中國電動車OEM的全球零售方法：策略概況

Strategic Overview of Chinese EV OEMs' Global Retail Approach

出版日期: 2024年04月26日 | 出版商:

Frost & Sullivan | 英文 106 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

轉向本地、數位優先的零售通路推動成長機會

隨著電動車 (EV) 產業的發展，中國電動車OEM準備增強其全球主導地位。中國電動車產業的競爭正在加劇，這使得中國大多數現有電動車製造商和新興原始OEM不可避免地要進行地理擴張。 Frost & Sullivan 的這份分析概況了中國電動車OEM的全球零售方式，重點關注歐洲、北美和亞洲。它揭示了中國電動車企業在不同地區營運的零售和售後服務策略，並討論了OEM和售後服務相關人員的機會領域。根據區域目標，中國電動車OEM在國內和全球細分市場採用的零售方式有所不同。本分析檢驗了這些策略對中國電動車製造商成長潛力的影響。本分析回答的問題是：中國電動車OEM按地區採取哪些零售策略？推動中國電動車OEM產業滲透的主要趨勢是什麼？相對於其區域競爭對手，中國OEM處於什麼位置？中國電動車銷量的成長將對本土汽車製造商產生什麼影響？各地區的政治和法規環境將如何影響中國電動車的成長？作為中國電動車OEM策略執行評估的一部分，該分析還涉及區域需求、產品完整性以及管理行業促進因素和限制因素的能力。

主要成長指標
前 5 名電動車OEM按地區市場佔有率
中國主要電動車OEM廠市場佔有率：按地區分類
中國電動車OEM零售通路採用：按地區分類 - 比較概述
傳統OEM與中國電動車OEM的零售方式—比較概覽
生長促進因子
成長抑制因素
影響全球中國電動車OEM成長的潛在趨勢
中國電動車OEM創新汽車零售模式
主要發現—當前和未來的前景

中國電動車OEM的全球零售方式 - 概述

中國電動車OEM的全球零售策略 - 概述
電動車銷售趨勢 - 中國
在中國營運的電動汽車OEM- 概述
在中國營運的中國電動汽車OEM- 主要亮點
中國電動汽車OEM的市場進入方法
國內市場零售方式的合理性/啟示（中國）
中國電動車OEM在全球採用的零售模式類型
中國電動車OEM零售模式售後服務方式
中國電動車OEM的全球商機：按地區
關注中國電動車OEM的全球擴張

中國的全球零售方式 EV OEM- 歐洲

電動車銷售趨勢：OEM供應商/類別 - 歐洲
政治局勢/地區法規 - 歐洲
中國電動車OEM在歐洲的實力
中國電動車OEM的市場進入方法 - 歐洲
中國電動車OEM的客戶參與方式—歐洲
中國電動車OEM零售方式-歐洲
價格分析 - 歐洲
售後市場相關人員的潛在商機- 歐洲
中國電動車OEM進軍歐洲概覽
中國電動車OEM戰略執行評估-歐洲
中國電動車OEM零售對當地相關人員的影響 - 歐洲

中國電動車OEM的全球零售方式 - 北美/亞洲

電動車銷售趨勢：OEM供應商/類別 - 北美（美國）
電動車銷售趨勢：OEM供應商/類別 - 北美（加拿大）
電動車銷售趨勢：OEM供應商/類別 - 亞洲（印度）
電動車銷售趨勢：OEM供應商/類別 - 亞洲（日本）
中國電動車OEM在北美和亞洲的能力
政治局勢/地區法規 - 北美
政治局勢/地區法規 - 亞洲
中國電動車原始設備OEM的市場進入方式 - 北美/亞洲
中國電動車OEM的客戶參與方式－北美/亞洲
中國電動車OEM零售方式的合理性/啟示—北美
中國電動車OEM零售方式的合理性/啟示—亞洲
價格分析 - 北美/亞洲
中國電動車OEM進軍北美和亞洲的概述
中國電動車OEM策略執行評估－北美
中國電動車OEM策略執行評估－亞洲（印度/日本）
中國電動車OEM零售對當地相關人員的影響 - 北美/亞洲

案例分析

案例- 歐洲
案例- 北美/亞洲

成長機會宇宙

成長機會1－所有權選擇與服務創新
成長機會2－社群化營運，提高品牌認知度
成長機會3—資料收益

主要結論

主要結論

附錄

最佳實踐評估

弗羅斯特雷達

下一步

簡介目錄

Product Code: MH37-41

Shift Toward Localized, Digital-first Retail Channels Drive Growth Opportunities

As the electric vehicle (EV) industry evolves, Chinese EV OEMs are poised to enhance their dominance globally. Geographic expansion is becoming inevitable for most established Chinese EVs and start-up OEMs as competition intensifies in China's EV industry. This Frost & Sullivan analysis provides an overview of the global retail approaches of Chinese EV OEMs, focusing on Europe, North America, and Asia. It highlights the retail and aftersales strategies of Chinese EV players operating in diverse geographies and discusses areas of opportunities for OEMs and aftersales stakeholders. Chinese EV OEMs' adoption of retail approaches differs between home and global segments based on their regional goals. This analysis examines the implications of these strategies on Chinese EV automakers' growth potential. Questions This Analysis Will Answer What are the retail strategies Chinese EV OEMs adopt in different regions? What are the main trends driving industry penetration for Chinese EV OEMs? Where do the Chinese OEMs stand against competitors in their respective regions? What is the impact of Chinese EV sales growth on local automakers? How will the political and regulatory environments in the respective regions impact the growth of Chinese EVs? As part of the strategy execution evaluation of Chinese EV OEMs, the analysis also covers regional desirability, product alignment, and capability to manage industry drivers and restraints.

Transformation in Chinese EV OEMs' Global Retail Approach

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Chinese EV OEMs' Global Retail Approach

Ecosystem

Chinese EV OEMs' Retail Strategy-Overview
Definitions
Research Methodology
Questions This Study Will Answer
Segmentation-Sales Channels/OEM Categories/Regions
Competitive Environment
OEM Competitors by Region

Growth Generator

Key Growth Metrics
Market Share of Top 5 EV OEMs by Region
Market Share of Top Chinese EV OEMs by Region
Retail Channel Adoption of Chinese EV OEMs by Region-Comparison Summary
Retail Approach of Native Traditional OEMs vs Chinese EV OEMs-Comparison Summary
Growth Drivers
Growth Restraints
Potential Trends Impacting the Growth of Chinese EV OEMs Globally
Chinese EV OEMs' Innovative Vehicle Retailing Approaches
Key Findings-Current and Future Outlook

Chinese EV OEMs' Global Retail Approach-Overview

Chinese EV OEMs' Global Retail Strategy-Summary
EV Sales Trend-China
Chinese EV OEMs Operating in China-An Overview
Chinese EV OEMs Operating in China-Key Highlights
Chinese EV OEMs' Go-to-Market Approach in China
Rationale/Implications of Retail Approaches in the Domestic Market (China)
Types of Retail Models Chinese EV OEMs Adopt Globally
Aftersales Approaches of Chinese EV OEMs by Retail Models
Opportunities for Chinese EV OEMs Globally by Region
Chinese EV OEMs to Watch in Global Expansion

Chinese EV OEMs' Global Retail Approach-Europe

EV Sales Trend by OEM Origin and Category-Europe
Political Climate/Regional Regulations-Europe
Chinese EV OEMs' Capabilities in Europe
Chinese EV OEMs' Go-to-Market Approach-Europe
Chinese EV OEMs' Customer Engagement Approach-Europe
Rationale/Implications of Chinese EV OEMs' Retail Approaches-Europe
Price Analysis-Europe
Potential Revenue Opportunities for Aftermarket Stakeholders-Europe
Overview of Chinese EV OEMs Operating in Europe
Evaluation of Chinese EV OEMs' Strategy Execution-Europe
Chinese EV OEMs' Retail Impact on Local Industry Stakeholders-Europe

Chinese EV OEMs' Global Retail Approach-North America and Asia

EV Sales Trend by OEM Origin and Category-North America (United States)
EV Sales Trend by OEM Origin and Category-North America (Canada)
EV Sales Trend by OEM Origin and Category-Asia (India)
EV Sales Trend by OEM Origin and Category-Asia (Japan)
Chinese EV OEMs' Capabilities in North America and Asia
Political Climate/Regional Regulations-North America
Political Climate/Regional Regulations-Asia
Chinese EV OEMs' Go-to-Market Approach-North America and Asia
Chinese EV OEMs' Customer Engagement Approach-North America and Asia
Rationale/Implications of Chinese EV OEMs' Retail Approaches-North America
Rationale/Implications of Chinese EV OEMs' Retail Approaches-Asia
Price Analysis-North America and Asia
Overview of Chinese EV OEMs Operating in North America and Asia
Evaluation of Chinese EV OEMs' Strategy Execution-North America
Evaluation of Chinese EV OEMs' Strategy Execution-Asia (India/Japan)
Chinese EV OEMs' Retail Impact on Local Industry Stakeholders-North America and Asia