CPaaS 市場規模、佔有率、成長分析，按組件、按組織規模、按行業、按部署模式、按地區 - 行業預測，2024-2031 年

2022年全球CPaaS市場規模為125億美元，從2023年的161.8億美元成長到2031年的1271.5億美元，在預測期內（2024-2031年）預計複合年成長率為29.4%。

人們對簡化網路系統的需求不斷成長，以促進醫療保健、零售和製造等各行業的高效通訊。經常受到 IT 預算有限的醫療保健提供者擴大轉向雲端基礎的解決方案來滿足其預算。借助基於訂閱的整合通訊服務，醫療保健客服中心可以輕鬆設定 PBX 系統並管理來自多個地點的客戶查詢。自帶設備 (BYOD) 趨勢標誌著行動解決方案的增強，並推動通訊平台即服務 (CPaaS) 服務的進一步採用。在數位轉型工作中，公司優先考慮客戶參與並投資於多樣化的溝通管道。雲端技術的進步正在推動 CPaaS 的採用，隨著該公司擴大其通訊產品陣容，美國市場預計在未來幾年將持續成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 專利分析
• 案例研究
• Start-Ups分析

CPaaS 市場規模：以組件和複合年成長率（2024-2031）

• 市場概況
• 解決方案
  • 通訊
  • 聲音的
  • 影片
  • 其他
• 服務
  • 專業服務
  • 託管服務

CPaaS 市場規模：依組織規模及複合年成長率（2024-2031）

• 市場概況
• 小型企業
• 主要企業

CPaaS 市場規模：以產業和複合年成長率（2024-2031）

• 市場概況
• BFSI（銀行、金融服務和保險）
• 零售與電子商務
• 衛生保健
• 資訊科技和通訊
• 教育
• 政府
• 製造業
• 其他

CPaaS 市場規模：依部署模式及複合年成長率（2024-2031）

• 市場概況
• 雲
• 本地

CPaaS 市場規模：依地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Twilio Inc.
• Vonage Holdings Corp.
• MessageBird BV
• Plivo Inc.
• Sinch AB
• Bandwidth Inc.
• 8x8 Inc.
• RingCentral Inc.
• Infobip Ltd.
• Kaleyra Inc.
• Zenvia
• CM.com
• Telesign Corporation
• Alcatel-Lucent Enterprise
• Avaya Inc.
• Cisco Systems Inc.
• Mitel Networks Corporation
• Genesys Telecommunications Laboratories Inc.
• SAP Digital Interconnect
• Soprano Design

結論和建議

Global CPaaS Market size was valued at USD 12.5 billion in 2022 and is poised to grow from USD 16.18 billion in 2023 to USD 127.15 billion by 2031, growing at a CAGR of 29.4% during the forecast period (2024-2031).

The demand for streamlined network systems that facilitate efficient communication across various sectors, including healthcare, retail, and manufacturing, is on the rise. Healthcare providers, often constrained by limited IT budgets, are increasingly embracing budget-friendly cloud-based solutions. Subscription-based Unified Communication Services enable healthcare contact centers to easily establish PBX systems and manage customer inquiries from multiple locations. The BYOD (Bring Your Own Device) trend is notably enhancing mobility solutions, driving further adoption of Communication Platform-as-a-Service (CPaaS) offerings. Organizations are prioritizing customer engagement and investing in diverse communication channels amid digital transformation efforts. With advancements in cloud technology bolstering CPaaS adoption, the US market is poised for sustainable growth in the coming years as companies expand their communication product offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cpaas market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cpaas Market Segmental Analysis

Global CPaaS Market is segmented by component, organization size, industry vertical, deployment mode and region. Based on component, the market is segmented into solutions (messaging, voice, video, others) and services (professional services, managed services). Based on organization size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Based on industry vertical, the market is segmented into BFSI (banking, financial services, and insurance), retail and e-commerce, healthcare, it and telecom, education, government, manufacturing and others. Based on deployment mode, the market is segmented into cloud and on-premises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Cpaas Market

The global CPaaS market is primarily driven by the increasing demand for omnichannel marketing, as businesses strive to engage and retain customers effectively. Companies are recognizing the necessity to connect with clients through various communication methods, catering to diverse preferences-some favor text messaging, while others lean towards live web chat or voice calls. CPaaS facilitates simultaneous access to multiple communication platforms, ensuring businesses can reach consumers through their preferred channels. Additionally, growing regulations surrounding personal data across various industries have prompted companies to embrace CPaaS solutions, addressing compliance and data privacy challenges while enhancing communication capabilities for improved customer engagement.

Restraints in the Global Cpaas Market

The global CPaaS market faces several restraints, with security concerns surrounding public cloud services being a significant challenge. One of the most pressing issues is the potential for data leakage, which raises alarms among businesses that prioritize the protection of sensitive information. As organizations increasingly rely on cloud communication services, the risks associated with unauthorized access or exposure of confidential data become more pronounced. This apprehension can hinder the adoption of CPaaS solutions, as companies may hesitate to transition to cloud-based platforms without robust security measures in place. Addressing these security vulnerabilities is crucial for the market's growth and overall confidence among users.

Market Trends of the Global Cpaas Market

The Global CPaaS market is experiencing a significant upward trend, largely driven by its widespread adoption across retail and e-commerce sectors worldwide. Businesses are increasingly leveraging CPaaS to enhance customer engagement through seamless integration of audio, video, and SMS communication into their digital platforms, including websites, mobile apps, and social media. This shift not only improves consumer interaction and satisfaction but also enables personalized marketing strategies, ultimately driving sales and fostering brand loyalty. As organizations recognize the value of real-time communication tools, the CPaaS market is poised for robust growth, reflecting a broader digital transformation in customer service frameworks.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Startup Analysis

Global CPaaS Market Size by Component & CAGR (2024-2031)

• Market Overview
• Solutions
  • Messaging
  • Voice
  • Video
  • Others
• Services
  • Professional Services
  • Managed Services

Global CPaaS Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global CPaaS Market Size by Industry Vertical & CAGR (2024-2031)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• Retail and E-commerce
• Healthcare
• IT and Telecom
• Education
• Government
• Manufacturing
• Others

Global CPaaS Market Size by Deployment Mode & CAGR (2024-2031)

• Market Overview
• Cloud
• On-Premises

Global CPaaS Market Size & CAGR (2024-2031)

• North America, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • US
  • Canada
• Europe, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Twilio Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vonage Holdings Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MessageBird BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plivo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sinch AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandwidth Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 8x8 Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infobip Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaleyra Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zenvia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CM.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telesign Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alcatel-Lucent Enterprise
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitel Networks Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genesys Telecommunications Laboratories Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP Digital Interconnect
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soprano Design
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation