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市場調查報告書
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1578337

不斷發展的經營模式推動了可編程通訊領域的產業轉型和新的成長機會

Evolving Business Models Drive Industry Transformation and New Growth Opportunities in Programmable Communications
出版日期: | 出版商: Frost & Sullivan | 英文 52 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

人工智慧驅動的創新創造差異化並增強價值命題

基於 API 的解決方案通常與企業習慣購買和部署通訊的方式有很大不同。它的價值在於提供一組強大的工具，使業務通訊應用程式更加豐富並更緊密地整合到業務工作流程中。例如，公司可能選擇允許客戶使用企業號碼上的簡訊服務（SMS）與員工通訊。如果現有的本地統一通訊平台不支援簡訊，可利用 CPaaS 提供者將文字訊息作為現有通訊工具的整合或覆蓋。在此範例中，一家公司利用 CPaaS 提供者來解決客戶互動能力方面的差距，同時維持與語音提供者和首選 UC 供應商的現有關係。

與其他雲端基礎的服務一樣，大多數 CPaaS 解決方案需要資本支出（CapEx）來部署安全支援 API主導的語音、視訊和訊息服務所需的適當通訊和網路基礎設施，它為企業提供了極具吸引力的營運支出（OpEx）替代方案。同樣重點，雲端基礎的CPaaS 以 API 呼叫或每分鐘為基礎交付，允許企業為其消耗的確切服務量付費。對於需求水準不同或業務活動季節性高峰的組織來說，這是一個特別有吸引力的價值提案。雲端架構固有的可擴展性也是 CPaaS 的優勢，讓企業可以根據其使用情況和工作流程，根據需要使用盡可能多或盡可能少的供應商面向 API 的服務。

可編程通訊解決方案，特別是通訊平台即服務（CPaaS）服務，獲得企業決策者的認可，市場滿足傳統（即獨立）和企業開發人員的需求，因此實現了穩定成長。

可編程通訊市場在2020年經歷了快速成長，因為支援聯絡人追蹤和路邊取貨等全新使用案例的需求促使各種規模的企業重新考慮其業務流程和客戶參與。

如今，CPaaS 的核心價值提案是提供強大的工具集，使業務通訊應用程式更豐富、更緊密地整合到業務工作流程中，這是幾乎每個組織都在努力應對的持續挑戰。

因此，全球 CPaaS 市場正處於高速成長階段，該市場的許多競爭對手都報告了兩位數的年成長率。

快速成長的促進因素是：

  • CPaaS 供應商源源不絕地提供創新的新特性和功能
  • 新供應商進入市場
  • 各種規模的客戶對 API主導的通訊服務的興趣和採用率不斷提高

本研究包含2024年 Frost & Sullivan IT 決策者調查的資料，該調查深入了解最終使用者組織的優先事項：

  • 目前的通訊和協作技術採用率以及未來的採用計劃
  • 透過CPaaS（通訊平台即服務）和靈活的API（應用程式介面）對可編程通訊能力的需求
  • 對 CPaaS 解決方案中目前可用的各種通訊方式和數位管道的需求

這項研究也目的是了解：

  • CPaaS 市場為整個企業通訊系統提供成長機會，包括通訊、整合通訊即服務（UCaaS）供應商、整合通訊（UC）技術供應商和其他生態系統合作夥伴。
  • 購買偏好和採用障礙
  • 依行業分類的CPaaS 引進趨勢

作者Elka Popova

目錄

研究目的和調查方法

  • 研究目的和調查方法
  • 受訪者屬性

主要發現

  • 主要發現

行業概況

  • 市場定義
  • 可編程通訊價值提案
  • 競爭格局

CPaaS 和可編程通訊的優勢和採用：ITDM觀點

  • CPaaS 和可編程通訊的優勢
  • CPaaS 採用率隨著使用案例的增加而成長
  • CPaaS/可編程通訊目前採用狀況（依地區）
  • CPaaS實施計畫：依地區
  • 沒有計劃引進 CPaaS：依地區分類
  • CPaaS 投資
  • CPaaS 和可編程通訊提供者的考慮和評估
  • 不使用 CPaaS 和可編程通訊的主要原因
  • CPaaS 實施狀況：依產業分類

成長機會

  • 成長環境

CPaaS 市場的成長機會領域

  • 成長機會1：開發者與企業的交易型CPaaS
  • 成長機會2：以可編程通訊為核心
  • 成長機會3：各類業務開發人員的低程式碼/無程式碼解決方案
  • 成長機會4：根據客戶類型客製化定價模式
  • 成長機會5：利用人工智慧進行創新

附錄

  • 支援Growth Pipeline Engine（TM） 的成長機會
  • 為什麼成長越來越困難？
  • The Strategic Imperative 8（TM）

下一步

  • 成長機會的好處和影響
  • 下一步
  • 附件清單
  • 免責聲明
簡介目錄
Product Code: KA78-64

AI-Powered Innovation Creates Differentiation and Boosts Value Propositions

API-based solutions often represent a significant departure from how businesses have become accustomed to purchasing and deploying communications. Their value lies in providing a powerful toolset to make business communications applications richer and more tightly integrated within business workflows. For example, an organization may choose to allow its customers to communicate with employees using short messaging services (SMS) on business numbers. If the organization's existing on-premises UC platform does not support SMS, the business can leverage a CPaaS provider to enable text messaging as an integration or overlay of existing communications tools. In this example, the business maintains the existing relationship with its voice providers and its preferred UC vendor while leveraging a CPaaS provider to address a gap in customer interaction capabilities.

Like other cloud-based services, most CPaaS solutions offer businesses a compelling operating expense (OpEx) alternative to capital expenditures (CapEx) to deploy the appropriate communications and network infrastructure needed to securely support API-driven voice, video, and messaging services. Also important, cloud-based CPaaS offerings are priced at published per-API call or per-minute rates, enabling businesses to pay for the exact amount of services they consume. This is a particularly compelling value proposition for organizations with varying levels of demand or seasonal spikes in business activity. The inherent scalability of cloud architectures also benefits CPaaS, enabling businesses to consume as much or as little of a provider's API-directed services as needed by their application or work process.

Programmable communications solutions, particularly communications platform as a service (CPaaS) offerings, have been experiencing steady growth owing to increasing awareness among enterprise decision makers and the market's ability to serve the needs of both traditional (i.e., independent) and enterprise developers.

The programmable communications market received a jumpstart in 2020 as requirements to support brand-new use cases, such as contact tracing and curbside pickup, pushed businesses of all sizes to rethink business processes and customer engagement.

Today, the key value proposition of CPaaS-providing a powerful toolset to make business communications applications richer and more tightly integrated within business workflows-is perfectly aligned with the ongoing digital transformation efforts being undertaken by nearly every organization.

As a result, the global CPaaS market is in a high-growth stage, with many of the contenders in the market reporting annual double-digit growth rates.

The steep growth trajectory is driven by:

  • A steady stream of innovative new features and capabilities delivered by CPaaS providers
  • The entry of new providers in the market
  • Increased interest and adoption of API-driven communications services by customers of all sizes

This study includes data from a 2024 Frost & Sullivan IT decision-maker survey conducted to gain insights on the following end-user organizations' priorities:

  • Current communications and collaboration technology adoption rates and future adoption plans.
  • Demand for communications platform as a service (CPaaS) and programmable communications functionality through flexible application programming interfaces (APIs)
  • Demand for the various communications modalities or digital channels currently available in CPaaS solutions

The survey also aimed to understand:

  • Growth opportunities within the CPaaS market for the entire enterprise communications ecosystem, including telecommunication carriers, unified communications as a service (UCaaS) providers, unified communications (UC) technology vendors, and other ecosystem partners.
  • Buying preferences and obstacles to adoption
  • CPaaS adoption trends by vertical industry

Authored by: Elka Popova

Table of Contents

Research Objectives and Methodology

  • Research Objectives and Methodology
  • Respondent Demographics

Key Findings

  • Key Findings

Industry Overview

  • Market Definition
  • The Value Proposition of Programmable Communications
  • Competitive Landscape

CPaaS and Programmable Communications Benefits and Adoption: the ITDM Perspective

  • Benefits of Using CPaaS and Programmable Communications
  • CPaaS Adoption Grows as Use Cases Abound
  • Current CPaaS/Programmable Communications Adoption by Region
  • Planned CPaaS Adoption by Region
  • No Plans for CPaaS Adoption by Region
  • CPaaS Investments
  • CPaaS and Programmable Communications Provider Consideration and Evaluations
  • Top Reasons for Not Using CPaaS and Programmable Communications
  • CPaaS Adoption by Industry

Growth Opportunity

  • Growth Environment

Growth Opportunity Universe in the CPaaS Market

  • Growth Opportunity 1: Transactional CPaaS for Developers and Enterprises
  • Growth Opportunity 2: Programmable Communications at the Core
  • Growth Opportunity 3: Low-Code/No-Code Solutions for Every Type of Business Developer
  • Growth Opportunity 4: Aligning Pricing Models With Customer Types
  • Growth Opportunity 5: AI-Powered Innovation

Appendix

  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™

Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • List of Exhibits
  • Legal Disclaimer