鬍鬚美容產品市場規模 - 按產品類型、按成分（傳統、有機）、按用途、按最終用途、按價格、按配銷通路、全球預測 2024 - 2032 年

Beard Grooming Products Market Size - By Product Type, By Ingredient (Conventional, Organic), By Purpose, By End Use, By Price, By Distribution Channel, Global Forecast 2024 - 2032

出版日期: 2024年02月20日 | 出版商:

Global Market Insights Inc. | 英文 480 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

在產業領導者推出一波新產品的推動下，2024 年至 2032 年間，全球鬍鬚美容產品市場規模的複合年成長率將超過 6.2%。隨著美容趨勢的發展，消費者擴大尋求高品質的產品來維護和造型他們的臉部毛髮。領先的公司正在利用這一趨勢，推出滿足不同喜好和需求的創新鬍鬚修飾解決方案。例如，2023 年 10 月，以男士美容和個人護理而聞名的 Harry’s 以全新系列進軍鬍鬚護理領域，推出了兩款新穎產品。這些產品的設計宗旨是對皮膚溫和、輕盈、香氣細膩、不含油膩，帶有橙色、雪松木和乾邑綠的味道。

這些產品通常擁有先進的配方、人體工學設計和旨在增強美容體驗的獨特功能。隨著鬍鬚作為一種時尚宣言的日益流行，對優質美容產品的需求不斷增加。知名品牌新產品的湧入擴大了消費者的選擇，同時刺激了競爭，最終推動了鬍鬚美容產品市場的成長。

整個鬍鬚美容產品產業根據類型、成分、用途、最終用途、價格、配銷通路和地區進行分類。

從 2024 年到 2032 年，凝膠和蠟細分市場將實現顯著的複合年成長率。隨著越來越多的男性選擇精心修飾臉部毛髮，對這些造型產品的需求正在上升。凝膠和蠟產品可滿足不同的美容需求，提供塑形、雕塑和馴服不規則鬍鬚的解決方案。因此，它們在推動鬍鬚美容產品市場的成長方面發揮著重要作用。

到 2032 年，商業用途領域的鬍鬚美容產品市場佔有率將錄得健康估值。隨著鬍鬚和臉部毛髮美容的日益普及，這些企業尋求各種產品，包括鬍鬚膏、鬍鬚油、蠟和造型工具，以提供全面的美容服務。隨著商業機構努力提供卓越的美容體驗，鬍鬚美容產品的需求持續飆升，推動了市場成長。

到 2032 年，北美鬍鬚美容產品市場將佔據可觀的市場佔有率。不斷變化的美容趨勢、個人護理意識的提高以及對整潔臉部毛髮的日益偏好等因素推動了北美市場的發展。

這種需求促使製造商創新並提供針對北美消費者特定需求的多樣化產品，進一步推動市場成長。例如，2024 年 2 月，NBA 全明星勒布朗詹姆斯和商業夥伴 Maverick Carter 共同擁有的多媒體品牌 The Shop 宣布，準備進軍美容領域，推出男士美容系列計劃於2024 年4 月推出。購買，並且還將在美國約1,600 家沃爾瑪商店出售。

主要動向：按地區
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 12 章：公司簡介

Beard Club
CALYNDIA P.C.
Conair LLC
Every Man Jack
Golden Grooming
Helios Lifestyle Private Limited
J&J Beard Company
Manscaped
McNROE Consumer Products Pvt Ltd.
Procter and Gamble
Stubble + Stache
Texas Beard Company
Ustraa
Wahl Clipper
ZOUSZ

簡介目錄

Product Code: 8191

Global Beard Grooming Products Market Size will witness over 6.2% CAGR between 2024 and 2032, fueled by a wave of new product launches from industry leaders. As grooming trends evolve, consumers are increasingly seeking high-quality products to maintain and style their facial hair. Leading companies are capitalizing on this trend by introducing innovative beard grooming solutions that cater to diverse preferences and needs. For instance, in October 2023, Harry's, a brand renowned for men's grooming and personal care, ventured into the beard care segment with a fresh line, introducing two novel products. These offerings were designed to be gentle on the skin, lightweight, delicately fragranced, and devoid of oiliness, with hints of orange, cedarwood, and cognac green.

These products often boast advanced formulations, ergonomic designs, and unique features aimed at enhancing the grooming experience. With the growing popularity of beards as a fashion statement, the demand for premium grooming products is on the rise. The influx of new offerings from reputable brands expands consumer choices while stimulating competition, ultimately driving growth in the Beard Grooming Products Market.

The overall Beard Grooming Products Industry is classified based on the type, ingredient, purpose, end-use, price, distribution channel, and region.

The gel & wax segment will register a significant CAGR from 2024 to 2032. Gel and wax formulations offer versatile styling options, providing hold and control for different beard lengths and styles. With an increasing number of men opting for well-groomed facial hair, the demand for these styling products is on the rise. Gel and wax products cater to diverse grooming needs, offering solutions for shaping, sculpting, and taming unruly beards. As a result, they play a significant role in driving growth in the Beard Grooming Products Market.

The beard grooming products market share from the commercial use segment will record a healthy valuation by 2032. Barbershops, salons, and grooming establishments rely heavily on quality beard grooming products to meet the needs of their clientele. With the growing popularity of beards and facial hair grooming, these businesses seek a wide range of products, including beard balms, oils, waxes, and styling tools, to provide comprehensive grooming services. As commercial establishments strive to offer superior grooming experiences, the demand for beard grooming products continues to soar, driving market growth.

North America beard grooming products market will register a commendable market share through 2032. With a burgeoning interest in grooming among men, particularly in the United States and Canada, the region witnesses a robust demand for beard grooming products. Factors such as changing grooming trends, increased awareness of personal care, and a growing preference for well-groomed facial hair drive the market in North America.

This demand prompts manufacturers to innovate and offer diverse products tailored to the specific needs of North American consumers, further fueling market growth. For instance, in February 2024, The Shop, a multimedia brand co-owned by NBA All-Star LeBron James and business partner Maverick Carter, announced that it is poised to make its debut in the beauty sector with the introduction of a men's grooming line scheduled for launch in April 2024. This line will be available for purchase online and will also be carried in approximately 1,600 Walmart stores across the United States.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameter
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Beard grooming products industry 360 degree synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Technological overview
3.3 Regulatory landscape
3.4 Industry impact forces
- 3.4.1 Growth drivers
- 3.4.2 Industry pitfalls & challenges
3.5 Growth potential analysis
3.6 Porter's analysis
- 3.6.1 Supplier power
- 3.6.2 Buyer power
- 3.6.3 Threat of new entrants
- 3.6.4 Threat of substitutes
- 3.6.5 Industry rivalry
3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type (USD Billion) (Thousand Units)

5.1 Key trends
5.2 Oil & serum
5.3 Cream/balm
5.4 Gel & wax
5.5 Cleanser
5.6 Trimmers
5.7 Other (tools & accessories)

Chapter 6 Market Estimates & Forecast, By Ingredient (USD Billion) (Thousand Units)

6.1 Key trends
6.2 Conventional
6.3 Organic

Chapter 7 Market Estimates & Forecast, By Purpose (USD Billion) (Thousand Units)

7.1 Key trends
7.2 Medicated
7.3 General purpose

Chapter 8 Market Estimates & Forecast, By End Use (USD Billion) (Thousand Units)

8.1 Key trends
8.2 Individual use
8.3 Commercial use

Chapter 9 Market Estimates & Forecast, By Price (USD Billion) (Thousand Units)

9.1 Key trends
9.2 Low
9.3 Medium
9.4 High

Chapter 10 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Thousand Units)

10.1 Key trends
10.2 Online
- 10.2.1 Company websites
- 10.2.2 E-commerce
10.3 Offline
- 10.3.1 Supermarket/hypermarket
- 10.3.2 Specialty store
- 10.3.3 Others (mega retail store)

Chapter 11 Market Estimates & Forecast, By Region (USD Billion) (Thousand Units)

11.1 Key trends, by region
11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 France
- 11.3.4 Italy
- 11.3.5 Spain
- 11.3.6 Rest of Europe
11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 India
- 11.4.3 Japan
- 11.4.4 South Korea
- 11.4.5 Australia
- 11.4.6 Rest of Asia Pacific
11.5 Latin America
- 11.5.1 Brazil
- 11.5.2 Mexico
- 11.5.3 Argentina
- 11.5.4 Rest of Latin America
11.6 MEA
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 South Africa
- 11.6.4 Rest of MEA