宙

• 成長機會
• 成長機會1 - 在數位媒體平台上提供遊戲
• 成長機會2 - 強化遊戲內造型
• 成長機會3 - XR遊戲開發
• 成長機會4 - 利用生成式人工智慧加速創新
• 成長機會5 - 雲端遊戲投資
• 成長機會6 - 擴大遊戲機和 PC 遊戲中的遊戲內廣告
• 成長機會7 - 增加電子競技參與度
• 成長機會8 - 融入更廣泛的身份

下一步

• 下一步
• 為什麼選擇 Frost & Sullivan，為什麼是現在
• 附件清單
• 免責聲明

Rise of Social Gaming and New Technologies Reshape Future Growth Potential

This study covers the global market for video gaming services.

Gaming services allow users to play video games by interacting with an interface to get visual feedback.

The scope of this study includes gaming solutions offered by providers, such as hardware gaming consoles and software (video games) offered in three types of platforms: consoles, PCs, and mobile devices.

This study covers both online and offline gaming experiences, both cloud gaming and streaming gaming services are part of the analysis.

The global video gaming market showed high growth years prior to the COVID-19 pandemic (from 10 to 15% every year). With the global economy slowing down and the market reaching its natural limits, Frost & Sullivan expects to see more modest yet steady mid-single-digit growth rates in the forecast period.

Revenue in the video gaming market is expected to bounce back from a decline in 2022 and stabilize growth to a compound annual growth rate (CAGR) of 4.5% from 2022 to 2029 in terms of revenue, driven by the recovery of disposable income and the increasing penetration of mobile devices.

Frost & Sullivan expects the global video gaming market to grow from $206.6 billion in 2022 to $280.65 billion in 2029. The expansion of internet connections, the growing penetration of mobile devices, the rise of social gaming, the growth of esports, cloud gaming's spread, and extended reality (XR) development are some of the main drivers that will help the market grow.

Primary and secondary information, in conjunction with internal information databases, have been used to analyze the market and provide observations and conclusions in this study.

Frost & Sullivan expects that this analysis will provide video gaming companies with valuable insights to increase their footprint and penetration opportunities within the evolving video gaming market.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Global Video Gaming Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Definitions
• Market Segmentation by Platform
• Key Competitors
• Growth Metrics
• Growth Drivers
• Growth Driver Analysis
• Growth Restraints
• Growth Restraint Analysis
• Forecast Assumptions
• Revenue Forecast-Video Gaming Market
• Revenue Forecast-Mobile Gaming
• Revenue Forecast-PC Gaming
• Revenue Forecast-Console Gaming
• Revenue Forecast by Technology Type-Console Gaming
• Revenue Forecast by Platform-Mobile/PC/Console
• Percent Revenue by Region-Video Gaming
• Revenue Forecast Analysis
• Revenue Analysis by Region
• Pricing Trends and Forecast Analysis
• Competitive Environment
• Key Participants in the Video Gaming Landscape

Growth Opportunity Universe

• Growth Opportunities
• Growth Opportunity 1-Offering Games on Top of Digital Media Platforms
• Growth Opportunity 2-Boosting In-Game Cosmetics
• Growth Opportunity 3-Developing XR Games
• Growth Opportunity 4-Leveraging Generative AI to Accelerate Innovation
• Growth Opportunity 5-Investing in Cloud Gaming
• Growth Opportunity 6-Expanding In-game Advertising in Console and PC Games
• Growth Opportunity 7-Growing Esports Participation
• Growth Opportunity 8-Incorporating Wider Range of Identities

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer