市場調查報告書
商品編碼
1351512
功能水市場規模-按產品(維生素增強水、電解質增強水、pH平衡水、抗氧化劑注入水、能量增強水等)、風味、包裝、配銷通路、最終用途和2023年全球預測- 2032Functional Water Market Size-By Product (Vitamin-enhanced Water, Electrolyte-enhanced Water, pH-balanced Water, Antioxidant-infused Water, Energy-enhanced Water, Others), Flavor, Packaging, Distribution Channel, End Use & Global Forecast 2023-2032 |
2023 年至 2032 年間,全球功能水市場複合年成長率將超過 6.8%。消費者健康意識的提高導致對具有補充健康益處的補水飲料的需求激增。含有維生素、抗氧化劑和電解質等健康促進劑的飲料越來越受歡迎。此外,由於對傳統飲料中糖含量的擔憂,人們對低糖或不添加糖的功能水的偏好發生了變化。此外,天然和有機成分的趨勢推動了功能水配方的創新,滿足了多樣化的健康和保健需求。
此外,越來越多的品牌採用這些趨勢支持了功能水市場前景。例如,2023 年 9 月,百事可樂公司公佈了即將推出的佳得樂品牌擴張計畫。該公司打算在來年推出“佳得樂水”,進入功能水市場。這種創新產品採用注入電解質的鹼性水製成,專門為積極生活方式的個人提供持續補水而設計。
整個功能水市場根據產品、風味、包裝和地區進行分類。
從產品來看,電解質增強水領域從2023 年到2032 年的複合年成長率將達到7.5%。隨著消費者尋求更健康的補水選擇,鉀和鈉等電解質因其在補水和肌肉功能方面的作用而受到重視。電解質增強水適合運動員、健身愛好者和希望補充身體活動或日常生活中流失的電解質的個人。這一趨勢鼓勵了消費者對電解質強化水的日益成長的偏好,並支持其對功能水市場收入的貢獻。
在風味方面,從2023 年到2032 年,香草注入細分市場的複合年成長率將達到8.2%。這些飲料將薰衣草、洋甘菊或薄荷等香草的天然功效與水合作用相結合,為消費者提供傳統水的清爽且功能性的替代品。注入草藥的功能水適合尋求放鬆、改善消化或獨特風味體驗的人。這一趨勢反映了人們對自然和整體健康選擇的更廣泛轉變,推動了對草本功能水產品的需求。
在包裝方面,2023年至2032年罐裝細分市場的複合年成長率將達到7.6%。罐裝功能水俱有多種優勢,包括便利性、攜帶性和永續性。消費者欣賞罐頭的可回收性及其保護產品免受光和空氣影響的能力。此外,減少塑膠使用的趨勢與這種包裝選擇一致,推動了罐裝包裝在功能水市場佔有率中的採用。
從地區來看,2023年至2032年,亞太地區功能水市場的複合年成長率將達到7.3%。隨著中國和印度等國家健康意識的增強,消費者擴大轉向具有額外健康益處的功能水來補充水分。憑藉針對當地喜好量身定做的各種口味和配方,亞太功能水市場有望實現顯著成長,反映了該地區不斷變化的生活方式選擇和對更健康飲料選擇的追求。
Global Functional Water Market will witness over 6.8% CAGR between 2023 and 2032. Increasing consumer consciousness about health has led to a surge in demand for beverages offering hydration with added health benefits. Beverages infused with health enhancers such as vitamins, antioxidants, and electrolytes are gaining popularity. Additionally, concerns over sugar content in traditional beverages have shifted preferences towards functional waters with low or no added sugars. Moreover, the trend towards natural and organic ingredients has fueled innovation in functional water formulations, catering to a diverse range of health and wellness needs.
Furthermore, the increasing number of brands adopting these trends supports the functional water market outlook. For instance, in September 2023, PepsiCo, Inc. unveiled its upcoming expansion plans for the Gatorade brand. The company intends to enter the functional water market in the coming year with the introduction of "Gatorade Water." This innovative product is crafted with alkaline water infused with electrolytes and specifically designed to provide sustained hydration for individuals leading an active lifestyle.
The overall Functional Water Market is classified based on product, flavor, packaging, and region.
By product, the electrolyte enhanced water segment will witness 7.5% CAGR from 2023 to 2032. As consumers seek healthier hydration choices, electrolytes like potassium and sodium, known for their role in hydration and muscle function, have gained prominence. Electrolyte-enhanced water caters to athletes, fitness enthusiasts, and individuals looking to replenish electrolytes lost during physical activity or daily life. This trend encourages the growing consumer preference for electrolyte-enhanced water and supports its contribution to the functional water market revenue.
With respect to flavor, the herb infused segment will register 8.2% CAGR from 2023 to 2032. These drinks blend the natural benefits of herbs like lavender, chamomile, or mint with hydration, offering consumers a refreshing and functional alternative to traditional waters. Herb-infused functional waters cater to those seeking relaxation, improved digestion, or unique flavor experiences. This trend reflects a broader shift towards natural and holistic wellness choices, driving the demand for herb-infused functional water products.
Regarding packaging, the cans segment will observe 7.6% CAGR from 2023 to 2032. Canned functional water offers several advantages, including convenience, portability, and sustainability. Consumers appreciate the recyclability of cans and their ability to protect the product from light and air. Moreover, the trend towards reduced plastic usage aligns with this packaging choice, driving the adoption of canned packaging in functional water market share.
Regionally, Asia Pacific functional water market will showcase 7.3% CAGR from 2023 to 2032. As health and wellness consciousness grows across countries like China and India, consumers are increasingly turning to functional water for hydration with added health benefits. With a diverse array of flavors and formulations tailored to local preferences, the Asia-Pacific Functional Water Market is poised for significant growth, reflecting the region's evolving lifestyle choices and the pursuit of healthier beverage options.