市場調查報告書
商品編碼
1519780
2024-2032 年鬍鬚美容產品市場報告(按產品、類型、年齡層、配銷通路、最終用戶和地區分類)Beard Grooming Products Market Report by Product, Type, Age Group, Distribution Channel, End-User, and Region 2024-2032 |
IMARC Group年,全球鬍鬚美容產品市場規模達到293億美元。
鬍鬚修飾產品是指各種臉部毛髮生長和保養產品。它們主要用於刷牙、控制和促進鬍鬚的健康生長以及填充稀疏的臉部毛髮。鬍鬚生長是一個基因驅動的過程,受到體內睪固酮和二氫睪固酮 (DHT) 水平的影響。
一些常用的鬍鬚美容產品包括鬍鬚油、香膏、洗髮精、軟化劑、凝膠和精華液。鬍鬚油是一種輕質且營養豐富的溶液,可以軟化頭髮並防止皮膚出現皮疹和瘙癢。這款香膏含有天然油、奶油和蠟,使其具有鬍鬚造型和雕刻所需的重量。鬍鬚清潔劑或洗髮精可以去除頭髮中積聚的多餘油脂和污垢,並徹底清潔臉部。這些產品通常使用基礎油、人造或天然香料和精油製造。它們還富含其他營養素,如硼、生物素、鋅、鎂和維生素 A、B、D 和 E,以增強營養。有些產品添加了專門的米諾地爾溶液,已知該溶液有益於雄性激素毛髮的生長。其他產品,如鬍鬚梳、鬍鬚捲髮器和剪刀,用於拉直每根髮絲、激活休眠的臉部毛囊並幫助皮膚吸收產品。長期使用鬍鬚護理產品還可以滋潤皮膚,並有助於改善頭髮的質地,使鬍鬚易於造型。它們還有助於保持用戶的整體衛生和外觀。
男性個人美容意識的提高為市場創造了積極的前景
隨著全球城市化的快速發展和時尚潮流的不斷變化,消費者(尤其是男性)對個人修飾的意識日益增強。這是推動市場成長的主要因素之一。多年來,男性對自己的外表和外表變得更加在意,因此,他們投資購買高品質服裝,進行體育活動以看起來更瘦、更健康,並使用創新的美容產品。留鬍子似乎可以增強男性的信心,讓他們看起來更成熟。為了實現這一目標,消費者正在使用創新的鬍鬚來修飾產品,例如配備了基本到高級造型功能的刮鬍刀和刮鬍刀。他們還使用油、洗髮精、凝膠和保濕霜來清潔、刷洗和保持鬍鬚的整體外觀。這些產品還有助於防止頭髮看起來片狀和灰塵。美容專業人士正在對現有和傳統的鬍鬚風格進行創新,開發出對年輕人更具吸引力的新穎時尚的風格。這種風格需要專門的鬍鬚修飾工具和產品,用於長時間保持鬍鬚的形狀和紋理。
轉向有機產品變體以有利於市場成長
隨著人們越來越認知到在個人護理產品中使用合成化學品和人造成分的相關風險,鬍鬚美容產品製造商擴大使用有機和天然原料來生產油、洗髮精和鬍鬚軟化劑。他們利用植物萃取、精油和草藥成分,如摩洛哥堅果、荷荷巴油、杏仁、蓖麻油、酪梨和椰子油、蘆薈凝膠和咖啡萃取物。這些天然成分可最大限度地降低皮膚發生過敏反應的風險,過敏反應可能導致皮疹、搔癢或出血。它們還有助於改善臉部毛髮的質地、平滑和增強光澤。例如,乳木果油用於增加鬍鬚的柔軟度,蜂蠟用於控制和管理毛囊或小發斑,大麻籽用於為鬍鬚增添宜人的香味。這些產品還富含維生素 A、B、C 和 E、生物素、菸鹼酸、核黃素、葉酸和鋸棕櫚。為此,產品製造商正在開發植物性保濕霜,為皮膚提供增強的水合作用,並且不含硫酸鹽和石油基產品。有機鬍鬚美容產品也適合所有皮膚類型,並且未經動物測試,可安全用於人類。此外,製造商正在投資廣泛的研發 (R&D) 活動,以開發效率更高、效果持久的有機產品。
社群媒體平台的激增和產品的優質化促進了市場成長
產品製造商在各種社交媒體平台上積極的促銷活動進一步推動了市場。他們正在採用高效的數位行銷策略來推廣他們的品牌和產品。與此一致的是,千禧世代和X世代(Gen X)被認為是鬍鬚美容產品的最大消費者之一,並且深受社群媒體人物的影響。產品供應商正在使用創新的行銷策略,透過有影響力的名人和運動名人來推廣這些產品,以接觸和吸引更廣泛的消費者群體。他們也利用美觀和創新的包裝解決方案來吸引目標受眾的注意力,並透過高品質和優質的產品為他們提供真實和奢華的體驗。此外,線上零售平台和高效配送系統的發展也有利於市場成長。這些服務使消費者能夠在家中方便地透過智慧型手機和筆記型電腦下訂單。此外,它們還允許產品製造商和供應商接觸到偏遠地區的消費者。
對鬍鬚移植手術的偏好不斷增加
鬍鬚移植是指一種旨在扭轉鬍鬚脫落並使臉部毛髮永久增厚的醫療程序。它涉及從頭皮後部去除微小的單個毛囊,並將其移植到鬍鬚或鬢角上的任何禿斑上。儘管移植是微創(MI),但也可能會出現一些暫時的副作用,例如供體區域腫脹、毛髮向內生長、輕微瘀傷、發紅和敏感。因此,人們在手術後使用各種鬍鬚美容產品來加速恢復,最大程度地減少不適並促進頭髮再生,這進一步促進了市場的成長。
The global beard grooming products market size reached US$ 29.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 51.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.3% during 2024-2032.
Beard grooming products refer to various facial hair growth and maintenance products. They are primarily used for brushing, controlling and promoting the healthy growth of beard and filling patches of thin facial hair. Beard growth is a genetically driven process and is impacted by the levels of testosterone and dihydrotestosterone (DHT) present in the body.
Some of the commonly used beard grooming products include beard oil, balm, shampoo, softener, gel and serum. Beard oil is a light-weight nutrient-rich solution that softens the hair and prevents rashes and itching on the skin. The balm contains natural oils, butter and waxes, which give it the necessary weight for beard styling and sculpting. The beard wash or shampoo removes the excess oil and grime that gets accumulated in the hair and thoroughly cleanse the face. These products are usually manufactured using carrier oils, artificial or natural fragrances and essential oils. They are also enriched with other nutrients, such as boron, biotin, zinc, magnesium and vitamin A, B, D and E for enhanced nourishment. Some products are fortified with a specialized minoxidil solution that is known to be beneficial for the growth of androgenic hair. Other products, such as beard comb, roller and scissors, are used for straightening the individual hair strands, activating dormant facial hair follicles and assisting in the absorption of the product by the skin. Over prolonged use, beard care products also hydrate the skin and aid in improving the texture of the hair that makes the beard easy to style. They also aid in maintaining the overall hygiene and physical appearance of the user.
Increased Awareness among Men for Personal Grooming Creating a Positive Outlook for the Market
With rapid urbanization and evolving style statements across the globe, there is an increasing awareness among consumers, especially men, for personal grooming. This represents one of the primary factors driving the market growth. Over the years, men have become more conscious regarding their looks and appearances and consequently, they are investing in high-quality apparel, indulging in physical activities to look much leaner and fitter and using innovative grooming products. Wearing a beard seems to elevate confidence in men and provides them with a more mature look. In order to achieve this, consumers are using innovative beard grooming products, such as shavers and razors that are equipped with basic to advanced styling features. They are also using oils, shampoos, gels and moisturizers to clean, brush and maintain the overall look of the beard. These products also assist in preventing the hair from looking flaky and dusty. Grooming professionals are innovating with the existing and traditional beard styles to develop novel and trendy styles that are more attractive to the young population. Such styles require specialized beard grooming tools and products, which are used for maintaining the shape and texture of the beard for an extended period.
Shifting Preference Toward Organic Product Variants to Favor the Market Growth
With the growing awareness regarding the risks associated with the use of synthetic chemicals and artificial ingredients in personal care products, beard grooming product manufacturers are increasingly using organic and natural raw material for the production of oils, shampoos and beard softeners. They are utilizing plant extracts, essential oils and herbal ingredients, such as argan, jojoba, almond, castor, avocado and coconut oil, aloe vera gel and coffee extracts. These natural ingredients minimize the risks of developing allergic reactions on the skin that might cause rashes, itching or bleeding. They also assist in improving the texture, smoothening and enhancing the sheen of the facial hair. For instance, shea butter is used for adding softness to the beard, beeswax is used for controlling and managing hair follicles or small hair patches and hemp seed is used for adding a pleasant fragrance to the beard. These products are also enriched with vitamins A, B, C and E, biotin, niacin, riboflavin, folic acid and saw palmetto. In line with this, product manufacturers are creating plant-based moisturizers that provide enhanced hydration to the skin and are free from sulphates and petroleum-based products. Organic beard grooming products are also compatible with all skin types and are not tested on animals to be made safe for human use. Furthermore, manufacturers are investing in extensive research and development (R&D) activities to develop organic products with higher efficiency and long-lasting results.
Proliferation of Social Media Platforms and Premiumization of Products Contributing to the Market Growth
The market is further driven by the aggressive promotional activities by product manufacturers on various social media platforms. They are adopting highly effective digital marketing strategies to promote their brands and products. In line with this, millennials and generation X (Gen X) are considered to be among the largest consumers of beard grooming products and are highly influenced by the social media personalities. Product vendors are using innovative marketing strategies to promote these products through influential celebrities and sports personalities to reach and attract a broader consumer base. They are also utilizing aesthetically appealing and innovative packaging solutions to grab the attention of their target audience and provide them with an authentic and luxurious experience through high-quality and premium products. Furthermore, the development of online retail platforms and efficient delivery systems have also favored the market growth. These services have enabled consumers to place orders through their smartphones and laptops in the convenience of their homes. Moreover, they also allow product manufacturers and vendors to reach the consumers present in remote locations.
Increasing Preference for Beard Transplant Procedures
A beard transplant refers to a medical procedure that is conducted to reverse beard loss and thicken facial hair permanently. It involves the removal of tiny individual hair follicles from the back of the scalp and transplanted into any bald patches on the beard or sideburns. Even though the transplant is minimally invasive (MI), there might be some temporary side effects, such as swelling, ingrown hair, mild bruising, redness and sensitivity in the donor area. As a result, individuals use various beard grooming products post-operation to speed up the recovery, minimize discomfort and promote hair regrowth, which is further contributing to the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global beard grooming products market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product, type, age group, distribution channel and end-user.
Beard Oil
Beard Wax
Beard Shampoo
Others
Conventional
Organic
Millennials
Gen X
Baby Boomer
Supermarkets and Hypermarkets
Pharmacy Stores
Online Stores
Others
Personal
Commercial
Europe
Germany
France
United Kingdom
Italy
Spain
Poland
Others
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Others
Middle East and Africa
Saudi Arabia
Iran
Turkey
United Arab Emirates
Others
Latin America
Brazil
Mexico
Others
The competitive landscape of the industry has also been examined, with some of the key players being The Famous Beard Oil Company, The Man Company (Helios Lifestyle Private Limited), Beardbrand, The Bearded Bastard, Texas Beard Company, Billy Jealousy, Smoky Mountain Beard Co., LLC, Quallis Brands LLC (Scotch Porter), Honest Amish and Murdock Limited (Murdock London).