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市場調查報告書
商品編碼
1447046

至 2030 年調味水和機能水市場預測：按產品、包裝、分銷管道、最終用戶和地區進行的全球分析

Flavored and Functional Water Market Forecasts to 2030 - Global Analysis By Product (Functional, Flavored and Other Products), Packaging, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC預測，2023年全球調味水和機能水市場規模將達569億美元，預計2030年將達到1,416億美元，預測期內年複合成長率為13.9%。

風味水和機能水越來越受歡迎，為傳統補水增添了清新的氣息。這些創新飲料不僅僅是基本的保濕作用，還融入了黃瓜薄荷、西瓜羅勒和柑橘生薑等口味，以挑逗您的味蕾。添加維生素、礦物質和電解質，重點是增強能量、提高注意力和支持整體健康的功能。這些飲料有零熱量和低熱量選擇，可滿足各種偏好，同時以更刺激、更健康的方式促進水分補充。

沃爾瑪表示，到 2022年終，沃爾瑪計劃在 24 個國家擁有 10,500 家商店和俱樂部，擁有 46 個品牌和一個電子商務網站。因此，零售業的擴大以及透過電子商務、零售店和雜貨店輕鬆獲得機能飲料預計將在預測期內推動市場成長。

提高消費者健康意識

隨著人們健康意識的增強，人們從砂糖飲料轉向更健康的替代品。製造商透過添加天然成分、強化維生素和盡量減少添加劑來應對。需求的激增正在推動創新，並帶來更多選擇來滿足特定的健康需求。市面上越來越多的消費者尋求美味的補水效果，同時又不影響健康。這種轉變不僅定義了偏好的變化，也培養了一個競爭激烈的市場，品牌競相滿足注重健康的消費者不斷變化的期望。

擴大替代產品的可用性

隨著消費者接觸到從強化水到調味茶等各種替代飲料，對特殊風味和機能水的需求可能會下降。激烈的競爭可能導致定價壓力並影響行業相關人員的報酬率。此外，調味水和機能水的獨特行銷提案可能會因替代產品之間的益處可互換而受到損害。這種飽和的市場使得品牌忠誠度難以維持，並阻礙了永續成長。

製造商持續的產品創新

對新穎口味、配方和健康添加劑的不斷追求激發了消費者的興趣並推動了需求。獨特的風味組合、天然成分和功能優勢等創新提高了市場競爭力並吸引了注重健康的消費者。這種充滿活力的環境不僅擴大了我們的產品範圍，而且創造了一個趨勢主導的市場，並鼓勵不斷尋找有吸引力的新選擇。製造商主導的創新，加上消費者對多樣化和注重健康的選擇的偏好，正在協同推動調味和機能水市場。

嚴格的政府法規

合規性挑戰以及對成分、標籤和健康聲明的日益嚴格的審查可能會阻礙產品創新並限制製造商滿足消費者需求的能力。高額的合規成本也可能轉嫁給消費者，導致產品價格上漲。此外，新配方漫長的核准過程可能會阻礙行業成長，並使其難以應對不斷變化的消費者偏好，從而阻礙市場成長。

COVID-19 的影響

供應鏈中斷、勞動力短缺和經濟不確定性正在擾亂生產和分銷，導致潛在的缺貨和價格上漲。食品服務機構的關閉已將消費者的購買習慣轉向零售，影響了包裝偏好。儘管疫情推動了對健康飲料的需求，但它也帶來了營運挑戰，重塑了產業動態，並要求保持敏捷性以實現持續成長。

預計功能部門在預測期內將是最大的

隨著消費者擴大尋找不僅味道好而且對健康有益的飲料，功能性細分市場預計將出現良好的成長。維生素、抗氧化劑和適應原等增強劑正在滿足這一需求並吸引注重健康的個人。因此，調味水和機能水市場正在贏得市場佔有率，因為消費者認為它是滿足特定健康需求的一種方便而美味的方式。

預計瓶裝細分市場在預測期間內年複合成長率最高

由於環保意識的增強以及向回收瓶子和生物分解性瓶子等環保包裝的轉變，預計瓶子細分市場在預測期內將出現最高的年複合成長率。方攜帶帶的瓶子設計鼓勵行動消費並有助於市場准入。此外，可重複密封瓶子和輕量瓶子等創新包裝解決方案可改善使用者體驗並推動市場成長。

比最大的地區

由於該地區消費者的健康意識不斷增強以及對更健康飲料選擇的需求不斷增加，預計亞太地區將在預測期內佔據最大的市場佔有率。調味水和機能水通常會吸引注重健康、尋求砂糖汽水和人造飲料替代品的人。此外，消費者對提供額外健康益處的機能飲料表現出興趣，例如維生素、礦物質、抗氧化劑和其他功能性成分。這些趨勢帶動了添加營養物質和天然萃取物的調味水和機能水市場的開拓，支持了市場的成長。

年複合成長率最高的地區：

預計北美在預測期內將經歷最高的年複合成長率，因為該地區的飲料公司專注於推出獨特且多樣化的風味特徵，以應對不斷變化的消費者偏好。市場正在見證天然和異國風風味以及提供清爽和保濕功效的組合的創新。此外，許多飲料製造商正在投資行銷策略，以使其產品脫穎而出並吸引注重健康的消費者。

免費客製化服務：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和年複合成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 調查來源
    • 主要調查來源
    • 二次調查來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • 新型冠狀病毒感染疾病（COVID-19）的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球調味水與機能水市場：依產品

  • 功能性
    • 電解質
    • 能量助推器
    • 排毒
    • 益生菌
  • 味道
    • 水果
    • 花的
    • 加香辛料
    • 草藥
  • 其他產品

第6章全球調味水與機能水市場：依包裝

  • 瓶子
  • 能
  • 紙盒
  • 小袋

第7章全球調味水與機能水市場：依通路分類

  • 超級市場和大賣場
  • 便利商店
  • 網路商店
  • 專賣店

第8章全球調味水和機能水市場：依最終用戶分類

  • 醫院
  • 一般消費者
  • 其他最終用戶

第9章全球調味水和機能水市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司簡介

  • Kraft Foods
  • New York Spring Water
  • Groupe Danone
  • Hint Water
  • Nestle SA
  • The Coca-Cola Company
  • Tata Group
  • Sunny Delight Beverages Company.
  • PepsiCo
  • Nirvana Water Sciences
  • Balance Water Company
  • Keurig Dr Pepper
  • Miami Bay Beverage Company LLC
  • OHMG Brands Ltd
  • Bridgepoint Group plc
  • Trimino Brands Company LLC
Product Code: SMRC25307

According to Stratistics MRC, the Global Flavored and Functional Water Market is accounted for $56.9 billion in 2023 and is expected to reach $141.6 billion by 2030 growing at a CAGR of 13.9% during the forecast period. Flavored and functional waters have surged in popularity, offering a refreshing twist to traditional hydration. Beyond basic hydration, these innovative beverages tantalize taste buds with infused flavors like cucumber mint, watermelon basil, or citrus ginger. Functionality takes center stage, with added vitamins, minerals, and electrolytes aiming to boost energy, enhance focus, or support overall well-being. With zero or low-calorie options, these beverages cater to diverse preferences while promoting hydration in a more exciting and health-oriented way.

According to Walmart, by the end of 2022, Walmart plans to have 10,500 stores and clubs under 46 banners in 24 countries and e-commerce websites. Thus, the expansion of retail industries and easy availability of functional drinks through e-commerce, retail, and grocery stores are anticipated to drive market growth during the forecast period.

Market Dynamics:

Driver:

Rising consumers consciousness for healthier alternatives

As individuals prioritize well-being, there is a notable shift from sugary beverages to these healthier alternatives. Manufacturers respond by incorporating natural ingredients, fortifying with vitamins, and minimizing additives. This demand surge propels innovation, leading to a plethora of options that cater to specific health needs. The market witnesses an expanding consumer base seeking flavorful hydration without compromising on health. This shift not only underscores changing preferences but also fosters a competitive market where brands vie to meet the evolving expectations of health-conscious consumers.

Restraint:

Wider availability of substitute products

As consumers encounter an expanding array of beverage alternatives, ranging from enhanced waters to flavored teas, the demand for specialized flavored and functional waters may decline. Intense competition may lead to pricing pressures, affecting profit margins for industry players. Moreover, the perception of interchangeable benefits among substitute products could undermine the unique selling propositions of flavored and functional waters. In this saturated market, maintaining brand loyalty becomes challenging, hindering the sustained growth

Opportunity:

Manufacturer's constant product innovations

The relentless pursuit of novel flavors, formulations, and health-oriented additives sparks consumer interest, driving demand. Innovations like unique flavor combinations, natural ingredients, and functional benefits enhance market competitiveness, attracting health-conscious consumers. This dynamic environment not only expands product offerings but also creates a trend-driven market, encouraging continuous exploration of new, appealing options. Manufacturer-driven innovations, coupled with consumer preferences for diverse and health-focused choices, synergistically propel the flavored and functional water market

Threat:

Stringent government regulations

Compliance challenges and increased scrutiny on ingredients, labeling, and health claims can hinder product innovation and limit manufacturers' ability to meet consumer demands. High compliance costs may trickle down to consumers, resulting in elevated product prices. Moreover, the lengthy approval processes for new formulations can stifle industry growth, making it harder for businesses to adapt to evolving consumer preferences hamper the market growth.

Covid-19 Impact

Supply chain disruptions, labor shortages, and economic uncertainties have disrupted production and distribution, leading to potential shortages and increased prices. The closure of foodservice establishments has shifted consumer purchasing habits towards retail, influencing packaging preferences. While the pandemic has driven demand for health-focused beverages, it has also presented operational challenges, reshaping the industry's dynamics and requiring agility for sustained growth.

The functional segment is expected to be the largest during the forecast period

The functional segment is estimated to have a lucrative growth, as consumers increasingly seek beverages that not only taste good but also offer health benefits. Functional enhancements, such as added vitamins, antioxidants, or adaptogens, contribute to this demand, attracting health-conscious individuals. As a result, the flavored and functional water market has witnessed expanded market share, with consumers valuing these beverages as a convenient and tasty way to address specific health needs.

The bottles segment is expected to have the highest CAGR during the forecast period

The bottles segment is anticipated to witness the highest CAGR growth during the forecast period, due to the shift towards eco-friendly packaging, such as recycled and biodegradable bottles, aligns with growing environmental consciousness. Convenient, portable bottle designs contribute to the market's accessibility, promoting on-the-go consumption. Additionally, innovative packaging solutions, like resealable and light-weight bottles, enhance user experience drive the market growth.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the increasing awareness of health and wellness among consumers in this region has driven the demand for healthier beverage options. Flavored and functional waters often appeal to health-conscious individuals seeking alternatives to sugary sodas or artificial beverages. Moreover, consumers are showing interest in functional beverages that offer additional health benefits, such as vitamins, minerals, antioxidants, and other functional ingredients. This trend has led to the development of flavored and functional waters with added nutrients or natural extracts propel the market growth.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to beverage companies in this region which have been focusing on introducing unique and diverse flavor profiles to cater to changing consumer preferences. The market has seen innovations in natural and exotic flavors, as well as combinations that offer a refreshing and hydrating experience. Furthermore many beverage companies are investing in marketing strategies to differentiate their products and attract health-conscious consumers.

Key players in the market

Some of the key players in the Flavored and Functional Water Market include Kraft Foods, New York Spring Water, Groupe Danone, Hint Water, Nestle SA, The Coca-Cola Company, Tata Group, Sunny Delight Beverages Company., PepsiCo, Nirvana Water Sciences, Balance Water Company, Keurig Dr Pepper, Miami Bay Bevera ge Company LLC , OHMG Brands Ltd, Bridgepoint Group plc and Trimino Brands Company LLC

Key Developments:

In February 2024, Kraft Heinz Partners With Carlton Power to Deliver Company's First-Ever Renewable Green Hydrogen Project in the UK. The proposed 20MW Kitt Green hydrogen plant, the first to be taken forward by Kraft Heinz globally.

In September 2023, Nestle has announced an agreement with Advent International to acquire a majority stake in Grupo CRM, a premium chocolate player in Brazil. Grupo CRM operates a successful direct-to-consumer model, with more than 1 000 chocolate boutiques under the Kopenhagen and Brasil Cacau brands and a strong, growing online presence.

In July 2023, A1 Group, Inc. announced that it has consummated an asset purchase agreement for assets and accounts of NYSW Beverage Brands a full scale, water bottling operation in Halcott, New York.

Products Covered:

  • Functional
  • Flavored
  • Other Products

Packagings Covered:

  • Bottles
  • Cans
  • Cartons
  • Pouches

Distribution Channels Covered:

  • Supermarket & Hypermarket
  • Convenience Store
  • Online Store
  • Specialty Stores

End Users Covered:

  • Hospitals
  • General Consumers
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Flavored and Functional Water Market, By Product

  • 5.1 Introduction
  • 5.2 Functional
    • 5.2.1 Electrolytes
    • 5.2.2 Energy Boosters
    • 5.2.3 Detoxification
    • 5.2.4 Probiotics
  • 5.3 Flavored
    • 5.3.1 Fruit
    • 5.3.2 Floral
    • 5.3.3 Spiced
    • 5.3.4 Herb
  • 5.4 Other Products

6 Global Flavored and Functional Water Market, By Packaging

  • 6.1 Introduction
  • 6.2 Bottles
  • 6.3 Cans
  • 6.4 Cartons
  • 6.5 Pouches

7 Global Flavored and Functional Water Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarket & Hypermarket
  • 7.3 Convenience Store
  • 7.4 Online Store
  • 7.5 Specialty Stores

8 Global Flavored and Functional Water Market, By End User

  • 8.1 Introduction
  • 8.2 Hospitals
  • 8.3 General Consumers
  • 8.4 Other End Users

9 Global Flavored and Functional Water Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Kraft Foods
  • 11.2 New York Spring Water
  • 11.3 Groupe Danone
  • 11.4 Hint Water
  • 11.5 Nestle SA
  • 11.6 The Coca-Cola Company
  • 11.7 Tata Group
  • 11.8 Sunny Delight Beverages Company.
  • 11.9 PepsiCo
  • 11.10 Nirvana Water Sciences
  • 11.11 Balance Water Company
  • 11.12 Keurig Dr Pepper
  • 11.13 Miami Bay Beverage Company LLC
  • 11.14 OHMG Brands Ltd
  • 11.15 Bridgepoint Group plc
  • 11.16 Trimino Brands Company LLC

List of Tables

  • Table 1 Global Flavored and Functional Water Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Flavored and Functional Water Market Outlook, By Product (2021-2030) ($MN)
  • Table 3 Global Flavored and Functional Water Market Outlook, By Functional (2021-2030) ($MN)
  • Table 4 Global Flavored and Functional Water Market Outlook, By Electrolytes (2021-2030) ($MN)
  • Table 5 Global Flavored and Functional Water Market Outlook, By Energy Boosters (2021-2030) ($MN)
  • Table 6 Global Flavored and Functional Water Market Outlook, By Detoxification (2021-2030) ($MN)
  • Table 7 Global Flavored and Functional Water Market Outlook, By Probiotics (2021-2030) ($MN)
  • Table 8 Global Flavored and Functional Water Market Outlook, By Flavored (2021-2030) ($MN)
  • Table 9 Global Flavored and Functional Water Market Outlook, By Fruit (2021-2030) ($MN)
  • Table 10 Global Flavored and Functional Water Market Outlook, By Floral (2021-2030) ($MN)
  • Table 11 Global Flavored and Functional Water Market Outlook, By Spiced (2021-2030) ($MN)
  • Table 12 Global Flavored and Functional Water Market Outlook, By Herb (2021-2030) ($MN)
  • Table 13 Global Flavored and Functional Water Market Outlook, By Other Products (2021-2030) ($MN)
  • Table 14 Global Flavored and Functional Water Market Outlook, By Packaging (2021-2030) ($MN)
  • Table 15 Global Flavored and Functional Water Market Outlook, By Bottles (2021-2030) ($MN)
  • Table 16 Global Flavored and Functional Water Market Outlook, By Cans (2021-2030) ($MN)
  • Table 17 Global Flavored and Functional Water Market Outlook, By Cartons (2021-2030) ($MN)
  • Table 18 Global Flavored and Functional Water Market Outlook, By Pouches (2021-2030) ($MN)
  • Table 19 Global Flavored and Functional Water Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 20 Global Flavored and Functional Water Market Outlook, By Supermarket & Hypermarket (2021-2030) ($MN)
  • Table 21 Global Flavored and Functional Water Market Outlook, By Convenience Store (2021-2030) ($MN)
  • Table 22 Global Flavored and Functional Water Market Outlook, By Online Store (2021-2030) ($MN)
  • Table 23 Global Flavored and Functional Water Market Outlook, By Specialty Stores (2021-2030) ($MN)
  • Table 24 Global Flavored and Functional Water Market Outlook, By End User (2021-2030) ($MN)
  • Table 25 Global Flavored and Functional Water Market Outlook, By Hospitals (2021-2030) ($MN)
  • Table 26 Global Flavored and Functional Water Market Outlook, By General Consumers (2021-2030) ($MN)
  • Table 27 Global Flavored and Functional Water Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.