市場調查報告書
商品編碼
1363964
全球通訊平台即服務 (CPaaS) 市場 2023-2030Global Communication Platform-as-a-Service (CPaaS) Market 2023-2030 |
全球通訊平台即服務市場預計在預測期內將以 30.5% 的指數年複合成長率成長。通訊平台即服務 (CPaaS) 是基於雲端的解決方案,可讓組織透過 API 將即時語音、訊息傳遞和視訊新增至現有企業應用程式。這些通訊 API 具有 WebRTC,其中包括與瀏覽器、行動應用程式和服務類似的功能。市場的成長歸因於對基於雲端的解決方案和服務的重要性和需求不斷增加等因素。遠距工作的新興趨勢急劇增加,並凸顯了對動態、高效的基於雲端的通訊解決方案的需求;這反過來又推動了市場的成長。
此外,通訊平台即服務為企業提供技術支援、客戶支援和備份支持,以確保營運活動不間斷。隨著垂直產業擴大採用 CPaaS 解決方案,預計在預測期內對支援服務的需求將會成長。
Title: Global Communication Platform as a Service Market Size, Share & Trends Analysis Report by Components (Solution and Service), by Verticals (BFSI, Healthcare, IT and Technology, Government, and others (Manufacturing, Education, and retail)),Forecast Period (2023-2030).
The global communication platform as a service market is anticipated to grow at an exponential CAGR of 30.5% during the forecast period. Communications-platforms-as-a-service (CPaaS) are cloud-based solutions that allow organizations to add real-time voice, messaging, and video into existing enterprise applications via APIs. These communication APIs have WebRTC, which includes similar capabilities to browsers and mobile apps and services. The growth of the market is attributed to factors such as increasing importance and demand for cloud-based solutions and services. The emerging trend of working at remote location has dramatically increased and highlighted the need for dynamic and efficient cloud-based communication solutions; which in turn is driving the market growth.
Additionally, the Communication Platform as a services provide the enterprises with technical support, customer support, and backup support to ensure uninterrupted operational activities. With the higher adoption of CPaaS solutions across the industry verticals, the demand for supporting services is anticipated to grow during the forecast period.
The global Communication Platform as a Service market is segmented based on the components, and by verticals. Based on the components, the market is sub-segmented into solution and service. Based on verticals, the market is sub-segmented into BFSI, Healthcare, IT and technology, government, and others (manufacturing, education, and retail). Among the verticals, BFSI sub-segment is anticipated to hold a considerable share of the market, owing to the increasing need for better customer support services in this sector. Banks and other financial institutions use conversational AI platforms in combination with APIs to automate customer service interactions and to improve customer experience.
Among the component, service sub-segment is anticipated to hold a considerable share of the market, owing to the growing integration of Artificial Intelligence (AI) and Machine Learning (ML) for agent augmentation, speech recognition, automation, emotion analysis, and call analytics is driving the professional and managed services demand in the market. For instance, banks and other financial institutions use conversational AI platforms in combination with APIs to automate customer service interactions and to improve customer experience. Demand for customized and real-time assistance, with chatbots gaining popularity for their cost-effectiveness and ability to handle multiple conversations. Technological interventions like chatbots are changing business models, leading to growth in the Services segment.
The global Communication Platform as a Service market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).Among these, the Asia-Pacific Communication Platform as a Service market is expected to grow considerably over the forecast period, owing to the growing adoption of cloud-based solutions and services in SMEs and large enterprises in the region. For instance, in January 2022, to implement banking services through WhatsApp using communication platform as a service tool, Route Mobile worked with the State Bank of India and the Bank of Maharashtra.
Among all regions, Europe is expected to hold a prominent share of the global Communication Platform as a Service market. Major economies such as UK, Germany, France, Italy, Spain has the huge potential for adopting Cloud based solutions and CPaaS. One of the major drivers propels the demand for Communication Platform as a Service in Europe include rising adoption and investment by the European government and initiatives. For instance, in March 2022, US and European Commission announce New Trans-Atlantic Data Privacy framework to put in place new safeguards to ensure that signals surveillance activities are necessary and proportionate in the pursuit of defined national security objectives. Furthermore, the GDPR Act imposed by the European Government mitigates the risk of cyber security and any potential data breaches.
The major companies serving the global Communication Platform as a Service market include IntelePeer Cloud Communications LLC, Plivo Inc., 8x8, Inc., ALE International, Twilio Inc., Avaya Inc., Bandwidth Inc., Vonage America, LLC, Infobip Ltd., Sinch and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.