2024 年亞洲OEMSDV（軟體定義汽車）策略的基準測試

Benchmarking Asian OEMs' Software-defined Vehicle Strategies, 2024

出版日期: 2024年08月14日 | 出版商:

Frost & Sullivan | 英文 69 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

推動 SDV（軟體定義汽車）內部研發的OEM預計將發揮主導作用。

汽車產業正在從硬體方法轉向軟體方法。汽車變得越來越複雜，軟體程式碼行也比以往任何時候都多。軟體定義車輛 (SDV) 的概念已獲得行業支持，並正在影響產品和功能開發理念。

SDV 正在改變車輛的設計和開發方式。架構的轉變很明顯，OEM喜歡新的架構而不是傳統的平台架構。本分析研究了比亞迪、本田、現代、蔚來和豐田等亞洲OEM在 SDV 領域的策略，並對它們進行了相互比較。我們還將涵蓋 SDV 領域中OEM和供應商周圍的生態系統。

主要問題

- OEM使用什麼策略來標準化硬體？

- OEM正在實施哪些策略來標準化軟體？

- OEM對 SDV 採取了哪些策略？

- OEM如何利用其現有生態系統來支持 SDV？

-哪些亞洲OEM集團在 SDV 競賽中處於領先地位？

The automotive industry is transitioning from a hardware to software approach to building vehicles. Vehicles are increasingly complex, with more lines of software code than in previous years. The concept of software-defined vehicles (SDVs) has gained industry traction, impacting product and feature development philosophies.

SDVs are changing the way vehicles are designed and developed. The changes in the architecture are evident, with OEMs preferring newer architecture over traditional platform architecture. This analysis investigates the strategies of Asian OEMs, such as BYD, Honda, Hyundai, NIO, and Toyota, in the SDV space and benchmarks them against each other. It also covers the ecosystem surrounding the OEMs and suppliers in the SDV space.

Key Issues Addressed

• What strategies are OEMs using to standardize hardware?

• What strategies are OEMs implementing to standardize software?

• What strategies are OEMs adopting for SDVs?

• How are OEMs utilizing their existing ecosystems to achieve SDVs?

• Which Asian OEM group is leading the SDV race?

Growth Environment

Key Findings
OEM Comparative Analysis-Hardware Strategy
OEM Comparative Analysis-Software Strategy
Comparative Analysis-SDV Strategy and Implementation

Transformation in the Software-defined Vehicles Sector

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Benchmarking Asian OEMs' SDV Strategies

Ecosystem

Research Scope
Definitions-Vehicle Architecture
Key Competitors

Growth Generator

Growth Drivers
Growth Restraints

OEM Software-defined Vehicle Strategy-BYD

BYD Hardware Strategy
Potential List of BYD Models on New Architecture
BYD Software Development Strategy
BYD Software Strategy-BYD OS Software Platform
BYD Focus Areas-SDV Ecosystem and Strategy

OEM Software-defined Vehicle Strategy- Honda

Honda Hardware Strategy
Potential List of Honda Models on New Architecture
Honda Software Development Strategy
Honda Software Strategy-Software Platform
Honda SDV Ecosystem and Strategy

OEM Software-defined Vehicle Strategy- Hyundai

Hyundai Hardware Strategy
Potential List of Hyundai Group Models on New Architecture
Hyundai Software Development Strategy
Hyundai Software Strategy-ccOS Software Platform
Hyundai Focus Areas-SDV Ecosystem and Strategy

OEM Software-defined Vehicle Strategy-NIO

NIO Hardware Strategy
Potential List of NIO Models on New Architecture
NIO Software Development Strategy
NIO Software Strategy-Software Platform
NIO SDV Ecosystem and Strategy

OEM Software-defined Vehicle Strategy-Toyota

Toyota Hardware Strategy
Potential List of Toyota Models on New Architecture
Toyota Software Development Strategy
Toyota Software Strategy-Toyota Arene OS Software Platform
Toyota SDV Ecosystem and Strategy

Growth Opportunity Universe

Growth Opportunity 1-Consolidating Functions in HPC and Mixing Data Traffic in Ethernet Increasing Demand for Cybersecurity
Growth Opportunity 2-Cloud Computing and Functional Virtualization Will Open Opportunities for Cloud Technology Developers
Growth Opportunity 3-OEMs are Becoming Software Organizations