市場調查報告書
商品編碼
1530763
到 2030 年線上汽車零售市場預測:按產品類型、零件、車輛類別、推進類型、經營模式、最終用戶和地區進行的全球分析Online Vehicle Retail Market Forecasts to 2030 - Global Analysis By Product Type, Component, Vehicle Category, Propulsion Type, Business Model, End User and Geography |
根據Stratistics MRC預測,2024年全球線上汽車零售市場規模將達到3,479億美元,預計2030年將達到5,708億美元,預測期內複合年成長率為8.6%。
線上汽車零售透過數位平台買賣汽車。這使得客戶可以在舒適的家中瀏覽、比較和購買汽車。這種方法增加了便利性,提供了廣泛的選擇,並且通常包括詳細的車輛資訊和虛擬遊覽。簡化購買流程,提供有競爭力的價格,並透過消除對實體展示室的需求來降低賣家的管理成本。
根據 S&P World 的數據,輕型汽車銷量將從 2022 年的 8,000 萬輛增加到 2023 年的 8,400 萬輛。
數位化的進步
日益數位化是線上汽車零售市場的主要驅動力。隨著消費者對電子商務和數位交易越來越熟悉,他們在線上購買汽車的意願也在增加。智慧型手機和高速網路的普及使消費者更容易在舒適的家中研究、比較和購買汽車。此線上平台提供虛擬展示室、360 度車輛視圖和詳細規格等功能,以增強數位汽車購買體驗。向數位通路的轉變迫使傳統經銷商適應並投資於線上銷售能力,進一步加速市場成長。
缺乏身體經驗
許多消費者仍然喜歡在做出購買決定之前看到、觸摸和試駕車輛。無法親自檢查車輛、評估其狀況或親身體驗其性能可能會導致潛在買家猶豫和焦慮。對於汽車等高價值購買來說,這種限制尤其具有挑戰性,因為觸覺和感官體驗在決策中發揮重要作用。
進軍二手車市場
二手車細分市場提供了更大、更多樣化的庫存,可滿足更廣泛的預算和偏好。利用其技術,線上平台可以提供詳細的車輛歷史報告、車況評級和價格透明度,以解決二手車購買的常見問題。這些平台的數位化特性使得買家能夠在更廣泛的地理區域內與特定的二手車偏好進行有效匹配。此外,二手車平均價格分佈較低使消費者更願意在線上購買,這可能會推動市場成長。
與傳統經銷商的競爭
老牌經銷商在當地擁有強大的影響力和現有的客戶關係,可以提供快速試駕和車輛檢查。許多人也透過開發自己的線上銷售管道來適應數位環境,將網路購物的便利性與實體店的安全性結合起來。傳統經銷商可以利用他們在售後服務、維修、以舊換新等方面的專業知識。隨著經銷商增強數位能力並提供線上線下混合體驗,他們有可能減緩線上汽車零售商的成長並佔領數位汽車購買市場的很大一部分。
COVID-19 大流行加速了線上汽車零售的採用。封鎖和社交距離措施迫使消費者探索數位汽車購買選擇。經銷商迅速提高了線上能力以維持銷售。這次疫情突顯了網路購車的便利性和安全性,導致消費行為發生持久變化,並有可能加速線上汽車零售市場的成長。
預計二手車市場在預測期內將成為最大的市場
二手車預計將成為線上汽車零售市場中最大的部分。二手車的價格分佈很廣,吸引了精打細算的消費者和首次購買者。線上平台可以有效集中和展示來自各種資訊來源的大量二手車庫存,為消費者提供更多選擇。數位技術可提供詳細的車輛歷史報告和狀況評估,以解決購買二手車時的常見問題。由於二手車的平均價格較低,消費者也更願意接受線上交易。此外,二手車市場規模龐大,庫存不斷週轉,創造了一個充滿活力和活躍的線上市場,增加了該細分市場的主導地位。
C2C(消費者對消費者交易)領域預計在預測期內複合年成長率最高
C2C(消費者對消費者)細分市場預計將創下線上汽車零售市場的最高成長率。這種快速成長是由直接連接私人賣家和買家的P2P平台的日益普及所推動的。 C2C 平台通常比傳統經銷商的費用更低,定價更具競爭力。安全付款系統和標準化車輛檢查流程的興起增加了對 C2C 交易的信任。此外,對共享經濟模式的日益熟悉使得消費者更願意直接從其他人那裡購買車輛,從而推動了該細分市場的高成長率。
北美線上汽車零售市場的主導地位得益於較高的網路普及率和數位素養,以及消費者對線上購買的熟悉程度。憑藉濃厚的汽車文化和較高的汽車持有率,擁有大量的潛在基本客群。主要線上汽車零售商的存在以及對數位零售技術的大量投資正在促進市場成長。此外,美國等國家的法規環境越來越有利於線上汽車銷售,鞏固了其作為最大線上汽車零售市場的地位。
亞太地區線上汽車零售市場成長率最高。中國和印度等國家正在經歷快速的數位化和網路普及,擴大了網路購車的潛在客戶群。該地區不斷壯大的中階和不斷增加的可支配收入正在推動新車和二手車的需求。此外,亞洲國家促進數位交易和汽車產業的政府支持政策也進一步促進了該地區線上汽車零售的成長。
According to Stratistics MRC, the Global Online Vehicle Retail Market is accounted for $347.9 billion in 2024 and is expected to reach $570.8 billion by 2030 growing at a CAGR of 8.6% during the forecast period. Online vehicle retail involves the buying and selling of vehicles through digital platforms. It allows customers to browse, compare, and purchase vehicles from the comfort of their homes. This approach enhances convenience, provides a wider selection, and often includes detailed vehicle information and virtual tours. It streamlines the purchasing process, offers competitive pricing, and can reduce overhead costs for sellers by eliminating the need for physical showrooms.
According to S&P Global, light vehicle sales will reach 84 million units in 2023, up from 80 million in 2022.
Increasing digitalization
Increasing digitalization is a key driver for the online vehicle retail market. As consumers become more comfortable with e-commerce and digital transactions, they are increasingly willing to purchase vehicles online. The proliferation of smartphones and high-speed internet has made it easier for consumers to research, compare, and buy vehicles from the comfort of their homes. Online platforms offer features like virtual showrooms, 360-degree vehicle views, and detailed specifications, enhancing the digital car-buying experience. This shift towards digital channels is forcing traditional dealerships to adapt and invest in online sales capabilities, further accelerating market growth.
Lack of physical experience
Many consumers still prefer to see, touch, and test-drive a vehicle before making a purchase decision. The inability to physically inspect a car, assess its condition, or experience its performance firsthand can create hesitation and uncertainty among potential buyers. This limitation is particularly challenging for high-value purchases like vehicles, where tactile and sensory experiences play a crucial role in decision-making.
Expansion to used car market
The used car segment offers a larger and more diverse inventory, catering to a wider range of budgets and preferences. Online platforms can leverage their technology to provide detailed vehicle history reports, condition assessments, and pricing transparency, addressing common concerns in used car purchases. The digital nature of these platforms allows for efficient matching of buyers with specific used vehicle preferences across a broader geographical area. Additionally, the lower average price point of used cars may make consumers more comfortable with online purchases, driving market growth.
Competition from traditional dealerships
Established dealerships have a strong local presence, existing customer relationships, and the ability to offer immediate test drives and physical inspections. Many are also adapting to the digital landscape by developing their own online sales channels, combining the convenience of online shopping with the reassurance of a physical location. Traditional dealerships can leverage their expertise in after-sales service, maintenance, and trade-ins-areas where online retailers may struggle. As dealerships enhance their digital capabilities and offer hybrid online-offline experiences, they could potentially slow the growth of online vehicle retailers and capture a significant portion of the digital car-buying market.
The COVID-19 pandemic accelerated the adoption of online vehicle retail. Lockdowns and social distancing measures forced consumers to explore digital car-buying options. Dealerships rapidly enhanced their online capabilities to maintain sales. The pandemic highlighted the convenience and safety of online vehicle purchases, potentially causing a lasting shift in consumer behavior and accelerating the growth of the online vehicle retail market.
The used vehicles segment is expected to be the largest during the forecast period
The used vehicles segment is anticipated to be the largest in the online vehicle retail market. Used cars offer a wider range of price points, appealing to budget-conscious consumers and first-time buyers. The online platform allows for efficient aggregation and presentation of a vast inventory of used vehicles from various sources, providing consumers with more choices. Digital technologies enable detailed vehicle history reports and condition assessments, addressing common concerns in used car purchases. The lower average price of used vehicles also makes consumers more comfortable with online transactions. Additionally, the used car market's size and constant inventory turnover create a dynamic and active online marketplace, driving this segment's dominance.
The C2C (Consumer to Consumer) segment is expected to have the highest CAGR during the forecast period
The C2C (Consumer to Consumer) segment is projected to experience the highest growth rate in the online vehicle retail market. This rapid growth is driven by the increasing popularity of peer-to-peer platforms that connect individual sellers directly with buyers. C2C platforms often offer lower fees compared to traditional dealerships, allowing for more competitive pricing. The rise of secure payment systems and standardized vehicle inspection processes has increased trust in C2C transactions. Additionally, the growing comfort with sharing economy models has made consumers more open to buying vehicles directly from other individuals, fueling this segment's high growth rate.
North America's dominance in the online vehicle retail market is driven by high internet penetration and digital literacy, making consumers more comfortable with online purchases. A strong automotive culture and high vehicle ownership rates provide a large potential customer base. The presence of major online vehicle retailers and significant investments in digital retail technologies contribute to market growth. Furthermore, regulatory environments in countries like the U.S. are becoming more favorable to online vehicle sales, solidifying its position as the largest market for online vehicle retail.
The Asia Pacific region is poised for the highest growth rate in the online vehicle retail market. Factors such as rapid digitalization and increasing internet penetration in countries like China and India are creating a large pool of potential online vehicle buyers. The region's growing middle class and increasing disposable incomes are driving demand for both new and used vehicles. Additionally, supportive government policies promoting digital transactions and the automotive industry in several Asian countries are further fueling the growth of online vehicle retail in this region.
Key players in the market
Some of the key players in Online Vehicle Retail market include Carvana, AutoTrader, Cars.com, TrueCar, CarGurus, eBay, OLX, Cazoo, Auto1 Group, Kavak, CarMax, Alibaba (Tmall Auto), and WeBuyAnyCar.
In February 2024, TrueCar, Inc., announced TrueCar Marketing Solutions, a suite of solutions backed by unsurpassed consumer data designed to help dealers engage customers outside their current reach, bringing them through the purchase process and maximizing their lifetime value. TrueCar Marketing Solutions utilizes billions of data points from high-intent car buyers on TrueCar.com and 550+ other car buying websites that the company operates across its affinity network.
In January 2024, CarGurus the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles1, announced the addition of Chase to its multi-lender financing platform, expanding options for consumers looking to pre-qualify for auto financing from the comfort of home. "CarGurus' partnership with Chase demonstrates our shared vision to equip shoppers with the tools needed to make an informed purchase with confidence and ease, while also helping dealers deliver on their goals for a seamless and efficient customer experience," said Gerard Murphy, Vice President of Product, Digital Retail, at CarGurus.
In December 2023, Carvana, an industry pioneer for buying and selling used cars online, announced its expansion of same day vehicle delivery to Columbus and Cincinnati area residents. Now Central and Southwest Ohio area residents can receive their vehicle within hours of placing an order on Carvana.com. Select customers interested in selling their current vehicles to Carvana can also benefit from same day drop-off at specific locations throughout the state.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.