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市場調查報告書
商品編碼
1596824
機能水市場規模、佔有率和成長分析:按產品、按口味、按包裝、按分銷管道、按最終用戶、按地區 - 行業預測,2024-2031 年Functional Water Market Size, Share, Growth Analysis, By Product, By Flavour, By Packaging, By Distribution Channel, By End user and By Region - Industry Forecast 2024-2031 |
2022年全球機能水市場規模將為42億美元,從2023年的151億美元成長到2031年的277.6億美元,在預測期內(2024-2031年)預計將以7%的複合年成長率成長。
COVID-19大流行大大改變了全球市場的動態,特別是推動了各個地區對機能水的需求。根據分析,與2017年至2019年的平均成長率相比,2019年市場成長了8.33%。除了大流行之外,該行業的需求和成長軌跡預計將穩定在疫情大流行前的水平,反映出複合年成長率的不斷上升。機能水越來越受歡迎,是因為消費者對能夠有效止渴、同時促進健康補水和營養的產品的需求不斷成長。水排毒和改善睡眠品質等新概念正在推動這一市場的擴張。隨著消費者越來越喜歡低糖且避免人工添加劑的飲料,機能水已成為傳統砂糖汽水的首選替代品。雖然價格仍然是消費者購買決策的一個重要因素,但製造商預計會證明溢價合理,並最終透過產品品種和品質提高利潤率。此外,裝瓶技術的進步和零售分銷網路的加強可能會進一步推動含有有益成分的強化水產品的成長,使該類別成為整個飲料市場的關鍵參與者。
Global Functional Water Market size was valued at USD 4.2 billion in 2022 and is poised to grow from USD 15.1 billion in 2023 to USD 27.76 billion by 2031, growing at a CAGR of 7% in the forecast period (2024-2031).
The COVID-19 pandemic has significantly shaped global market dynamics, particularly propelling the demand for functional water products across various regions. Analysis indicates that the market experienced an 8.33% growth in 2019 compared to the average growth rate from 2017 to 2019. As we move beyond the pandemic, it is anticipated that the demand and growth trajectory for this sector will stabilize to pre-pandemic levels, reflective of an increasing compound annual growth rate (CAGR). The rise in popularity of functional water can be attributed to a growing consumer appetite for products that promote healthy hydration and nutritional benefits while effectively quenching thirst. Emerging concepts, such as detoxification and water aimed at enhancing sleep quality, are fueling this market's expansion. With consumers gravitating toward beverages that contain lower sugar levels and eschew artificial additives, functional water has become a preferred alternative to traditional sugary sodas. Price remains a significant factor in consumers' purchasing decisions; however, manufacturers are expected to justify the premium pricing of their products through the diversity and quality of their offerings, ultimately leading to larger profit margins. Additionally, advancements in bottling technology and an enhancing retail distribution network are set to further drive the growth of enhanced water products infused with beneficial ingredients, positioning this category as a key player in the overall beverage market.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Functional Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Functional Water Market Segmental Analysis
Global Functional Water Market is segmented by Product, Flavour, Packaging, Distribution Channel, End user and region. Based on Product, the market is segmented into Vitamin-enhanced water, Electrolyte-enhanced water, pH-balanced water, Antioxidant-infused water, Energy-enhanced water, Others. Based on Flavour, the market is segmented into Fruit-flavoured, Herb-infused, Tea-infused, Other flavours. Based on Packaging, the market is segmented into Bottles, Cans, Tetra packs, Pouches, Others. Based on Distribution Channel, the market is segmented into Supermarkets & hypermarkets, Convenience stores, Online retail, Others. Based on end user, the market is segmented into Retail, Hotels, Restaurants, and Cafes (HoReCa), Fitness & wellness centers, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Functional Water Market
One of the primary drivers of the global functional water market is the growing awareness among the public regarding health-related issues, spurred significantly by the Covid-19 pandemic. This pandemic heightened global awareness of the benefits and importance of functional beverages, prompting individuals to incorporate them into their diets. As consumers become increasingly cognizant of the adverse health effects associated with carbonated drinks, they are leaning towards functional drinks as healthier alternatives. Moreover, the surge in investments targeting the immune and physical health sectors since the pandemic has led to enhanced research and development efforts, further propelling market growth during the forecast period.
Restraints in the Global Functional Water Market
One significant constraint facing the global functional water market is the higher price point of these beverages compared to traditional carbonated drinks and other conventional options. This elevated cost discourages consumers from purchasing functional waters, thereby hindering market expansion. The rise of energy drinks, sports beverages, and health-focused drinks has shifted consumer preferences toward function-specific beverages, which often come with added health benefits like enhanced energy, hydration, and probiotics. Furthermore, the increasing availability of alternatives, such as plant-based beverages that provide similar health benefits without the added functional ingredients, is expected to further inhibit growth in the functional water sector.
Market Trends of the Global Functional Water Market
The Global Functional Water market is experiencing a notable upswing as consumers increasingly seek nutritional solutions to combat fatigue, enhance immunity, and improve overall wellness in response to their demanding lifestyles. This trend is largely driven by a growing awareness of the importance of hydration alongside health-conscious consumption. Functional waters infused with immunity-boosting ingredients and other health-promoting compounds are gaining traction, as consumers prioritize beverages that provide both hydration and functional benefits. As the market evolves, brands that innovate with natural, beneficial components are poised to capture the attention of health-oriented consumers, making this segment a focal point for future growth.