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市場調查報告書
商品編碼
1559484

2024 年歐洲OEMSDV（軟體定義汽車）策略的基準測試

Benchmarking of European OEM Software-defined Vehicle Strategies, 2024
出版日期: | 出版商: Frost & Sullivan | 英文 75 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

變革性的大趨勢迫使歐洲OEM專注於整個生態系統更深層的競爭前合作。

過去，目的地設備製造商 ( OEM ) 根據機械特性來區分其產品。但如今，消費者需要軟體定義的功能，例如駕駛輔助、連接性和舒適服務。電氣化、自動駕駛、共用行動和連接等技術的融合正在推動OEM從傳統的硬點定義架構轉向軟體導向的架構。另一方面，這些趨勢正在重塑客戶的期望，迫使OEM推出新一代車輛來滿足這些期望，將汽車變成車輪上的軟體。

與行動電話產業一樣，汽車產業也正在經歷某種程度的復興。傳統的週期性收益經營模式面臨著在車輛整個生命週期中產生持續現金流的挑戰。除了提供新的安全性、舒適性和便利性優勢外，軟體定義車輛 (SDV) 還比硬體定義車輛具有多項優勢。 SDV 涵蓋韌體補丁、改進的資訊娛樂、動力傳動系統和車輛動力學等核心功能的監控和調整，以及向客戶提供按需功能的舒適性和便利性服務。這使得OEM能夠在車輛的整個生命週期中改進和升級車輛，同時從按需服務中賺取收益。

SDV 處於汽車產業巨大變革的前沿。本研究旨在針對歐洲OEM的 SDV 策略進行基準測試。討論了這些趨勢對歐洲各OEM的市場成長和部署策略的影響。

目錄

成長環境

  • 主要發現
  • OEM硬體策略比較分析
  • OEM軟體策略比較分析
  • SDV策略與實施比較分析

汽車產業軟體轉型

  • 為什麼成長如此困難？
  • The Strategic Imperative 8（TM）
  • 三大戰略重點對歐洲OEM基準化分析商軟體定義汽車戰略基準的影響

生態系統

  • 調查範圍
  • 生長促進因子
  • 成長抑制因素
  • 分割
  • 主要競爭對手

軟體定義汽車戰略：BMW

  • BMW的硬體戰略
  • BMW車型採用新架構的可能性
  • BMW的軟體開發策略
  • BMW軟體平台
  • BMW的關注領域、SDV生態系統與策略

軟體定義汽車策略：賓士

  • 梅賽德斯-奔馳硬體策略
  • 配備梅賽德斯-奔馳新架構的車輛的可能性
  • 梅賽德斯-奔馳的軟體開發策略
  • 賓士的軟體策略MB.OS平台
  • 梅賽德斯-奔馳關注領域、SDV生態系統和策略

軟體定義汽車戰略：雷諾、日產、三菱

  • 雷諾-日產-三菱硬體戰略
  • 新架構上的RNM模型候選列表
  • RNM軟體開發策略
  • RNM軟體策略軟體平台
  • RNM 重點領域、SDV 生態系統與策略

軟體定義車輛策略：Stellantis

  • Stellantis 硬體策略 STLA架構
  • Stellantis 軟體開發策略
  • Stellantis 軟體策略
  • Stellantis 重點領域、SDV 生態系統與策略

軟體定義汽車策略：大眾汽車

  • 大眾汽車的硬體策略
  • 大眾新架構車型的可能性清單
  • 大眾汽車的軟體發展策略
  • 大眾汽車的軟體策略VW.OS軟體平台
  • 大眾汽車的關注領域、SDV生態系統與策略

軟體定義汽車策略：沃爾沃

  • 沃爾沃的硬體策略
  • 沃爾沃新架構候選車型列表
  • 沃爾沃的軟體開發策略
  • 沃爾沃的軟體策略VolvoCar.OS軟體平台
  • 沃爾沃SDV生態系統與策略

成長機會領域

  • 成長機會1：不斷發展的生態系統
  • 成長機會2：FoD經營模式
  • 成長機會三：多產業合作

最佳實踐評估

  • 最佳實踐評估

FROST RADAR

  • FROST RADAR

下一步

  • 成長機會的好處和影響
  • 下一步
  • 下一步
  • 圖表列表
  • 免責聲明
簡介目錄
Product Code: PFM2-46

Transformative Megatrends Forcing European OEMs to Focus on Pre-competitive Collaboration at a Deeper Level Across their Ecosystem; Previously Unseen in the Automotive Industry

Original equipment manufacturers (OEMs) used to differentiate their products based on mechanical features. Today, however, consumers are increasingly looking for features defined by software, such as driver assistance, connectivity, and comfort-convenience services. The convergence of technologies including electrification, autonomous driving, shared mobility, and connectivity is causing OEMs to migrate from the traditional hardpoint-defined architecture to a software-oriented architecture. Meanwhile, these trends are reshaping customer expectations and forcing OEMs to address them in new-generation vehicles, thereby turning vehicles into software on wheels.

Similar to the mobile phone industry, the automotive industry is experiencing a sort of rebirth. The traditional business models of generating revenue cyclically are being challenged by continuous cash flow generation throughout the vehicle life cycle. Beyond unlocking new safety, comfort, and convenience features, software-defined vehicles (SDVs) have several advantages compared to their hardware-defined counterpart. SDVs allow customers over-the-air (OTA) updates that cover firmware patches; infotainment to receive improvements; monitoring and tuning of core functional capabilities, such as powertrain and vehicle dynamics; and feature-on-demand comfort-convenience services. This allows OEMs the opportunity to improve and upgrade vehicles on the go throughout their life cycle while generating revenue from feature-on-demand services, which culminates in deeper, more connected relationships with customers.

SDVs are at the forefront of monumental changes in the automotive industry. This research service aims to benchmark European OEM SDV strategy. It discusses the impact of these trends on the growth and deployment strategies of different European OEMs in the market.

Table of Contents

Growth Environment

  • Key Findings
  • Comparative Analysis: OEM Hardware Strategy
  • Comparative Analysis: OEM Software Strategy
  • Comparative Analysis: SDV Strategy & Implementation

Transformation in the Software-Defined Vehicle Sector

  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top 3 Strategic Imperatives on the Benchmarking of European OEM Software-defined Vehicle Strategies

Ecosystem

  • Research Scope
  • Growth Drivers
  • Growth Restrains
  • Segmentation
  • Key Competitors

Software-defined Vehicle Strategy: BMW

  • BMW Hardware Strategy
  • Potential List of BMW Models on New Architecture
  • BMW Software Development Strategy
  • BMW Software Platform
  • BMW Focus Areas, SDV Ecosystem, & Strategy

Software-defined Vehicle Strategy: Mercedes-Benz

  • Mercedes-Benz Hardware Strategy
  • Potential List of Mercedes-Benz Models on New Architecture
  • Mercedes-Benz Software Development Strategy
  • Mercedes-Benz Software Strategy: MB.OS Platform
  • Mercedes-Benz Focus Areas, SDV Ecosystem & Strategy

Software-defined Vehicle Strategy: Renault-Nissan-Mitsubishi

  • Renault-Nissan-Mitsubishi Hardware Strategy*
  • Potential List of RNM Models on New Architecture
  • RNM Software Development Strategy
  • RNM Software Strategy: Software Platform
  • RNM Focus Areas, SDV Ecosystem & Strategy

Software-defined Vehicle Strategy: Stellantis

  • Stellantis Hardware Strategy: STLA Architecture
  • Stellantis Software Development Strategy
  • Stellantis Software Strategy
  • Stellantis Focus Areas, SDV Ecosystem & Strategy

Software-defined Vehicle Strategy: Volkswagen

  • Volkswagen Hardware Strategy
  • Potential List of Volkswagen Models on New Architecture
  • Volkswagen Software Development Strategy
  • Volkswagen Software Strategy: VW.OS Software Platform
  • Volkswagen Focus Areas, SDV Ecosystem & Strategy

Software-defined Vehicle Strategy: Volvo

  • Volvo Hardware Strategy
  • Potential List of Volvo Models on New Architecture
  • Volvo Software Development Strategy
  • Volvo Software Strategy: VolvoCar.OS Software Platform
  • Volvo SDV Ecosystem & Strategy

Growth Opportunity Universe

  • Growth Opportunity 1: Evolving Ecosystem
  • Growth Opportunity 2: FoD Business Model
  • Growth Opportunity 3: Pan-industry Collaboration

Best Practices Recognition

  • Best Practices Recognition

Frost Radar

  • Frost Radar

Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • Take the Next Step
  • List of Exhibits
  • Legal Disclaimer