全球鬍鬚美容市場規模、佔有率、成長分析、依產品（鬍鬚油、鬍鬚洗髮精）、最終用戶（個人、商業）、配銷通路（大賣場/超市、專賣店）－產業預測 2024-2031

Global Beard Grooming Market Size, Share, Growth Analysis, By Product(Beard Oil, Beard Shampoo), By End User(Personal, Commercial), By Distribution Channel(Hypermarket/Supermarket, Specialty Store) - Industry Forecast 2024-2031

出版日期: 2024年02月29日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年，全球鬍鬚美容市場規模為218.7億美元，預計將從2023年的234.4億美元成長到2031年的408.9億美元，預測期內（2024-2031年）複合CAGR為7.20%。

鬍鬚美容產品銷售的成長反映了一種文化變革，男性擴大將鬍鬚視為重要的時尚宣言。這種不斷變化的觀念將鬍鬚與男性氣質聯繫在一起，推動了這一趨勢的發展。人們越來越傾向於有機美容解決方案，因為消費者尋求天然替代品而不是因其負面影響而臭名昭著的合成產品。有機食品的吸引力在於其純度並符合全球監管機構制定的嚴格標準。這種向有機鬍鬚護理產品的轉變反映了人們對合成替代品缺點的廣泛擔憂，推動了合成替代品在不同人群中的採用。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 拉丁美洲其他地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- MEA 的其餘部分

競爭格局

前 5 名企業比較
2021 年關鍵參與者的市場定位
主要市場參與者所採取的策略
最佳制勝策略
近期市集活動
主要公司市佔率（%），2021年

主要公司簡介

The Famous Beard Oil Company
The Man Company
Beardbrand
The Bearded Bastard
Texas Beard Company
Billy Jealousy
Smoky Mountain Beard Co.
Scotch Porter
Honest Amish
Murdock London
Viking Beard Stuff
Robin Hood Beard Company Ltd.
Wahl Ltd.
Koninklijke Philips NV
Panasonic

簡介目錄

Product Code: SQMIG25J2058

Global Beard Grooming Market size was valued at USD 21.87 billion in 2022 and is poised to grow from USD 23.44 billion in 2023 to USD 40.89 billion by 2031, growing at a CAGR of 7.20% in the forecast period (2024-2031).

The rise in sales of beard grooming products mirrors a cultural change wherein men increasingly view beards as a significant fashion statement. This evolving perception, associating beards with masculinity, has propelled the trend forward. There's a growing inclination towards organic grooming solutions, as consumers seek natural alternatives over synthetic products, which are notorious for their negative effects. The appeal of organic options lies in their purity and compliance with strict standards set by regulatory authorities globally. This shift towards organic beard care products reflects widespread concerns regarding the drawbacks of synthetic alternatives, driving their adoption across various demographics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Beard Grooming Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Beard Grooming Market Segmental Analysis

The global beard grooming market is segmented on the basis of product type,, end-user, distribution channel and region. Based on product type the market is segmented as, beard oil, beard shampoo, shaving cream, trimmer, shaving gel, waxes, others. Based on end user the market is segmented as, personal, commercial. Based on distribution channel the market is segmented as, hypermarket/supermarket, specialty store, online store, others. Based on region the market is segmented as, North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.

Drivers of the Beard Grooming Market

A notable driver in the market is the rising emphasis on personal grooming among men, particularly in the realm of beard care products. With men paying closer attention to their grooming habits, the beard care segment is witnessing substantial growth within the broader personal grooming industry. This trend is amplified by the influence of social media, digital marketing strategies, and celebrity endorsements, further bolstering the demand for beard care products.

Restraints in the Beard Grooming Market

one of the restraints facing the market is the high cost associated with genuine goods. Despite the surge in cyber-attacks during the COVID-19 pandemic, which has fueled demand for platform-as-a-service (PaaS) solutions due to the expanding application of cloud and virtualization technologies, certain challenges hinder the unhindered expansion of the PaaS market.

Market Trends of the Beard Grooming Market

A key market trend is the increasing expenditure on beard grooming products, reflecting a shift in men's attitudes towards grooming and their willingness to invest in quality grooming essentials, as evidenced by surveys indicating a significant amount of time dedicated to grooming rituals.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Beard Grooming Market by Product

Market Overview
Beard Oil
Beard Shampoo
Shaving Cream
Trimmer
Shaving Gel
Waxes
Others

Global Beard Grooming Market by End User

Market Overview
Personal
Commercial

Global Beard Grooming Market by Distribution Channel

Market Overview
Hypermarket/Supermarket
Specialty Store
Online Store
Others

Global Beard Grooming Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

The Famous Beard Oil Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Man Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beardbrand
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Bearded Bastard
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Texas Beard Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Billy Jealousy
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smoky Mountain Beard Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Scotch Porter
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Honest Amish
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Murdock London
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Viking Beard Stuff
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Robin Hood Beard Company Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wahl Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips N.V.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments