2024 年數位內容服務十大成長機會

Top 10 Growth Opportunities in Digital Content Services, 2024

出版日期: 2024年01月08日 | 出版商:

Frost & Sullivan | 英文 17 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於網路連接的增加、個人與他人聯繫的自然願望以及技術的改進，數位內容服務將繼續擴展

全球網路用戶、網路流量、活躍社交媒體用戶和獨特行動電話用戶的成長正在推動數位內容的成長。 2023年，全球新增網路用戶、活躍社群媒體新用戶和獨立行動電話用戶數將增加。據估計，到 2023年終，世界上大約三分之二的人口將使用網路。隨著高速連線使數十億人上網，數位內容和服務日益推動全球經濟。這種成長會持續到 2024 年嗎？ Frost & Sullivan 預計，由於網路連線的增加、個人與他人聯繫的自然願望以及整體技術進步，這種勢頭將持續下去。在世界各地，人們在網路上進行的活動比以往任何時候都多，包括觀看影片、在社群媒體應用程式上互動、購物和玩電玩遊戲。 Frost & Sullivan 的這項研究概述了數位內容服務供應商在 2024 年要重點關注的 10 個成長機會，以便在這個充滿活力的競爭形勢中取得成功。這些成長機會是根據 Frost & Sullivan 全球數位內容服務調查團隊的資訊集中的。希望了解這個不斷發展的行業不斷變化的動態的公司可以從這些資訊中受益。 Frost & Sullivan 也列出了各行業中處於推動成長前沿的公司以及正在加速成長的公司。這些公司透過不斷創新和創造新技術、解決方案、平台、經營模式和策略來加速成長，以滿足不斷變化的客戶需求。這些公司也最有能力透過策略性地擴大和/或加強產品系列擴大市場成長。 Frost & Sullivan 的數位內容服務計畫具有前瞻性的使命，即探索網路上提供的不斷發展的數位內容服務。該領域研究新興主題和動態市場，它們是數位形勢的關鍵試金石。

策略要務
十大成長機會
成長機會一：VR/AR/MR持續成長
成長機會2：生成式AI發現真正的應用
成長機會三：元宇宙概念細化
成長機會4：廣告支持的視訊串流推動市場
成長機會五：企業需要影片平台的幫助
成長機會六：數位廣告生態系統的新商機
成長機會7：邊緣演進驅動性能
成長機會8：社群遊戲和新技術正在重塑電玩市場
成長機會 9：CPQ 解決方案幫助企業應對充滿挑戰的宏觀經濟經濟狀況
成長機會 10：效率和永續性措施對於滿足消費者期望至關重要
下一步
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簡介目錄

Product Code: K9CC-70

The Rise of Internet Connectivity, the Natural Need for Individuals to Connect with Others, and Technology Improvements Continue to Boost Digital Content Services

The increase in global internet users, internet traffic, active social media users, and unique mobile phone users is driving digital content growth. In 2023, the industry grew in new global internet users, new active social media users, and unique mobile phone users. By the end of 2023, around two-thirds of the world's population is estimated to be using the internet. With high-speed connectivity bringing billions of people online, digital content and services increasingly drive the global economy. Will this growth continue in 2024? Frost & Sullivan expects this momentum to sustain due to the rise of internet connectivity, the natural need for individuals to connect with others, and general technological improvements. Globally, people conduct more activities online than ever before, such as watching videos, interacting on social media applications, shopping, and playing video games. This Frost & Sullivan study compiles 10 growth opportunities digital content service providers can focus on in 2024 to thrive in this dynamic and competitive landscape. These growth opportunities result from aggregated input from Frost & Sullivan's Digital Content Services research teams across different global regions. Businesses seeking to understand the evolving dynamics of this growing industry will benefit from this information. Frost & Sullivan also lists Growth Accelerators or companies at the forefront of driving growth in their respective industries. These companies accelerate growth by continuously innovating and creating new technologies, solutions, platforms, business models, or strategies that serve ever-evolving customer needs. These companies are also best positioned to expand market growth by strategically broadening and/or enhancing their product portfolio. Frost & Sullivan's Digital Content Services program has a future-facing mandate to examine evolving digital content services delivered over the Internet. Our practice area examines emerging topics and dynamic markets that represent the crucial touchstones of the digital landscape.

Top Growth Opportunities for 2024

Strategic Imperatives
Top 10 Growth Opportunities
Growth Opportunity 1: VR/AR-MR will Continue to Grow
Growth Opportunity 2: Generative AI will Find Real Applications
Growth Opportunity 3: Metaverse Concepts will be Refined
Growth Opportunity 4: Ad-supported Video Streaming is Pushing the Market Forward
Growth Opportunity 5: Enterprises Need Video Platform Help
Growth Opportunity 6: New Revenue Opportunities in the Digital Advertising Ecosystem
Growth Opportunity 7: Edge Evolution will Drive Performance
Growth Opportunity 8: Social Gaming and New Technologies are Reshaping the Video Gaming Market
Growth Opportunity 9: CPQ Solutions are Helping Enterprises Navigate Challenging Macroeconomic Conditions
Growth Opportunity 10: Efficiency and Sustainability Efforts Needed to Meet Consumer Expectations
Next Steps
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