卡車製造商服務化策略分析（2030年）

Strategic Analysis of Servitization for Truck Manufacturers, 2030

出版日期: 2025年01月16日 | 出版商:

Frost & Sullivan | 英文 63 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

歐洲和北美中大型市場的商機

Frost & Sullivan 的這項研究檢驗了中型和重型卡車製造商服務化的演變。

服務化正在改變商業格局，將製造商的重點從銷售產品轉移到提供可提高客戶參與度和業務效率的附加價值服務。透過提供完整和迭代的解決方案（包括車隊管理、預測性維護、遠端資訊處理、靈活的所有權模型和資料主導的洞察），這種轉型使OEM能夠超越典型的銷售週期。

在物聯網、數位連接和不斷變化的客戶期望等發展的推動下，服務化可以使OEM產生可預測的收益流、加強客戶維繫並增強對市場波動的抵禦能力。服務化受到永續性、電氣化和最佳車輛運行要求等趨勢的驅動，所有這些都需要與OEM 的長期合作。

維護即服務、基於使用情況的融資、電動車基礎設施支援和駕駛員培訓都有助於重新定義消費者價值提案並降低整體擁有成本。資料主導服務使OEM能夠利用即時車輛資料來提高車輛性能並降低營運風險。

服務化不僅是對日益激烈的競爭和週期性需求的回應，也是OEM在不斷發展的運輸行業中確保自己未來的策略途徑。透過順應數位化和永續性趨勢，OEM將自己定位為車隊營運商的關鍵合作夥伴，確保產業發展和領導地位。

Servitization is transforming the business landscape by shifting manufacturers' focus from selling products to providing value-added services that improve customer connections and operational efficiencies. The transformation allows OEMs to go beyond typical sales cycles by providing full, recurring solutions, such as fleet management, predictive maintenance, telematics, flexible ownership models, and data-driven insights.

Servitization, fueled by developments in the internet of things, digital connectivity, and shifting customer expectations, enables OEMs to generate predictable revenue streams, enhance customer retention, and build resilience against market swings. Servitization is being driven by trends in sustainability, electrification, and the requirement for optimal fleet operations, all of which necessitate long-term OEM collaborations.

Maintenance as a service, usage-based financing, EV infrastructure support, and driver training are all helping to redefine consumer value propositions and lower total cost of ownership. Data-driven services enable OEMs to use real-time vehicle data to improve vehicle performance and lower operational risks, thereby enhancing their competitive position.

Servitization is more than just a reaction to increased competition and cyclical demand; it is also a strategic method to future-proof OEMs in a developing transport industry. By aligning with digital and sustainable trends, OEMs are establishing themselves as important partners to fleet operators, ensuring development and leadership in the industry.

Ecosystem

Research Scope
Market Segmentation

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Medium- and Heavy-Duty Truck Industry

Growth Environment: Ecosystem

Servitization Opportunities in Commercial Vehicles
General Sales and Allied Services
Connected Services
Financial Services
Aftermarket Services
Project Objectives and Benefits of Servitization

Growth Environment

Profit Pool Potential-Servitization, Europe
Profit Pool Potential-Servitization, North America
Attractiveness of Services

General Sales and Allied Services

Truck Sales
AI Data-Driven Sales Services for Dealers, Software Upgradation, Hardware Upgradation
Company-Owned Company-Operated Stores, Driver Training, Closed Circle Lifecycle Financing
Profit Pool Potential-General Sales and Allied Services, Europe
Profit Pool Potential-General Sales and Allied Services, North America
Attractiveness of General Sales and Allied Services

Connected Services

Data Subscription, Monthly Subscription, Fleet Optimization Consulting
Logistics Load Aggregation Services, Truck Toll, Parking, Fueling Services/In-Vehicle Payment
Maps/Telematics, Driver Services
Profit Pool Potential-Connected Services, Europe
Profit Pool Potential-Connected Services, North America
Attractiveness of Connected Services