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市場調查報告書
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1644799

亞太地區通訊平台即服務 (CPaaS) 市場：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Asia-Pacific Communication Platform-as-a-Service - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

亞太地區通訊平台即服務 (CPaaS) 市場規模預計在 2025 年為 88.8 億美元，預計到 2030 年將達到 595.7 億美元，預測期內（2025-2030 年）的複合年成長率為 46.32%。

亞太地區 CPaaS（通訊平台即服務）-市場-IMG1

亞太地區通訊平台即服務 (CPaaS) 市場：提高客戶參與、雲端加密數位化是這一趨勢的主要促進因素。 CPaaS（通訊平台即服務），也稱為PaaS，是一種雲端基礎的交付架構，允許企業添加即時通訊功能。尤其是透過CPaaS雲端通訊技術，將改善客戶溝通管道。

主要亮點

  • 最常見的 CPaaS案例是 WhatsApp Business API 和聊天機器人。 CPaaS 還可以在同一應用程式中整合文字通訊、電話支援和視訊串流服務。由於一切都在後端連接，因此公司知道出現的任何問題。
  • 身份驗證是智慧型手機應用程式中包含的通訊API 解決方案之一。這種身份驗證為我們的客戶提供了一層保護，確保他們的資料是安全的。為了減少詐欺的機會，企業可以使用 CPaaS 透過 OTP（動態密碼）來驗證使用者身分。 CPaaS 為所有行動銀行活動、密碼重設和應用程式雙因素認證。透過實施強而有力的安全程序，企業可以顯著提高行動付款的轉換率。
  • CPaaS 為開發 API 基礎架構提供了一體化解決方案。這意味著建立 API 的成本明顯低於從多個供應商購買單獨的元件或管理多個軟體授權和訂閱。
  • CPaaS 市場成長放緩的因素之一是有關用戶資料的監管和安全問題。由於政府對資料使用和隱私相關問題的監管日益嚴格，廣泛採用這些通訊系統已成為許多行業面臨的主要挑戰。
  • 由於 COVID-19 疫情，預計所研究的市場將因遠距辦公的增加而繼續成長。從策略上講，企業正在大規模擁抱數位轉型，並將重點轉移到依賴 CPaaS，將其整合到現有流程中。

亞太地區 CPaaS 市場趨勢

IT 和電訊推動市場成長

  • 多年來，亞太地區的企業在從製造業中心轉型為科技和創新中心的過程中取得了巨大進步。該地區的大多數組織已經成功地解釋了在商業和社會的大多數層面上整合技術所帶來的先進好處，以實現更有效率、更互聯、更精簡的業務。
  • 資訊和通訊技術（ICT）使人們能夠在快速變化的世界中生存。各種各樣的開發技術正日益改變工作和其他活動。該行業是印度最大的就業提供者之一，也是國家經濟的重要參與者，直接和間接僱用了超過一百萬人。
  • IT和通訊公司將能夠透過單一平台管理所有通訊，從而集中所有消費者資料。 CPaaS 是一個綜合資料來源。 CPaaS 讓代理商可以整體情況每位客戶，包括過去的互動、偏好、銷售潛力、未結票證等，從而更輕鬆地為每位客戶提供獨特的體驗。
  • 隨著網際網路的使用及其在 IT 和通訊業的應用日益廣泛，隨著市場對資料和網際網路的需求不斷增加，對 CPaaS 的需求可能會繼續成長。

印度：成長機遇

  • 利用 API 和可編程通訊，CPaaS 在印度越來越受歡迎。透過與任何品牌或企業的當前基礎設施快速整合，CPaaS 擴展了其功能並催生了混合通訊。
  • CPaaS 讓企業能夠比以往更快地實現創新和數位轉型流程。由於生態系統中的夥伴關係和收購不斷增加，CPaaS 市場正在成長。
  • 小型企業、品牌和組織現在需要與客戶保持定期聯繫，尤其是在線上聯繫。人們渴望與消費者建立更深的聯繫，而改進的商業解決方案可以輕鬆滿足這項需求。 RCS 商業通訊、WhatsApp 商業解決方案和 Viber 商業訊息允許大大小小的企業透過向目標受眾發送照片、影片、文件等豐富的訊息（除了互動的簡訊功能外）與目標受眾進行互動和交流。
  • 負責人能夠即時追蹤行銷宣傳活動的 KPI，從而受益匪淺。使用 CPaaS 平台，負責人可以從頭到尾追蹤廣告曝光率、討論和轉化，即時觀察它們，獲取趨勢報告，並根據客戶和潛在客戶的評價做出改變。您也可以將其他溝通管道連接到您的網站，以確定哪些頁面正在轉換，並監控客戶查詢來自網路的哪個部分。

亞太地區通訊平台即服務 (CPaaS) 產業概況

亞太地區通訊平台即服務 (CPaaS) 市場分散且競爭激烈。該市場呈現分散性，主要企業正在採用產品創新、併購等各種策略方針來增強其產品供應並保持競爭力。

  • 2023 年 9 月：Twilio 在 Gartner 首個通訊平台即服務 (CPaaS) 魔力像限中被評為領導者。 Twilio 致力於全球營運、合規支援、可擴展性、客戶 AI 功能和廣泛的合作夥伴網路，在幫助企業高效工作、可靠溝通和跨境無縫連接方面發揮著至關重要的作用。
  • 2023 年 3 月，Qualtrics 和 Twilio 宣布擴大夥伴關係關係，推出新的無程式碼連接器，以促進 Twilio 的 Segment 客戶資料平台 (CDP) 和 Qualtrics 的 Experience iD (XiD) 之間的即時資料共用和整合。該整合提供了一個全面的視圖，將來自 Twilio Segment 的內容參與度、購買、用戶登錄和購物車放棄等營運參與資料與來自 XiD 的客戶滿意度和努力分數等定性資料相結合。這種協同效應更詳盡的客戶資料和可操作的見解。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 產業價值鏈分析
  • COVID-19 市場影響評估

第5章 市場動態

  • 市場促進因素
    • 與其他相鄰模型（UCaaS 和傳統配置）相比，基於 CPaaS 的解決方案的採用呈指數級成長
    • 對低程式碼支援的需求不斷成長，以使企業 CPaaS 能夠高度適用於客戶營運、服務和行銷
  • 市場挑戰
    • 遺留問題和實施挑戰
  • 市場機會
    • 與付款服務的整合和輕量級實施等技術創新將推動進一步採用

第6章 市場細分

  • 按組織規模
    • 中小型企業
    • 大型組織
  • 按最終用戶
    • 資訊科技/通訊
    • BFSI
    • 零售和消費品
    • 消費品
    • 其他最終用戶
  • 按國家
    • 中國
    • 印度
    • 日本
    • 韓國
    • 東南亞
    • 其他亞太地區

第7章 競爭格局

  • 公司簡介
    • Twilio
    • Vonage
    • Tanla
    • Route Mobile
    • VCloudX PTE Limited
    • 8x8
    • MNF Group
    • Kaleyra Group

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 91106

The Asia-Pacific Communication Platform-as-a-Service Market size is estimated at USD 8.88 billion in 2025, and is expected to reach USD 59.57 billion by 2030, at a CAGR of 46.32% during the forecast period (2025-2030).

Asia-Pacific Communication Platform-as-a-Service - Market - IMG1

The Asia-Pacific Communication Platform-as-a-Service Market Increased customer engagement, cloud encryption and digitisation are the main drivers of this trend. The communication platform as a service, also known as the cloud based delivery architecture which allows businesses to add realtime communications capabilities, is an PaaS. In particular, customer communication channels are improved through CPaaS cloud communications technology.

Key Highlights

  • The most commonly used CPaaS cases are the WhatsApp Business API and chatbots. The same application may integrate text messaging, call support and video streaming services with CPaaS. Because everything's connected at the back end, this company knows about any problems that may come up.
  • Authentication is one of the communication API solutions that is included in smartphone applications. This authentication provides a layer of protection to the client, ensuring the safety of the client's data. To reduce the likelihood of fraud, businesses can utilize CPaaS to authenticate user identification using OTP (one-time password). CPaaS allows for two-factor authentication for all mobile banking activity, password resets, and app authentication. By implementing robust security procedures, businesses can considerably boost their conversion rate from mobile payments.
  • A CPaaS provides an all-in-one solution for developing your API infrastructure. This means that the cost of building an API is substantially lower than purchasing distinct components from several vendors or managing them via multiple software licenses and subscriptions.
  • One of the elements causing the CPaaS market's sluggish growth is regulatory and security worries around user data. Due to the expanding stringent government restrictions around data usage and privacy-related issues, the widespread deployment of these communication systems created substantial challenges for many industries.
  • With the COVID-19 pandemic, the market studied was expected to continue growing, owing to the rise in remote working. The companies were significantly adopting digital transformation in their strategy, shifting the focus on relying on CPaaS by integrating it into their existing process flow.

Asia-Pacific Communication Platform-as-a-Service Market Trends

IT and Telecom to Drive the Market Growth

  • Over the years, companies in Asia-Pacific have made significant strides to transition the region, starting from a manufacturing center to a technology and innovation hub. The majority of regional Organizations have successfully illustrated the advanced benefits of integrating technology on the majority of levels of business and societies for more efficient, connected, and streamlined operations.
  • Information and communication technologies, or ICTs, enable people to engage in a world that is changing quickly. Having access to various developing technologies is increasingly transforming work and other activities. One of the largest employment providers in India and a cornerstone of the national economy, the sector employs more than a million people directly or indirectly.
  • IT and telecom companies may manage all of their communication through a single platform, which means that all of the consumer data is now centralized. CPaaS is a comprehensive data source. It gives agents a complete picture of each customer's information, including previous interactions, preferences, sales possibilities, open tickets, etc., making it simple for them to give each customer a unique experience.
  • Looking at the increasing internet usage and its application in the IT and telecommunication industry, the demand for CPaaS may continue to thrive as the demand for data and internet increases in the market.

India to Witness the Growth

  • Utilizing APIs and programmable communications, CPaaS is increasing its penetration in India. By quickly integrating with any brand's or company's current infrastructure, it has expanded its capabilities and given rise to hybrid communications.
  • Companies are adopting innovation and the process of digital transformation faster than ever due to CPaaS. The CPaaS market is growing due to increasing partnerships and acquisitions in the ecosystem.
  • SMEs, brands, and organizations must now regularly stay in touch with their customers, particularly online. The desire is for deeper consumer connection, and improved business solutions can readily meet this need. By sending their target audience, rich communication like photographs, videos, documents, etc., on their normal SMS function, RCS Business Messaging, WhatsApp Business Solution, and Viber Business Messages enable small and large organizations to interact and engaging with their target audiences.
  • Marketers benefit from tracking marketing campaign KPIs in real time. Marketers may use a CPaaS platform to track impressions, discussions, and conversions from start to finish and observe them in real time, retrieve trend reports, and make changes in response to customer and prospect input. They can also connect other communication channels to their website to better determine which pages are converting and monitor the origins of client inquiries around the web.

Asia-Pacific Communication Platform-as-a-Service Industry Overview

The Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market is fragemnted and characterized by intense competition, with numerous major and minor vendors operating in both regional and international markets. This market exhibits a fragmented nature, as key players employ various strategic approaches such as product innovation, mergers, and acquisitions to enhance their product offerings and maintain a competitive edge.

  • In September 2023 : Twilio has been selected as a Leader in Gartner's first-ever Magic Quadrant for Communications Platform as a Service (CPaaS), Where Twilio's versatile CPaaS platform spans messaging, voice, video, AI/ML features, security, integrations, and more. With a commitment to global operations, compliance support, scalability, CustomerAI capabilities, and a far-reaching partner network, Twilio plays a pivotal role in helping businesses transcend borders, work efficiently, deliver trusted communications, and connect seamlessly.
  • In March 2023, Qualtrics and Twilio announced an expansion of their partnership, introducing a new no-code connector that facilitates real-time data sharing and integration between Twilio's Segment customer data platform (CDP) and Qualtrics' Experience iD (XiD). This integration provides a comprehensive view of operational engagement data, including content engagement, purchases, user logins, and cart abandonments in the Twilio Segment, combined with qualitative data like customer satisfaction and effort scores in XiD. This synergy results in more robust customer profiles and actionable insights.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Exponential Increase in the Uptake of CPaaS- based Solutions over Other Adjacent Models (UCaaS and traditional deployments)
    • 5.1.2 Growing Demand for Low-code Enablement to make Enterprise CPaaS highly Usable for Customer Operations, Service, and Marketing
  • 5.2 Market Challenges
    • 5.2.1 Legacy & Implementation Challenges
  • 5.3 Market Opportunities
    • 5.3.1 Technological Innovations, such as Integration with Payment Service, Lightweight Deployments to further Drive Adoption

6 MARKET SEGMENTATION

  • 6.1 By Organization size
    • 6.1.1 SME
    • 6.1.2 Large-scale organization
  • 6.2 By End-User
    • 6.2.1 IT & Telecom
    • 6.2.2 BFSI
    • 6.2.3 Retail & Consumer goods
    • 6.2.4 Consumer goods
    • 6.2.5 Other end-user verticals
  • 6.3 By Country
    • 6.3.1 China
    • 6.3.2 India
    • 6.3.3 Japan
    • 6.3.4 South Korea
    • 6.3.5 South East Asia
    • 6.3.6 Rest of Asia-Pacific

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Twilio
    • 7.1.2 Vonage
    • 7.1.3 Tanla
    • 7.1.4 Route Mobile
    • 7.1.5 VCloudX PTE Limited
    • 7.1.6 8x8
    • 7.1.7 MNF Group
    • 7.1.8 Kaleyra Group

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS